Your Questions About Internet Marketing Strategies

Donna asks…

Marketing Timeline?

Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

barry0912 answers:

Marketing is a continuous everyday work. You do everything simultaneously because there is no single way where you can get traffic so you need to make sure that every possible source of traffic is reached

My suggested timeline is:

BEFORE LAUNCHING THE WEBSITE

– Do an extensive keyword research analysis. SEOBook.com has a very good listing of free tools http://tools.seobook.com/ that you can use to research the keywords for your site including: keyword density, determining the keywords you want to target, who are your competitors for your targeted keywords.

– Start mapping out your link strategy. You need to start making a list of who should link to you and where you can request for links.

– Start thinking of how you can get the word out about your business. Do you plan on writing articles? Will you harness viral marketing? Be sure to equip your site with tools Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

– Beta test your site and start inviting people (if applicable). If you are planning a social networking site for example, you can do a soft-launch for your site and invite people you know or friends of your friends to try out the site. This way you can iron out the kinks before you do your full blast marketing

UPON LAUNCHING

– Make sure your on-page factors (e.g. Title, metatags, keyword densities) are right on-target

– Issue a press release announcing the launch of your new site. Press releases are also a way to get inbound one-way links to your website. Here are some places where you can submit your press release for free

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

– Submit your site to the major search engines. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

– Start submitting requests for links. You will find that some will not link to you because you have 0 pagerank because your site is new. But start submitting to DMOZ and other directories and build your pagerank

– Do offline marketing. Whether you are planning to print brochures or do direct marketing, now is also the time to do them

AFTER YOU LAUNCH

– Try to do marketing at least 1 hour every day – whether asking for reciprocal links, submitting articles or submitting your site to directories

– Keep abreast of what’s happening with the search engines.

– Do email marketing or send a newsletter on a regular basis

Robert asks…

Piano Store Marketing Strategy?

I have invested in a Piano Store recently and was wondering what would be the best means of communicating with my target customer i.e. younger parents with kids in the range 5-10.

Does anybody have any experience with creating a Marketing Plan or Strategy for a Piano Store?

If I was to tie-in with a Brand or product; what would be the best options?

Any suggestions please?

barry0912 answers:

Although it predates the record album as an entertainment source, I guess your business has not entirely vanished yet, but it certainly has to be marketed differently than 20 years ago, I assume the manufacturers touch on traditional family values, as well as the decorative value of a traditional instrument.

One potential method to reach a small number of local prospects may be with paid Facebook advertisements, their demographic targeting is quite powerful, you can have ads only appear for married women between 25 and 40 who live in cities in close proximity to your location, there may be an “interest” like piano playing you may be able to target as well, they show you the potential reach of members a given ad setting would have, you could have such ads send people to a free Facebook business page.
While on the subject of internet resources you for sure need to have (and probably already do) a free Google Places page, they may provide a generic listing automatically, but you need to claim it and improve the content with more lengthy text, photos an potentially even video.

Sorry I m not more in touch with how kids are introduced to e piano these days, perhaps you can be a sponsor of some school events for the publicity and music evangelist opportunities, there are some cities (where the weather is friendly) that have old pianos in public places setup by some non profits.

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Your Questions About Internet Marketing News

Carol asks…

Did LGN Revolution merge with another online company this week and who was the other online marketing company?

I heard LGN Revolution a top online marketing company was making a major announcement today to its members as to it purchase or merger of another major online marketing company.

barry0912 answers:

The news today is that LGN Revolution a top online marketing company, that makes available one of the lowest entry level and best compensation plans in the industry has purchased another leading online marketing company, EDC Diamond.
LGN Revolution’s advantage over other online marketing companies is that for as little as $200.00 you can have a new state of the art, full functional website with autoresponder, weekly training meetings for new and experienced marketers, and much much more. With LGN Revolutions superb mentoring program and built in residual income stream, it makes the decision process to join LGN Revolution a no brainier. If your looking for a online marketing business to get involved with and make some serious money this is the opportunity to look at.

