Your Questions About Internet Marketing Blog

Paul asks…

Internet marketing question?

My first time using Y!Answers so here goes:

I would like to know where i could find data, statistics about how implementation of various features in a website affects its traffic and bounce rate.

More detailed: i would like to know what is , on average, the potential gain in traffic of an online shopping web site for certain implemented features: polls, quizzes, personal blogs.

Thank you.

barry0912 answers:

I highly recommend Marketing Sherpa; http://www.marketingsherpa.com/

They have very useful statistics and metric data on what you’re looking for. My suggestions is that you simply start implementing the features you mentioned one by one and measure them with web analytics. Statistics are useful, and should be used as a general guideline. Online shopping is a very unique beast; every industry, every niche and even categories within niches, will always present quite different behaviors and performances, which are highly influenced by demographics, seasonality and other metrics.

At our agency, we are constantly optimizing our client’s websites beyond search. Conversion optimization is a key factor when it comes to shopping websites. Polls, quizzes, blogs, reviews, testimonials, etc, all play a role in it, but don’t always apply to every site.

Make this part of your interactive marketing efforts and you’ll be successful.

Michael asks…

e-marketing?

relevance

barry0912 answers:

Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing.

Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing.

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Your Questions About Internet Marketing Services

Michael asks…

what is internet marketing?

barry0912 answers:

In my openion Internet marketing (also known as online marketing) is exactly as it sounds, a way to market your products or services on the internet. Many make the mistake of believing that all it takes to be considered an internet marketer is to have a live website . That is far from the truth. There are millions of websites added online every day. What makes a website adequately compete in internet marketing goes far beyond registering a domain name and uploading content. It takes skillful strategy and an evolving knowledge of the internet marketing industry.

In order for your business to really thrive, there must be an internet marketing campaign in place. The internet is extremely competitive but it is worth it to find your place amongst the competition. The possibilities for your business when it is successful marketed on the internet are limitless. With this platform, your company is given the opportunity to reach a clientele far beyond the bounds of your business physical location. The internet allows for your business to be accessed around the world.
For more detail you may go through this link which is given below:-

Lisa asks…

what is all in internet marketing?

barry0912 answers:

Internet marketing, also referred to as web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company’s business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

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Your Questions About Internet Marketing Degree

Carol asks…

What college should I go to, to get a art education degree?

I’m looking for the best universities that offer a good art education degree program.

barry0912 answers:

First, let me know where you are. But if you are willing to study here in the Philippines, I can recommend my school: De La Salle-College of St. Benilde.

Under the School of Design & Arts of this college, you can choose the following degree programs: (source is www.dls-csb.edu.ph)

Bachelor of Arts in Animation (ABANI)

The Animation program strikes a balance between commercial and fine art animation. It is a comprehensive program that focuses on three areas: 2D, 3D and experimental animation, and will train you in developing original Filipino content. It is the first program of its kind in the country.

Bachelor of Arts in Arts Management (ABAM)

The Arts Management program allows you to become proficient in art history, theory, and criticism as well as cultural programming and its resources, while learning design and arts management techniques and technologies.

Bachelor of Arts in Digital Filmmaking (ABDGFILM)

The Digital Filmmaking program combines motion picture production and broadcast arts with a strong understanding of the legal and financial workings of the film and television industries. You will undergo entrepreneurial training to encourage you to set up your own production studio or create independent features, short films, documentaries, music videos, or educational TV programs and shows. It is the first program of its kind in the country.

Bachelor of Arts in Multimedia Arts (ABMMA)

The Multimedia Arts program combines evolving areas such as digital media and the Internet with core skills such as communications, programming, and graphic design. You harness the power of the latest digital media technology. It is the first program of its kind in the country.

Bachelor of Arts in Music Production (ABMP)

The Music Production program focuses on the use of technology in the field of music. The program aims to elevate the fields of video and music scoring, jingle and commercial music writing, and popular composition/arrangement for local and international audiences and markets. It is the first program of its kind in the country.

Bachelor of Arts in Photography (ABPHOTO)

The Photography program establishes photography as a fine art and as a viable creative industry that keeps up with global standards in communication and information design and technology and is used as a medium for social change. It focuses on aesthetics and the development of creative photography skills, professional and business practices, and promoting ethical practices in the field. It is the first program of its kind in the country.

