Your Questions About Internet Marketing Strategies

Sharon asks…

I have entrusted to take a class on general marketing, What are the techniques of general marketing?

I wish to know about the tricks, techniques, ideas and methods to promot the small scale products in to market?

barry0912 answers:

For a marketing plan to be successful, the mix of Product, Price, Promotion, and Placement must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they don’t want is extremely expensive and seldom successful. Marketers depend on marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process.

Most companies today have a customer orientation (also called customer focus). This implies that the company focuses its activities and products on customer needs. Generally there are two ways of doing this: the customer-driven approach and the product innovation approach.

In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that there is no point spending R&D funds developing products that people will not buy. History attests to many products that were commercial failures in spite of being technological breakthroughs.

The next big thing is a concept in marketing that refers to a product or idea that will allow for a high amount of sales for that product and related products. Marketers believe that by finding or creating the next big thing they will spark a cultural revolution that results in this sales increase.

In a product innovation approach, the company pursues product innovation, then tries to develop a market for the product. Product innovation drives the process and marketing research is conducted primarily to ensure that a profitable market segment(s) exists for the innovation. The rationale is that customers may not know what options will be available to them in the future so we should not expect them to tell us what they will buy in the future. It is claimed that if Thomas Edison depended on marketing research he would have produced larger candles rather than inventing light bulbs. Many firms, such as research and development focused companies, successfully focus on product innovation. Many purists doubt whether this is really a form of marketing orientation at all, because of the ex post status of consumer research. Some even question whether it is marketing.

Diffusion of innovations research explores how and why people adopt new products, services and ideas.

A relatively new form of marketing uses the Internet and is called internet marketing or more generally e-marketing, affiliate marketing or online marketing. It typically tries to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing.

Marketing is an ongoing process of planning and executing of the marketing mix (Product, Price, Place, Promotion) of products, services or ideas to create exchange between individuals and organizations.

Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers’ future needs and wants, which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.

Therefore good marketing must be able to create a “proposition” or set of benefits for the end customer that delivers value through products or services.

Its specialist areas include:

advertising and branding
communications
database marketing
direct marketing
event organization
global marketing
international marketing
internet marketing
industrial marketing
market research
public relations
retailing
search engine marketing
marketing strategy
marketing plan
strategic management

James asks…

Has anyone ever found a work at home business on the internet?

I mean one that actually works and pays you? I know there are many out there–but I also know many are scams to get your money. I’d love to find a business I could do from home. The only training I have is nursing and also corrections–hardly internet business material! I’d prefer a legal business also!

barry0912 answers:

Hi,

Nice day to you.

Why not you consider to start your own website and start doing your own Internet Home Business.

This is the best way for you to avoid from scams.

To start a Internet Business for your own is not a hard job as what you think.

I’ll divide my answers into few section. Wish this answers can give you some reveals how to start your own online business and bring you to success.

Answer 1
Do you have any ideas in what kind of products or services you are going to sell for your online business?

My suggestion is, find somethings you are really interesting with it and you can pay fully passion with it. Otherwise you will give up very very soon. Many successful internet millionaires start their online business with their own interest.

Example
-Sport website – they love football, NBA, Formula One, etc.
-Travelling hot spots website – they love travelling.
-Food recipe website – they love cooking.
-Entertainment website – they love music, movies, idols.
-Pets website – they love animals.
-Loves website – they are experts in dating.
And many more.

Start today, think what you are really interesting in?

Answer 2
Make sure the products or services you are going to sell with an existing huge market. Do the market research before you start your business. A business won’t make money even he has a perfect product or service but there are no market require for that product or service.

There are many low cost online softwares can help you to determine whether your business with an existing hungry market or not.

Answer 3
Create a website.There are many online experts can help you to build up a business website just within 1-2 weeks time. You no need to know anything about web design or programming.

Just let them know what kind of business you wish to start up, they will help you to create all the business features and tools on your website and make it looks professional.

Answer 4
Now you have a best product to sell but your business still can not earn money if you don’t have a good marketing strategy. Takes a look at McDonald. McDonald is not selling the best burger in the world, but he own the most franchises all around the world. His successful secret is applying an excellent strategy into his business but not selling the best burger in the world.Get the online supporting team to consult your business step by step to success.

Wish this opinions can help you.

Wishing you success.

