Your Questions About Internet Marketing Strategies

Donna asks…

Marketing Timeline?

Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

barry0912 answers:

Marketing is a continuous everyday work. You do everything simultaneously because there is no single way where you can get traffic so you need to make sure that every possible source of traffic is reached

My suggested timeline is:

BEFORE LAUNCHING THE WEBSITE

– Do an extensive keyword research analysis. SEOBook.com has a very good listing of free tools http://tools.seobook.com/ that you can use to research the keywords for your site including: keyword density, determining the keywords you want to target, who are your competitors for your targeted keywords.

– Start mapping out your link strategy. You need to start making a list of who should link to you and where you can request for links.

– Start thinking of how you can get the word out about your business. Do you plan on writing articles? Will you harness viral marketing? Be sure to equip your site with tools Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

– Beta test your site and start inviting people (if applicable). If you are planning a social networking site for example, you can do a soft-launch for your site and invite people you know or friends of your friends to try out the site. This way you can iron out the kinks before you do your full blast marketing

UPON LAUNCHING

– Make sure your on-page factors (e.g. Title, metatags, keyword densities) are right on-target

– Issue a press release announcing the launch of your new site. Press releases are also a way to get inbound one-way links to your website. Here are some places where you can submit your press release for free

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

– Submit your site to the major search engines. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

– Start submitting requests for links. You will find that some will not link to you because you have 0 pagerank because your site is new. But start submitting to DMOZ and other directories and build your pagerank

– Do offline marketing. Whether you are planning to print brochures or do direct marketing, now is also the time to do them

AFTER YOU LAUNCH

– Try to do marketing at least 1 hour every day – whether asking for reciprocal links, submitting articles or submitting your site to directories

– Keep abreast of what’s happening with the search engines.

– Do email marketing or send a newsletter on a regular basis

Robert asks…

Piano Store Marketing Strategy?

I have invested in a Piano Store recently and was wondering what would be the best means of communicating with my target customer i.e. younger parents with kids in the range 5-10.

Does anybody have any experience with creating a Marketing Plan or Strategy for a Piano Store?

If I was to tie-in with a Brand or product; what would be the best options?

Any suggestions please?

barry0912 answers:

Although it predates the record album as an entertainment source, I guess your business has not entirely vanished yet, but it certainly has to be marketed differently than 20 years ago, I assume the manufacturers touch on traditional family values, as well as the decorative value of a traditional instrument.

One potential method to reach a small number of local prospects may be with paid Facebook advertisements, their demographic targeting is quite powerful, you can have ads only appear for married women between 25 and 40 who live in cities in close proximity to your location, there may be an “interest” like piano playing you may be able to target as well, they show you the potential reach of members a given ad setting would have, you could have such ads send people to a free Facebook business page.
While on the subject of internet resources you for sure need to have (and probably already do) a free Google Places page, they may provide a generic listing automatically, but you need to claim it and improve the content with more lengthy text, photos an potentially even video.

Sorry I m not more in touch with how kids are introduced to e piano these days, perhaps you can be a sponsor of some school events for the publicity and music evangelist opportunities, there are some cities (where the weather is friendly) that have old pianos in public places setup by some non profits.

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Your Questions About Internet Marketing News

Susan asks…

drawbacks of internet marketing?

barry0912 answers:

Personally I think internet marketing is the way to go but if you are looking for drawbacks, its the X factor. Entire weekends where online usage drops dramatically. I am not talking about Christmas, or an invasion someplace where everyone is watching the news. I am talking about random weekends where a large percentage of the population just inexplicably shuns their computers. But having said that— it isn’t a big deal in the overall scheme of things.

Paul asks…

www. in internet marketing.?

I had read somewhere that when you’re doing internet marketing, and using google search engine optimization for example, that having the (www) part of the web address is very important as apposed to not having it.

For example http://www.abc.com will be understood or found by google whereas http://abc.com won’t be.

Is this true? How important is the www?

barry0912 answers:

Many web addresses begin with www, because of the long-standing practice of naming Internet hosts (servers) according to the services they provide. The hostname for a web server is often www, as it is ftp for an FTP server, and news or nntp for a USENET news server. These host names appear as Domain Name System (DNS) subdomain names, as in www.example.com. The use of such subdomain names is not required by any technical or policy standard and many web sites exist without a www subdomain prefix, or with some other prefix such as “www2”, “secure”, etc. These subdomain prefixes have no consequence; they are simply chosen names. Many web servers are set up such that both the domain by itself (e.g., example.com) and the www subdomain (e.g., www.example.com) refer to the same site, others require one form or the other, or they may map to different web sites.

