Your Questions About Internet Marketing Strategies

Robert asks…

How is Internet Piracy different than thieft?

If Im caught stealing a CD from the store, odds are I will recieve a minimal fine or even simply pay for the CD. Internet piracy carries a penalty of thousands of dollars per song downloaded, which is obviously more signifigant than stealing a hard copy.

Why the huge difference in penalties?

barry0912 answers:

It used to be that i could buy a book and loan it to you and nobody gave a dam … Now in effect , they want to charge you for every person u let read the book as well as charge you each time YOU read it … Imo they just need to rethink the whole marketing strategy because their way of thinking about it and labeling 80% of the population criminals and pirates is archaic .. They need to move into the 21st century with the rest of us …

Joseph asks…

What is a good masters for a marketing undergrad?

I’m a recent graduate who has a B.S. in marketing from a state university and I’m considering heading back to school. I have a possible job that may or may not come through (due to sequestration) and I’m assessing my options. I was wondering what would be a good field of study (aside from an MBA, or M.S. in marketing) that would work for me considering my bachelors. I was thinking statistics…any other suggestions?

For the record, I did well as an undergrad: graduated with honors and highest distinction.
Totally screwed up my title, but you get what I was trying to say.

Additionally, I was thinking of possibly doing rotc in grad school, if possible, and trying to get into the army as an officer (I’m also considering OCS…but it’s all up in the air).

barry0912 answers:

If you’re interested in a job in the marketing field, of course an MBA with a focus in marketing is the most obvious pick, and it’s a good choice according to research (see the link to MarketingHire.com , a job board that specializes in marketing and features articles with professional advice and trends). But marketing is undergoing a lot of change right now and big data is increasingly important as marketing professionals have more and more data input from things like internet marketing, interactive advertising, research, CRM, etc. Consequently, a masters that relates to data can be very valuable if you’re pursuing a career in marketing, as would an MBA in strategy. The marketing roles with the greatest amount of new hiring for 2013 tend to be mobile marketing, social media and data related, and its certain that big data is going to play an increasingly important role for all marketers in the future. IDC had a great study and presentation on how big data is transforming marketing, which considering your question, I think you’ll find worth reading. I’ve linked to it below.

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