Bachelor of Arts in Production Design (ABPRD)

The Production Design program develops your skills and interests in designing sets, costumes and props for movies, commercials, television, theater, events and advertising. Studies in theoretical exercises are offered together with studio classes in drawing, drafting, computer-aided drafting and design, stagecraft, props-making, prosthetics, costume construction, and other related practical skills.

Bachelor of Arts in Technical Theater (ABTHR)

The Technical Theater program develops your knowledge and expertise in the technical requirements of theater, events, concerts and other live performances—from designing lights, manipulating sound, and overseeing and enhancing the technical aspects of a concert or stage production.

Bachelor of Arts major in Fashion Design and Merchandising (AB-FDM)

The Fashion Design and Merchandising program focuses on design development and philosophies, as well as production and marketing procedures, with the fashion business at the core.

Bachelor in Performing Arts major in Dance (BPA-D)

The Dance program is designed to transform dance into an expressive art form and a profession. It is offered in consortium with the Ballet Philippines-Cultural Center of the Philippines Dance School.

Bachelor of Science in Industrial Design (BS-ID)

The Industrial Design program trains you to design products that would make the everyday lives of people easier and fun. The program develops your design skills with practical aspects of ergonomics, function, marketing, manufacturing, and aesthetics as well as business-related concepts like entrepreneurship and management.

Bachelor of Science in Interior Design (BS-InD)

The Interior Design program program develops the mastery of interior space planning, as well as specifying interior elements, such as finishes and furnishings, that would lead to creating aesthetic and functional spaces. It is offered in consortium with the Philippine School of Interior Design (PSID).

Associate Degree in 3D Design and Animation

Associate Degree in Web Design and Animation

Lizzie asks…

What jobs can I get with a Bachelor’s in Entrepreneurship/Small Business Management degree?

I have been out of college for about two years now and have worked a lot of random jobs like receptionist, gym member specialist, personal home cook, etc… -the kinds of jobs I don’t need a degree for. I graduated with a degree that is probably more geared toward consulting than a skill related field. What other kinds of jobs should I apply for?
I have been out of college for about two years now and have worked a lot of random jobs like receptionist, gym member specialist, personal home cook, etc… -the kinds of jobs I don’t need a degree for. I graduated with a degree that is probably more geared toward consulting than a skill related field. What other kinds of jobs should I apply for?

My main passions are health, nutrition, psychology and public health.

barry0912 answers:

I find it ironic that you got a four-year degree in entrepreneurship/business management and didn’t mention anything concerning starting and running your own business. The brainwashing of us Americans into the template of automatically looking for jobs working for someone else is very strong. Unless, of course, you’ve already considered this and have no interest in this possibility.

As a business owner, you have total control of what you do and don’t do and your rewards when/if successful are virtually unlimited. And many businesses don’t require a lot of money to start. Plus it’s possible to get money in other ways other than out of your own pockets to start your business.

If you are interested, I would consider books written by Tyler G. Hicks. He has been writing books on this subject for many years (I recently got one with a copyright of 1966) and they are very good, IMHO. The only thing out of date seems to be the dollar examples he uses based on all the inflation over the years. He is still in business today. A number of people ding his books in reviews because he doesn’t take you through the whole process step by step and sometimes plugs his other materials, but I like him. I can virtually guarantee you’ll learn from his books. A true entrepreneur doesn’t need hand-holding. Just info, guidance, encouragement and options. I recently ordered a book of his entitled, “How to Build a Second Income Fortune in Your Spare Time” with a copyright of 1965, that I would very highly recommend to you in spite of its age. I’m only up to page 75 so far but it’s very, very good. I’m very glad I bought it.

I would suggest you go to Amazon.com or some other used book sellers on the internet and see if any of his books interest you and possibly get some ideas going in your head in the fields you are most interested in.

In school did you take coursework in business formation, business law, marketing and advertising? There are many good books on these subjects and I would use the reviews on Amazon.com to find the best ones to help you. Other business books on the subjects of interest and need to you to help you be super successful should also be considered. To look for good books on legal issues and the mechanics, I’d consider Nolo.com as an initial place to look. Their books are most often high quality, although some are of course better than others.