If you want to know more about internet marketing I’d suggest you download the free ebook here:http://tinyurl.com/237cvqj .
It’s a simple and straight-forward ebook with step-by-step instructions that can produce a lot of traffic, leads and income for you if you’re willing to put in the small amount of time and effort to do it.

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Your Questions About Internet Marketing Services

Michael asks…

what is internet marketing?

barry0912 answers:

In my openion Internet marketing (also known as online marketing) is exactly as it sounds, a way to market your products or services on the internet. Many make the mistake of believing that all it takes to be considered an internet marketer is to have a live website . That is far from the truth. There are millions of websites added online every day. What makes a website adequately compete in internet marketing goes far beyond registering a domain name and uploading content. It takes skillful strategy and an evolving knowledge of the internet marketing industry.

In order for your business to really thrive, there must be an internet marketing campaign in place. The internet is extremely competitive but it is worth it to find your place amongst the competition. The possibilities for your business when it is successful marketed on the internet are limitless. With this platform, your company is given the opportunity to reach a clientele far beyond the bounds of your business physical location. The internet allows for your business to be accessed around the world.
For more detail you may go through this link which is given below:-

Lisa asks…

what is all in internet marketing?

barry0912 answers:

Internet marketing, also referred to as web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company’s business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

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Your Questions About Anonymous Text

Nancy asks…

how can I find out who has been sending me anonymous text messages?

I would be grateful if someone could tell me how to find out who the person is that has been sending me text messages and wont tell me who they are. The messages aren’t abusive or threatening it’s just annoying. The persons number shows up on the text

barry0912 answers:

Reverse phone number search: http://www.whowhere.com/

Daniel asks…

How can I trace a very obscene and hurtful anonymous text message I received?

There was no name, email address, number or anything. I have a blackberry Pearl and am very distressed! Please help!

barry0912 answers:

Report it to your provider, or if extreme take it to the Fuzz who have the techno to trace it.

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Your Questions About Internet Marketing News

Michael asks…

Is there a real working automated Forex trader out on the market?

No scams or fake sites please, just real information and programs that you can access through the internet.

barry0912 answers:

The Federal government warns there are a lot of Forex frauds out there, and these Forex robots appear to be one type of these scams. If these robots really worked, there would be scads of articles about them in the Wall Street Journal and other financial publications talking about them. When I do a web search, I can not find a single reputable news article encouraging the use of Forex robots. The link below is a Federal website warning you about Forex fraud.

There are a lot of people on the Internet claiming they have done very well using Forex robots. These appear to be of two types. One is the outright liars. For instance, you might meet a person called “Zboy227” who says “I made a lot of money using ScamRobot2000, go to their website at ScamRobot .com/Zboy227.” The “/Zboy227” tells the website that Zboy227 has referred you. If you buy the product, Zboy227 gets a commission. He is only lying to you to get a commission.

There is a lot of luck in Forex. Sometimes you will run into people on the web who have tried a robot for a few days and have had some beginner’s luck with it. They start bragging about how well they have done. Later, they start to lose money, but they rarely get back on the web and talk about how much money they lost. People like to brag about their successes, but rarely talk about their losses. The result is that much of the feedback about these Forex robots is positive.

I may point out that websites that sell Forex robots admit there are a lot of scams out there. Of course they claim the other guy’s robot is a scam, but their robot works. If you do a web search on the words “forex robot” and “scam” you will find a lot of sites saying their competitors are scams.

I will admit I have not personally tested every robot out there, and I can not prove they are all scams. But I would be very hesitant to spend a lot of money on a robot without clear proof it really works.

Steven asks…

How can I learn more about my target market?

My customers tend to be middle class homeowners over the age of forty. How can I learn more about such a broad target market? Thanks for your responses, and have a great day.

barry0912 answers:

That Guy Drew,

A well-defined target market is the first element to a marketing strategy. I would like to appreciate your interest to study the target market. Learning about the communities, about the age you mentioned would be truly hard. Still, you may get it from the Internet, as some news letters.

Some articles would always help.

Psychology e-books would help us in this regard.

This link would help you may be. At least gives a hint to get along.

Good luck.

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