To answer your questions: 1) eCommerce primarily applies to the methods used to sell products and services online (such as shopping cart software). Internet marketing refers to the methods used to build visibility for a product or service. Internet marketing methods include anything from building a website to writing articles, to other methods that have yet to be invented.
2) As for schools that offer an official degree, Full Sail seems to be the only school really promoting it. The thing is, I wouldn’t recommend an internet marketing degree, because the best internet marketing methods change every year, and in my experience, it is impossible for an institution to keep up with the “bleeding-edge” tools and tricks.
If it’s the actual degree you want/need, I’d recommend going for a business, marketing, or entrepreneurial degree, but learning internet marketing on your own. Internet marketing is a skill that is learned by doing, not just reading theory.
When I first got started, I took a free online course called the “Thirty Day Challenge”, in which each day you watched video tutorials that showed you how an online tool worked, and then you had to apply it to your own goal of making $1 online. The Thirty Day Challenge is now just called “The Challenge”, so you can take it at your own pace. I highly recommend it for learning internet marketing strategies.
3) Not sure if any of the internet marketing degrees are offered anywhere but on the internet 😉 You may have to keep looking, but as I said, seek out a related major, then teach yourself the techniques via eBooks and online courses.
If you’re college age, a potential employer may only offer you an internship (unpaid) anyway, UNLESS you have already gotten results (made money) for yourself or others. So you might as well learn how to use internet marketing on your own to get those results.
The irony is, once you’ve mastered the in-demand skill of internet marketing, you may not want to finish school OR work for anyone else.
Carla L. Hall
Moxie Maven Marketing