Your Questions About Internet Marketing Strategies

Donna asks…

Marketing Timeline?

Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

barry0912 answers:

Marketing is a continuous everyday work. You do everything simultaneously because there is no single way where you can get traffic so you need to make sure that every possible source of traffic is reached

My suggested timeline is:

BEFORE LAUNCHING THE WEBSITE

– Do an extensive keyword research analysis. SEOBook.com has a very good listing of free tools http://tools.seobook.com/ that you can use to research the keywords for your site including: keyword density, determining the keywords you want to target, who are your competitors for your targeted keywords.

– Start mapping out your link strategy. You need to start making a list of who should link to you and where you can request for links.

– Start thinking of how you can get the word out about your business. Do you plan on writing articles? Will you harness viral marketing? Be sure to equip your site with tools Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

– Beta test your site and start inviting people (if applicable). If you are planning a social networking site for example, you can do a soft-launch for your site and invite people you know or friends of your friends to try out the site. This way you can iron out the kinks before you do your full blast marketing

UPON LAUNCHING

– Make sure your on-page factors (e.g. Title, metatags, keyword densities) are right on-target

– Issue a press release announcing the launch of your new site. Press releases are also a way to get inbound one-way links to your website. Here are some places where you can submit your press release for free

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

– Submit your site to the major search engines. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

– Start submitting requests for links. You will find that some will not link to you because you have 0 pagerank because your site is new. But start submitting to DMOZ and other directories and build your pagerank

– Do offline marketing. Whether you are planning to print brochures or do direct marketing, now is also the time to do them

AFTER YOU LAUNCH

– Try to do marketing at least 1 hour every day – whether asking for reciprocal links, submitting articles or submitting your site to directories

– Keep abreast of what’s happening with the search engines.

– Do email marketing or send a newsletter on a regular basis

Robert asks…

Piano Store Marketing Strategy?

I have invested in a Piano Store recently and was wondering what would be the best means of communicating with my target customer i.e. younger parents with kids in the range 5-10.

Does anybody have any experience with creating a Marketing Plan or Strategy for a Piano Store?

If I was to tie-in with a Brand or product; what would be the best options?

Any suggestions please?

barry0912 answers:

Although it predates the record album as an entertainment source, I guess your business has not entirely vanished yet, but it certainly has to be marketed differently than 20 years ago, I assume the manufacturers touch on traditional family values, as well as the decorative value of a traditional instrument.

One potential method to reach a small number of local prospects may be with paid Facebook advertisements, their demographic targeting is quite powerful, you can have ads only appear for married women between 25 and 40 who live in cities in close proximity to your location, there may be an “interest” like piano playing you may be able to target as well, they show you the potential reach of members a given ad setting would have, you could have such ads send people to a free Facebook business page.
While on the subject of internet resources you for sure need to have (and probably already do) a free Google Places page, they may provide a generic listing automatically, but you need to claim it and improve the content with more lengthy text, photos an potentially even video.

Sorry I m not more in touch with how kids are introduced to e piano these days, perhaps you can be a sponsor of some school events for the publicity and music evangelist opportunities, there are some cities (where the weather is friendly) that have old pianos in public places setup by some non profits.

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Your Questions About Internet Marketing Strategies

William asks…

What Is Internet Consulting?

Is it some thing like aligning business strategy with internet usage strategy – something which many sites claim ( Ihad gone through one called mag-corp dot com and find some thing like this mentioned there)
If the answer is yes — what woud be an appropriate approach to moving forward?

barry0912 answers:

Internet consulting is a broad term that is applied to the task of evaluating and developing strategies for businesses that wish to function on the Internet. The consulting may take the form of developing a retail interface and marketing strategy that functions in conjunction with a business with brick and mortar stores. Internet consulting may include the creation of a process to market business online.

Consultants may also assist in the creation of online sales tools that are used to support the efforts of agents or remote salespeople. Internet consulting may also apply to the selection of hardware and software components to assist a client in creating a general infrastructure that allows employees to access in house information, such as departmental newsletters or other communications.

In all its forms, Internet consulting is about analyzing the current status of the client’s online presence and assess what needs to be added, adapted, or replaced in order to help the client reach his or her goals for a web presence. The consultant normally begins the process by becoming acquainted with what the company produces in the way of goods and services. Assessing the current status of the customer’s online presence usually follows in short order.

David asks…

What are film marketing strategies?

As Media work

barry0912 answers:

Here are the film marketing strategies.

1) The Internet (online marketing) makes it easy for you to promote your film even if you don’t know what you’re doing

2) YouTube (online marketing) is a social networking website that makes it easy to get promotion for the videos that you have. You want to start with YouTube because of the massive amount of traffic that this website receives.

3) Direct mail (offline marketing). You can purchase a mailing list from the SRDS (available at your local library) and find a list of targeted prospects who would be a great fit for your movie.

4) Word of mouth (offline marketing).

5) Paid advertising (online or offline marketing).

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Your Questions About Internet Marketing Jobs

Susan asks…

Do you need an internet marketer to advertise your business?

Do you need an internet marketer to advertise your business?
Do you need an internet marketer to advertise all about your restaruant or business? This will allow you to get more customers and clients. I may know a good company. Let me know!

barry0912 answers:

Yes Obviously…You need a good Internet Marketer to market your business to survive in this competitive SEO world.

Now a days, there are plenty of Internet marketing companies available in the market. Choosing one among the best is a critical job for you.

Here are questions that you might consider asking the SEO Consultant before choosing them for your business…

1. What are your opinions in regards to Best Practices for the SEO – Search Engine Optimization / SEM – Search Engine Marketing industry? How does a company effectively compete online using traditional optimization strategies?