I like LGN Revolution because it has 3 different levels. It is growing with ongoing upgrades to the System without a change in price and the CEO, James Ward, is involved in the business and available if you have any questions or problem.

In this Time of Recession when people are desperate for extra-income, as well as a chance for Financial FREEDOM, yet very careful on their spending, I find that LGN REVOLUTION is the answer! It is affordable and right now much more attractive as a business. This new purchase by LGN Revolution will enhance its position in the making money online business market.

Complete details of the acquisition have not been revealed at this point according to James Ward CEO of LGN Revolution, he mentioned that details still needed to be worked out to make the change fair and equitable for both companies. In his communication with LGN Revolutions members during a live webinar Tuesday night he mentioned LGN Revolution would be utilizing most of the products from EDC Diamond.

EDC Diamond’s products now consist of hundreds of titles, worth thousands of dollars, delivered in the form of videos, CDs, books and software titles that are both inspirational and instructional. You’ll find the highest quality, most current and up-to-date, products by industry leaders exclusive to EDC Diamond.

Members have immediate access to the best Mindset, Skill-set & Training products bar-none.

This is a true e-commerce digital product business with 100% of the resale profits going directly to the marketer.
* Over $100,000 of Digital Downloadable Products
* Mind-Set Personal Development Products – how to become an Internet Entrepreneur
* Skill-Set Products – “how to” market & advertise your business
* NO ONE has the complete set like EDC
* Huge market demand (business to business & business to consumer)
* Fortune 500 Corporations and SMB Businesses use our products together with our Training
* NOT AVAILABLE IN BOOK STORES OR TAUGHT IN COLLEGES
* Network Marketing meets the Corporate World
* Inclusive and an important part of your business success
* Our Products are directly correlated WITH our Product Training (6 day’s a week, live classes)
* Niche products to target specific markets

EDC’S collection consists of 100’s of individual products.
Marketing & Personal Development Products in the form of software,
videos, audios, e-books & podcasts. Offering you an exceptional value!
Members have immediate access to the best personal development
& training products bar-none.

The merger of these to companies into one LGN Revolution ,will greatly enhance and explode the online marketing industry. I’m sure both new marketers coming into the industry as well as old will find the benefits of the LGN Revolutions system of great value.

Linda asks…

Internet Website Marketing Ideas?

I own a small internet web maternity clothing shop. www.hautemamacouture.com I get almost no business to it at all. I tried paying for advertising with search engines but I had too small a budget (spent $100 on 4 different engines/month). I also have the same items in a store on eBay. That’s where I make 99% of my money. However, with their recent announcements of fee increases, they should just change their name to FeeBay and their changes to the feedback policy that will not allow a seller to leave negative when warranted, I can no longer afford to do business on there. I spend about $500-$1,000 in eBay fees a month but I make about $4,000 a month. How can I shift some of this around to promote my website. I am on a very limited budget and have no idea how to get people to go to this website and buy. Thanks!

barry0912 answers:

Getting traffic is a combination of a lot of things. The key to success is to create great content that visitors want to use, search engines will love and other websites will naturally link to. Of course, it’s easier said than done.

You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

Http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article ” How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site ” http://www.powerhomebiz.com/092006/ecommerce.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

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Your Questions About Internet Marketing Blog

Paul asks…

Internet marketing question?

My first time using Y!Answers so here goes:

I would like to know where i could find data, statistics about how implementation of various features in a website affects its traffic and bounce rate.

More detailed: i would like to know what is , on average, the potential gain in traffic of an online shopping web site for certain implemented features: polls, quizzes, personal blogs.

