Your Questions About Internet Marketing Strategies

Donald asks…

what is digital marketing strategy?

barry0912 answers:

Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.

Digital marketing is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks etc.
Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.
Apart from using many of the techniques and practices contained within the category of Internet Marketing, digital marketing extends beyond this by including other channels that do not require the use of the Internet. Due to non-dependence on the Internet, the field of digital marketing includes a whole lot of elements such as mobile phones or cell phones, display / banner ads, sms /mms, digital outdoor, and many more.

Thomas asks…

Has anyone been able to find any internet marketing or sales techniques/strategies that have worked for them?

If so, please explain. Thank You in Advance!

barry0912 answers:

It depends highly on what you are trying to market. The best answer is to hire a professional. We have dedicated our life to marketing and how it works.

Why do you not grow your own food, make your own clothes, build your own car, or perform your own surgery? Because it is easier and cheaper in the long run to trust a professional to do it for you.

Same thing with marketing. You’ll put out a little cash now and reap big rewards later.

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Your Questions About Internet Marketing Strategies

Donna asks…

Marketing Timeline?

Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

barry0912 answers:

Marketing is a continuous everyday work. You do everything simultaneously because there is no single way where you can get traffic so you need to make sure that every possible source of traffic is reached

My suggested timeline is:

BEFORE LAUNCHING THE WEBSITE

– Do an extensive keyword research analysis. SEOBook.com has a very good listing of free tools http://tools.seobook.com/ that you can use to research the keywords for your site including: keyword density, determining the keywords you want to target, who are your competitors for your targeted keywords.

– Start mapping out your link strategy. You need to start making a list of who should link to you and where you can request for links.

– Start thinking of how you can get the word out about your business. Do you plan on writing articles? Will you harness viral marketing? Be sure to equip your site with tools Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

– Beta test your site and start inviting people (if applicable). If you are planning a social networking site for example, you can do a soft-launch for your site and invite people you know or friends of your friends to try out the site. This way you can iron out the kinks before you do your full blast marketing

UPON LAUNCHING

– Make sure your on-page factors (e.g. Title, metatags, keyword densities) are right on-target

– Issue a press release announcing the launch of your new site. Press releases are also a way to get inbound one-way links to your website. Here are some places where you can submit your press release for free

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

– Submit your site to the major search engines. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

– Start submitting requests for links. You will find that some will not link to you because you have 0 pagerank because your site is new. But start submitting to DMOZ and other directories and build your pagerank

– Do offline marketing. Whether you are planning to print brochures or do direct marketing, now is also the time to do them

AFTER YOU LAUNCH

– Try to do marketing at least 1 hour every day – whether asking for reciprocal links, submitting articles or submitting your site to directories

– Keep abreast of what’s happening with the search engines.

– Do email marketing or send a newsletter on a regular basis

Robert asks…

Piano Store Marketing Strategy?

I have invested in a Piano Store recently and was wondering what would be the best means of communicating with my target customer i.e. younger parents with kids in the range 5-10.

Does anybody have any experience with creating a Marketing Plan or Strategy for a Piano Store?

If I was to tie-in with a Brand or product; what would be the best options?

Any suggestions please?

barry0912 answers:

Although it predates the record album as an entertainment source, I guess your business has not entirely vanished yet, but it certainly has to be marketed differently than 20 years ago, I assume the manufacturers touch on traditional family values, as well as the decorative value of a traditional instrument.

One potential method to reach a small number of local prospects may be with paid Facebook advertisements, their demographic targeting is quite powerful, you can have ads only appear for married women between 25 and 40 who live in cities in close proximity to your location, there may be an “interest” like piano playing you may be able to target as well, they show you the potential reach of members a given ad setting would have, you could have such ads send people to a free Facebook business page.
While on the subject of internet resources you for sure need to have (and probably already do) a free Google Places page, they may provide a generic listing automatically, but you need to claim it and improve the content with more lengthy text, photos an potentially even video.

