Your Questions About Internet Marketing Blog

Paul asks…

Internet marketing question?

My first time using Y!Answers so here goes:

I would like to know where i could find data, statistics about how implementation of various features in a website affects its traffic and bounce rate.

More detailed: i would like to know what is , on average, the potential gain in traffic of an online shopping web site for certain implemented features: polls, quizzes, personal blogs.

Thank you.

barry0912 answers:

I highly recommend Marketing Sherpa; http://www.marketingsherpa.com/

They have very useful statistics and metric data on what you’re looking for. My suggestions is that you simply start implementing the features you mentioned one by one and measure them with web analytics. Statistics are useful, and should be used as a general guideline. Online shopping is a very unique beast; every industry, every niche and even categories within niches, will always present quite different behaviors and performances, which are highly influenced by demographics, seasonality and other metrics.

At our agency, we are constantly optimizing our client’s websites beyond search. Conversion optimization is a key factor when it comes to shopping websites. Polls, quizzes, blogs, reviews, testimonials, etc, all play a role in it, but don’t always apply to every site.

Make this part of your interactive marketing efforts and you’ll be successful.

Michael asks…

e-marketing?

relevance

barry0912 answers:

Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing.

Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing.

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Your Questions About Internet Marketing Jobs

Mandy asks…

What are some good online marketing firms for an E commerce website, mainly for PPC and SEO?

I started an online business recently and the problem I’m running into is that there are too many marketing choices out there. Before investing money into a marketing firm, I wanted some tips on how to go about choosing the RIGHT marketing firm. If you have worked with a particular firm, feel free to point them out. Don’t worry about how expensive or cheap the marketing firm might be. I want to know the different qualities of firms that are out there and how they work with clients. As stated in the question, Pay Per Click advertising and Search Engine Optimization is what I need help with.

Thanks a lot for your input.

barry0912 answers:

I use a small company for my internet marketing. They do a great job and drive a lot of business to me. ( www.internetmarketingofsandiego.com ). However, they type of business you would use is up to the type of your business. I have a local business, and this business specializes in local business marketing (I don’t need to have people in New York seeing my website as much as I need people in San Diego to view it).

If you have a more national or global business, then you would need to use some type of internet marketing, email marketing, sms marketing, search engine marketing company that would be able to get you widespread marketing. You can always do it yourself (see seomoz.org) but it is very time consuming and meticulous to get it to work right). I only pay about $200/mo and receive about $18,000 in business using a focused marketing company.

Helen asks…

Where is the best city to relocate my sales call center?

I own a internet company and the job market in phoenix is tight. I need a city where there is alot of smart poeple looking for work.

barry0912 answers:

You might try Alvin, Texas. Dish Network just moved their call center there. There are various buildings and office space that are still available.

Pktull@yahoo.com
http://www.geocities.com/pktull

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