Your Questions About Internet Marketing Degree

Linda asks…

Is a business degree necessary in starting a career in marketing?

Or would a degree in social sciences be ok?

barry0912 answers:

No, you do not need a business degree to start a career in marketing. You don’t need any degree at all. There are countless opportunities in marketing. Its a huge field. For example, a good friend of mine started doing internet marketing while he was studying economics. He eventually got his economics degree, but he didn’t need it. He found what he loved to do: internet marketing. If you want to get into a huge corporation in one of their entry level marketing jobs, then you’re better off with a degree. There are plenty of alternatives though. There are plenty of ways to make a living with a marketing career without any degree at all. For example, here is a possible path:

1. Get an entry level job as an “Administrative Assistant.” Make sure the job has at least some advertising/marketing duties (such as stamping envelopes to send out advertising post cards).
2. Get a year of experience at this job.
3. Revise your resume, focusing on the marketing skills you learned.
4. Apply to a new job as a “Marketing Assistant.”
5. Repeat this process every year or two. This is how you “climb the corporate ladder.”

You can build a career like this. Feel free to skip steps if you can. There is no set path. No degree is necessary for this, but a degree helps get you interviews. Eventually you could become the CEO of a multi-billion dollar marketing agency.

Good luck.

Donna asks…

law degree and then a career as a business professional?

I want to do a law degree but don’t want a law career such as one as a solicitor or barrister. I would like to become a business professional instead but don’t know what area I could go into – any ideas?

barry0912 answers:

Please be aware of what you are proposing on getting yourself into. Please do more research first.

Reminder: We are in a World-wide Recession. Consider career paths that have available jobs.<<<< Jobs in the field of Law are drying up fast!! This is just not a good field to invest time and/or money into. This is a SHRINKING, crumbling, and dying vocational field. Many reasons. Many people today (mistakenly) think they can do their own legal work, thanks to the Internet. Also, we simply already have way too many Legal Professionals – we have an absolute glut!! (“Legal Professionals” includes, but is not limited to: Attorneys/Lawyers, Paralegals, Legal Assistants, Legal Secretaries, Bailiffs, Court Reporters, etc, etc)

Employers (usually law firms) in the field of Law today want employees with degrees from traditional colleges/universities. Those “certificates” you see advertised aren’t worth the paper they are printed on – they are generally scams. (I found this out the hard way.)

Cost of law school to be lawyer, approx $150,000+.
Be prepared to take on a lot of debt.

Even if you finish law school, you won’t be able to find a job when you are done. Since this vocational field is shrinking, many new attorneys/lawyers are, themselves, having to work “down” as Paralegals, Legal Assistants, Legal Secretaries, Bailiffs, Court Reporters, etc, etc, to simply try to keep some of their bills paid <that the job market/economy is just saturated with way too many Legal Professionals. Instead the schools will feed you a fairytale and will lie to you. The root of the problem is we have too many law schools. We are in a recession, and the schools are fighting for their own survival – they will tell students anything to get to the students’ money. (Which is why they won’t tell you the truth about the job market for the field of Law.) And these schools continue to recruit and churn out even more graduates………….

If you don’t believe me, then just do a search here on Yahoo Answers to see what other posters are saying about the current status of the field of Law. Call some local law firms – ask to speak to the Manager of Human Resources – ask them if they are hiring; ask them what they think about job availability in the field of Law………………

In the book “So You Want to be a Lawyer?” by Marianne Calabrese and Susanne Calabrese (ISBN 0-88391-136-1): “The United States has more lawyers than any other country in the world. About 38,000 students graduate >each year>>Healthcare or Information Technology! I spoke to a career counselor from Jobs and Family Services, and HE told me that these areas are where the jobs are, and future job availability! And scholarships!

Good luck.

(This is based on my current knowledge, information, belief, and life experiences. This was intended as personal opinion, and not intended to be used as legal advice. Please be careful and do your research.)

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Your Questions About Internet Marketing Strategies

Robert asks…

How is Internet Piracy different than thieft?

If Im caught stealing a CD from the store, odds are I will recieve a minimal fine or even simply pay for the CD. Internet piracy carries a penalty of thousands of dollars per song downloaded, which is obviously more signifigant than stealing a hard copy.

