Your Questions About Internet Marketing Strategies

William asks…

What Is Internet Consulting?

Is it some thing like aligning business strategy with internet usage strategy – something which many sites claim ( Ihad gone through one called mag-corp dot com and find some thing like this mentioned there)
If the answer is yes — what woud be an appropriate approach to moving forward?

barry0912 answers:

Internet consulting is a broad term that is applied to the task of evaluating and developing strategies for businesses that wish to function on the Internet. The consulting may take the form of developing a retail interface and marketing strategy that functions in conjunction with a business with brick and mortar stores. Internet consulting may include the creation of a process to market business online.

Consultants may also assist in the creation of online sales tools that are used to support the efforts of agents or remote salespeople. Internet consulting may also apply to the selection of hardware and software components to assist a client in creating a general infrastructure that allows employees to access in house information, such as departmental newsletters or other communications.

In all its forms, Internet consulting is about analyzing the current status of the client’s online presence and assess what needs to be added, adapted, or replaced in order to help the client reach his or her goals for a web presence. The consultant normally begins the process by becoming acquainted with what the company produces in the way of goods and services. Assessing the current status of the customer’s online presence usually follows in short order.

David asks…

What are film marketing strategies?

As Media work

barry0912 answers:

Here are the film marketing strategies.

1) The Internet (online marketing) makes it easy for you to promote your film even if you don’t know what you’re doing

2) YouTube (online marketing) is a social networking website that makes it easy to get promotion for the videos that you have. You want to start with YouTube because of the massive amount of traffic that this website receives.

3) Direct mail (offline marketing). You can purchase a mailing list from the SRDS (available at your local library) and find a list of targeted prospects who would be a great fit for your movie.

4) Word of mouth (offline marketing).

5) Paid advertising (online or offline marketing).

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Your Questions About Internet Marketing Strategies


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Ruth asks…

How do you introduce your food product to your consumers?

Do I have to pay the supermarkets’ owners to sell my product on their stores? What marketing tools/strategies can I use to expand the exposure of my food products.

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barry0912 answers:

Hi,
The best way to start and introduce your food products is start with the internet as it does not involve
heavy costs.

Supermarkets would mean competing with other products on the shelves ,and the first step would be to get user testimonials.

Once you have enough testimonials , negotiating with supermarket chains would be easier.

The no cost option is start a blog in your niche’ and get back links.

Want to know more how to do so?
Just head over to : http://bit.ly/blogging-to-the-bnk.

Cheers
Askdeban

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Linda asks…

Where can I find tips for online marketing strategies?

Books, magazines, websites or any other source that can help me learn how to effectively market my business online.

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barry0912 answers:

The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?… And MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage fail to contain “generic” keywords, then anyone using such “generic” queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.

Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, “Who’s my end user – is he on dialup or DSL?” And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.

A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google and Yahoo and it begins with the “Title” metag which should consist of no more than 65 characters separated by commas. The “Title” should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the “Title” is not appropriate, unless your domain name is a major recognizable brand name.

The second metatag is the “Description” which is usually 25-30 words to form a complete sentence which best describes one’s goods and services.

And the very last category – “Keywords” are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as “spamdexed entries” which is defined as the loading, and submission of repetitive words into a particular metatag category. “Spamdexing” when discovered on a webpage and reported to Google’s spamreport.com can result in the elimination of your website from their search directory.

Here’s an example of a very highly-placed website on Yahoo.com: Begin with the search query “pizza downtown los angeles.” It will bring up some 1.4 million+ websites as results. Check out where “Pizza Next Door” is ranked. It’s in the Top Five! Again, Pizza Next Door’s high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo’s publication guidelines.

Good luck!

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Your Questions About Internet Marketing Forum


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Laura asks…

Question for successful webmasters

Which is a better path to getting into internet marketing in your opinion; Buy a small, established website that has a monthly cash flow to learn how it all operates?, or, hit the forums and start from scratch and learn-as-you-go?

If you had to do it over, what path would you take?

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barry0912 answers:

With an established site, you have already some content (depending on quality though, you may have to scrap the whole content and replace it). The main benefit is the aging of the domain name, the number of links the site already got, and possibly, some established traffic

The problem with the established site is that you don’t really know what the previous owners did, and whether the site got penalties from the search engines. The worst thing you can do is buy an established site, and then find out you can’t monetize it because it has been kicked out of Google Adsense and other ad programs (once kicked out, you can’t reapply)

With a new site, you have the full control of what you do with it and you’ll be responsible for charting its growth. No penalties, nothing.

BUT — most new sites land in the sandbox so it takes time for it to be visible in the search engines (sometimes as long as 6 months to 1 year). That means you’ll work overtime to get traffic to the site, even spend more in terms of PPC for lack of organic traffic.

