Your Questions About Internet Marketing Strategies

Donna asks…

Marketing Timeline?

Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

barry0912 answers:

Marketing is a continuous everyday work. You do everything simultaneously because there is no single way where you can get traffic so you need to make sure that every possible source of traffic is reached

My suggested timeline is:

BEFORE LAUNCHING THE WEBSITE

– Do an extensive keyword research analysis. SEOBook.com has a very good listing of free tools http://tools.seobook.com/ that you can use to research the keywords for your site including: keyword density, determining the keywords you want to target, who are your competitors for your targeted keywords.

– Start mapping out your link strategy. You need to start making a list of who should link to you and where you can request for links.

– Start thinking of how you can get the word out about your business. Do you plan on writing articles? Will you harness viral marketing? Be sure to equip your site with tools Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

– Beta test your site and start inviting people (if applicable). If you are planning a social networking site for example, you can do a soft-launch for your site and invite people you know or friends of your friends to try out the site. This way you can iron out the kinks before you do your full blast marketing

UPON LAUNCHING

– Make sure your on-page factors (e.g. Title, metatags, keyword densities) are right on-target

– Issue a press release announcing the launch of your new site. Press releases are also a way to get inbound one-way links to your website. Here are some places where you can submit your press release for free

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

– Submit your site to the major search engines. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

– Start submitting requests for links. You will find that some will not link to you because you have 0 pagerank because your site is new. But start submitting to DMOZ and other directories and build your pagerank

– Do offline marketing. Whether you are planning to print brochures or do direct marketing, now is also the time to do them

AFTER YOU LAUNCH

– Try to do marketing at least 1 hour every day – whether asking for reciprocal links, submitting articles or submitting your site to directories

– Keep abreast of what’s happening with the search engines.

– Do email marketing or send a newsletter on a regular basis

Robert asks…

Piano Store Marketing Strategy?

I have invested in a Piano Store recently and was wondering what would be the best means of communicating with my target customer i.e. younger parents with kids in the range 5-10.

Does anybody have any experience with creating a Marketing Plan or Strategy for a Piano Store?

If I was to tie-in with a Brand or product; what would be the best options?

Any suggestions please?

barry0912 answers:

Although it predates the record album as an entertainment source, I guess your business has not entirely vanished yet, but it certainly has to be marketed differently than 20 years ago, I assume the manufacturers touch on traditional family values, as well as the decorative value of a traditional instrument.

One potential method to reach a small number of local prospects may be with paid Facebook advertisements, their demographic targeting is quite powerful, you can have ads only appear for married women between 25 and 40 who live in cities in close proximity to your location, there may be an “interest” like piano playing you may be able to target as well, they show you the potential reach of members a given ad setting would have, you could have such ads send people to a free Facebook business page.
While on the subject of internet resources you for sure need to have (and probably already do) a free Google Places page, they may provide a generic listing automatically, but you need to claim it and improve the content with more lengthy text, photos an potentially even video.

Sorry I m not more in touch with how kids are introduced to e piano these days, perhaps you can be a sponsor of some school events for the publicity and music evangelist opportunities, there are some cities (where the weather is friendly) that have old pianos in public places setup by some non profits.

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Your Questions About Internet Marketing Forum

Donna asks…

I was wondering if I can ask a simple question to promote my business without being considered to be a SCAM?

To the two people who answered my first question. You can call me direct at 951-488-4185. It was a posed questions to see how many people really respond to internet marketing. Ask for Adam.

barry0912 answers:

Advertise from a customer perspective with a testimonial on how great the product is. Also, only questions are supposed to be posted in Yahoo! Answers, so search for someone asking for the kind of service that you provide. Otherwise, you could post on public forums of related interests.

Paul asks…

Is it better that one reads a book on the basics of Internet marketing?

Will this save them time and money?
Will it help them avoid making costly mistakes?
What are some books you suggest?

barry0912 answers:

Hi Christopher,

I would suggest that you go straight to the source- online!

I have been learning internet marketing for the last 5 months or so, and I looked into buying books, and I was disappointed with the selection- the problem is, the field is continuously evolving!

A book can teach you the very basics, but you’ll end up paying for information you can find for free.

