what is the importance of marketing using internet?
give more information on the benefits of using internet and
the market strategy of using internet
As the internet is becoming such a used environment, people are using more often to find products and services. Although it is not vital to have a web presence, this does depend on the nature of your business.
If you have a small cake shop, a web presence is hardly going to make, or break your business, but could make more people in your area become aware of your shop. This does not mean that a web presence could do no benefit, in fact, if you were really ambitious, you could end up selling your cakes to people all around the country, it all depends on how far you want to go with your enterprise.
If your business can benefit from being exposed on a broader base, then an internet presence can be of very real benefit. The imporatnt thing to remember, is that by having a web site, does not automatically mean your business will suddenly be inundated with prospective clients. Your site needs to have visibility and that is another whole process altogether.
Think of it as building a hotel. You build this wonderful place and then wonder why nobody stays there. Well if no one knows about it, no one will come there. You need to advertise it and put up signs. On the internet, the “putting up of signs” is similar to finding you site/pages in the search engines. This means that your site needs to have some work done on it, to make is “search engine friendly”. You can do this yourself, or you can hire an SEO (Search Engine Optimization) company.
But beware of those companies that promise you the world, take your money and give you no results.
As a good starting point, do a search on any of the search engines for similar business models to the one you have/propose. Use search terms that would answer the kind of question your business would be in a position to answer.
Look at the results and see how many other businesses have a web presence and how they go about listing their services, or describing their business.
Please explain about emarket & internet marketing?
what are the difficulties in it?
what are its advantages & disadvantages?
Is it easy & Valuable?
My sincere thanks to both of you who helped me with your answers. I would be glad if someone gives me the specific answers for the following questions
1.what are the difficulties in it?
2.what are its advantages & disadvantages?
3.Is it easy & Valuable?
I think the major differences is emarket marketing is more confined to staying within its market types, where Interent marketing is allowing for a much broader approach for experimenting where the best marketing campaigns will result from. Thus if your selling a specific service as a emarket business, the only way you will sell it is if you research out the sector that will be allowing the use of this service. But now in Internet Marketing having service support to offer is more like the type for allowing to find out who is interested to needing service support, and than trying to find out more of why they need this service support to find out if it will be right for them before you want to commit to making larger marketing campaigns to finding the right customers.
But both would require experimental approaches for solving which out of two different approaches used at the same time will work best for attracting more interests for itself that would be helping the individual service, emarketing or Internet Marketing to help itself promote a more concentrated effort into the found better working half. You would continue doing this to learn more about the type of customers you are actually looking for and how they are publishing their specific interests. After getting to the point of knowing exactly who your customers are suppose to be, this will be easy enough to make it to find your real customer using just Internet searches. You will quickly be able to tell if a search result is self sufficient (not needing you) or is lacking in need of your service, either it be emarketing or Internet marketing service. This should become so simple to allow you to purchase simple lists with direct contact information to finish finding out if they really are needing something your ready to sell or not. (The experiment is based around this example, if emarketing, is color blue or green more effective for introductory phases of it services; If for Internet marketing, is this group going to comment more than this group type found on the Internet. Etc. Than break down the logic even more if possible. Go into the whys of why using green to introduce a product is better by itself by searching for all the difference green has, and see which of those gets noticed more quickly. Etc. Again.)
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