Your Questions About Internet Marketing Strategies

Donna asks…

Marketing Timeline?

Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

barry0912 answers:

Marketing is a continuous everyday work. You do everything simultaneously because there is no single way where you can get traffic so you need to make sure that every possible source of traffic is reached

My suggested timeline is:

BEFORE LAUNCHING THE WEBSITE

– Do an extensive keyword research analysis. SEOBook.com has a very good listing of free tools http://tools.seobook.com/ that you can use to research the keywords for your site including: keyword density, determining the keywords you want to target, who are your competitors for your targeted keywords.

– Start mapping out your link strategy. You need to start making a list of who should link to you and where you can request for links.

– Start thinking of how you can get the word out about your business. Do you plan on writing articles? Will you harness viral marketing? Be sure to equip your site with tools Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

– Beta test your site and start inviting people (if applicable). If you are planning a social networking site for example, you can do a soft-launch for your site and invite people you know or friends of your friends to try out the site. This way you can iron out the kinks before you do your full blast marketing

UPON LAUNCHING

– Make sure your on-page factors (e.g. Title, metatags, keyword densities) are right on-target

– Issue a press release announcing the launch of your new site. Press releases are also a way to get inbound one-way links to your website. Here are some places where you can submit your press release for free

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

– Submit your site to the major search engines. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

– Start submitting requests for links. You will find that some will not link to you because you have 0 pagerank because your site is new. But start submitting to DMOZ and other directories and build your pagerank

– Do offline marketing. Whether you are planning to print brochures or do direct marketing, now is also the time to do them

AFTER YOU LAUNCH

– Try to do marketing at least 1 hour every day – whether asking for reciprocal links, submitting articles or submitting your site to directories

– Keep abreast of what’s happening with the search engines.

– Do email marketing or send a newsletter on a regular basis

Robert asks…

Piano Store Marketing Strategy?

I have invested in a Piano Store recently and was wondering what would be the best means of communicating with my target customer i.e. younger parents with kids in the range 5-10.

Does anybody have any experience with creating a Marketing Plan or Strategy for a Piano Store?

If I was to tie-in with a Brand or product; what would be the best options?

Any suggestions please?

barry0912 answers:

Although it predates the record album as an entertainment source, I guess your business has not entirely vanished yet, but it certainly has to be marketed differently than 20 years ago, I assume the manufacturers touch on traditional family values, as well as the decorative value of a traditional instrument.

One potential method to reach a small number of local prospects may be with paid Facebook advertisements, their demographic targeting is quite powerful, you can have ads only appear for married women between 25 and 40 who live in cities in close proximity to your location, there may be an “interest” like piano playing you may be able to target as well, they show you the potential reach of members a given ad setting would have, you could have such ads send people to a free Facebook business page.
While on the subject of internet resources you for sure need to have (and probably already do) a free Google Places page, they may provide a generic listing automatically, but you need to claim it and improve the content with more lengthy text, photos an potentially even video.

Sorry I m not more in touch with how kids are introduced to e piano these days, perhaps you can be a sponsor of some school events for the publicity and music evangelist opportunities, there are some cities (where the weather is friendly) that have old pianos in public places setup by some non profits.

Powered by Yahoo! Answers

Your Questions About Internet Marketing Services

Carol asks…

Where is the best place to advertise for Virtual Assistant Services?

I have recently set up a virtual assistance company with a team of 5 virtual assitance who can do literally anything which is web based or pc based. The problem, where do i advertise and how do i market for this service. How do find clients?

barry0912 answers:

Marketing is key to your service, as with any business. As you’re geared for working on the web and with PC’s, make full use of the internet for marketing. Make sure your site is optimised for the search engines. Become involved in sites/blogs/directories that relate to your target market.

Networking groups are a good way of meeting business people who need help with the things that a Virtual Assistant can do.

Are you UK based? Business Link and Chambers of Commerce both run regular events.

Please feel free to contact me for information on other groups in the UK

Good luck!

David asks…

What is the greatest obstacle to finding an internet marketing mentor?

One of the things that the majority of folks most often misunderstand about finding an internet mentor to help them out is they tend to think they have to pay enormous sums of money for a consultant, a coaching program or some other such thing…do you find this to be the case?

barry0912 answers:

There are really two sides to this coin with a variety of hungry vultures hanging out on each.

FREE ADVICE
Ever hear the old adage that you get what you pay for? To a certain extent it’s true. However, you will indeed find many sites that offer free advice. The problem is, unless your a smart Internet Marketer your not going to know the good advice from the bad. What’s worse, since you are needing the advice it’s likely that you have not gained all the wisdom you are looking for yet. This ends up being a vicious circle with no real end.

