Google Search – Google, Inc.

Google, Inc. - Google Search artwork

Google Search

Google, Inc.

Genre: Reference

Release Date: July 11, 2008


The best of Google in one app. Say “Ok Google” and find everything from nearby restaurants to the calories in cheesecake. Google also shows you the info you need before you ask, like updates on your favorite teams and traffic alerts.

Google Now automatically gives you the information you need throughout your day:
• Start the morning with weather, news & traffic
• Get updates on sports, movies & events
• Ask for a reminder to “buy milk at the store”

Talk to Google:
• Say “Ok Google” and ask questions out loud*
• Google speaks the answer back to you

Everything else you love about Google:
• Fast: get to search results quicker than ever
• Beautiful: get fluid, full screen image search
• Intuitive: Swipe between web pages & results

More about Google Now: www.google.com/now

* requires iPhone 4s or later

© © 2014 Google Inc.

Your Questions About Anonymous Surfing


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Maria asks…

What is the best anonymous surfing service.?

It doesn’t have to be too complicated. I just don’t want my Myspace friends know where I am and my IP address.

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barry0912 answers:

Http://anonymouse.org/anonwww.html

Simple enough, right?

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James asks…

If someone is using an open WiFi connection that doesn’t belong to them, will he be surfing anonymous?

For example if Mc Donald’s WiFi is used, university WiFi, or other free, open WiFi spots. Will he give up any other information than his location, and the web pages and information that is entered while surfing? Will a laptop or mobile leave any kind of footprint?

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barry0912 answers:

It all depends on what the wifi is logging.. If in order to log into your “open” wifi connection at school you need to log in, then you could be being logged.. If it is just a random wifi that someone forgot to put a password on, usually the only thing you are leaving is your MAC address that will usually expire in 30 days.. If it is a wifi that is trying to log everything you are doing, it can obviously get your location, your MAC address, EVERYTHING you send on the network, including all your sites, passwords, etc.. It can even send you fake sites.. You could be thinking that you are looking at facebook and you put in your password and username, but the wifi actually is just pretending to be a faebook site in which case you are just giving away your login credentials….

What i would do is this..
Make sure you change your MAC address, have a software firewall installed, use encrypted connections..

For the MAC address, you can use something like TMAC

for the firewall, you can use your windows firewall assuming you are using windows..

For the encryption, use an encrypted proxy of some sort.. I just have a proxy server at home that i always connect in which case i know i can trust it…

Additional things you can do.. The wifi you are connected to can easily identify your OS that you are using by looking at the packets you are sending.. Each OS usually sends slightly different packets that can be used to identify your OS… So if you care enough that you dont want the Wifi to find out what OS you are using, you can use a “OS Obfuscator” that will make your computer look like a linux or a mac or a windows.. Or a mixture that will just confuse them..

-snaps

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Your Questions About Internet Marketing News


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George asks…

How to shift from Marketing products into IT marketing?

If one is in pure marketing line and wants to move into IT marketing how he/she should go about it. Also what if one is not all from IT background and does not have any technical knowledge, but yet some domain knowledge of some automobile industry?

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barry0912 answers:

Good qiestion.

One can start from building domin knowledge, by
– self research
– attending meetings and seminars
– all industries have their internal IT deptt., connecting with that department and running some joint project would be a great start
– subscribing to IT news letters

My advice would be to identify a sub domain – like IT products (software/hardware) or services or even a step deeper into type of hardware or software products.

Conduct internet market research on target audiance, demography, market share and competitors. You can also get the past trends & forecasts online these days. I do not think a formal education background in IT would be an hinderence, though it can always be a plus.

One thing is very important and that is becoming comfrtable with the IT applications and presentations tools like Outlook, Excel, and power point.

This is not going to be easy, but not tough too.

ATB

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James asks…

How did people research college choices without the internet?