It has its pros and cons. But if there’s an opportunity to buy a clean, good site with a reasonable price, I’d go for that.

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Jenny asks…

What Forums Can I go to to Find Free Lance Article Writers?

My website is about internet marketing. The number one question people ask me is about getting qualified writers (content writers, blog writers, technical writers, press release writers, etc.). They do not want to use an article writing service. They want to choose a writer and develop a long-term relationship without a middle man.

I decided to create a professional article writers directory to meet this need. I’m going to offer the following FREE services to the content writers:

A profile page on my high traffic internet marketing website, with unlimited space.
The profile page can include graphics and keywords so they will have an instant web presence.
I will advertise their profile webpage.
They will handle their own customers and set their own fees.

I’m looking for talented writers. They can be college students, professional writers, etc. They just need to demonstrate that they have writing skills. All levels of writers are needed.

For details look here: http://www.marketing-for-website-dominance.com/article-writers.html

I’m looking for the names of some good forums to post information about the directory.

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barry0912 answers:

You can get help from SamuraisSEO
This is the best forum about Internet Marketing and you can get good writer for your site here

Regards

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Your Questions About Internet Marketing

Donald asks…

How to make myself visibile in the Internet Marketing age?

Hey I want to dive into the internet marketing field. I know about blogs and what they are? But i dont know how to write good ones to get recognized. I mean what should i start blogging about? I mean should i stick to a particular area of interest or diversify myself. And also i need some few other tips about increasing my web presence. I know you people will be answering me for the the same reason. Please guide me to some valuable resource

barry0912 answers:

1. Have a website, either a free blog or your own domain
2. Post at least twice a week in your blog targeted towards one business, whatever it may be. This allows your “website” to be updated regularly which is beneficial in Search Engine Optimization.
3. Most newbies tend to eagerly create a new blog and stop it after 2 months due to lack of sales. The key is consistency and laser targeted goal. Example: Promote only one affiliate product and post anything and everything around the same topic.
4. Simple ways to increase web presence would be to leave comments on other related blogs, having a social network in Facebook or post videos in YouTube which show your website address.

Mandy asks…

What are some current issues with in the Internet Marketing field?

I have to write a professional proposal solving a current issue. I would like to do this on a topic linked to the area of internet marketing. Have any ideas?
I would like to stay away from things like security and identity theft.
I proposal is a specific type of presentation that identifies a problem and then clearly presents a thorough and do-able solution to the fix that problem.

barry0912 answers:

Connectivity

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Traffic in the Data Superhighway

Targeted traffic in the Information freeway
When a someone goes to a internet site, he might usually deliver and get files through his personal computer.  This quantity of data is exactly what comprises web traffic, which is a significant percentage of the Internet traffic.  What’s the big difference?
Internet traffic is the stream of files in this universal process of intertwined computer networks as a whole.  Web traffic, on the contrary, is a component from the Internet traffic that is determined by the quantity of website visitors as well as the pages they frequent.  
Different websites have numerous methods for keeping track of traffic to and from their internet pages, and the files they obtain is used to create much better internet sites, reinforce protection or make improvements to speed by boosting data transfer rate.
The web traffic information is also applied by advertisers to identify what websites are most seen by their target audience.  Positive businesses offer you areas of their very own sites only for advertisements, identical to ways it’s executed in magazines and newspapers.  This is known as display advertising.
In turn, they help to make their sites ever more popular through web presence-by making sure these pages are integrated in search engines like google.  Presently there are two techniques to perform this: sometimes by paying for addition or placement (called internet marketing or SEM) or by repairing code and content to improve visibility or literally getting above of the search results listing (search engine optimization or SEO).
The theory regarding SEMs and SEOs is the fact that we humans tend to select the first in a extensive listing, or those on top of the heap.  And because it was the person who “searched” for the details, this is more beneficial and less frustrating as compared to other types of marketing sites such as bulk emails and popup ads.
Unfortunately, other techniques have sprouted such as link-farming, keyword-stuffing and article-spinning.  These types of strategies are collective called black hat SEO or spamdexing.  Search engine listings are already fighting these unwelcome practices that diminish the importance of search engine result pages (SERPs) and also the value of consumer experience.
Web traffic, or practically the “attractiveness” of web pages and their component pages or sections, is measured by hits & page views.  
A hit is the quantity of the range of occasions a file is summoned.   The page is thought to be a file in itself; any other files it contains, like photos or media, will bring about their own matching individual hits.  A page view, however, is the number of the occasions a guest opens any page inside a site irrespective of the amount of files it has.
Not all of web traffic is desired or allowed, though.  There are web approaches and abrupt popularity or overnight boom that would cause traffic overload which can postpone site access or render it inaccessible (so-called “site is down”).  Adding passwords to limit admission or entirely obstructing access to certain users are simply a few of the techniques to restrain unneeded traffic.