Your Questions About Internet Marketing Forum

Donna asks…

I was wondering if I can ask a simple question to promote my business without being considered to be a SCAM?

To the two people who answered my first question. You can call me direct at 951-488-4185. It was a posed questions to see how many people really respond to internet marketing. Ask for Adam.

barry0912 answers:

Advertise from a customer perspective with a testimonial on how great the product is. Also, only questions are supposed to be posted in Yahoo! Answers, so search for someone asking for the kind of service that you provide. Otherwise, you could post on public forums of related interests.

Paul asks…

Is it better that one reads a book on the basics of Internet marketing?

Will this save them time and money?
Will it help them avoid making costly mistakes?
What are some books you suggest?

barry0912 answers:

Hi Christopher,

I would suggest that you go straight to the source- online!

I have been learning internet marketing for the last 5 months or so, and I looked into buying books, and I was disappointed with the selection- the problem is, the field is continuously evolving!

A book can teach you the very basics, but you’ll end up paying for information you can find for free.

My advice is to follow the experts, the gurus- Do a search for a specific topic you’re interested in, and you’ll get tons of specific blog entries and articles to help you out- the nice thing about internet marketing is how active and growing the community is.

If you already have a site, it’s great because you can experiment as you go and see what suits your needs best. If you’re starting from scratch, consider getting a free blog or other personal site that allows you to manage content personally. Otherwise you may feel lost, and the truth is, you don’t need a textbook- the key to the Internet is, it’s interactive. Textbooks can never compare.

Plus, you’ll often get more actual information per paragraph than most books will offer.

Depending on your goals, there are many ways to market online. You have to start with a site, and you should learn some basics on Search Engine Optimization (SEO) (I wrote a blog entry that offers some resources for beginners, I will add it below) – beyond that you have tons of options.

– Write original articles and submit to article sites (they provide good exposure!)
– Create videos and post them to YouTube and other video sites
– Write a blog and get it out there! (plenty of free sites)
– Make friends in the social network space (i.e. Sites like MySpace, Facebook and Twitter) that will help you spread the word
– Record a Podcast and publish to different podcasting sites
– Visit other sites, forums, etc and post comments where you think your product or service could benefit the person
– If you’re strictly looking for traffic, don’t be afraid of paid advertising or sponsorships

ClickZ offers a number of columns on every topic in Internet Marketing

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Your Questions About Internet Marketing News

Ruth asks…

What is the best way to market/advertise a bright pink headband and why?

This is for a school Economics project.
I need to know which method of advertising would be better to advertise a BRIGHT PINK HEADBAND.

EXAMPLES:
-Billboards
-Radio
Television
Print Media (Newspapers,Magazines etc)
-Word of mouth
internet
-Cellphone
-Pamphlets
-Sponsership

I also need the cost if possible (In Rands ie South African currency)

Thanks =)

barry0912 answers:

I can’t give you cost, but I can give you ideas..

Eliminate Billboards, Radio, Cellphone, and Pamphlets immediately. (They are not going to have purchase impact.)

Now, we need to decide a “pitch”, since you’re selling something “generic”, I’d tie it to a “cause”.

Wear a BRIGHT PINK HEADBAND TO SHOW YOUR SUPPORT FOR….. NOVEMBER IS PINK HEADBAND MONTH FOR… Etc…

That would probably lead me down the path of Sponsorship, getting a organization involved in my cause to promote the wearing of the Pink Headbands. (They already have an email list, a website, and the attention of news outlets)

Which could then easily move into free coverage by Print media, Television, Radio, Word of Mouth, etc…

Cost of Advertising?? With a great sponsor, and a CAUSE??

Almost nothing.

Mary asks…

What is a good way to advertise your business in the south east?

I’m starting a property management company in Chattanooga, TN and I dont think news papers alone will cut it.

barry0912 answers:

Local or geographically targeted search engine marketing and advertising is a good way to go. This puts you right in front of people looking for your services. A little keyword research shows there are 8 searches per day for “chattanooga property management”. Not sure exactly what individual services you are providing (outside or inside) or other areas you serve but you would have to find out what kind of search volume there is for them in your area.

You can reach the people searching for your services locally through localized web marketing programs such as local search engine optimization and local pay per click marketing. The most important thing is that your website is well optimized for the areas you serve. Http://www.localrise.com is a good starting point to learn more about these types of local internet marketing programs.

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