Your Questions About Internet Marketing News

Ruth asks…

What is the best way to market/advertise a bright pink headband and why?

This is for a school Economics project.
I need to know which method of advertising would be better to advertise a BRIGHT PINK HEADBAND.

EXAMPLES:
-Billboards
-Radio
Television
Print Media (Newspapers,Magazines etc)
-Word of mouth
internet
-Cellphone
-Pamphlets
-Sponsership

I also need the cost if possible (In Rands ie South African currency)

Thanks =)

barry0912 answers:

I can’t give you cost, but I can give you ideas..

Eliminate Billboards, Radio, Cellphone, and Pamphlets immediately. (They are not going to have purchase impact.)

Now, we need to decide a “pitch”, since you’re selling something “generic”, I’d tie it to a “cause”.

Wear a BRIGHT PINK HEADBAND TO SHOW YOUR SUPPORT FOR….. NOVEMBER IS PINK HEADBAND MONTH FOR… Etc…

That would probably lead me down the path of Sponsorship, getting a organization involved in my cause to promote the wearing of the Pink Headbands. (They already have an email list, a website, and the attention of news outlets)

Which could then easily move into free coverage by Print media, Television, Radio, Word of Mouth, etc…

Cost of Advertising?? With a great sponsor, and a CAUSE??

Almost nothing.

Mary asks…

What is a good way to advertise your business in the south east?

I’m starting a property management company in Chattanooga, TN and I dont think news papers alone will cut it.

barry0912 answers:

Local or geographically targeted search engine marketing and advertising is a good way to go. This puts you right in front of people looking for your services. A little keyword research shows there are 8 searches per day for “chattanooga property management”. Not sure exactly what individual services you are providing (outside or inside) or other areas you serve but you would have to find out what kind of search volume there is for them in your area.

You can reach the people searching for your services locally through localized web marketing programs such as local search engine optimization and local pay per click marketing. The most important thing is that your website is well optimized for the areas you serve. Http://www.localrise.com is a good starting point to learn more about these types of local internet marketing programs.

Powered by Yahoo! Answers

Your Questions About Internet Marketing Degree

Linda asks…

Is a business degree necessary in starting a career in marketing?

Or would a degree in social sciences be ok?

barry0912 answers:

No, you do not need a business degree to start a career in marketing. You don’t need any degree at all. There are countless opportunities in marketing. Its a huge field. For example, a good friend of mine started doing internet marketing while he was studying economics. He eventually got his economics degree, but he didn’t need it. He found what he loved to do: internet marketing. If you want to get into a huge corporation in one of their entry level marketing jobs, then you’re better off with a degree. There are plenty of alternatives though. There are plenty of ways to make a living with a marketing career without any degree at all. For example, here is a possible path:

1. Get an entry level job as an “Administrative Assistant.” Make sure the job has at least some advertising/marketing duties (such as stamping envelopes to send out advertising post cards).
2. Get a year of experience at this job.
3. Revise your resume, focusing on the marketing skills you learned.
4. Apply to a new job as a “Marketing Assistant.”
5. Repeat this process every year or two. This is how you “climb the corporate ladder.”

You can build a career like this. Feel free to skip steps if you can. There is no set path. No degree is necessary for this, but a degree helps get you interviews. Eventually you could become the CEO of a multi-billion dollar marketing agency.

Good luck.

Donna asks…

law degree and then a career as a business professional?

I want to do a law degree but don’t want a law career such as one as a solicitor or barrister. I would like to become a business professional instead but don’t know what area I could go into – any ideas?

barry0912 answers:

Please be aware of what you are proposing on getting yourself into. Please do more research first.

Reminder: We are in a World-wide Recession. Consider career paths that have available jobs.<<<< Jobs in the field of Law are drying up fast!! This is just not a good field to invest time and/or money into. This is a SHRINKING, crumbling, and dying vocational field. Many reasons. Many people today (mistakenly) think they can do their own legal work, thanks to the Internet. Also, we simply already have way too many Legal Professionals – we have an absolute glut!! (“Legal Professionals” includes, but is not limited to: Attorneys/Lawyers, Paralegals, Legal Assistants, Legal Secretaries, Bailiffs, Court Reporters, etc, etc)

Employers (usually law firms) in the field of Law today want employees with degrees from traditional colleges/universities. Those “certificates” you see advertised aren’t worth the paper they are printed on – they are generally scams. (I found this out the hard way.)

Cost of law school to be lawyer, approx $150,000+.
Be prepared to take on a lot of debt.

Even if you finish law school, you won’t be able to find a job when you are done. Since this vocational field is shrinking, many new attorneys/lawyers are, themselves, having to work “down” as Paralegals, Legal Assistants, Legal Secretaries, Bailiffs, Court Reporters, etc, etc, to simply try to keep some of their bills paid <that the job market/economy is just saturated with way too many Legal Professionals. Instead the schools will feed you a fairytale and will lie to you. The root of the problem is we have too many law schools. We are in a recession, and the schools are fighting for their own survival – they will tell students anything to get to the students’ money. (Which is why they won’t tell you the truth about the job market for the field of Law.) And these schools continue to recruit and churn out even more graduates………….

If you don’t believe me, then just do a search here on Yahoo Answers to see what other posters are saying about the current status of the field of Law. Call some local law firms – ask to speak to the Manager of Human Resources – ask them if they are hiring; ask them what they think about job availability in the field of Law………………

In the book “So You Want to be a Lawyer?” by Marianne Calabrese and Susanne Calabrese (ISBN 0-88391-136-1): “The United States has more lawyers than any other country in the world. About 38,000 students graduate >each year>>Healthcare or Information Technology! I spoke to a career counselor from Jobs and Family Services, and HE told me that these areas are where the jobs are, and future job availability! And scholarships!

Good luck.

(This is based on my current knowledge, information, belief, and life experiences. This was intended as personal opinion, and not intended to be used as legal advice. Please be careful and do your research.)

Powered by Yahoo! Answers