Kath, like it or not the Internet is the Wild West of data…anything goes.
For starters, how’s this for ‘right now’:
Yahoo! & Google breach of trust to it’s patrons reached a new low.
Both services submissively bowed to advertising conglomerates, by adopting ‘phorm’ inspired “targeted advertising”; a ‘data siphon’ method that directs your clickstream to 3rd party advertisers, and builds a portfolio on your surf habits.
This may make your browser display pop-ups which you have no control over, and may in fact do many other un-requested actions with your entire system.
Google itself has spyware.
From their Privacy Center page
“No personally identifiable information – We don’t collect or serve ads based on personal information without your permission.”
Notice the last 3 words…yet it is specifically an “Opt Out” condition!
And Gmail, once perceived to be ‘safe’, actually scans all your mail & then selects advertising based on the content. It’s “for your own good….”
“Google uses the DoubleClick DART cookie on our Google content network …”
These guys are the used car salesman of the internet, very ‘slippery’ characters burying their methods, details & opt out choices with layer after layer, page after page of non-sense & merry-go-round tactics plus non-functioning links, etc.
All I can say is keep trying & get as many of these tracking portfolios killed as you can.
Yahoo! Calls their invasion of privacy “Matched advertising”, and it stems from the ‘Network Advertising Initiative’ (NAI), a conglomerate of advertising kingpins and requires “Opt Out” to defray the advertising tsunami from Yahoo’s partners in this server based spyware/adware (and to stop them from creating a ‘profile’ of you).
“Opt out” sign in pages;
Yahoo here: http://info.yahoo.com/relevantads/
Google here: http://www.google.com/privacy_ads.html
NAI garbage here: http://networkadvertising.org/managing/o…
DoubleClick here: http://www.doubleclick.com/privacy/dart_adserving.aspx
Yahoo has gone insane.
**CRITICAL RECENT DEVELOPMENT**
Get this: the ‘new’ Yahoo by default, allows your Yahoo! Contacts computers, to send to whatever 3rd party software they have on THEIR computer, information about you! Can you believe that!!?
This is something you must end ASAP.
Look in your mail account settings (ya, it’s buried very conveniently) and uncheck this box!
Go to your Yahoo! Mail: near the “Welcome (your name)”, tick the ‘Profile’ link; next page, upper right corner, tick ‘Settings’; next page, near the bottom is the box to uncheck.
This is spying, pure and simple.
And the deterioration of trust with Yahoo! Grows…it’s pathetic.
IMHO: the installation of the 3rd party data siphon servers, @ Yahoo & Google, et al, have for the last 4 weeks or so, been responsible for the Internet wide “glitches” and server interruptions, and is subjecting all users to massive invasion of privacy.
Note: New US Court ruling “…the U.S. Federal Communications Commission that mandate telecommunications carriers must get an “opt-in” before disclosing customers’ information to a carrier’s joint venture business partner or an independent contractor.
The FCC “gave sufficient reasons for singling out the relationships between carriers and third-party marketing partners,” the court said in denying the petition for judicial review sought by the NCTA.”
But even this appears to be only a ‘suggestion’ from the court & may be good news; we’ll see.