Why the huge difference in penalties?

barry0912 answers:

It used to be that i could buy a book and loan it to you and nobody gave a dam … Now in effect , they want to charge you for every person u let read the book as well as charge you each time YOU read it … Imo they just need to rethink the whole marketing strategy because their way of thinking about it and labeling 80% of the population criminals and pirates is archaic .. They need to move into the 21st century with the rest of us …

Joseph asks…

What is a good masters for a marketing undergrad?

I’m a recent graduate who has a B.S. in marketing from a state university and I’m considering heading back to school. I have a possible job that may or may not come through (due to sequestration) and I’m assessing my options. I was wondering what would be a good field of study (aside from an MBA, or M.S. in marketing) that would work for me considering my bachelors. I was thinking statistics…any other suggestions?

For the record, I did well as an undergrad: graduated with honors and highest distinction.
Totally screwed up my title, but you get what I was trying to say.

Additionally, I was thinking of possibly doing rotc in grad school, if possible, and trying to get into the army as an officer (I’m also considering OCS…but it’s all up in the air).

barry0912 answers:

If you’re interested in a job in the marketing field, of course an MBA with a focus in marketing is the most obvious pick, and it’s a good choice according to research (see the link to MarketingHire.com , a job board that specializes in marketing and features articles with professional advice and trends). But marketing is undergoing a lot of change right now and big data is increasingly important as marketing professionals have more and more data input from things like internet marketing, interactive advertising, research, CRM, etc. Consequently, a masters that relates to data can be very valuable if you’re pursuing a career in marketing, as would an MBA in strategy. The marketing roles with the greatest amount of new hiring for 2013 tend to be mobile marketing, social media and data related, and its certain that big data is going to play an increasingly important role for all marketers in the future. IDC had a great study and presentation on how big data is transforming marketing, which considering your question, I think you’ll find worth reading. I’ve linked to it below.

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Your Questions About Internet Marketing Services

Ruth asks…

what is the best way to get your gaming YouTube channel noticed?

hey guys my gaming youtube channel is TheSilverClassGamerz and have had it up for a few months though and am wondering how i could get a bit more noticed? because i have uploaded almost 50 videos now and only have 30 subs if you guys could help and tell me how that would be great. http://www.youtube.com/user/TheSilverClassGamerz

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barry0912 answers:

Lol. If those are the tags you’re using, big reason why noone visits. Noone likes a spammer.

Susan asks…

Where can I get objective advice on an Internet advertising model?

I’m trying to find a qualified resource to provide some generic answers concerning a new Internet advertising model. Basically this model will offer potential advertisers a low monthly volume of extremely high-quality leads. The questions I have relate to a) pricing and b) marketing this new service. So, where do I look for this advice?

barry0912 answers:

I find questions that require a “deeper” answer get better answers in the Q&A of LinkedIn. Their Q&A attracts a lot of professionals in the field of marketing, advertising and in this case, direct marketing.

My suggestion is to look at some examples of this type of business model. Franchising brokers and directories, for example, offer this type of business model where the advertisers (franchisers) post their info for a fee and then they pay based on the leads that they get

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Your Questions About Internet Marketing Degree

Joseph asks…

How can I break into the field of International Marketing?

I have a degree from UT in International Business & have 4 years of banking experience. I also speak a few languages. Any suggestions????

barry0912 answers:

Use the internet. It’s the international marketplace.

Michael asks…

What kind of careers can I enter with a degree in English?

I am studying for a BA(Hons) in English Studies, including Literature modules, Language modules and Creative Writing modules.

I know that teaching English is a prospect, but what other careers can I enter. I am actually becoming more and more interested in a career in Law and heard that I can do my English degree then do a Bar Conversion Course in order to progress into a Law career.

I would be grateful for any advice. Thanks.

barry0912 answers:

Please be aware of what you are proposing on getting yourself into. Please do more research first.

Reminder: We are in a World-wide Recession.

Warning> Jobs in the field of Law are drying up fast!! This is just not a good field to invest time and/or money into. This is a SHRINKING vocational field. Many reasons. Many people today (mistakenly) think they can do their own legal work, thanks to the Internet. Also, we simply already have way too many Legal Professionals – we have an absolute glut!! (“Legal Professionals” includes, but is not limited to: Attorneys/Lawyers, Paralegals, Legal Assistants, Legal Secretaries, Bailiffs, Court Reporters, etc, etc)

Cost of law school to be lawyer, approx $150,000+.
Be prepared to take on a lot of debt.