My advice is to follow the experts, the gurus- Do a search for a specific topic you’re interested in, and you’ll get tons of specific blog entries and articles to help you out- the nice thing about internet marketing is how active and growing the community is.

If you already have a site, it’s great because you can experiment as you go and see what suits your needs best. If you’re starting from scratch, consider getting a free blog or other personal site that allows you to manage content personally. Otherwise you may feel lost, and the truth is, you don’t need a textbook- the key to the Internet is, it’s interactive. Textbooks can never compare.

Plus, you’ll often get more actual information per paragraph than most books will offer.

Depending on your goals, there are many ways to market online. You have to start with a site, and you should learn some basics on Search Engine Optimization (SEO) (I wrote a blog entry that offers some resources for beginners, I will add it below) – beyond that you have tons of options.

– Write original articles and submit to article sites (they provide good exposure!)
– Create videos and post them to YouTube and other video sites
– Write a blog and get it out there! (plenty of free sites)
– Make friends in the social network space (i.e. Sites like MySpace, Facebook and Twitter) that will help you spread the word
– Record a Podcast and publish to different podcasting sites
– Visit other sites, forums, etc and post comments where you think your product or service could benefit the person
– If you’re strictly looking for traffic, don’t be afraid of paid advertising or sponsorships

ClickZ offers a number of columns on every topic in Internet Marketing

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Your Questions About Anonymous Content

Donald asks…

Are you content/happy with your life at the moment?

I’m sitting here on my computer about to do homework and this question just popped into my head.

are you happy/content with your life? Why? If not, why? What are things that could make it better? What would you wish would happen?

And since this is Yahoo Answers it is complete anonymous so no one will know you personally in real life.
interesting answers guys, keep answering

barry0912 answers:

Some of the great thinkers of my time believe that happiness cannot be achieved until close to death, and then looking back over your life…
Did you have all things good?
Were the good times better than the bad?
Were you in love with a woman, or in love with lust?

These are the questions that must be answered to be truely happy.

However, contentedness is different.
Most people think they arent content, until they are placed in a different living situation and see that the old one was better than they thought.

Jenny asks…

Enable JavaScript to view content?

I’m trying to use an online anonymous proxy to watch TV shows on an American network. It says I must “enable JavaScript to view this content“. But when I go to the Mozilla Firefox options, it clearly says it is already enabled. Some insight, please?

barry0912 answers:

Hi,

Here are some brand new proxy sites list which will solve your problem. They will hide your personal information & let you browse those pages you wanted. These are absolutely free too. These sites are Brand new free Proxy sites for Myspace, FaceBook , Youtube, Bebo Friendster & others.

Http://loungoc.com
http://loutrungnam.com
http://louphupho.com
http://loulanphuong.com
http://louhuyentrang.com
http://louthuyphuong.com
http://louongtruong.com
http://loukhuongbo.com
http://loungocha.com
http://loumaihoa.com

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Your Questions About Internet Marketing Services

Sandy asks…

Different internet service?

I have AT&T DSL internet service. I live in a household of three. Two with laptops, and me with my desktop and PS3. I am sick of this internet service!!! Every time even one person starts surfing the web, my computer starts running so slow!!! The internet starts going in and out of service at the most random times. And I usually have to wait until late night in the AM when everyone else is sleeping just to get a HALF decent connection. Whenever I want to play my PS3 I can’t because of the others are on their devices and it causes so much lag to the point where I eventually get signed out of the network and I can’t even connect back to the servers. I would LOVE to switch back to Comcast (even though the customer support sucks! it would definitely be worth it over my current service provider) but I live in an apartment building that is under contract with DirectTV (which also sucks) so there is no other possible way to get Comcast because we would need to have a cable connection by Comcast even if we didn’t want cable tv itself. So pretty much we can only get Comcast unless we move, which is out of the question! So are there any other internet service providers that do not need a cable connection that are faster and more reliable than AT&T??? Or can anyone please tell me what I can do to make my internet connection faster on my PS3 at least? Thanks in advance guys!
Also, my desktop and PS3 are on wired connections. And the two laptops are obviously wireless. See the problem here? lol

barry0912 answers:

DSL is usually the cheapest broadband option, albeit the slowest.

