Your Questions About Internet Marketing Degree

Chris asks…

i’ve looked for a job all over the internet, but i have a bachelors and all the jobs are useless, now what?

hi, i’ve been to monster, careerbuilder, hotjobs, and craigslist and no luck pertaining to me having a bachelors, specifically a bachelors in business, specializing in marketing IMC. i’ve been looking about two to three times a week and none of the jobs are good — they’re all implicitly shady, i just feel it. what can i do to find a job without looking at these sites? thank you 🙂
sorry for my brief and unclear explanation of my experience. by shady, i mean, just about all of the company profiles seem to primarily utilize cold calling, door to door, or dirty sales techniques to exist. i got a degree so i don’t have to do that. i have 2 years experience in customer service, but that’s all. i’m 23 and just graduated a month ago. thanks all 🙂

barry0912 answers:

Get off the internet.

Most people do not find jobs through the job web sites like monster etc.

I work as an adjuster. I have marketing reps with vendors (restoration companies, rental companies etc) that we use visit me often. There job is to try to get me to use them – instead of the other guy.

Sure, they post ads on the internet and in industry publications.

But they get my business, because they come into my office an meet me. They bring managment to my office to meet me. So that if I have a problem – I know the manager and can call them to get the problem solved. They get my business, not because of the internet ads, but because of the interpersonal relationship they take the time to develop with me.

All job hunting is …..is marketing. But instead of selling a service you are selling yourself.

So, if you are selling yourself… Why would you hang everything on the internet – moster.com, careerbuilder.com. I don’t have marketing degree….but I doubt a sucessful marketing strategy relies only on 1 soure.

So, keep searching the internet and the sunday paper. Also search state and federal goverment web sites. Many communities have their own career finder website for local companies- search those.

Go meet and register with every employment agency you can. You can get some temp work – so the money will help. And many companies do not post job openings– but use temp agencies to screen potential employees.

Join the local Jaycees. Get to know people. Let them know you are looking for a job. Many people find jobs b/c they knew someone at the company. Develop a network.

Get involved in volunteer work. You may meet someone at that volunteer fundraiser that is a potential job connection. And, since you are not working – you have the time and it helps to build your resume. Pick something you are interested in and get involved. The only thing it will cost you is time– and you have that.

Let every friend and family member know you are looking for a job and are open to anything.

Don’t restrict yourself. There are way more marketing majors than marketing jobs. So, be willing to look at any job you qualify for. You may find that you end up in an industry that you never thought you would be in – but love.

Start sending out resumes and cover letters. Make sure there are no mistakes in either. They must be perfect or they get tossed.

Make sure to have a resume that applies to the job you are looking for. Don’t send a resume to an insurance company to apply for an adjusters position with an objective that says you are looking for a job in the marketing field.

Be sure that your resume stresses the experience/education that applies to that job.
An insurance company will want to see a 4 year college degree and good customer service skills, time management, organization. So, make sure your resume reflects those values. But this may not be what a marketing position wants — they may be more interested in your education.

If you don’t have experience in a specific field, you usually need a contact in the company. So really “network”. If the company has an opening, the fact that an employee recommended you will greatly increase your chance of getting an interview. It won’t get you the job (you still have to do that in the interview) but it will go a long way to getting you the interview.

I have a history degree. When I got out of college, I went to work as an assistant manager in a retail store. I had a family connection. I did that for a year and got some good customer service experince and a good dose of “grow up”. I then got on with a major insurance company. (Again, I had another family member that worked with that company in a different state). I was hired to work as an insurance adjuster.

I have been working as an adjuster for 12 years now. I’m in a profession where I can take care of myself and support a family. When I was in college – could I have told you this would be the profession I’d be in? No.

So, be open to any opportunity that presents itself and start developing and working your network. A company is not going to just show up at your door begging you to work for them…..you have to work hard and find that job.

Good Luck.

Mark asks…

Positions In Marketing?

