Techy stuff I need to know before I start an email marketing campaign ?
I need some advice related to the more techy part of email marketing. I hear things about aweber, VPS, interspire, MTA, Dedicated Servers, socks proxies, SMTP etc. But everything is so confusing.
Let’s say I have a BIG forum with thousands and thousands of members and I want to send them an e-mail every 2 weeks. I read all about spam acts, subscribers, unsubscribers, opt-ins, double-optins,
HTML email format but I can’t seem to make the connection between the marketing part and the tech part of this.
What do I need in terms of hardware, software, scripts and all that ?
If I have interspire do I need VPS ?
If I have interspire do I need socks proxies ?
If I want to send 10.000 emails to all the members in one day what kind of VPS do I need (RAM,HDD,internet connection) ?
If I want to send 200 emails/day what kind of VPS do I need ?
If I have VPS do I need a a aweber account ?
Please explain in your own words…
Well if you just want to send email to members of the forum then provided if you are an admin you should be able to do it via Admin control panel
1) You’ll need an email sending software and autoresponder
Autoresponders are messages that are automatically sent when subscribers sign up to receive information from you. You can schedule a whole series of messages to go out at the daily intervals you set.
4) A good Vps with moderate specs.
5) Can be done through home connection
6) Makes things easier refer 1 for autoresponder
How to research purchase history of a website?
Say I want to purchase an established forum, like Garden Web from ivillage (an NBC affiliate) or BlogShares of Santa Cruz Tech. These communities have already changed hands several times. How would I find out what those websites are worth before offering to buy them?
it is definitely a difficult task to evaluate the value of a website. I had to do do this a few times myself, before I purchased websites, forums and communities. First, you my try one of the free evaluation services in the internet, for instance the following:
You should consider following factors for calculating the website value:
– Domain value
– Source of Traffic
– Link Popularity
– Registered Users
– Keyword Results in the SERPs
– Monthly Earnings (value of the website is around 36 times the monthly earnings)
– Earning potential
It is strange that the owner has changes so many times. Maybe you should do a thorough investigation on the website via Google. Look for reviews, forum entries and the like.
It is pivotal that the website is in good standing and that is has a good reputation.
You may also try to have a look on http://flippa.com. Search for similar websites and forums and have a look on the prize, bidding history…
I hope this information helps.
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