Your Questions About Internet Marketing Strategies

Sharon asks…

I have entrusted to take a class on general marketing, What are the techniques of general marketing?

I wish to know about the tricks, techniques, ideas and methods to promot the small scale products in to market?

barry0912 answers:

For a marketing plan to be successful, the mix of Product, Price, Promotion, and Placement must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they don’t want is extremely expensive and seldom successful. Marketers depend on marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process.

Most companies today have a customer orientation (also called customer focus). This implies that the company focuses its activities and products on customer needs. Generally there are two ways of doing this: the customer-driven approach and the product innovation approach.

In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that there is no point spending R&D funds developing products that people will not buy. History attests to many products that were commercial failures in spite of being technological breakthroughs.

The next big thing is a concept in marketing that refers to a product or idea that will allow for a high amount of sales for that product and related products. Marketers believe that by finding or creating the next big thing they will spark a cultural revolution that results in this sales increase.

In a product innovation approach, the company pursues product innovation, then tries to develop a market for the product. Product innovation drives the process and marketing research is conducted primarily to ensure that a profitable market segment(s) exists for the innovation. The rationale is that customers may not know what options will be available to them in the future so we should not expect them to tell us what they will buy in the future. It is claimed that if Thomas Edison depended on marketing research he would have produced larger candles rather than inventing light bulbs. Many firms, such as research and development focused companies, successfully focus on product innovation. Many purists doubt whether this is really a form of marketing orientation at all, because of the ex post status of consumer research. Some even question whether it is marketing.

Diffusion of innovations research explores how and why people adopt new products, services and ideas.

A relatively new form of marketing uses the Internet and is called internet marketing or more generally e-marketing, affiliate marketing or online marketing. It typically tries to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing.

Marketing is an ongoing process of planning and executing of the marketing mix (Product, Price, Place, Promotion) of products, services or ideas to create exchange between individuals and organizations.

Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers’ future needs and wants, which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.

Therefore good marketing must be able to create a “proposition” or set of benefits for the end customer that delivers value through products or services.

Its specialist areas include:

advertising and branding
communications
database marketing
direct marketing
event organization
global marketing
international marketing
internet marketing
industrial marketing
market research
public relations
retailing
search engine marketing
marketing strategy
marketing plan
strategic management

James asks…

Has anyone ever found a work at home business on the internet?

I mean one that actually works and pays you? I know there are many out there–but I also know many are scams to get your money. I’d love to find a business I could do from home. The only training I have is nursing and also corrections–hardly internet business material! I’d prefer a legal business also!

barry0912 answers:

Hi,

Nice day to you.

Why not you consider to start your own website and start doing your own Internet Home Business.

This is the best way for you to avoid from scams.

To start a Internet Business for your own is not a hard job as what you think.

I’ll divide my answers into few section. Wish this answers can give you some reveals how to start your own online business and bring you to success.

Answer 1
Do you have any ideas in what kind of products or services you are going to sell for your online business?

My suggestion is, find somethings you are really interesting with it and you can pay fully passion with it. Otherwise you will give up very very soon. Many successful internet millionaires start their online business with their own interest.

Example
-Sport website – they love football, NBA, Formula One, etc.
-Travelling hot spots website – they love travelling.
-Food recipe website – they love cooking.
-Entertainment website – they love music, movies, idols.
-Pets website – they love animals.
-Loves website – they are experts in dating.
And many more.

Start today, think what you are really interesting in?

Answer 2
Make sure the products or services you are going to sell with an existing huge market. Do the market research before you start your business. A business won’t make money even he has a perfect product or service but there are no market require for that product or service.

There are many low cost online softwares can help you to determine whether your business with an existing hungry market or not.

Answer 3
Create a website.There are many online experts can help you to build up a business website just within 1-2 weeks time. You no need to know anything about web design or programming.

Just let them know what kind of business you wish to start up, they will help you to create all the business features and tools on your website and make it looks professional.

Answer 4
Now you have a best product to sell but your business still can not earn money if you don’t have a good marketing strategy. Takes a look at McDonald. McDonald is not selling the best burger in the world, but he own the most franchises all around the world. His successful secret is applying an excellent strategy into his business but not selling the best burger in the world.Get the online supporting team to consult your business step by step to success.

