Your Questions About Internet Marketing Strategies

Sharon asks…

I have entrusted to take a class on general marketing, What are the techniques of general marketing?

I wish to know about the tricks, techniques, ideas and methods to promot the small scale products in to market?

barry0912 answers:

For a marketing plan to be successful, the mix of Product, Price, Promotion, and Placement must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they don’t want is extremely expensive and seldom successful. Marketers depend on marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process.

Most companies today have a customer orientation (also called customer focus). This implies that the company focuses its activities and products on customer needs. Generally there are two ways of doing this: the customer-driven approach and the product innovation approach.

In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that there is no point spending R&D funds developing products that people will not buy. History attests to many products that were commercial failures in spite of being technological breakthroughs.

The next big thing is a concept in marketing that refers to a product or idea that will allow for a high amount of sales for that product and related products. Marketers believe that by finding or creating the next big thing they will spark a cultural revolution that results in this sales increase.

In a product innovation approach, the company pursues product innovation, then tries to develop a market for the product. Product innovation drives the process and marketing research is conducted primarily to ensure that a profitable market segment(s) exists for the innovation. The rationale is that customers may not know what options will be available to them in the future so we should not expect them to tell us what they will buy in the future. It is claimed that if Thomas Edison depended on marketing research he would have produced larger candles rather than inventing light bulbs. Many firms, such as research and development focused companies, successfully focus on product innovation. Many purists doubt whether this is really a form of marketing orientation at all, because of the ex post status of consumer research. Some even question whether it is marketing.

Diffusion of innovations research explores how and why people adopt new products, services and ideas.

A relatively new form of marketing uses the Internet and is called internet marketing or more generally e-marketing, affiliate marketing or online marketing. It typically tries to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing.

Marketing is an ongoing process of planning and executing of the marketing mix (Product, Price, Place, Promotion) of products, services or ideas to create exchange between individuals and organizations.

Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers’ future needs and wants, which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.

Therefore good marketing must be able to create a “proposition” or set of benefits for the end customer that delivers value through products or services.

Its specialist areas include:

advertising and branding
communications
database marketing
direct marketing
event organization
global marketing
international marketing
internet marketing
industrial marketing
market research
public relations
retailing
search engine marketing
marketing strategy
marketing plan
strategic management

James asks…

Has anyone ever found a work at home business on the internet?

I mean one that actually works and pays you? I know there are many out there–but I also know many are scams to get your money. I’d love to find a business I could do from home. The only training I have is nursing and also corrections–hardly internet business material! I’d prefer a legal business also!

barry0912 answers:

Hi,

Nice day to you.

Why not you consider to start your own website and start doing your own Internet Home Business.

This is the best way for you to avoid from scams.

To start a Internet Business for your own is not a hard job as what you think.

I’ll divide my answers into few section. Wish this answers can give you some reveals how to start your own online business and bring you to success.

Answer 1
Do you have any ideas in what kind of products or services you are going to sell for your online business?

My suggestion is, find somethings you are really interesting with it and you can pay fully passion with it. Otherwise you will give up very very soon. Many successful internet millionaires start their online business with their own interest.

Example
-Sport website – they love football, NBA, Formula One, etc.
-Travelling hot spots website – they love travelling.
-Food recipe website – they love cooking.
-Entertainment website – they love music, movies, idols.
-Pets website – they love animals.
-Loves website – they are experts in dating.
And many more.

Start today, think what you are really interesting in?

Answer 2
Make sure the products or services you are going to sell with an existing huge market. Do the market research before you start your business. A business won’t make money even he has a perfect product or service but there are no market require for that product or service.

There are many low cost online softwares can help you to determine whether your business with an existing hungry market or not.

Answer 3
Create a website.There are many online experts can help you to build up a business website just within 1-2 weeks time. You no need to know anything about web design or programming.

Just let them know what kind of business you wish to start up, they will help you to create all the business features and tools on your website and make it looks professional.

Answer 4
Now you have a best product to sell but your business still can not earn money if you don’t have a good marketing strategy. Takes a look at McDonald. McDonald is not selling the best burger in the world, but he own the most franchises all around the world. His successful secret is applying an excellent strategy into his business but not selling the best burger in the world.Get the online supporting team to consult your business step by step to success.

Wish this opinions can help you.

Wishing you success.

P.s : I have to make my explanation in short summarize here. Sorry for any inconvenience caused. If you be willing, you can read my real story and experience in how do I start my own internet home business and use it to earn money for me. Feel free to email me a blank mail with the subject “Real Story”. I will share the story with you. Chriswwy789@yahoo.com

Kindest Regards,
Chris.

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Your Questions About Internet Marketing Blog

Sandra asks…

What is the best and affordable way of Internet advertising?

We have a small company offering household budgeting and credit supervision and we would like to advertise on Internet. Does anybody know what is the best web site or company that provides services like that?

barry0912 answers:

Have you thought about pay per click programs? The two biggest, I think, are Yahoo! And Google

A few free resources – check out the sources box for links:

1) Create a blog pertaining to your field

2) Use Yahoo! Local & Yahoo! Groups – Be sure to read the TOS for each one!