DSL – DSL (Digital Subscriber Line) is a form of broadband Internet that is transmitted over standard twisted pair copper telephone lines. DSL speeds range from 256 Kbps to 6 Mbps depending on distance from the telephone company and plan that you purchase. Http://en.wikipedia.org/wiki/Digital_Subscriber_Line

Standard DSL is rapidly being replaced by newer, faster technologies. DOCSIS 3.0 cable Internet has speeds up to a blazing 305 Mbps in certain areas. Fiber optic ADSL2+ and VDSL products are offered in excess of 100 Mbps.

Google and Time Warner even have 1 Gbps fiber being installed, that’s a whopping 1000 Mbps. Http://isp1.us/blog/time-warner-brings-1-gbps-fiber-links-to-new-york/

As far as wireless service go, There are some fast 4 G wireless services available. However you’ll not want wireless for your application for two reasons.

1.) Fair Usage Limits.

Most Internet providers impose limits on the amount of data you can download before they charge you overage fees or throttle your Internet speed to a crawl.

“Unlimited Internet” is a term often used to market Internet services.

Very seldom does it actually mean unlimited. What the providers do is add what is known as a “Fair Usage Policy” you’ll find it in the small print of the contracts. The effect is that you are either throttled to a crawl or charged extra for monthly bandwidth that exceeds the providers predetermined limit.

The worst are the cellular mobile broadband providers with under 5 GB per month, Satellite Internet is a close second with some providers throttling after 200 MB per day. Most cable and DSL providers allow 100-250 GB per month.

That being said, currently cable providers have the most liberal limits. However if you consistently download in excess of 250 GB per month you risk being canceled. Read this post for more info. Http://isp1.us/blog/comcast-usage-caps-ruining-families/

At&t DSL caps at 150 GB per month and I believe Comcast is 250 GB

2.) Latency (Ping Time)

Online gaming lag is usually caused by two things, latency and upload speed.

You can check these on a speed testing site. Http://speedtest.net

Latency is the delay (ping time) in milliseconds that it takes the signal to travel to the server and back. The lower the number the better, but you’ll definitely want a ping time of under 150 ms or you’ll have major problems.

Upload speed also plays a factor in updating your player position data to the gaming server. Slow upload speeds can cause your online game to lag. The faster the better, but at least 0.5 Mbps would be my minimum recommendation.

Another factor that comes into play is if you are using a wired (Ethernet) or wireless connection to your PC or gaming console.

Unfortunately any network without cables will have latency issues. This includes wireless mobile broadband and satellite systems, but also can be caused by wireless router connections.

By nature, interference in wireless systems causes problems with smooth, consistent speeds.

A lot will depend on what Internet providers are available in your specific area and what levels of service they offer in that location.

To compare your local competitors, go to a ISP comparison site that lets you input your address, http://isp1.us/find/ and compare the pricing and terms of the offers that are available in your area.

The physical address is needed because some services, particularly DSL, are very distance sensitive. For example you might be able to get a specific level of service while your next door neighbor can’t.

You’ll want to pick the fastest plan that fits your budget. In some areas this can be 300 Mbps+. But these high end broadband plans are expensive. You may find that something in the 5 to 50 Mbps range might satisfy your needs at a much lower cost.

Good Luck…

Linda asks…

what does internet marketing mean ?

i would like to know what internet marketing means and all that it involves. thanks for your insightful response

barry0912 answers:

Internet marketing is such a complex thing. It maximizes the internet for marketing of online and offline business.

Basically, Internet marketing is also known as web marketing, online marketing, or eMarketing. It all about marketing of products or services over the Internet.

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Your Questions About Internet Marketing Services

Daniel asks…

What is Affiliate Internet Marketing ?

barry0912 answers:

It is internet marketing without your own product. You are essentially marketing the products or services of someone else. You, the affiliate marketer, will make commissions on every single sale you are responsible for. (i.e. If you lead a visitor to a merchant’s website and they make a purchase, you get paid)

There are many different methods and approaches to affiliate marketing so you can go about business in whatever way suits you best depending on your budget and how much time/effort you can invest in your ventures.