Wish this opinions can help you.

Wishing you success.

P.s : I have to make my explanation in short summarize here. Sorry for any inconvenience caused. If you be willing, you can read my real story and experience in how do I start my own internet home business and use it to earn money for me. Feel free to email me a blank mail with the subject “Real Story”. I will share the story with you. Chriswwy789@yahoo.com

Kindest Regards,
Chris.

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Your Questions About Internet Marketing Strategies

John asks…

Does anyone know the promotional and advertising strategy for Coach?

I am doing a marketing plan for Coach handbags and the research I am finding is not too informative.

barry0912 answers:

There is lot of advertising strategy… Maybe thousands…
I make 2 category for advertising.
1. Free advertising
2. Paid advertising

for free advertising could be effective, with knowledge, on this category you can do
1. Socialize with internet users. (social networking)
2. Let every reader know what is new. (blogging)
3. Do some tricky things for search engine. (Blackhat SEO)

for paid advertising, you can make lot money too, or maybe broke if you are not good enough, or lack of knowledge about internet marketing and get scammed. (fraud rate on internet is really high).
1. Make a affiliate program.
2. Be advertiser on affiliate network.
3. If you have a know about blogging, you can try to make other blogger review your website.

Helen asks…

Do Twitter marketing really a good strategy to grow your business?

I just want to know if other entrepreneurs do this social media marketing to boos their sales.

barry0912 answers:

Hi Taz,

Yes, Twitter as one of the social media frontrunner, became as an avenue for business owners and solo entrepreneurs to advertise and to reach potential customers via the internet. It became one of the mainstreams when it comes to social media marketing.

The fact that Twitter rank as one of the ten-most-visited websites worldwide by Alexa’s web traffic analysis means a great opportunity to all business owners to promote their products and/or services on this platform.

Here are some tips on how to have an effective Twitter markting:

1. Know the basics and lingoes of Twitter.

2. Optimize your Twitter Bio.

Make sure to fill up all the required fields to set-up your twitter page. Make it detailed. Put your website URL to your profile to drive traffic to your website. This will also allow people to find out more about your business/company.

3. Schedule your tweets and interact.

If you’re a busy person, and don’t have a budget to hire a social media assistant, “automating tweets” is the best solution to keep your page active.

4. Build Active Followers.

There are a lot of sites nowadays that can give you tons of followers in a breeze such as twellow and twiends but twitter marketing is not just about following and having millions of dormant followers. It is about “interaction”.

In using twitter for your social media campaign, “interaction” is a must. The challenge is to give your audience reason to follow you back and engage in conversation with you. In conversing with your audience, you should talk about things that interest them aside from talking about your business.

By following these tips, you will get a larger audience and a wide reach for your online presence. Just explore, enjoy, and use twitter wisely!

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Your Questions About Internet Marketing Blog

Sandra asks…

What is the best and affordable way of Internet advertising?

We have a small company offering household budgeting and credit supervision and we would like to advertise on Internet. Does anybody know what is the best web site or company that provides services like that?

barry0912 answers:

Have you thought about pay per click programs? The two biggest, I think, are Yahoo! And Google

A few free resources – check out the sources box for links:

1) Create a blog pertaining to your field

2) Use Yahoo! Local & Yahoo! Groups – Be sure to read the TOS for each one!

3) Write articles pertaining to your field and/or expertise.

4) Advertise on Craiglist

Also, consider signing up for an affiliate program. These programs enable you to advertise on other’s sites (your affiliates) and once a sale is made to you, your affiliates & the program are paid a commission.

I listed a few handy sites & articles relating to marketing, promotion & advertising. Here are some book titles that are relevant:

* 301 Do-It-Yourself Marketing Ideas: From America’s Most Innovative Small Companies by Sam Decker
* Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget by Nancy Michaels, Debbi J. Karpowicz
* Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson
* Entrepreneur Magazine’s Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof by James Stephenson

Hope that helps! I wish you much success & happiness in all your ventures!

Maria asks…

Where might I go on the internet to generate traffic to my blog site?