Even if you finish law school, you won’t be able to find a job when you are done. Since this vocational field is shrinking, many new attorneys/lawyers are, themselves, having to work “down” as Paralegals, Legal Assistants, Legal Secretaries, Bailiffs, Court Reporters, etc, etc, to simply try to keep some of their bills paid <that the job market/economy is just saturated with way too many Legal Professionals. Instead the schools will feed you a fairytale and will lie to you. The root of the problem is we have too many law schools. We are in a recession, and the schools are fighting for their own survival – they will tell students anything to get to the students’ money. (Which is why they won’t tell you the truth about the job market for the field of Law.) And these schools continue to recruit and churn out even more graduates………….

If you don’t believe me, then just do a search here on Yahoo Answers to see what other posters are saying about the current status of the field of Law. Call some local law firms – ask to speak to the Manager of Human Resources – ask them if they are hiring; ask them what they think about job availability in the field of Law………………

In the book “So You Want to be a Lawyer?” by Marianne Calabrese and Susanne Calabrese (ISBN 0-88391-136-1): “The United States has more lawyers than any other country in the world. About 38,000 students graduate >each year>>Healthcare! I spoke to a career counselor from Jobs and Family Services, and HE told me that this is where the jobs are, and future job availability! And scholarships!

Good luck.

(This is based on my current knowledge, information, and belief. This was intended as personal opinion, and not intended to be used as legal advice. Please be careful and do your research.)

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Your Questions About Internet Marketing News


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Helen asks…

What form of online internet marketing is best for business?

PPC?
Adwords?
Yahoo?
Facebook ads?

Social marketing? Facebook, Twitter, LinkedIn etc

What is the best way?
What is the best “value” (cheapest for its buck) way?

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barry0912 answers:

I think it will depend on your knowledge level, what business you are marketing, and what kind of budget you have to work with.

You can build a responsive marketing campaign using only free methods, but it may take longer to see results depending on your knowledge level. A marketer with the right knowledge might get a far better response using free methods than a less knowledgeable person using paid methods.

If you have the budget for it, you can hire someone with expertise in all the areas mentioned. What is the “cheapest for its buck” will be what gives you the best ROI, or Return On Investment. That means your ads and traffic source (audience) will need to be very targeted and already interested in what you are promoting. Any contextual advertising source such as PPC or Organic search will be best for that, but each method or site can be “best” depending on how you approach the people using those sites.

How you handle your sales funnel is also important to converting prospects to sales. You may lose money on the front end, but if you are offering something of value like a free giveaway to build a customer list and are building a relationship with them based on establishing trust and authority, you can experience a far greater return on the back end of the sales process. Even if you break even on the front end, you are at least building a valuable future customer list for free.

With social sites, you have to think about the types of people who use each site. Facebook users will likely have a different mindset and purpose for being on that site as compared to Twitter or LinkedIn. Knowing what motivates the majority of users on a given site will help you to design the right approach for each site.

I don’t think you can make a blanket statement about which is best or cheapest. Your knowledge level and willingness to test different approach methods for each site will determine what works best for you. I could say that Facebook is best, but out of 100 people that follow that advice and try advertising on Facebook, maybe one person would actually succeed in making a profit. Is it the site that is the problem or the knowledge of the person creating the campaign?

People using Google or Yahoo are likely searching on a specific topic. People using LinkedIn are professionals or business owners. People using Facebook are mostly looking to alleviate boredom or connect with friends. People using Twitter are people following a news feed, their favorite niche or hobby, following their favorite celebrity, or just have a need to tell the world what they are doing every other moment of the day.

If you design a sales approach that capitalizes on the mindset of each site user, you still have to identify who the buyers are. In organic search or PPC, that means finding buyer search terms, product names, product reviews, etc. With the other sites, you may have to do some testing, or offer a freebie for filling out a survey to find out what people are looking for.

I don’t claim to be an expert on marketing, but I have failed enough times to have learned a few lessons on the topic.

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William asks…

How to advertise for an Internet based game being developed?

My business partner and I are creating an internet based game and want to find some ideas for advertising. We thought about placing ads in gaming magazines and on other gaming websites. Any other ideas out there?

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barry0912 answers:

Some low cost ideas:

1. Create the best content you can. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends.

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

5. Pay per click advertising. Check the keywords carefully and measure your ROI

6. Banner advertising. Less effective than contextual or text based advertising but the right website to advertise can draw in traffic. As always measure your ROI carefully

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