Okay I’m currently working on my AA Degree in Business. But what I really want to get into is Marketing/Advertising. So far all I know about positions in Marketing is a Marketing Executive. Can anyone please tell me what are the positions in Marketing/Advertising starting from the bottom all the way to the top!!

barry0912 answers:

US Department of Labor, Occupational Outlook Handbook:
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
http://www.bls.gov/oco/ocos020.htm

Advertising managers. Advertising managers direct a firm’s or group’s advertising and promotional campaign. They can be found in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in companies that advertise heavily. They work with sales staff and others to generate ideas for the campaign, oversee a creative staff that develops the advertising, and work with the finance department to prepare a budget and cost estimates for the campaign.

Marketing managers. Marketing managers work with advertising and promotion managers to promote the firm’s or organization’s products and services. With the help of lower level managers, including product development managers and market research managers, marketing managers estimate the demand for products and services offered by the firm and its competitors and identify potential markets for the firm’s products. .

Promotions managers. Promotions managers direct promotions programs that combine advertising with purchasing incentives to increase sales. Often, the programs are executed through the use of direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or other special events.

Public relations managers. Public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for the employer or client. For example, they might write press releases or sponsor corporate events to help maintain and improve the image and identity of the company or client.

In large organizations, public relations managers may supervise a staff of public relations specialists. (See the Handbook statement on public relations specialists.) They also work with advertising and marketing staffs to make sure that the advertising campaigns are compatible with the image the company or client is trying to portray. In addition, public relations managers may handle internal company communications, such as company newsletters, and may help financial managers produce company reports. They may assist company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact; oversee company archives; and respond to requests for information. Some of these managers handle special events as well, such as the sponsorship of races, parties introducing new products, or other activities that the firm supports in order to gain public attention through the press without advertising directly.

Sales managers. Sales managers direct the distribution of the product or service to the customer. They assign sales territories, set sales goals, and establish training programs for the organization’s sales representatives. (See the Handbook statement on sales representatives, wholesale and manufacturing).

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Your Questions About Internet Marketing Degree

Carol asks…

What college should I go to, to get a art education degree?

I’m looking for the best universities that offer a good art education degree program.

barry0912 answers:

First, let me know where you are. But if you are willing to study here in the Philippines, I can recommend my school: De La Salle-College of St. Benilde.

Under the School of Design & Arts of this college, you can choose the following degree programs: (source is www.dls-csb.edu.ph)

Bachelor of Arts in Animation (ABANI)

The Animation program strikes a balance between commercial and fine art animation. It is a comprehensive program that focuses on three areas: 2D, 3D and experimental animation, and will train you in developing original Filipino content. It is the first program of its kind in the country.

Bachelor of Arts in Arts Management (ABAM)

The Arts Management program allows you to become proficient in art history, theory, and criticism as well as cultural programming and its resources, while learning design and arts management techniques and technologies.

Bachelor of Arts in Digital Filmmaking (ABDGFILM)

The Digital Filmmaking program combines motion picture production and broadcast arts with a strong understanding of the legal and financial workings of the film and television industries. You will undergo entrepreneurial training to encourage you to set up your own production studio or create independent features, short films, documentaries, music videos, or educational TV programs and shows. It is the first program of its kind in the country.

Bachelor of Arts in Multimedia Arts (ABMMA)

The Multimedia Arts program combines evolving areas such as digital media and the Internet with core skills such as communications, programming, and graphic design. You harness the power of the latest digital media technology. It is the first program of its kind in the country.

Bachelor of Arts in Music Production (ABMP)

The Music Production program focuses on the use of technology in the field of music. The program aims to elevate the fields of video and music scoring, jingle and commercial music writing, and popular composition/arrangement for local and international audiences and markets. It is the first program of its kind in the country.

Bachelor of Arts in Photography (ABPHOTO)

The Photography program establishes photography as a fine art and as a viable creative industry that keeps up with global standards in communication and information design and technology and is used as a medium for social change. It focuses on aesthetics and the development of creative photography skills, professional and business practices, and promoting ethical practices in the field. It is the first program of its kind in the country.

Bachelor of Arts in Production Design (ABPRD)

The Production Design program develops your skills and interests in designing sets, costumes and props for movies, commercials, television, theater, events and advertising. Studies in theoretical exercises are offered together with studio classes in drawing, drafting, computer-aided drafting and design, stagecraft, props-making, prosthetics, costume construction, and other related practical skills.

Bachelor of Arts in Technical Theater (ABTHR)

The Technical Theater program develops your knowledge and expertise in the technical requirements of theater, events, concerts and other live performances—from designing lights, manipulating sound, and overseeing and enhancing the technical aspects of a concert or stage production.