P.s : I have to make my explanation in short summarize here. Sorry for any inconvenience caused. If you be willing, you can read my real story and experience in how do I start my own internet home business and use it to earn money for me. Feel free to email me a blank mail with the subject “Real Story”. I will share the story with you. Chriswwy789@yahoo.com

Kindest Regards,
Chris.

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Your Questions About Internet Marketing Strategies

Lisa asks…

How Do I Make A Strategic Plan for Marketing?

I have to make one but I cant find anything on the internet

Its for Marketing and its called a Strategic plan? What do i do? anyone?

barry0912 answers:

It’s really simple. Just go about it using common sense and keep it simple.

Try Porters Five Forces Analysis or something related then come up with a strategy depending on what the objective is, growth? Brand-awareness? Etc

Try this:

http://en.wikipedia.org/wiki/Marketing_strategy

http://en.wikipedia.org/wiki/Marketing_plan

and check out their references

Good luck!

Thomas asks…

What are the five major types of marketing?

I was asked this on a job interview, and since I am an entry level candidate with no experience in marketing and advertising I was wondering what exactly they were looking for on this question.

Also, any tips on basic marketing and advertising information and stratagies would help. Thanks a bunch guys!

barry0912 answers:

There are numerous marketing methods which are prevalent in today’s economy, but five of them are dominating the world market as a whole; digital marketing, Internet marketing, affiliate marketing, multilevel marketing, and global marketing.

Digital Marketing:
Digital marketing or direct digital marketing, is a type of marketing in which a business uses purely electronic means to advertise their products and services. This type of marketing can be implemented through television, the internet, and even electronic billboards. Not only does this save a company in mailing costs, it also ensures that more people will be exposed to their products. Digital marketing has erupted from television commercials to the internet, then from the internet to phones and other portable digital devices such as the iPad, Kindle, etc.

Internet Marketing:
Like its relative digital marketing, Internet marketing uses electronic means to advertise to the public. Internet marketing employs email, banner ads, those annoying pop ups, etc. The internet is an ever-growing übermarket of seemingly limitless advertising space, and it continues to grow with evolving subsections of marketing such as affiliate marketing.

Affiliate Marketing :
Affiliate marketing is a type of marketing in which online advertisers and merchants share revenue with online salespeople or website owners through a compensation model that is based on certain performance measures such as Pay per Click, sales, registrations, or a model that combines any or all of these forms.

Multi-Level Marketing :
Multi-level marketing, or MLM, is a type of marketing in which consumer products are generally sold by individuals either in consumer’s homes or in a designated area of meeting. For instance, Avon, Tupperware, and Mary Kay are all forms of legitimate multi-level marketing. Multi-level marketers set their own hours and can earn money based on sales.

Global Marketing:
Global marketing is a form of marketing in which various international business allies form relationships and develop networks on a global scale. They work closely with one another’s home countries, their government officials, and the industry competitors in order to gain and develop a target market. In this type of advanced market, stakeholder benefits outweigh that of the company’s personal organizational objectives. In this case, stakeholders would be employees, the society in which a business is entering, the companies’ respective governments, etc.

Basic Marketing Strategies:
Inside the company’s marketing strategy is closely related to 3 main basic strengths including; Customer, Company /Corporation and Competition.A good marketing strategy includes three of the following:

1. A clear market definition.
2. A good collaboration between the company’s strengths and needs of the market.
3. Company performance is superior, active and responsive to various conditions of competition.

Basic Marketing Tips:
You are not what you sell
Set your goal
Don’t just stand there, show off
Keep them coming back
Grow. Change. Be better

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Your Questions About Internet Marketing News

Lizzie asks…

What subculture stereotype am I? Hipster? Yuppie? Geek? Something else?

Extensive information. What subcultural stereotype best applies?

24 year old white male
6′, 250 lbs.

Upbringing: Grew up mostly in a small-medium-sized city in southern Missouri. Upper middle-class. Lived in Central America for a few years.

Education: Three years at a state college, pursuing a BA in Religious Studies, double minoring in Philosophy and Political Science. Dropped out for financial reasons (had no parental help).

Career: I have two contracts (self-employed). One as a writer of tech & gaming news on the internet. Second doing market research for an entrepreneur. Together they pay 35-40k. Long term career goal is to become financially stable enough to start my own business related to the visual arts and the online media. Very little interest in having a family, and would rather die than move back to the suburbs.

