Your Questions About Internet Marketing Strategies

Sharon asks…

I have entrusted to take a class on general marketing, What are the techniques of general marketing?

I wish to know about the tricks, techniques, ideas and methods to promot the small scale products in to market?

barry0912 answers:

For a marketing plan to be successful, the mix of Product, Price, Promotion, and Placement must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they don’t want is extremely expensive and seldom successful. Marketers depend on marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process.

Most companies today have a customer orientation (also called customer focus). This implies that the company focuses its activities and products on customer needs. Generally there are two ways of doing this: the customer-driven approach and the product innovation approach.

In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that there is no point spending R&D funds developing products that people will not buy. History attests to many products that were commercial failures in spite of being technological breakthroughs.

The next big thing is a concept in marketing that refers to a product or idea that will allow for a high amount of sales for that product and related products. Marketers believe that by finding or creating the next big thing they will spark a cultural revolution that results in this sales increase.

In a product innovation approach, the company pursues product innovation, then tries to develop a market for the product. Product innovation drives the process and marketing research is conducted primarily to ensure that a profitable market segment(s) exists for the innovation. The rationale is that customers may not know what options will be available to them in the future so we should not expect them to tell us what they will buy in the future. It is claimed that if Thomas Edison depended on marketing research he would have produced larger candles rather than inventing light bulbs. Many firms, such as research and development focused companies, successfully focus on product innovation. Many purists doubt whether this is really a form of marketing orientation at all, because of the ex post status of consumer research. Some even question whether it is marketing.

Diffusion of innovations research explores how and why people adopt new products, services and ideas.

A relatively new form of marketing uses the Internet and is called internet marketing or more generally e-marketing, affiliate marketing or online marketing. It typically tries to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing.

Marketing is an ongoing process of planning and executing of the marketing mix (Product, Price, Place, Promotion) of products, services or ideas to create exchange between individuals and organizations.

Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers’ future needs and wants, which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.

Therefore good marketing must be able to create a “proposition” or set of benefits for the end customer that delivers value through products or services.

Its specialist areas include:

advertising and branding
communications
database marketing
direct marketing
event organization
global marketing
international marketing
internet marketing
industrial marketing
market research
public relations
retailing
search engine marketing
marketing strategy
marketing plan
strategic management

James asks…

Has anyone ever found a work at home business on the internet?

I mean one that actually works and pays you? I know there are many out there–but I also know many are scams to get your money. I’d love to find a business I could do from home. The only training I have is nursing and also corrections–hardly internet business material! I’d prefer a legal business also!

barry0912 answers:

Hi,

Nice day to you.

Why not you consider to start your own website and start doing your own Internet Home Business.

This is the best way for you to avoid from scams.

To start a Internet Business for your own is not a hard job as what you think.

I’ll divide my answers into few section. Wish this answers can give you some reveals how to start your own online business and bring you to success.

Answer 1
Do you have any ideas in what kind of products or services you are going to sell for your online business?

My suggestion is, find somethings you are really interesting with it and you can pay fully passion with it. Otherwise you will give up very very soon. Many successful internet millionaires start their online business with their own interest.

Example
-Sport website – they love football, NBA, Formula One, etc.
-Travelling hot spots website – they love travelling.
-Food recipe website – they love cooking.
-Entertainment website – they love music, movies, idols.
-Pets website – they love animals.
-Loves website – they are experts in dating.
And many more.

Start today, think what you are really interesting in?

Answer 2
Make sure the products or services you are going to sell with an existing huge market. Do the market research before you start your business. A business won’t make money even he has a perfect product or service but there are no market require for that product or service.

There are many low cost online softwares can help you to determine whether your business with an existing hungry market or not.

Answer 3
Create a website.There are many online experts can help you to build up a business website just within 1-2 weeks time. You no need to know anything about web design or programming.

Just let them know what kind of business you wish to start up, they will help you to create all the business features and tools on your website and make it looks professional.

Answer 4
Now you have a best product to sell but your business still can not earn money if you don’t have a good marketing strategy. Takes a look at McDonald. McDonald is not selling the best burger in the world, but he own the most franchises all around the world. His successful secret is applying an excellent strategy into his business but not selling the best burger in the world.Get the online supporting team to consult your business step by step to success.

Wish this opinions can help you.

Wishing you success.

P.s : I have to make my explanation in short summarize here. Sorry for any inconvenience caused. If you be willing, you can read my real story and experience in how do I start my own internet home business and use it to earn money for me. Feel free to email me a blank mail with the subject “Real Story”. I will share the story with you. Chriswwy789@yahoo.com

Kindest Regards,
Chris.

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Your Questions About Internet Marketing Jobs


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Helen asks…

How would you introduce yourself on a resume with following skills?

I have skills in e-commerce (with SEO and internet marketing in general, with any advertising and e-currency related things)

I have skills in negotiation across political personnels, dealing with economic development of a small country with various different facilities, in differing fields.

I have skills in research and development of engineering studies, such as development of software, mechanical components, electronics, and general management of R&D of science.

I’m not much of a well-spoken person nor a great writer. Can someone please write it so it looks like features/extensions of my what could be credentials/skills?