Bachelor of Arts major in Fashion Design and Merchandising (AB-FDM)

The Fashion Design and Merchandising program focuses on design development and philosophies, as well as production and marketing procedures, with the fashion business at the core.

Bachelor in Performing Arts major in Dance (BPA-D)

The Dance program is designed to transform dance into an expressive art form and a profession. It is offered in consortium with the Ballet Philippines-Cultural Center of the Philippines Dance School.

Bachelor of Science in Industrial Design (BS-ID)

The Industrial Design program trains you to design products that would make the everyday lives of people easier and fun. The program develops your design skills with practical aspects of ergonomics, function, marketing, manufacturing, and aesthetics as well as business-related concepts like entrepreneurship and management.

Bachelor of Science in Interior Design (BS-InD)

The Interior Design program program develops the mastery of interior space planning, as well as specifying interior elements, such as finishes and furnishings, that would lead to creating aesthetic and functional spaces. It is offered in consortium with the Philippine School of Interior Design (PSID).

Associate Degree in 3D Design and Animation

Associate Degree in Web Design and Animation

Lizzie asks…

What jobs can I get with a Bachelor’s in Entrepreneurship/Small Business Management degree?

I have been out of college for about two years now and have worked a lot of random jobs like receptionist, gym member specialist, personal home cook, etc… -the kinds of jobs I don’t need a degree for. I graduated with a degree that is probably more geared toward consulting than a skill related field. What other kinds of jobs should I apply for?
I have been out of college for about two years now and have worked a lot of random jobs like receptionist, gym member specialist, personal home cook, etc… -the kinds of jobs I don’t need a degree for. I graduated with a degree that is probably more geared toward consulting than a skill related field. What other kinds of jobs should I apply for?

My main passions are health, nutrition, psychology and public health.

barry0912 answers:

I find it ironic that you got a four-year degree in entrepreneurship/business management and didn’t mention anything concerning starting and running your own business. The brainwashing of us Americans into the template of automatically looking for jobs working for someone else is very strong. Unless, of course, you’ve already considered this and have no interest in this possibility.

As a business owner, you have total control of what you do and don’t do and your rewards when/if successful are virtually unlimited. And many businesses don’t require a lot of money to start. Plus it’s possible to get money in other ways other than out of your own pockets to start your business.

If you are interested, I would consider books written by Tyler G. Hicks. He has been writing books on this subject for many years (I recently got one with a copyright of 1966) and they are very good, IMHO. The only thing out of date seems to be the dollar examples he uses based on all the inflation over the years. He is still in business today. A number of people ding his books in reviews because he doesn’t take you through the whole process step by step and sometimes plugs his other materials, but I like him. I can virtually guarantee you’ll learn from his books. A true entrepreneur doesn’t need hand-holding. Just info, guidance, encouragement and options. I recently ordered a book of his entitled, “How to Build a Second Income Fortune in Your Spare Time” with a copyright of 1965, that I would very highly recommend to you in spite of its age. I’m only up to page 75 so far but it’s very, very good. I’m very glad I bought it.

I would suggest you go to Amazon.com or some other used book sellers on the internet and see if any of his books interest you and possibly get some ideas going in your head in the fields you are most interested in.

In school did you take coursework in business formation, business law, marketing and advertising? There are many good books on these subjects and I would use the reviews on Amazon.com to find the best ones to help you. Other business books on the subjects of interest and need to you to help you be super successful should also be considered. To look for good books on legal issues and the mechanics, I’d consider Nolo.com as an initial place to look. Their books are most often high quality, although some are of course better than others.

I am presently working on starting a nonprofit. It’s pretty hard to get fired when you’re the owner of the company. Plus, you can work at any job within your company as you desire. And switch around whenever you like. Or stay small and do it all. Or start off small and expand as you need or desire to. You can also start your business part-time while working a regular job until you start making way more money in your own business. Plus you can have more than one small business going at the same time if you’re so inclined.

My opinion is it’s pretty hard to beat the advantages and potential of the job of business owner. No matter what you do, it will build on your degree and experience in your field. That’s my suggestion.

Good luck, Lala. 🙂

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