I use the internet all the time to research colleges. How did people do it before? Were there yearly rating books?
And is college more popular in America today because it is so accesible to research and go to one? Seems as if we become more of an information society, college and the internet go hand in hand.

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barry0912 answers:

Hello,
Just as in the Princess Bride, Grandpa says “when I was your age, TV was called books,” so in the same way books the way that people researched colleges when I was in high school. I am a librarian who remembers the Moon Landing, btw. What tended to happen is that prospective students requested a lot of information and pamphlets and course catalogs from colleges they were looking at, went to bookstores and libraries for college descriptions and rankings, and looked at rankings in US News and World Reports. They went to college fairs and asked guidance counselors questions, contacted alumni associations in the
ir towns, and, once they narrowed the field a bit, often went on trips to college campuses.
These days it is both easier and harder to get good college information. While the university that you are looking at may have an excellent website with great admissions web pages, there are also all kinds of marketing sites that come up when I do an online college search. Many of the links on the first page of results of any college information search are from marketing groups that are not necessarily concerned with information but rather with persuasion. Sorting through the links can be a lot of work, and so I still often use a combination of books and news articles as well as the free internet when helping students search for college information.

Nicolette
Librarian
Michigan

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Your Questions About Internet Marketing Company

Charles asks…

how can a person tell if a marketing company is real or a fraud on the internet?

barry0912 answers:

The community that i joined is great for teaching you everything you need to know about internet marketing. They have tons of resources for research and members that are there anytime you have a question. I have been a member for a week and i can’t believe what i have learned already! I was skeptical at first but it is definitely worth the membership fee ($39). Hope this helps! Http://www.wealthyaffiliate.com?a_aid=fhwZ1TaC

Sandy asks…

Kansas internet marketing?

I’m looking for an internet marketing company with websites for local communitys in KS like Manhattan, Lawrence, Topeka, and Kansas City. I’m not having much luck with searching around, I want to find a company that controls multiple websites with traffic for the cities I mentioned.

barry0912 answers:

Hi,

If your Web site have lots of pictures, but hardly any text (also called content or information). The search engines ignore graphics. They use software robots called spiders that spider your Web site (crawl through the text). Because you have very little content, the spiders will not find your Web site very tasty and will virtually ignore it.

Which means you will get very little traffic to your Web site in the form of visitors, surfers, tire kickers, etc. When you went looking for a Web Site Builder, you should have made sure that they did search engine marketing (SEM) or optimization (SEO) – creating the Web site is only 10% of the project. The other 90% is SEM.

To check how your Web site ranks go to (http://traffic-test.sitesell.com/waltera1.html). No data means that the search engines don’t know you exist, you are invisible to them. Invisible means no traffic = no visitors = no sales = no money.

Hiring an expert to do SEM is expensive.

You can apply to DMOS for a listing in their directory (http://dmoz.org/help/geninfo.html). It takes a long time to get accepted because a real person looks at your application, not a software robot like the search engine spider programs.

If you are lucky enough to get listed, Google will index your Web site. You can also submit your Google sitemap to Google to get them to index your Web site. You have to go to Google and get the URL for the sitemap and then create a separate Web page for that sitemap.

I assume you want to get a low page rank in Google. If that is true you need to do search engine marketing (SEM).

If you had the right Site Build It software, Site Build it software would do all submitting for you automatically.

Here is a tool you can use to check on how your Web site stacks up against other Web sites – (http://searchit.sitesell.com/waltera1.html). Check for Popularity to get Alexa Rank.

There are only 4 or 5 search engines worth submitting to, the rest are a waste of time and money.

The best way to get traffic is via lots of pages with quality content for the SEs to spider.

Craigslist is just one arrow in your quiver of search engine marketing arrows. It’s free.

Hey! Did you know that the major search engines are going local? They are spending millions on local search. This is just another reason to have your own Web site, such as whatever.com. You should definitely have a dot com as part of your URL. This is what surfers expect.