That’s why SEO & Beyond provides a free website analysis for anyone who asks (at least they do as of this writing). They believe that doing so goes beyond advice into actively participating in the lives of those who are looking to use their service.

You can check out more about that at the following link.
===> http://search-engine-optimization-and-beyond.com/A-simplemachinesforum/index.php?topic=36.0
I was quite pleased with the review they gave my http://commit2fit.info website.

PAID ADVICE
If you are going to have someone train you to be a successful Internet Marketer, then find someone willing to give you some type of guarantee.

“If our system doesn’t work for you, then you don’t pay a dime!”

It’s a gutsy approach to be sure. But it goes beyond the idea of pay us all your money and you will be a success approach. With this method you don’t know if you are being sucker punched or not and all you have to show for it in the end will be absolutely nothing.

I do know that there are indeed many people out there willing to provide a ton of advice if you pay them. I don’t know if anyone has the guts to work by the above approach. If I did I would probably sign up for their course in a second. When paying for a mentor or what not the heavy burden for success should be on the shoulders of the one providing the assistance rather than the one paying the bill.

THE MORAL
Pay for a mentor if and only if the mentor believes in their services enough to give you an awesome guarantee otherwise stick with the free advice; or better yet free website reviews.

Powered by Yahoo! Answers

Your Questions About Internet Marketing Degree

Carol asks…

What college should I go to, to get a art education degree?

I’m looking for the best universities that offer a good art education degree program.

barry0912 answers:

First, let me know where you are. But if you are willing to study here in the Philippines, I can recommend my school: De La Salle-College of St. Benilde.

Under the School of Design & Arts of this college, you can choose the following degree programs: (source is www.dls-csb.edu.ph)

Bachelor of Arts in Animation (ABANI)

The Animation program strikes a balance between commercial and fine art animation. It is a comprehensive program that focuses on three areas: 2D, 3D and experimental animation, and will train you in developing original Filipino content. It is the first program of its kind in the country.

Bachelor of Arts in Arts Management (ABAM)

The Arts Management program allows you to become proficient in art history, theory, and criticism as well as cultural programming and its resources, while learning design and arts management techniques and technologies.

Bachelor of Arts in Digital Filmmaking (ABDGFILM)

The Digital Filmmaking program combines motion picture production and broadcast arts with a strong understanding of the legal and financial workings of the film and television industries. You will undergo entrepreneurial training to encourage you to set up your own production studio or create independent features, short films, documentaries, music videos, or educational TV programs and shows. It is the first program of its kind in the country.

Bachelor of Arts in Multimedia Arts (ABMMA)

The Multimedia Arts program combines evolving areas such as digital media and the Internet with core skills such as communications, programming, and graphic design. You harness the power of the latest digital media technology. It is the first program of its kind in the country.

Bachelor of Arts in Music Production (ABMP)

The Music Production program focuses on the use of technology in the field of music. The program aims to elevate the fields of video and music scoring, jingle and commercial music writing, and popular composition/arrangement for local and international audiences and markets. It is the first program of its kind in the country.

Bachelor of Arts in Photography (ABPHOTO)

The Photography program establishes photography as a fine art and as a viable creative industry that keeps up with global standards in communication and information design and technology and is used as a medium for social change. It focuses on aesthetics and the development of creative photography skills, professional and business practices, and promoting ethical practices in the field. It is the first program of its kind in the country.

Bachelor of Arts in Production Design (ABPRD)

The Production Design program develops your skills and interests in designing sets, costumes and props for movies, commercials, television, theater, events and advertising. Studies in theoretical exercises are offered together with studio classes in drawing, drafting, computer-aided drafting and design, stagecraft, props-making, prosthetics, costume construction, and other related practical skills.

Bachelor of Arts in Technical Theater (ABTHR)

The Technical Theater program develops your knowledge and expertise in the technical requirements of theater, events, concerts and other live performances—from designing lights, manipulating sound, and overseeing and enhancing the technical aspects of a concert or stage production.

Bachelor of Arts major in Fashion Design and Merchandising (AB-FDM)

The Fashion Design and Merchandising program focuses on design development and philosophies, as well as production and marketing procedures, with the fashion business at the core.

Bachelor in Performing Arts major in Dance (BPA-D)

The Dance program is designed to transform dance into an expressive art form and a profession. It is offered in consortium with the Ballet Philippines-Cultural Center of the Philippines Dance School.

Bachelor of Science in Industrial Design (BS-ID)

The Industrial Design program trains you to design products that would make the everyday lives of people easier and fun. The program develops your design skills with practical aspects of ergonomics, function, marketing, manufacturing, and aesthetics as well as business-related concepts like entrepreneurship and management.