I co-admin a blog that updates everyday with new content. It’s been around for a while, and a sizable archive has built up. In the few years time, though, no one has actually visited the site. No surprise there, as there’s been no advertising for it. How could I start getting the word out?

barry0912 answers:

If your blog has a lot of posts, has been online for a while, and doesn’t have any visitors — whatsoever — you’ve probably done something very wrong. You don’t really need advertising (depending on your market), even the built-in ‘ping’ functions that most / all blogging platforms offer will do wonders to alert search engines to your blog.

When you’re done adding a new post, head over to one of the following sites:

http://autopinger.com
http://pingoat.com

and enter your site’s details, then hit the ‘submit’ button. At this point, search engines and third-party sites will be notified of changes to your blog.

However, be sure that search engines can view your site — too many times on self-hosted WordPress blogs people will accidentally set their privacy (on the dashboard, under settings I believe) too strict and tell search engine robots to ‘stay away’ from their blog. That could be a problem, too. Hard to tell without knowing your blogs URL.

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Your Questions About Internet Marketing Jobs

Sharon asks…

What do you think about job postings for surveys and job opportunities online?

Hey There-
I was just doing a search online for different jobs in a few different cities. I am searching Yahoo Jobs right now but also when searching Monster or Career Builder I see Job postings for Online Surveys and online Job opportunities. I know they must be somewhat legitimate because it costs $350 just for one month of posting a job on Yahoo for Kansas City.

So if anyone has ever tried surveys or online jobs that promise making money online. Let me know how you did or what you think?

barry0912 answers:

Alot of scams. Id been there. But i do affiliate nnow.
Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts

Affiliate Marketing works. This one you can earn affiliated commissions from EIGHT different income streams into one program
http://Acme-People-Search.com/signup.php?ref=1252995613ZKUL

Mary asks…

How do I start a business if I can’t count on the job market to provide a living for me and my family?

I have some good business ideas, but my credit is shot, because my child had heart surgy and we had to file for bankruptcy. I can’t get a loan and trying to get a job because my credit is bad no one will hire me and I am also seven months along. I need to find some way of making a living and my only option is to be in business for myself. How do I start a bussiness with very little capital to no capital. I can’t rely on my husband. He is skilled, but has no people skills. Our unemployment is running out and I don’t have much time to think of options on my own. How can I make a business work?

barry0912 answers:

In response to your question . . .

I certainly understand your predictament. I will tell you where the real money is over the Internet. However, this will be a slow process to learn but a low investment. It takes passion, dedication, and it is definately real. Just read the following:

Before you do anything, you need to learn Internet marketing. I highly suggest that you don’t invest in anything just yet. You need to research the Internet by joining work at home forums–its free! Do a search on the Internet and look up Work at Home Forum, Home Business Forum, Internet Marketing Forum and Affiliate Program Forum. Also look up the keyword SCAM on the Internet and read the stories. Understand the Internet has a wealth of information so research Internet Marketing. The Internet is a universal marketplace for buying and selling products/services.
In addition, read more about Yahoo!, MSN, Google and eBay’s buying/selling/affiliate programs.

The number one income opportunity isn’t data entry, typing, writing ads, Internet jobs, get-rich-quick schemes, etc. These are where most scams occur–people are being misled. So keep away from them Any website filled with money hype such as Make $100s … $1000s and $10000 or more per day/week/month is full of crap–stay away. And pursue any marketing opportunities right now, unless you are an experienced marketer. Advertising is tricky and has to be learn appropriately. If you take your time and research you will discover one absolute great opportunity–Affiliate Programs. But you need to learn Internet marketing. Don’t be foolish and try to learn this on your own. Its leads to costly mistakes and it take too much of your time. This is where most people failed, get discourage because they prefer the get-rich-quick scheme to making money.

I suggest you start by researching a particular site. There will be a free newsletter membership for you to join. You need to sign up to it and download the free ebooks on Internet marketing. This will give you more of an idea what Internet marketing is about, and you can decide if this is really for you. If you really want to learn a system, which is highly suggested in any endeavor, you can pay for the actual course. The price is low and is a one time fee but you will learn, practice, receive assignments and work with 14 money-making websites.

If you would like to know more, contact me at pbsumpter@yahoo.com

PS – I am not trying to sell you anything, just point you and others in the right direction, so that people don’t get scammed and misled by all the hype. If you respond to me, be sure to refer to Internet marketing.

Take Care and Good Luck!

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