Thank you.

barry0912 answers:

I highly recommend Marketing Sherpa; http://www.marketingsherpa.com/

They have very useful statistics and metric data on what you’re looking for. My suggestions is that you simply start implementing the features you mentioned one by one and measure them with web analytics. Statistics are useful, and should be used as a general guideline. Online shopping is a very unique beast; every industry, every niche and even categories within niches, will always present quite different behaviors and performances, which are highly influenced by demographics, seasonality and other metrics.

At our agency, we are constantly optimizing our client’s websites beyond search. Conversion optimization is a key factor when it comes to shopping websites. Polls, quizzes, blogs, reviews, testimonials, etc, all play a role in it, but don’t always apply to every site.

Make this part of your interactive marketing efforts and you’ll be successful.

Michael asks…

e-marketing?

relevance

barry0912 answers:

Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing.

Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing.

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Your Questions About Internet Marketing Blog

Steven asks…

Are there any new ideas in marketing for products through the internet?

barry0912 answers:

New ideas? Mobile marketing, blog marketing, using social networking sites to build your brand. Other than that, it’s basically the classic ways that have proven to be effective in marketing online — search engine marketing, link building, viral marketing, online PR campaigns, etc.

You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

Http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

David asks…

internet market?

How many internet market is there where you can sell your cds or books? I know amazon ebay and loot how many mroe out there is there on this giant internet?

barry0912 answers:

Well, the best place to sell your products is your own website, because you can also build an email list, have a blog where people subscribe to your rss feed…

Amazon.com is a great place if you already have a website (and email list) and a book or some product that is tangible. For example joe vitale sold more of his books than harry potter in amazon.com only because he had a email list and a little network around him (he did joint venture deals with other website owners)…

Read this article: http://www.freetomanifest.com/become_millionaire.html (this is about internet, real estate and stock millionaires). The main important thing you need to realize when it comes to Internet is that you need to network and form relationships with other website or blog owners who can definitely help you to create the buzz.

Http://www.freetomanifest.com/become_millionaire.html

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Your Questions About Internet Marketing Blog

Daniel asks…

What are some good online niches to affiliate market in?

Hi,

This is a longshot, but I’m getting into affiliate marketing, and would like to know if anyone out there happens to know some good niches to get into.

barry0912 answers:

Finding the right Niche is a very important question when starting your Internet/Affiliate marketing business, You can not even think of starting till you know what Niche your products, services or affiliate promotions will appeal to.

Here are a few steps and resources that may help you out.
1. Brainstorming, This is the best method when you are trying to figure out what to build your product or service around as well as choosing the right Affiliate promotions.
Get a pen and paper and write done all the things you are passionate about,

Now Next Right done all the things you are good at
Combine the two lists to find 3-5 matches in from each of the lists. Now narrow that done to 1 or 2 and begin,

2.Your Keyword research, Keyword research will help you to find very narrow specific topics that surround your Niche, Remember, The more narrow the search term the better, these are the people searching for exactly what you have to offer. Narrowing your topic down will also help you get free traffic as well as reduced PPC fees. A great tool I use for Keyword Research is Keyword Elite.

3. Product creation or affiliate promotion, Do you have enough Knowledge of the subject to write your own product?
If so then go right ahead and do it, A good tool helping you to create your own product is Overnight product Creation, By: Brian McElroy and its even FREE!

Affiliate promotions are great, You don’t have to have your own products or services you only need knowledge of the products or services you wish to promote. Some great ways to promote your affiliate promotions are, Blogs,PPC Marketing, SEO Marketing. Social and viral marketing, Really the list of advertising opportunities is endless. One place to find good affiliate products to promote is

4.Build your traffic and email list, Rinse and repeat. Build traffic to your product or affiliate promotion pages by witting articles, participating in forums, and using PPC AND SEO methods.
One tool I use all the time for my PPC campaigns is Speed PPC

Affiliate marketing will make you money, When you approach it the right way with the right systems and a good plan.

Please check out
How to start an Affiliate business internet marketing online

Also, Right now is a great time to gemore then 100of the best Internet Marketing products from the industries top gurus through the Biggest FireSale of 2008. Check it Today!