SEO or search engine marketing (SEM) is critical for the success of your web site. Without it, you will get no targeted traffic.

If you own a Web site, the Web site building software should have included SEO. Otherwise, using the software is a waste of time; the Web site building software is useless. SEO includes Internet marketing and while articles posting, etc. Is important, the most important thing is to select the right keywords that people use to find your Web site. You need to do keyword analysis to find the best keywords for your Web site.

Then, you need to sprinkle those keywords onto your Web pages so that the search engines will find them as their spiders crawl your Web site as well as putting them in your Title, Keywords, headings and description.

Why? Think about how the major search engines work. They key on what word or phrases the users enter. How do you find keywords that users want? Use Google itself at this URL:

https://adwords.google.com/select/KeywordToolExternal

Just enter your keyword and it will tell you what the demand is for that keyword and how much it would cost to advertise it on Google via Google AdWords.

Supply and demand is important for keywords. You want to find the keywords with a huge demand, but very little supply.

Let me digress here and explain Supply and Demand. Assume that bad weather wipes out the coffee growing part of the world. The supply of coffee world-wide drops. But the demand is the same or increasing. Because there is a disconnect between the demand and the supply, the price of coffee goes up. It becomes a scarce commodity. Scarcity drives up prices. Look at oil and gasoline. There is plenty of oil, but the oil cartel, the companies that control how much oil is pumped out of the ground, decides how much to pump. They make sure they don’t pump too much. This would increase the supply and drive down the price of oil and gasoline. Same thing happens to coffee. The growers will plant more coffee to offset their bad year and soon the price of coffee plummets.

Same with keywords, some are scarce. Those are the ones you want, high demand, little supply.

Another good keyword analyzer is Wordtracker.com. This will cost you money, but it’s the best on the Web.

This is a very good book for building traffic: Search Engine Optimization – An Hour A Day by Jennifer Grappone and Gradiva Couzin. Their advice is mostly free.

With this book you do not need any costly SEO services.

There are Web site builders that do most of this SEO for you. Most free web site builders do not include SEO. That’s why most of them are a waste of time. Creating a Web site is easy, but it is only 10% of the job. The other 90% is SEO and it is critically important.

Do you know about Alexa rank? Alexa is an Amazon company that ranks Web sites. It takes the most active Web site which total about 65 million and compares your web site to all of them. Here is how to get to the Alexa Point Test:.http://traffic-test.sitesell.com/waltera1.html
If you have a rank under 500,000 you are doing good, it you are under 100,000 you are fantastic. Google is under 10. (http://traffic-test.sitesell.com/waltera1.html) Most free Web sites get a rank of “no data”; that means they are invisible to the search engines; they get no visitors, no targeted traffic. No traffic = no money.

The Web sites that score high on Alexa have lots of content. Content is king on the Internet. What is content? Its information, information that visitors find interesting and relevant to your keywords. The more pages you have on your Web site, the better. If you have only 5 or 6 pages, the search engines will ignore you. Once you get to about 30 pages, the search engines will begin to take notice. At that time you should begin to link to other Web sites. The search engines love links, but you must avoid link farms.

Trying to game the search engines is a thankless task. They have computer science PHds developing their search engine spiders. Do you think you can compete with them? Not likely.

Sneaky techniques are called “black hat” optimization. Won’t work. The SEs are changing constantly. You cannot find out what they do or how they do it. When someone finds a crack, they seal it up.

Linking is important. SEs love links. Site build it software includes automatic link exchanging.

Work hard to create more useful sites, more Web pages Get great software for building web sites. One that does SEO for you.

The best way to get more traffic is to have lots of pages, 100s of them, thousands are better, with relevant content (information). SEs love quality content.

If you have the right Site Build it software, the software submits to search engines automatically, as I said above.

How did you build your Web site? I hope it wasn’t one of those free web builder sites.