3) Write articles pertaining to your field and/or expertise.

4) Advertise on Craiglist

Also, consider signing up for an affiliate program. These programs enable you to advertise on other’s sites (your affiliates) and once a sale is made to you, your affiliates & the program are paid a commission.

I listed a few handy sites & articles relating to marketing, promotion & advertising. Here are some book titles that are relevant:

* 301 Do-It-Yourself Marketing Ideas: From America’s Most Innovative Small Companies by Sam Decker
* Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget by Nancy Michaels, Debbi J. Karpowicz
* Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson
* Entrepreneur Magazine’s Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof by James Stephenson

Hope that helps! I wish you much success & happiness in all your ventures!

Maria asks…

Where might I go on the internet to generate traffic to my blog site?

I co-admin a blog that updates everyday with new content. It’s been around for a while, and a sizable archive has built up. In the few years time, though, no one has actually visited the site. No surprise there, as there’s been no advertising for it. How could I start getting the word out?

barry0912 answers:

If your blog has a lot of posts, has been online for a while, and doesn’t have any visitors — whatsoever — you’ve probably done something very wrong. You don’t really need advertising (depending on your market), even the built-in ‘ping’ functions that most / all blogging platforms offer will do wonders to alert search engines to your blog.

When you’re done adding a new post, head over to one of the following sites:

http://autopinger.com
http://pingoat.com

and enter your site’s details, then hit the ‘submit’ button. At this point, search engines and third-party sites will be notified of changes to your blog.

However, be sure that search engines can view your site — too many times on self-hosted WordPress blogs people will accidentally set their privacy (on the dashboard, under settings I believe) too strict and tell search engine robots to ‘stay away’ from their blog. That could be a problem, too. Hard to tell without knowing your blogs URL.

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Your Questions About Internet Marketing Strategies


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Steven asks…

Can anyone help me with a detailed affiliate marketing strategy?

I started getting involved in affiliate marketing a couple of months ago, but I feel like I am jumping all over and not getting anything accomplished. I need an actual affiliate marketing strategy that I can follow step by step. Does anybody have a good one to follow? I am willing to pay some money for a program or tutorial.

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barry0912 answers:

Just like you I only started doing affiliate marketing about 3 months ago, but before that I had researched it for about 3 months. I came across a website for Matt Bacak, www.mattbacak.com, who is already a millionaire and I think he is only like 30 years old. He has several products that you can buy and also a newsletter that you can subscribe to you called Internet Marketing Dirt. I have found his products and even his free information on affiliate marketing strategy a ton better and more informative than anybody else’s that I have come across in the 3 months that I did research on affiliate marketing.

I have only been doing actual affiliate marketing part-time at nights and on weekends for 3 months, but I am seeing some pretty good income right now. It’s enough to pay my car payment as well as groceries for the month for our family of 3 so I can’t complain. And I know that it will only increase the more I work at it because I am learning how to be more efficient every day. Although I may never be able to quit my full-time job, I will continue to have this extra money for quite awhile, which means that my wife can stop working.

Anyways, check out Matt’s website and check out the different products as well as his newsletters as he has a great affiliate marketing strategy and is very willing to share it with anyone who will listen.

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John asks…

Are there any reputable schools teaching internet marketing?

Few questions. 1) is ecommerce the same as internet marketing? 2)are there any good schools with any credibility that teach these? 3)are any on campus?

Ive searched and am bogged down with the affiliate marketers pages.

I know full sail has a program but is that a real school? will employers recognize it?

Oh. I live in san diego and would like to do an on campus here in sd.

thanks in advance

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barry0912 answers:

Hi There!

To answer your questions: 1) eCommerce primarily applies to the methods used to sell products and services online (such as shopping cart software). Internet marketing refers to the methods used to build visibility for a product or service. Internet marketing methods include anything from building a website to writing articles, to other methods that have yet to be invented.

2) As for schools that offer an official degree, Full Sail seems to be the only school really promoting it. The thing is, I wouldn’t recommend an internet marketing degree, because the best internet marketing methods change every year, and in my experience, it is impossible for an institution to keep up with the “bleeding-edge” tools and tricks.

If it’s the actual degree you want/need, I’d recommend going for a business, marketing, or entrepreneurial degree, but learning internet marketing on your own. Internet marketing is a skill that is learned by doing, not just reading theory.

When I first got started, I took a free online course called the “Thirty Day Challenge”, in which each day you watched video tutorials that showed you how an online tool worked, and then you had to apply it to your own goal of making $1 online. The Thirty Day Challenge is now just called “The Challenge”, so you can take it at your own pace. I highly recommend it for learning internet marketing strategies.

3) Not sure if any of the internet marketing degrees are offered anywhere but on the internet 😉 You may have to keep looking, but as I said, seek out a related major, then teach yourself the techniques via eBooks and online courses.

If you’re college age, a potential employer may only offer you an internship (unpaid) anyway, UNLESS you have already gotten results (made money) for yourself or others. So you might as well learn how to use internet marketing on your own to get those results.

The irony is, once you’ve mastered the in-demand skill of internet marketing, you may not want to finish school OR work for anyone else.

Good luck!

Carla L. Hall
Moxie Maven Marketing

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