For more info and Good Luck!

Sandy asks…

Who do I contact in order to start a marketing firm for verizon fios?

I’m trying to start a direct sales marketing firm and sell products for verizon fios. Who would I get in contact with about this?

barry0912 answers:

Their affiliate program would be the simplest way for a smaller operator to help with promotion.

Here is some information they left ion a blog in 2009 (things ave probably changed)

Earn $205 per customer
No minimums
Sell FiOS internet
Sell FiOS TV
Sell Verizon home phone
Bundle your DTV on one bill
No Start Up Fees
Brochures provided
Online sales portal
Qualify customers within minutes
Reduce churn by bundling everything on one bill
Sell triple play

Have questions? Call (888) 439-0555 to join our Affiliate Program today
Reply With Quote

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Your Questions About Internet Marketing News


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Helen asks…

What form of online internet marketing is best for business?

PPC?
Adwords?
Yahoo?
Facebook ads?

Social marketing? Facebook, Twitter, LinkedIn etc

What is the best way?
What is the best “value” (cheapest for its buck) way?

 solar movie online

barry0912 answers:

I think it will depend on your knowledge level, what business you are marketing, and what kind of budget you have to work with.

You can build a responsive marketing campaign using only free methods, but it may take longer to see results depending on your knowledge level. A marketer with the right knowledge might get a far better response using free methods than a less knowledgeable person using paid methods.

If you have the budget for it, you can hire someone with expertise in all the areas mentioned. What is the “cheapest for its buck” will be what gives you the best ROI, or Return On Investment. That means your ads and traffic source (audience) will need to be very targeted and already interested in what you are promoting. Any contextual advertising source such as PPC or Organic search will be best for that, but each method or site can be “best” depending on how you approach the people using those sites.

How you handle your sales funnel is also important to converting prospects to sales. You may lose money on the front end, but if you are offering something of value like a free giveaway to build a customer list and are building a relationship with them based on establishing trust and authority, you can experience a far greater return on the back end of the sales process. Even if you break even on the front end, you are at least building a valuable future customer list for free.

With social sites, you have to think about the types of people who use each site. Facebook users will likely have a different mindset and purpose for being on that site as compared to Twitter or LinkedIn. Knowing what motivates the majority of users on a given site will help you to design the right approach for each site.

I don’t think you can make a blanket statement about which is best or cheapest. Your knowledge level and willingness to test different approach methods for each site will determine what works best for you. I could say that Facebook is best, but out of 100 people that follow that advice and try advertising on Facebook, maybe one person would actually succeed in making a profit. Is it the site that is the problem or the knowledge of the person creating the campaign?

People using Google or Yahoo are likely searching on a specific topic. People using LinkedIn are professionals or business owners. People using Facebook are mostly looking to alleviate boredom or connect with friends. People using Twitter are people following a news feed, their favorite niche or hobby, following their favorite celebrity, or just have a need to tell the world what they are doing every other moment of the day.

If you design a sales approach that capitalizes on the mindset of each site user, you still have to identify who the buyers are. In organic search or PPC, that means finding buyer search terms, product names, product reviews, etc. With the other sites, you may have to do some testing, or offer a freebie for filling out a survey to find out what people are looking for.

I don’t claim to be an expert on marketing, but I have failed enough times to have learned a few lessons on the topic.

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William asks…

How to advertise for an Internet based game being developed?

My business partner and I are creating an internet based game and want to find some ideas for advertising. We thought about placing ads in gaming magazines and on other gaming websites. Any other ideas out there?

 solar movies

barry0912 answers:

Some low cost ideas:

1. Create the best content you can. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends.

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

5. Pay per click advertising. Check the keywords carefully and measure your ROI

6. Banner advertising. Less effective than contextual or text based advertising but the right website to advertise can draw in traffic. As always measure your ROI carefully

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