WHAT IS DIRECT MARKETING?
AND WHAT ARE SOME ADVANTAGES AND DISADVANTAGES OF THIS METHOD? PLEASE HELP THANKS XX
Direct marketing usually refers to marketing or advertising your product or service direct to the consumer or business that will use it. Direct marketing is primarily considered direct mail advertising. Some may also include internet marketing in the mix since that can be targeting to some extent. The advantage is that your message can be targeted to those most likely to be interested or to purchase your product or service. The disadvantage is that it may not be the best venue for some products. It depends on what you want to accomplish with your message and your target. Another advantage is that it is measurable. You send out a certain number of pieces of mail and receive a certain number back. Based upon the response rate you can tell if your advertising is working or not and to what degree. If you use other media such as radio or TV you cannot accurately measure your level of success. If you are advertising on TV and/or radio and your business increases then that is likely where it is coming from but there is no accurate way to measure it. With direct marketing you have an order or response in your hands and you can measure your success based upon the responses. Another disadvantage is that you cannot respond to rapid changes in the market with direct marketing as you could with other media. It takes time to design, print and mail to the consumer. With TV or radio the ad could be done today and on the air the next day.
Getting into marketing?
I am just about to enter my final year as an undergraduate psychology student, having already received offers to do a psychology masters when I finish my degree I’m not too sure it’s what I want to do. For a while now I’ve been interested in marketing and I feel Perhaps I have chosen the wrong degree. However, as I have no experience, (I live in a very very rural place with literally no internships or anything) I’m not sure whether I should risk turning down my masters offers.
I’m debating emailing some companies that are based in large cities and basically asking if upon completing my undergraduate degree they would be interested in taking me on. I would have plenty of experience with IT and analytical and research skills from my degree and If I was to gain employment in marketing I would enrol in evening business courses.
To cut a long story short, can I actually ask this of them? Is this cheeky? Is there anyway I can get into the marketing world?
The Internet is such a huge part of our everyday lives. Entering Affiliate Marketing sounds like a good idea for you. Also, while you’re in between jobs you can gain experience in marketing, earn money and add this to your resume! I’ve provided a link that has gotten pretty good reviews, good luck and congrats on becoming closer to your degree! 🙂
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