Bachelor of Science in Interior Design (BS-InD)

The Interior Design program program develops the mastery of interior space planning, as well as specifying interior elements, such as finishes and furnishings, that would lead to creating aesthetic and functional spaces. It is offered in consortium with the Philippine School of Interior Design (PSID).

Associate Degree in 3D Design and Animation

Associate Degree in Web Design and Animation

Lizzie asks…

What jobs can I get with a Bachelor’s in Entrepreneurship/Small Business Management degree?

I have been out of college for about two years now and have worked a lot of random jobs like receptionist, gym member specialist, personal home cook, etc… -the kinds of jobs I don’t need a degree for. I graduated with a degree that is probably more geared toward consulting than a skill related field. What other kinds of jobs should I apply for?
I have been out of college for about two years now and have worked a lot of random jobs like receptionist, gym member specialist, personal home cook, etc… -the kinds of jobs I don’t need a degree for. I graduated with a degree that is probably more geared toward consulting than a skill related field. What other kinds of jobs should I apply for?

My main passions are health, nutrition, psychology and public health.

barry0912 answers:

I find it ironic that you got a four-year degree in entrepreneurship/business management and didn’t mention anything concerning starting and running your own business. The brainwashing of us Americans into the template of automatically looking for jobs working for someone else is very strong. Unless, of course, you’ve already considered this and have no interest in this possibility.

As a business owner, you have total control of what you do and don’t do and your rewards when/if successful are virtually unlimited. And many businesses don’t require a lot of money to start. Plus it’s possible to get money in other ways other than out of your own pockets to start your business.

If you are interested, I would consider books written by Tyler G. Hicks. He has been writing books on this subject for many years (I recently got one with a copyright of 1966) and they are very good, IMHO. The only thing out of date seems to be the dollar examples he uses based on all the inflation over the years. He is still in business today. A number of people ding his books in reviews because he doesn’t take you through the whole process step by step and sometimes plugs his other materials, but I like him. I can virtually guarantee you’ll learn from his books. A true entrepreneur doesn’t need hand-holding. Just info, guidance, encouragement and options. I recently ordered a book of his entitled, “How to Build a Second Income Fortune in Your Spare Time” with a copyright of 1965, that I would very highly recommend to you in spite of its age. I’m only up to page 75 so far but it’s very, very good. I’m very glad I bought it.

I would suggest you go to Amazon.com or some other used book sellers on the internet and see if any of his books interest you and possibly get some ideas going in your head in the fields you are most interested in.

In school did you take coursework in business formation, business law, marketing and advertising? There are many good books on these subjects and I would use the reviews on Amazon.com to find the best ones to help you. Other business books on the subjects of interest and need to you to help you be super successful should also be considered. To look for good books on legal issues and the mechanics, I’d consider Nolo.com as an initial place to look. Their books are most often high quality, although some are of course better than others.

I am presently working on starting a nonprofit. It’s pretty hard to get fired when you’re the owner of the company. Plus, you can work at any job within your company as you desire. And switch around whenever you like. Or stay small and do it all. Or start off small and expand as you need or desire to. You can also start your business part-time while working a regular job until you start making way more money in your own business. Plus you can have more than one small business going at the same time if you’re so inclined.

My opinion is it’s pretty hard to beat the advantages and potential of the job of business owner. No matter what you do, it will build on your degree and experience in your field. That’s my suggestion.

Good luck, Lala. 🙂

Powered by Yahoo! Answers

Your Questions About Internet Marketing Services

Ruth asks…

what is the best way to get your gaming YouTube channel noticed?

hey guys my gaming youtube channel is TheSilverClassGamerz and have had it up for a few months though and am wondering how i could get a bit more noticed? because i have uploaded almost 50 videos now and only have 30 subs if you guys could help and tell me how that would be great. http://www.youtube.com/user/TheSilverClassGamerz