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barry0912 answers:

Depends on the job and organization you’re applying at. Not all of these skills need to be introduced.

Hal Smith
URLdreamer Consultant

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James asks…

What will be the best career for me in Marketing?

Hi, I am a marketing professional working in educational sector. My duties include selling professional courses to students. I have been in educational marketing and operations for 10 years. As you know this job requires lot of travelling. Always pressure will be there due to monthly targets. In marketing and sales basic salary will be less and incentives will be more. I would like to change my career in to something that is ‘information technology’ in Marketing. In present scenario in India people working with IT has good salary. I have seen options like Internet Marketing, Business Analyst etc. I am good with computers, graphic designing and static web designing. I know C, C++ like programming languages too. I request you to suggest me few careers that is in Marketing but using information technology. Thanks.
My qualification is Masters in Psychology, Bachelors in Sociology, Post Graduate Diploma in Computer Programming and Diploma in Graphic Designing.

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barry0912 answers:

You have good experience and also qualification so you should prefer it field and also choose BDM post .
Business development area.i think this is right for you.best of luck.

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Your Questions About Internet Marketing Jobs


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Nancy asks…

I am looking for legitimate work at home, not marketing, job. Using computer, no cost to start?

I am looking for an at home job doing data entry, computer work, customer service, etc. I am excellent with computers and learn programs really quickly. I want to work part time. serious about an at home job. do not want to pay price for job, want serious legitimate job. Should not have to pay for it. Also no marketing jobs or sales job. Where can I find honest business looking for me as an employee?

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barry0912 answers:

My wife and I work for ChaCha.com, you need a referral in order to get signed up.

It’s absolutely Free (but you will need to go through a series of tests to see if your English and Research skills are up to par).

It works like this, you need a PC with internet and Firefox. You get a popup letting you know someone texted in a question to Chacha on their phone. You research the answer and paste it in the website and it sends your text message back to them. If you are interested, you can message me and I’ll send you a
referral and the website. They pay .20 per text that you answer and it takes about 2-5 minutes of research to find an answer (it isn’t a fortune but a person can easily make $150 – $200 a month doing this).

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Ken asks…

How would you introduce yourself on a resume with following skills?

I have skills in e-commerce (with SEO and internet marketing in general, with any advertising and e-currency related things)

I have skills in negotiation across political personnels, dealing with economic development of a small country with various different facilities, in differing fields.

I have skills in research and development of engineering studies, such as development of software, mechanical components, electronics, and general management of R&D of science.

I’m not much of a well-spoken person nor a great writer. Can someone please write it so it looks like features/extensions of my what could be credentials/skills?

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barry0912 answers:

Your resume should be tailored to your targeted job. If you have varied skills, you don’t want to include all of them on one resume. That dilutes your expertise for what the job requires. You need to tailor your resume for every position you apply for. The only way to win an interview and to beat out your competition is to dovetail what you know and can do to the job’s responsibilities. In other words, paint yourself as the perfect candidate for the position. If you write a general resume in which you list all of your many and varied skills, you won’t get many responses. Hiring managers are looking for a perfect fit.

Darlene Zambruski
ResumeEdge.com, JobInterviewEdge.com Managing Editor
CPRW (Certified Professional Resume Writer)

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Your Questions About Internet Marketing Strategies


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Mark asks…

In what ways can marketing research influence the development and implementation of marketing strategy?

does that mean that organizations that conduct market research will perform better than organizations that does not? what is the example of it?

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barry0912 answers:

In some case yes they can but it’s all about your R&D dept and strategy as well. I personally did the reseArch for my startup co business and I found that it helped me not go down certain paths when talking about company direction or investment back into the co or whatever.

I know it gives you more options when things come up that are to be expected and things that are unexpected. And that almost always saves time money and resources not including jobs and man power.

Example: I did a project to help a client startup his own Internet web design store online and a brick and mortar location. And we spent some money looking at the average money spent on which types of sites and how long the task tool to build and so on. For that reason he saved a lot of trial and error with his pricing structure on each client and he also was able to market To specific people to where the price really never came into play. In some cases his prices were the best and just a given with others. It made the sale and then service of each of his clients a lot easier to handle and carry them through the his process. He’s retention stayed up and he invested in some technology that he saw through dealing with his customized client base that has catapulted him into a revenue stream that he never thought possible. So yes it does effect things i say always know where your going and give yourself options. My late grand father said who was in the Gas and Oil business for 40 years said “always make sure you have plenty of windows to jump out of when the house catches fire”!! And that can apply to just about anywhere in a company and even life. Also make sure the company doing the research etc doesn’t charge an arm and a leg. There is a lot of those types out there as usual. Hope this helps!!! :).

Good luck !!!!

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Lisa asks…

What is the best internet medium for marketing a health care product on line?

I work for a company that markets a popular, health related, nutritional suppliment. I would like to find a site where I can safely list a brief add, web link, e-mail address and phone number where people will find it and can respond. Recommendations, please?

Thanks in advance!

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barry0912 answers:

You can use ppc, blogs, forums and SB for your strategies but be careful that your services or sites don’t get in spam otherwise you have to pay a penalty. This thing gives fast results, you can check out the difference within a week. But running an effective ppc campaign is very essential to make your services on sale.

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