I am presently working on starting a nonprofit. It’s pretty hard to get fired when you’re the owner of the company. Plus, you can work at any job within your company as you desire. And switch around whenever you like. Or stay small and do it all. Or start off small and expand as you need or desire to. You can also start your business part-time while working a regular job until you start making way more money in your own business. Plus you can have more than one small business going at the same time if you’re so inclined.

My opinion is it’s pretty hard to beat the advantages and potential of the job of business owner. No matter what you do, it will build on your degree and experience in your field. That’s my suggestion.

Good luck, Lala. 🙂

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Your Questions About Internet Marketing Degree


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Mandy asks…

Do you have to be innovative for a marketing degree?

I want to learn more about marketing and perhaps even go on to specialise in marketing. What I’m wondering is is innovation a key quality for this kind of degree? Do you have to create a new brand or anything within the course? also, what jobs are available after a degree in business and marketing?

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barry0912 answers:

Innovation is the creation of better or more effective products, processes, services, technologies, or ideas that are accepted by markets, governments, and society. Innovation refers to the use of a new idea or method therefore it involves marketing. For example using a new idea of advertising to get people to buy the new product. Therefore marketing involves some innovation.

Communications, strategy planning and research are also essential steps in marketing any brand or service. This leaves a number of career paths open for an individual with a college degree in marketing.

Research
Most marketing strategies are based on concrete research and analysis of historical results. Available career paths are market research or analyst. Many companies outsource some or all their analysts from other companies that supply research data.

Sales
A marketing degree is solid preparation for a job in sales or other sales-support functions such as category management, trade (or field) marketing, or positions that plan or execute promotions and events.

Marketing
Marketing managers’ job responsibilities vary depending on the industry (brand/product marketing, Internet marketing, nonprofit marketing). Other positions available are creative positions w/ advertising, media agency, public relations or communications.

Compensation
Any supporting role (research, analysis, category management, public relations) tends to have a lower salary than a marketing manager or sales manager position. Salary for a sales position most often relies in large or small part on bonuses/ commissions.

Expert Insight
Marketing manager positions in large companies will seek out those with a marketing degree and past experience. To get the experience, consider volunteer work with nonprofit agencies, internships or lower-paid analyst positions.

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Chris asks…

What kind of degree do i need to be a professional fashion photographer?

I need to know what kind of degree i should be working towards in order to get the highest pay of fashion photography.

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barry0912 answers:

You do not need to go to formal school to become a photographer but you have to learn it from somewhere be it from a class room environment or from you reading and doing things on your own. Some people require the hands-on of a teacher to gain knowledge and others can understand by just reading a book so choose which would be better for you.

Depending how good you are at shooting and marketing your images will depend on your income. You can starve one year and be feasting the next.

1. You should learn the technical aspects of photography and your camera (composition, shutter speed, rules of thirds, depth of field etc), once you understand these you will be able to create better images.

2. Shoot in “M” (manual mode) because you will have more control over your camera and not the other way around. When you are in one of the “Auto” modes the camera will just read the highlights and shadow areas and try to get you a picture. The camera is not smart enough to know what you are shooting.

3. You can start reading all kinds of books on this subject and get information from the internet. This includes web based classes, manufactures web sites to personal blogs.

4. Buy the best professional DSLR camera that you can afford this also includes good lenses. Take out your camera and manual sit down and go over all the buttons and knobs etc.. This is the best way for you to learn what your camera can do.

5. Start shooting with your camera to get practice and from what you are learning from reading and doing you will get better. Practice does make perfect. Take notes while shooting and then look at your photos on the computer find the best one from that set and see what you did to get the shot and why you like it more than the others.

6. You can get yourself a job as a photographers assistant (be it payed or free) and learn from that person.

7. A good portfolio (website) will speak for itself. Just make your portfolio fit to the people you are presenting it to. Example: If showing to a bride for a wedding, remove landscapes and corporate images they just want to see wedding images only and your style. If you have a website do the same and tailor it towards your clientele and leave the “fluff” images out.

Hope this helps,
Kevin

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