Internet marketing question?
My first time using Y!Answers so here goes:
I would like to know where i could find data, statistics about how implementation of various features in a website affects its traffic and bounce rate.
More detailed: i would like to know what is , on average, the potential gain in traffic of an online shopping web site for certain implemented features: polls, quizzes, personal blogs.
I highly recommend Marketing Sherpa; http://www.marketingsherpa.com/
They have very useful statistics and metric data on what you’re looking for. My suggestions is that you simply start implementing the features you mentioned one by one and measure them with web analytics. Statistics are useful, and should be used as a general guideline. Online shopping is a very unique beast; every industry, every niche and even categories within niches, will always present quite different behaviors and performances, which are highly influenced by demographics, seasonality and other metrics.
At our agency, we are constantly optimizing our client’s websites beyond search. Conversion optimization is a key factor when it comes to shopping websites. Polls, quizzes, blogs, reviews, testimonials, etc, all play a role in it, but don’t always apply to every site.
Make this part of your interactive marketing efforts and you’ll be successful.
Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing.
Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing.
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