Sorry I m not more in touch with how kids are introduced to e piano these days, perhaps you can be a sponsor of some school events for the publicity and music evangelist opportunities, there are some cities (where the weather is friendly) that have old pianos in public places setup by some non profits.

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Your Questions About Internet Marketing Forum

Donna asks…

I was wondering if I can ask a simple question to promote my business without being considered to be a SCAM?

To the two people who answered my first question. You can call me direct at 951-488-4185. It was a posed questions to see how many people really respond to internet marketing. Ask for Adam.

barry0912 answers:

Advertise from a customer perspective with a testimonial on how great the product is. Also, only questions are supposed to be posted in Yahoo! Answers, so search for someone asking for the kind of service that you provide. Otherwise, you could post on public forums of related interests.

Paul asks…

Is it better that one reads a book on the basics of Internet marketing?

Will this save them time and money?
Will it help them avoid making costly mistakes?
What are some books you suggest?

barry0912 answers:

Hi Christopher,

I would suggest that you go straight to the source- online!

I have been learning internet marketing for the last 5 months or so, and I looked into buying books, and I was disappointed with the selection- the problem is, the field is continuously evolving!

A book can teach you the very basics, but you’ll end up paying for information you can find for free.

My advice is to follow the experts, the gurus- Do a search for a specific topic you’re interested in, and you’ll get tons of specific blog entries and articles to help you out- the nice thing about internet marketing is how active and growing the community is.

If you already have a site, it’s great because you can experiment as you go and see what suits your needs best. If you’re starting from scratch, consider getting a free blog or other personal site that allows you to manage content personally. Otherwise you may feel lost, and the truth is, you don’t need a textbook- the key to the Internet is, it’s interactive. Textbooks can never compare.

Plus, you’ll often get more actual information per paragraph than most books will offer.

Depending on your goals, there are many ways to market online. You have to start with a site, and you should learn some basics on Search Engine Optimization (SEO) (I wrote a blog entry that offers some resources for beginners, I will add it below) – beyond that you have tons of options.

– Write original articles and submit to article sites (they provide good exposure!)
– Create videos and post them to YouTube and other video sites
– Write a blog and get it out there! (plenty of free sites)
– Make friends in the social network space (i.e. Sites like MySpace, Facebook and Twitter) that will help you spread the word
– Record a Podcast and publish to different podcasting sites
– Visit other sites, forums, etc and post comments where you think your product or service could benefit the person
– If you’re strictly looking for traffic, don’t be afraid of paid advertising or sponsorships

ClickZ offers a number of columns on every topic in Internet Marketing

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Your Questions About Internet Marketing Strategies

William asks…

What Is Internet Consulting?

Is it some thing like aligning business strategy with internet usage strategy – something which many sites claim ( Ihad gone through one called mag-corp dot com and find some thing like this mentioned there)
If the answer is yes — what woud be an appropriate approach to moving forward?

barry0912 answers:

Internet consulting is a broad term that is applied to the task of evaluating and developing strategies for businesses that wish to function on the Internet. The consulting may take the form of developing a retail interface and marketing strategy that functions in conjunction with a business with brick and mortar stores. Internet consulting may include the creation of a process to market business online.

Consultants may also assist in the creation of online sales tools that are used to support the efforts of agents or remote salespeople. Internet consulting may also apply to the selection of hardware and software components to assist a client in creating a general infrastructure that allows employees to access in house information, such as departmental newsletters or other communications.

In all its forms, Internet consulting is about analyzing the current status of the client’s online presence and assess what needs to be added, adapted, or replaced in order to help the client reach his or her goals for a web presence. The consultant normally begins the process by becoming acquainted with what the company produces in the way of goods and services. Assessing the current status of the customer’s online presence usually follows in short order.

David asks…

What are film marketing strategies?

As Media work

barry0912 answers:

Here are the film marketing strategies.