Current living situation: Live with one roommate in a working class Hispanic immigrant neighborhood near downtown Chicago. Plan to get a studio in a more upscale (but still very urban) neighborhood in January.

Politics: Democrat, but more liberal on social and foreign policy issues. More conservative on economic issues. Radical internationalist and free trader.

Books: “The Stranger” by Albert Camus, “Solaris” by Stanislaw Lem, “Big Sur” by Jack Kerouac, “At the Mountains of Madness” by H.P. Lovecraft

Movies: French new wave films (esp. François Truffaut), moody Sci-fi like Blade Runner and Aliens, films of Billy Wilder, Audrey Hepburn movies, films of Wong Kar Wai, films of Werner Herzog. So mostly classics and foreign.

TV: 30 Rock, Mad Men, Weeds.

Music: M.I.A., Asobi Seksu, Common, Philip Glass, Rachid Taha, The Streets, Goldfrapp, Nine Inch Nails

Glasses: Sleek, black-rimmed Emporio Armani wraparounds.

Tops: Button up dress shirts from JC Penney or other department stores mostly — J Ferrar and Stafford. Dark, solid colors. Usually not tucked in.

Bottoms: Pants are Dockers or St. John’s Bay khakis. Sometimes cargo pants, but usually dressy khakis, off-white or dark brown.

Shoes: Black or brown loafers.

Other relevant info: Total technophile. Have an HDTV, PS3, MacBook Pro, and an iPhone. Don’t like fancy restaurants; mostly try to go to the cheapest Thai or Chinese food place I can find. Not particularly anti-corporate or into organic, free trade, or vegan anything. I think the website Stuff White People Like is hilarious and familiar but it only 40% applies to me.

I’m in the heart of hardcore geek culture because I write about video games and gadgets for a living, but I feel very disassociated because I’ve never gotten into comic books and the whole escapist fantasy subculture (ie, Star Wars).

Very snobbish about films but not about music. Love the show Frasier and everything it stands for, but can afford nothing that it stands for (fine wines, opera, etc). Obsessed with politics. Also like some oddball things, like burlesque.

Heroes are Werner Herzog, Steve Jobs, François Truffaut, Albert Camus, and Mikhail Gorbachev.
Should clarify on “Religious Studies” — was secular study of religion, not seminary or anything. I’m agnostic and very serious about being irreligious.

barry0912 answers:

Yupster – knowing “french new wave films” makes you a hipster. Owning an iphone AND a macbook pro makes you a yuppie. Now you can brag about your newly confirmed social status to your rich, stuck up liberal friends. Ironically speaking, of course.

Michael asks…

Call me a cynic, but isnt it funny how the heart rendering YouTube hit of the lion and his previous owner

Is now available for £12.99 at the Born Free Wildlife Foundation ….

http://www.bornfree.org.uk/shop/acatalog/Videos_and_DVDs.html

Cmon people, marketing ploys like this have been around for years, yet people keep falling for it.

The original story by the way is here:

http://www.mirror.co.uk/news/top-stories/2008/08/02/wonder-of-lion-s-reunion-with-men-who-raised-him-is-internet-hit-115875-20681492/

barry0912 answers:

And who has just further advertised this product?

Surprising as it may seem, I actually agree with a previous answerer on this, it is a worthy cause as well as being a pleasent change from having to watch some of the carnage that hits the streets these days.

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Your Questions About Low Cost Vaccinations

Laura asks…

Where in San Francisco offers low cost Dog Vaccinations ( Weekdays)?

I am looking for a low cost vaccination’s in San Francisco area which offer services during the week. Also Neutering for free or low cost too.
This is for my baby Chihuahua.
Thank you

barry0912 answers:

Call your local chihuahua rescue or humane society for prices.

Jenny asks…

Where can I get free/low cost ADULT vaccinations in houston?

