Can you making a living online by internet marketing.?
Internet marketing is among the most effective method of selling products and services directly to consumers; unique in that it provides accountability in its purest form.Before developing your media plan and media buy strategies, it’s crucial to identify your target market, its evolving needs and preferences, and the cultural, economic, societal and geographic factors that influence its buying decisions.
What are the roles and tasks of the Marketing Department.?
I’m doing business (marketing) coursework & I can’t find any information on what the “Marketing Department” does.
Can anyone help me out please.? =) Will be really grateful for it.
The marketing department of a company carries out marketing strategies and plans.
If the company is very small, one person might do all of the marketing work — research, selling, advertising, customer service, and other activities.
As the company expands, a marketing department organization emerges to plan and carry out marketing activities. In large companies, this department contains many specialties. For instance, Kraft General Foods uses product managers, sales managers and salespeople, market researchers, advertising experts, and other specialties.
Modern marketing departments can be arranged in several ways. The most common form of marketing organization is the functional organization. Here different marketing activities are headed by a functional specialist — a sales manager, advertising manager, marketing research manager, customer service managers, and a new product manager.
A company that sells across the nation or internationally often uses a geographic organization in which its sales and marketing people are assigned to specific countries, regions, and districts. Geographic organization allows salespeople to settle into a territory, get to know their customers and work with a minimum of travel time and cost.
A mail order or catalog company such as LL Bean or Land’s End is organized somewhat differently. The marketing department in essence is a publisher — issuing many catalogs through the year. Functions include creative (copy, art, photography), production, list rental, database specialists, premium and promotion specialists, space and broadcast advertising, and Internet functions.
A useful source of information on direct marketing, mail order and catalog marketing is the Direct Marketing Creative Generator blog. Here, a well-known industry authority and college professor discusses a different aspect of direct marketing every seven days in simple but thorough terms. It can be a useful introduction to direct marketing.
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