If you are new to marketing, i strongly advise using a guide so you can minimize the risks. Many people fall for scams, get stuck, or end up losing a lot of money trying to use a technique that isn’t suited for what they are trying to do. A lot of this can be easily avoided with proper guidance and it can save you a lot of time and money in the long run.

Theres a website called 404 reviews that explains various internet marketing methods along with lots of other useful info about internet marketing in general that can really help you out.

URL: http://www.404reviews.com

Betty asks…

Email marketing.?

I am trying to start email marketing. I have my own website that sales some products. Now what I is my idea that I want to send email to my register customer about latest products.

But I need to know that should I have to take any license (spam fees) so my email will not get spam by hotmail,gmail or yahoo or any other mail provider.

barry0912 answers:

Building opt in list and affiliate marketing – effective internet marketing plan

Building opt in list and affiliate marketing have become synonymous to online success as an effective internet marketing strategy. For many online sites, building opt in list and affiliate marketing have proven quite profitable. Primarily because most online users are not exposed to any unscrupulous internet marketing strategies prevalent on the World Wide Web.

As an effective Internet marketing strategy, users are given the option to signup for information or service provided by a particular site. Building opt in list and affiliate marketing reduces the risk of spamming since the recipient voluntarily chooses to receive emails from a website. Plus, building opt in list and affiliate marketing provides a direct link to the subscriber that will help shape a formidable customer relationship that will keep on going.

The basics of building opt in list and affiliate marketing

Different websites have different ways of building opt in list and affiliate marketing. However there are some tried and tested formulas to help new affiliate marketers develop their own opt in listing for their site. The first and most important factor to determine in building opt in list and affiliate marketing is to establish the site’s target market.

Once the target market is established, building opt in list and affiliate marketing can be customized to meet their demands. This can be done using a variety of methods to convince site visitors to sign up for the site’s newsletter or e-zine. After signing up, the customer will begin to receive a variety of newsletters, e-zines and brochures that the customer had registered for.

Strategies for building opt in list and affiliate marketing

There are a number of strategies that affiliate marketers can use for building opt in list and affiliate marketing. One way of building opt in list and affiliate marketing is by purchasing or leasing a subscribers list from third-parties. This is usually done by affiliate marketers in order to get easy access to many people who have consented to receiving e-mails, newsletters and e-zines on various topics.

Although it is the fastest approach to building opt in list and affiliate marketing, this method does not provide a focused consumer group for building opt in list and affiliate marketing. In addition, it may cost an affiliate marketer more than what they expect to receive in sales. Fortunately, there are other ways for affiliate marketers to get the most out of building opt in list and affiliate marketing.

Enlisting for co-registration services is great for building opt in list and affiliate marketing. This service usually costs about 10 cents to 30 cents per subscriber but it easily translates into an average of three hundred subscribers daily to an affiliate marketer’s opt in list.

Writing articles is also an effective strategy for building opt in list and affiliate marketing. The articles can be published in various newsletters with specific links to the affiliate marketer’s site. This serves as a great introduction to potential subscribers that would encourage them to sign up for an opt in list.

Joint ventures are also a valuable strategy in building opt in list and affiliate marketing. Joint ventures are a hundred percent free and at the same time can add up to hundreds of subscribers to an opt in list daily.

Incentives for building opt in list and affiliate marketing

Building opt in list and affiliate marketing can also be encouraged by offering incentives to potential subscribers. This subtle form of encouragement for building opt in list and affiliate marketing often helps stir the interest of potential subscribers to sign up for the opt in list. There are a number of methods used in affiliate marketing to egg on potential subscribers to sign up.

Offering products and services in exchange for signing up is commonly practiced by many affiliate websites. Products may include special e-books or software that would be of interest to the subscriber. Another way to get subscribers to sign up is to offer them special services that are only available for site members.

Regardless of the incentive used for building opt in list and affiliate marketing, the most important factor to consider is how to keep the interest of the subscriber. Remember, it is just as easy for a subscriber to opt out of the list as it was to opt in to the list.

You can get opt-in services at aweber or getresponse, they will do everything for you and no spam complaints!

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