Your Questions About Internet Marketing Blog

Paul asks…

Internet marketing question?

My first time using Y!Answers so here goes:

I would like to know where i could find data, statistics about how implementation of various features in a website affects its traffic and bounce rate.

More detailed: i would like to know what is , on average, the potential gain in traffic of an online shopping web site for certain implemented features: polls, quizzes, personal blogs.

Thank you.

barry0912 answers:

I highly recommend Marketing Sherpa; http://www.marketingsherpa.com/

They have very useful statistics and metric data on what you’re looking for. My suggestions is that you simply start implementing the features you mentioned one by one and measure them with web analytics. Statistics are useful, and should be used as a general guideline. Online shopping is a very unique beast; every industry, every niche and even categories within niches, will always present quite different behaviors and performances, which are highly influenced by demographics, seasonality and other metrics.

At our agency, we are constantly optimizing our client’s websites beyond search. Conversion optimization is a key factor when it comes to shopping websites. Polls, quizzes, blogs, reviews, testimonials, etc, all play a role in it, but don’t always apply to every site.

Make this part of your interactive marketing efforts and you’ll be successful.

Michael asks…

e-marketing?

relevance

barry0912 answers:

Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing.

Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing.

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Your Questions About Internet Marketing Jobs

Susan asks…

Do you need an internet marketer to advertise your business?

Do you need an internet marketer to advertise your business?
Do you need an internet marketer to advertise all about your restaruant or business? This will allow you to get more customers and clients. I may know a good company. Let me know!

barry0912 answers:

Yes Obviously…You need a good Internet Marketer to market your business to survive in this competitive SEO world.

Now a days, there are plenty of Internet marketing companies available in the market. Choosing one among the best is a critical job for you.

Here are questions that you might consider asking the SEO Consultant before choosing them for your business…

1. What are your opinions in regards to Best Practices for the SEO – Search Engine Optimization / SEM – Search Engine Marketing industry? How does a company effectively compete online using traditional optimization strategies?

2. Can you assure us that the marketing strategies and methods that you are utilizing fall under the criteria of Best Practices for the SEO/SEM Industry? Can we assume that this means no penalties for our website? Penalties could include, but are not limited to; removal from the search engines or directories index.

3. How many search engine marketing campaigns have you been involved with? What was your role for those projects? How many are still active? How many are inactive? If inactive, why?

4. Are there any guarantees for top search engine positions? The answer to this question will depend on whether or not you choose a Pay Per Click (PPC/CPC) Program from Google, Yahoo!, Live or Ask.

Depending on the competitiveness of your industry, guaranteed top search engine placement may be difficult and expensive to maintain. We recommend an ROI analysis prior to making a commitment.

5. Do you have experience managing Pay Per Click (PPC), Cost Per Click (CPC), and other keyword bid management campaigns? What types of programs, if any, do you use for PPC bid management?

6. What is link popularity? What linking strategies would you use to increase link popularity for our website? Is this service part of the proposed price? What types of websites will you target for link opportunities? What other target audiences are available in a link strategy campaign?

7. What is Google PageRank and how does it affect our website(s)? How would you address improving our PageRank with Google, and other search engines that calculate the number of quality inbound links to our website?

8. What changes can we expect you to make to our website to improve our positioning in the search engines? Will these changes be visible? Will there be changes in the coding of our website?

9. What type of reporting (website statistics/metrics) will you provide to us? How often will you provide those reports? Do you provide live statistics? Will you provide consultation on how to interpret the reports so that we have a basic understanding of the statistics?

10. Do you offer ROI (Return On Investment) analysis? Is this in addition to your contract pricing? Have the consultant explain the process of how the ROI will be determined. This type of ROI tracking may require strict participation by the employees of your company. You may need to address internal procedures first, before being able to successfully track ROI for your website.

As an SEO Professional I hereby suggesting you an SEO Company who offers affordable organic SEO Services for your business.

SEO Services Group – http://www.seoservicesgroup.com/

SEO Services Group is a SEO company offering SEO services with a highly-qualified professional team at affordable rates with guaranteed results.

Good Luck! 🙂

Mandy asks…

How can I make my first affiliate commission today?