activism, advertising, alcohol, alternative-news, ancient-history, animals, animation, anime, architecture, arts, astronomy, atheist, bizarre, blogs, books, buddhism, business, cars, cartoons, cats, celebrities, christianity, classic-rock, clothing, comedy-movies, comics, computer-graphics, computer-hardware, computers, cooking, crafts, crime, cyberculture, dogs, drawing, drugs, ecommerce, environment, fashion, fine-arts, firefox, geography, graphic-design, guitar, guns, hacking, health, history, humor, illusions, interior-design, internet, internet-tools, iraq, liberal-politics, liberties, linguistics, linux, literature, mac-os, mathematics, movies, multimedia, music, nature, network-security, news, online-games, open-source, painting, philosophy, photography, physics, poetry, politics, programming, psychology, quizzes, relationships, religion, satire, science, science-fiction, self-improvement, shopping, software, space-exploration, stumblers, stumbleupon, tattoos, travel, tv, video, video-games, web-design, windows, writing, actors, america, apple, art, aviation, blog, blogging, bush, california, car, cartoon, cat, celebrity, charity, children, climate-change, college, comedy, comic, community, dance, death, debate, design, diet, diy, dog, economy, election, elections, energy, entertainment, exercise, facebook, film, finance, flash, flowers, food, football, funny, gadgets, game, games, gaming, global-warming, god, google, graffiti, green, home, humour, illustration, images, internetmarketing, life, living, love, mac, marriage, math, media, medicine, microsoft, money, music-video, obama, oil, online, paintings, pakistan, peace, photo, photos, photoshop, pictures, pirates, president, quotes, recipe, recipes, republican, rock, sculpture, security, social-media, social-networking, society, space, star-wars, tech, technology, television, tips, tools, tutorials, ubuntu, vegan, video, videos, vintage, war, water, web, web-development, weird, wordpress, youtube, sex, sexy, hot, love, porn, president, 2008, 2009, winter, secret, omg, no, way, amplafitesttag, art, arts, bank, barackobama, bi, bisexual, blues, broadway, business, c, canvass, children, classical, college, comedy, community, communityservice, concert, conference, convention, country, county, dance, debatewatchparty, design, development, drive, election, election08, entrepreneur, event, events, fair, family, festival, field, filmfest, florida, football, for, free, fun, fundraising, halloween, haunted, indie, iowavoteearlyforchangeweekofac, jazz, kids, league, live, local, localfieldoffice, london, management, marketing, media, meeting, music, musicals, mybo, national, networking, new, nfl, nyc, obama, of, office, organizing, party, performance, phone, phonebank, pop, pride, prideevent, pridefest, registration, rock, service, show, shows, social, sport, sports, startup, technology, theater, tour, voter, voterregistrationdrive, w, web, western, women, women for obama, workshop, free, money, cash, movie, download, horny, quickscope, free, lobby, hard, scope, barrett, intervention, high, ******, 1600, microsoft, points, 10th, prestige, ak47, montage, sniper, m9, acr, m16, you, tube, rawr, lol, mp3, download, hillary, clinton, ohio, indiana, apple, banana, modern, warfare, leaked, info, gameplay, ninja, defuse, mw2, snd, optic, h3cz, sniper, montage, mp5k, 50cal, acog, Modern, Warfare, M16, footage, Sniper, Montage, by, OpTic, H3CZ, .50cal, m200, copycat, steady, aim, pro, nation, gaming, hecz, dtreats, hutchisyodaddy, zzirgrizz, topnotchmultimedia, waw, dogs, infinity, ward, tutorials, 3ds, max, song, vegas, adobe, photoshop, cs4, ps3, xbox, 360, hack, exooutsider, nextgenupdate, search, and, destroy, hood, thug, jake, brandon, retard, hangove, hill on, a, the, as, an, how, to, tags, pavelow, harrier, knife, too, damn, good, for, you, nuke, chopper, gunner, scary, zombie, exploits, tuts, views, sir, mix, a, lot, baseball, basketball, football, hockey, unban, sony, camcorder, ipod, orange, purple, haze, blue, pineapple, microsoft, never, get, patchaed, banned, loser, halo, left, dead, argentina, australia, evolution, of, dance, potter, book, puppet, pals, paper, airplanes, pregnant, quagmire, soundboard, springboard, blackra1n, jail, break, touch, iphone, grabber, nano, itunes, lag, keyboard, escape, search, keyvault, drive, hoops, goal, net, celtics, magic, lakers, los, angeles, sorry, if, words, are, in, twice, eminem, cent, ludacris, gucci, boobs, belt, saint,

barry0912 answers:

Lol. If those are the tags you’re using, big reason why noone visits. Noone likes a spammer.

Susan asks…

Where can I get objective advice on an Internet advertising model?

I’m trying to find a qualified resource to provide some generic answers concerning a new Internet advertising model. Basically this model will offer potential advertisers a low monthly volume of extremely high-quality leads. The questions I have relate to a) pricing and b) marketing this new service. So, where do I look for this advice?

barry0912 answers:

I find questions that require a “deeper” answer get better answers in the Q&A of LinkedIn. Their Q&A attracts a lot of professionals in the field of marketing, advertising and in this case, direct marketing.

My suggestion is to look at some examples of this type of business model. Franchising brokers and directories, for example, offer this type of business model where the advertisers (franchisers) post their info for a fee and then they pay based on the leads that they get

Powered by Yahoo! Answers