1) The Internet (online marketing) makes it easy for you to promote your film even if you don’t know what you’re doing

2) YouTube (online marketing) is a social networking website that makes it easy to get promotion for the videos that you have. You want to start with YouTube because of the massive amount of traffic that this website receives.

3) Direct mail (offline marketing). You can purchase a mailing list from the SRDS (available at your local library) and find a list of targeted prospects who would be a great fit for your movie.

4) Word of mouth (offline marketing).

5) Paid advertising (online or offline marketing).

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Your Questions About Internet Marketing Blog

Steven asks…

Are there any new ideas in marketing for products through the internet?

barry0912 answers:

New ideas? Mobile marketing, blog marketing, using social networking sites to build your brand. Other than that, it’s basically the classic ways that have proven to be effective in marketing online — search engine marketing, link building, viral marketing, online PR campaigns, etc.

You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

Http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

David asks…

internet market?

How many internet market is there where you can sell your cds or books? I know amazon ebay and loot how many mroe out there is there on this giant internet?

barry0912 answers:

Well, the best place to sell your products is your own website, because you can also build an email list, have a blog where people subscribe to your rss feed…

Amazon.com is a great place if you already have a website (and email list) and a book or some product that is tangible. For example joe vitale sold more of his books than harry potter in amazon.com only because he had a email list and a little network around him (he did joint venture deals with other website owners)…

Read this article: http://www.freetomanifest.com/become_millionaire.html (this is about internet, real estate and stock millionaires). The main important thing you need to realize when it comes to Internet is that you need to network and form relationships with other website or blog owners who can definitely help you to create the buzz.

Http://www.freetomanifest.com/become_millionaire.html

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Your Questions About Internet Marketing Strategies

John asks…

Does anyone know the promotional and advertising strategy for Coach?

I am doing a marketing plan for Coach handbags and the research I am finding is not too informative.

barry0912 answers:

There is lot of advertising strategy… Maybe thousands…
I make 2 category for advertising.
1. Free advertising
2. Paid advertising

for free advertising could be effective, with knowledge, on this category you can do
1. Socialize with internet users. (social networking)
2. Let every reader know what is new. (blogging)
3. Do some tricky things for search engine. (Blackhat SEO)

for paid advertising, you can make lot money too, or maybe broke if you are not good enough, or lack of knowledge about internet marketing and get scammed. (fraud rate on internet is really high).
1. Make a affiliate program.
2. Be advertiser on affiliate network.
3. If you have a know about blogging, you can try to make other blogger review your website.

Helen asks…

Do Twitter marketing really a good strategy to grow your business?

I just want to know if other entrepreneurs do this social media marketing to boos their sales.

barry0912 answers:

Hi Taz,

Yes, Twitter as one of the social media frontrunner, became as an avenue for business owners and solo entrepreneurs to advertise and to reach potential customers via the internet. It became one of the mainstreams when it comes to social media marketing.

The fact that Twitter rank as one of the ten-most-visited websites worldwide by Alexa’s web traffic analysis means a great opportunity to all business owners to promote their products and/or services on this platform.

Here are some tips on how to have an effective Twitter markting:

1. Know the basics and lingoes of Twitter.

2. Optimize your Twitter Bio.

Make sure to fill up all the required fields to set-up your twitter page. Make it detailed. Put your website URL to your profile to drive traffic to your website. This will also allow people to find out more about your business/company.

3. Schedule your tweets and interact.

If you’re a busy person, and don’t have a budget to hire a social media assistant, “automating tweets” is the best solution to keep your page active.

4. Build Active Followers.

There are a lot of sites nowadays that can give you tons of followers in a breeze such as twellow and twiends but twitter marketing is not just about following and having millions of dormant followers. It is about “interaction”.

In using twitter for your social media campaign, “interaction” is a must. The challenge is to give your audience reason to follow you back and engage in conversation with you. In conversing with your audience, you should talk about things that interest them aside from talking about your business.

By following these tips, you will get a larger audience and a wide reach for your online presence. Just explore, enjoy, and use twitter wisely!

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