You see, there are lots of Web sites that will build a Web site for you. That’s where they end. Building a Web site as you probably know is only solving 5% of the puzzle. The other 95% is search engine optimization and internet marketing. Most Web Site Build It software will only do the first 5%, then they nickel and dime you to death with add-ons that purport to do SEO and internet marketing. Unfortunately most of them are scams.

So what is one to do if there is no help from your Web site building software. Do you know about NVU? This is a free web site builder that emuilates Microsofts Front Page and did I mention that it’s FREE. Go here to download: http://www.nvu.com/index.php. However, like most free Web sites it does not do SEM.

Get better software for Site Building. One that has some keyword analysis. Getting search engines to spider your Web site depends on your keyword selection.

Listen! The SEs find Web site by searching for keywords. If a Web site has the right keywords or phrases, the SEs will find it and send you to the front of the class.

But how do you know which keywords are the best. Ahhh! That’s the question and I will give you a web site that does keyword analysis and it’s free.

The Google AdWords Keyword Tool is an excellent preliminary brainstorming tool. Let’s say that you have ten ideas for a theme or Site Concept. This tool gives you a superb “high level snapshot” of how profitable each of your Site Concept possibilities might be. Here’s the URL: https://adwords.google.com/select/KeywordToolExternal – remember, it’s free

Here’s a book you might find helpful: Increase Your Web Traffic In A Weekend by Jerry Lee Ford, Jr and William R Stanek.

Then, there is Brad Tabke’s “26 steps to 15K a day”. It boils down to solid content thoughtfully put together can make more impact than a decade’s worth of tweaks that may or may not work such as fiddling with META tags. Find his 26 steps here: (http://www.frihost.com/forums/vt-2797.html).

Brad also created and runs one of the best forums for Web site building information at: (http://www.webmasterworld.com/).

This is the exact same plan used by Site Build It. See Ken’s blog: (http://blogit.sitesell.com/waltera1.html). I’m not saying Brad stole it from Ken Evoy, but Ken developed what is known as the C + T + P + M formula.

This is how the formula works:
Create in-demand content (information) – C
Attract Targeted Traffic (visitors) – T
Presell Those Visitors – P
Monitize Presold Traffic – M

Content
Web users search for information, for solutions. They are not looking for you – they don’t even know you (yet!). They seek what you know. Give it to them. Convert your knowledge into in-demand Content. (http://ctpm.sitesell.com/waltera1.html) To succeed online, start where they start – at “the search.”

Traffic
Your topical content ranks high at the Search Engines (ex., Google, Yahoo!, MSN), attracting free, targeted (i.e., interested), open-to-you visitors. Basically, these future customers “meet you” at your site. These visitors are known as “Traffic.”.

PREsell
Complete strangers develop trust and confidence in you. Why? You “PREsell” by OVERdelivering what they seek… Relevant, original, information.

Deliver it in your own voice, in your own way. Go beyond merely instilling confidence… Your visitors will like you.

Monetize
Convert warm, willing-to-buy (“PREsold”) visitors into income. Called “Monetizing,” this is the easy part. But “M” cannot happen if you fail to first execute C T P. This is where 99% of small businesses fail.

Kindest Personal Regards,

Walt Brown
Site Build It Certified Webmaster
walter@capecod-beaches.com
wab@theworld.com
http://www.wareham-boatyard-marina.com/

P.S. Start a blog to promote your Web site. Word press is a good one. It you have the right Web Site Build software, it includes a blog feature so that every time you create a new page, it gets posted on the Web as a blog. Turn your blog into articles and submit them to article sites with your URL.

P.P.S. You flat out do not have enough content on your Web site. If you did the SEs would find you. You need more information, more Web pages with quality content, to attract traffic via the SEs.. One page Web sites have no no content. Create more pages. Use the content to submit articles to article Web sites. Make sure the articles refer back to your Web page. This will attract more visitors and the SEs.

P.P.P.S. Good articles on search engine marketing here – no hype – (http://www.jehochman.com/articles/).

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