I am a student and will be applying for a health care program at my college in June. I need to get one dose each of the MMR and Tdap vaccines prior to applying. I do not currently work and do not have the money to spend on vaccines (or titers to test immunity). Is there a place in Houston that I can go that offers free or lowcost vaccines for adults?

barry0912 answers:

Google “federally qualified health centers texas”. One result there contains a list of all the centers in Texas. Click on Houston, and it lists the centers there. These centers see anyone who comes in the door, regardless of ability to pay. They take Medicaid, (and help with paperwork if you qualify), and have a sliding-scale fee for low-income patients (our local health center starts at $20 a visit). These are full service clinics, and they administer vaccines. You can get all the information from the websites. There is a good chance that you qualify for Medicaid. When my son was in college, he had the medical insurance offered by the college – you might check that out for future needs.

Please check out the FQHCs. There are over 1300 in the US, existing through federal and private grants. Don’t believe the politicians who say that some people are without health care in our great country.

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Your Questions About Internet Marketing News

Mandy asks…

Why does everyone say the liberals control the media?

When they obviously don’t.

I know this is going to go off the rails with people who read nothing but the title but I have a few things I’d like addressed specifically.

I’m a news junkie, I bounce channels a lot, of the big 3 (I call the big 3, Fox, MSNBC and CNN) I find Fox to be as conservative as it gets. CNN to depend upon who is anchoring / who’s show is on and MSNBC to be as liberal as it gets.

I’ve served in the military and call me crazy but I find a majority of MSNBC to be rational, down to earth and believe it or not, entertaining.
CNN seems to like to play back and forth on compassion and hard fact. Anderson Cooper seems bleeding heart while Lou Dobbs seems firm. I’ve seen a lot of bad things but Fox news is the only channel that actually concerns me, concerns in a sense of “Good lord, what are they thinking.”

When I can’t be in front of a TV I like to listen to talk radio, I get most of my news from talk radio. I don’t get Air America where I am at, and I really don’t know any places that do – I have streamed it a few times. Rush Limbaugh seems like he only cares about the rich. Sean Hannity seems self righteous and only cares about the conservative party. Glenn Beck seems like a pretty decent guy, libertarian with a lot of coservative policy ? Mike Savage is crazy. Mark Levin’s voice is too annoying for me to listen to so I cannot comment.

But I’ve done some digging and the only thing I can come up with is that of these 3 news stations, The big 3 24 hour news stations, Fox News has an overwhelming control of the market. Anyone can goto wikipedia and see the plethora of businesses and companies they control.

Why is it that a media source, who obviously has control over so many different parts of the market, TV, News, Movies, Radio, Internet (Oh yes teenagers, they own MySpace) outrightly lies about who is controlling the media ?
What liberals exist on Fox News with a purpose other than to stoke the flames for the Conservative sitting in the seat across from them ?
I appreciate Dave’s Answer. I never thought to look into the news papers because I live right next to the town where they print The Tribune Review, a Richard Mellon-Scaiffe paper.
This is a link for bmovies60
http://en.wikipedia.org/wiki/News_Corp

barry0912 answers:

What you are missing is that all those cable stations together have fewer viewers than ABC, NBC and CBS news shows. THAT is where most people get their news, tv-wise. I notice you don’t rate them on your “liberal to conservative” scale, and I wish you would take the time, some week, and see where you think they land.
Likewise, in the newspaper world, the fact is, nearly every newspaper in America gets their news from the AP or the New York Times. There are not more than a dozen other papers in the country that actually develop their own stories, and of those, most still follow the NY Times’ lead on what is and isn’t news. Both the AP and the NY Times are just off the hook liberal, both in WHAT they cover, and in how much they editorialize in their so-called “reporting”.

Funny, on the talk radio thing I mostly agree with you, except that Michael Savage is the one whose voice just grates on me. Even when he is saying something I agree with, I sometimes have to change channels just to get away from his strident tone.

Mark asks…

New legislation makinig banks sell reposessed homes at market value? Does anyone know the details?

Apparently in yesterday’s news headlines there was a story about the government passing legislation that banks who repossess homes due to mortgage default must sell the homes at market value. I did not hear the story and can not find anything about it on the internet. Does any one know any more details? When the legislation comes in to effect?

barry0912 answers:

I hadn’t heard this, and like you, I can’t find anything on-line that addresses this.

I would be very surprised if this type of legislation passes. Banks/REO owners are always trying to get “market value” for their foreclosed property. But what is market value? It’s what someone is willing to pay.

I did hear something about a plan to have investors buy into “toxic assets” in an owner-partnership with the Feds. And the thought was that this arrangement would help set market value. I heard a news story about this on NPR.

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