2. Can you assure us that the marketing strategies and methods that you are utilizing fall under the criteria of Best Practices for the SEO/SEM Industry? Can we assume that this means no penalties for our website? Penalties could include, but are not limited to; removal from the search engines or directories index.

3. How many search engine marketing campaigns have you been involved with? What was your role for those projects? How many are still active? How many are inactive? If inactive, why?

4. Are there any guarantees for top search engine positions? The answer to this question will depend on whether or not you choose a Pay Per Click (PPC/CPC) Program from Google, Yahoo!, Live or Ask.

Depending on the competitiveness of your industry, guaranteed top search engine placement may be difficult and expensive to maintain. We recommend an ROI analysis prior to making a commitment.

5. Do you have experience managing Pay Per Click (PPC), Cost Per Click (CPC), and other keyword bid management campaigns? What types of programs, if any, do you use for PPC bid management?

6. What is link popularity? What linking strategies would you use to increase link popularity for our website? Is this service part of the proposed price? What types of websites will you target for link opportunities? What other target audiences are available in a link strategy campaign?

7. What is Google PageRank and how does it affect our website(s)? How would you address improving our PageRank with Google, and other search engines that calculate the number of quality inbound links to our website?

8. What changes can we expect you to make to our website to improve our positioning in the search engines? Will these changes be visible? Will there be changes in the coding of our website?

9. What type of reporting (website statistics/metrics) will you provide to us? How often will you provide those reports? Do you provide live statistics? Will you provide consultation on how to interpret the reports so that we have a basic understanding of the statistics?

10. Do you offer ROI (Return On Investment) analysis? Is this in addition to your contract pricing? Have the consultant explain the process of how the ROI will be determined. This type of ROI tracking may require strict participation by the employees of your company. You may need to address internal procedures first, before being able to successfully track ROI for your website.

As an SEO Professional I hereby suggesting you an SEO Company who offers affordable organic SEO Services for your business.

SEO Services Group – http://www.seoservicesgroup.com/

SEO Services Group is a SEO company offering SEO services with a highly-qualified professional team at affordable rates with guaranteed results.

Good Luck! 🙂

Mandy asks…

How can I make my first affiliate commission today?

Hi I have been researching and reading books on internet and affiliate marketing for about 7 months and I have not “earned” one affiliate commission. I would be so happy if some one could give me a step by step make your first commission today proven method. I want to make this my “full time Job” can anyone help?

barry0912 answers:

Most people don’t make it in affiliate marketing, gurus will often tell you that too often people quit when they were on the threshold of success.

The fundamental thing is to reach many many prospects either by putting a lot of time and sweat into developing a site that ranks well in the search engines or by floating a good size budget in advertising. Yea there are techniques to select the best markets and products and to convert the most visitors into buyers, the roughest conversion guides suggest a rule of thumb conversion estimate of 1%, if one in 100 visitors to your site clicked a banner and 1 in 100 of those actually made a purchase from the sales page, it would require 10,000 visitors to your site per commission. Hopefully your site is more efficient, but it reminds you that it’s all a numbers game.

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Your Questions About Internet Marketing Services

Linda asks…

Has anyone sold their home through a flat-rate MLS service, and what were the results?

We are preparing to sell a $300K house and just can’t understand how a listing agent can still justify a 3% / $9K commission. Property values have increased substantially in our area, as in most, but the work the agents have to do to market properties has decreased significantly with the advent of internet marketing.

I understand the value of the buyer’s agent, bringing pre-qualified buyers to see my home, but I just can’t see paying the same commission to another agent just for listing on the MLS and coming by to stock flyers, especially when I can buy an MLS # myself through one of these services. And as for the paperwork, a real estate attorney can do it for far less.

On the downside, I can imagine that the buyer’s agents may be less enthusiastic to show such a property out of support for their industry. What experiences have you had? Are listing agents still necessary or are most people just willing to pay the 3% b/c they are so happy to hear how much their house is now worth?

barry0912 answers:

IMHO, there is a TON more work now that it is a buyers market. A couple years ago, people engaged in bidding wars to buy property. Now, there is a ton of inventory, interest rates are low and buyers are shopping around. It is a buyers market.

In the US, most areas are experiencing a price decline.

The internet does not make it easier. Everyday I get emails about a property, most are just tire kickers or want to make a ridiculously low offer on a property. At this point, I’d say 1 out of 50 prospects are actually interested in purchasing a property for fair market value.

As a listing agent, I just don’t stock flyers and wait for a buyer to come. I put up signs, advertise, send mailings, hold open houses, get your home on many websites, create a virtual tour, and bring qualified buyers through the home. Limited service agencies cannot say that. Most Realtors won’t show a property through a limited service agency, it doesn’t have anything to do with supporting the industry, but most of those sellers are so penny wise they are pound foolish. Very difficult and once a Realtor is involved, they want the Realtor to represent both sides without compensation. Ugly for the Realtor.

And you pay a limited service agency whether you sell the home or not. If I don’t sell your home, you don’t pay me a dime.

Chris asks…

What is Internet Marketing?

I’m confused with these stuff, internet marketing, search engine optimization, social media optimization, etc.. Are they all related?

barry0912 answers:

Internet marketing is the marketing of products and services using the Internet as its medium. Lower costs of dissemination of information and a global audience are its main advantages. Internet marketing also encompasses digital customer data management and electronic customer relationship management (ECRM), which are widely used in businesses today.

I’d suggest you download the ebook about internet marketing here:http://tinyurl.com/237cvqj .
It’s a simple and straight-forward ebook with step-by-step instructions that can produce a lot of traffic, leads and income for you if you’re willing to put in the small amount of time and effort to do it.

The truth of the matter is that the ebook is proven to be effective when it comes to internet marketing. So if your trying to build an online income without a powerful Marketing System you will always be climbing a slippery slope.

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