Hi I have been researching and reading books on internet and affiliate marketing for about 7 months and I have not “earned” one affiliate commission. I would be so happy if some one could give me a step by step make your first commission today proven method. I want to make this my “full time Job” can anyone help?

barry0912 answers:

Most people don’t make it in affiliate marketing, gurus will often tell you that too often people quit when they were on the threshold of success.

The fundamental thing is to reach many many prospects either by putting a lot of time and sweat into developing a site that ranks well in the search engines or by floating a good size budget in advertising. Yea there are techniques to select the best markets and products and to convert the most visitors into buyers, the roughest conversion guides suggest a rule of thumb conversion estimate of 1%, if one in 100 visitors to your site clicked a banner and 1 in 100 of those actually made a purchase from the sales page, it would require 10,000 visitors to your site per commission. Hopefully your site is more efficient, but it reminds you that it’s all a numbers game.

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Your Questions About Internet Marketing Strategies

Robert asks…

How is Internet Piracy different than thieft?

If Im caught stealing a CD from the store, odds are I will recieve a minimal fine or even simply pay for the CD. Internet piracy carries a penalty of thousands of dollars per song downloaded, which is obviously more signifigant than stealing a hard copy.

Why the huge difference in penalties?

barry0912 answers:

It used to be that i could buy a book and loan it to you and nobody gave a dam … Now in effect , they want to charge you for every person u let read the book as well as charge you each time YOU read it … Imo they just need to rethink the whole marketing strategy because their way of thinking about it and labeling 80% of the population criminals and pirates is archaic .. They need to move into the 21st century with the rest of us …

Joseph asks…

What is a good masters for a marketing undergrad?

I’m a recent graduate who has a B.S. in marketing from a state university and I’m considering heading back to school. I have a possible job that may or may not come through (due to sequestration) and I’m assessing my options. I was wondering what would be a good field of study (aside from an MBA, or M.S. in marketing) that would work for me considering my bachelors. I was thinking statistics…any other suggestions?

For the record, I did well as an undergrad: graduated with honors and highest distinction.
Totally screwed up my title, but you get what I was trying to say.

Additionally, I was thinking of possibly doing rotc in grad school, if possible, and trying to get into the army as an officer (I’m also considering OCS…but it’s all up in the air).

barry0912 answers:

If you’re interested in a job in the marketing field, of course an MBA with a focus in marketing is the most obvious pick, and it’s a good choice according to research (see the link to MarketingHire.com , a job board that specializes in marketing and features articles with professional advice and trends). But marketing is undergoing a lot of change right now and big data is increasingly important as marketing professionals have more and more data input from things like internet marketing, interactive advertising, research, CRM, etc. Consequently, a masters that relates to data can be very valuable if you’re pursuing a career in marketing, as would an MBA in strategy. The marketing roles with the greatest amount of new hiring for 2013 tend to be mobile marketing, social media and data related, and its certain that big data is going to play an increasingly important role for all marketers in the future. IDC had a great study and presentation on how big data is transforming marketing, which considering your question, I think you’ll find worth reading. I’ve linked to it below.

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Your Questions About Internet Marketing Company

Carol asks…

What is the best analytics best practice for 2010 and beyond?

Hello we are a new start up and we want to be sure we have implemented the best analytics and measurement tools available to us for internet marketing.

We have google analytics and yahoo statistics. We want to get the best experience and at the same time isolate all of our exposure points for improvements.

We want our customer experience to be fun friendly and enticing.

Can you please help us ensure we are successful and aware of every possibility by letting us know which best practices are most important and relevant to todays market and beyond.

barry0912 answers:

Google analytics is the best of the free analytics packages that are provided by an external company. Piwiki is a little better, but you have to run an installation of it yourself.

If you really want to ensure you get the most from your traffic you need a company like Omniture to track your traffic and test various small changes to your site. Check out “Site Catalyst” and “Test and Target”, but they are going to cost you money.

Linda asks…

Are there any home based businesses that you can truly earn a living with? I am looking for no start up cost?

I have been researching the internet and all I seem to find is Multi level marketing companies that want my money and want me to find more people to scam for their money. I have the time and talent for sales, distribution, etc. I would like to know that someone is really making money working from home.

barry0912 answers:

Hello. I am a part of a great home business. Email me if you want more information: emilymomexec@hotmail.com Thanks.

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