Your Questions About Internet Marketing Strategies

Donna asks…

Marketing Timeline?

Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

barry0912 answers:

Marketing is a continuous everyday work. You do everything simultaneously because there is no single way where you can get traffic so you need to make sure that every possible source of traffic is reached

My suggested timeline is:

BEFORE LAUNCHING THE WEBSITE

– Do an extensive keyword research analysis. SEOBook.com has a very good listing of free tools http://tools.seobook.com/ that you can use to research the keywords for your site including: keyword density, determining the keywords you want to target, who are your competitors for your targeted keywords.

– Start mapping out your link strategy. You need to start making a list of who should link to you and where you can request for links.

– Start thinking of how you can get the word out about your business. Do you plan on writing articles? Will you harness viral marketing? Be sure to equip your site with tools Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

– Beta test your site and start inviting people (if applicable). If you are planning a social networking site for example, you can do a soft-launch for your site and invite people you know or friends of your friends to try out the site. This way you can iron out the kinks before you do your full blast marketing

UPON LAUNCHING

– Make sure your on-page factors (e.g. Title, metatags, keyword densities) are right on-target

– Issue a press release announcing the launch of your new site. Press releases are also a way to get inbound one-way links to your website. Here are some places where you can submit your press release for free

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

– Submit your site to the major search engines. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

– Start submitting requests for links. You will find that some will not link to you because you have 0 pagerank because your site is new. But start submitting to DMOZ and other directories and build your pagerank

– Do offline marketing. Whether you are planning to print brochures or do direct marketing, now is also the time to do them

AFTER YOU LAUNCH

– Try to do marketing at least 1 hour every day – whether asking for reciprocal links, submitting articles or submitting your site to directories

– Keep abreast of what’s happening with the search engines.

– Do email marketing or send a newsletter on a regular basis

Robert asks…

Piano Store Marketing Strategy?

I have invested in a Piano Store recently and was wondering what would be the best means of communicating with my target customer i.e. younger parents with kids in the range 5-10.

Does anybody have any experience with creating a Marketing Plan or Strategy for a Piano Store?

If I was to tie-in with a Brand or product; what would be the best options?

Any suggestions please?

barry0912 answers:

Although it predates the record album as an entertainment source, I guess your business has not entirely vanished yet, but it certainly has to be marketed differently than 20 years ago, I assume the manufacturers touch on traditional family values, as well as the decorative value of a traditional instrument.

One potential method to reach a small number of local prospects may be with paid Facebook advertisements, their demographic targeting is quite powerful, you can have ads only appear for married women between 25 and 40 who live in cities in close proximity to your location, there may be an “interest” like piano playing you may be able to target as well, they show you the potential reach of members a given ad setting would have, you could have such ads send people to a free Facebook business page.
While on the subject of internet resources you for sure need to have (and probably already do) a free Google Places page, they may provide a generic listing automatically, but you need to claim it and improve the content with more lengthy text, photos an potentially even video.

Sorry I m not more in touch with how kids are introduced to e piano these days, perhaps you can be a sponsor of some school events for the publicity and music evangelist opportunities, there are some cities (where the weather is friendly) that have old pianos in public places setup by some non profits.

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Your Questions About Internet Marketing Company

Mary asks…

How does a Marketing company operate/work?

What does a marketing company actually do? What is the purpose of it? I am going for a job interview for admin work in a marketing company and don’t understand what they actually do, i am just wondering what they do in case the employer asks me questions about marketing etc

barry0912 answers:

Network marketing companies often have distributors recruit people by phone.
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Network marketing, also called multilevel marketing, is the process of recruiting a team of distributors to help you market a company’s products. Network marketing is a completely legitimate business opportunity, according to Entrepreneur magazine. Many large manufacturers operate on principles similar to network marketing, distributing their wares through multiple levels such as wholesalers and retailers before reaching the consumer. There are many types of network marketing companies, some of which are more common than others.

Nutritional Companies
Nutritional companies are the most common type of network marketing company, based on the “Top 25” list of network marketing companies at Nexera, an online reference and training site. Nutritional businesses are so popular because people generally like the products. These items are also highly consumable, and most distributors purchase these products monthly with an automatic shipment plan. People like nutritional products because they lose weight or experience increased energy when using them. Therefore, nutritional products also have wide appeal in the network marketing industry. Nutritional network marketing companies usually create many different brochures, tapes and videos to help their distributors recruit members into their businesses. Most nutritional network marketing companies also use conference call systems and postcard mailing systems to increase the success of their distributors.

Internet Service Companies
Anyone who reads business opportunity magazines knows that various Internet products also sell well through network marketing. People need a domain name or uniform resource locator (URLs), which is the location where customers find business websites on the Internet, for their businesses. Other popular Internet network marketing products include web hosting, web design software, auto responders and email marketing systems. All online companies need web hosts from which to run their sites. Yahoo! Is one example of a web host. Businesses usually pay web hosts a monthly rental fee to keep their websites active. Auto responders are software tools that send out automatic emails to customers or potential customers. Email marketing systems are software packages that allow online marketers to send out thousands of emails simultaneously.

Information Products
There are also companies that sell information products via network marketing. In 2011, more informational product distributors are selling ebooks. The advantage of selling ebooks is that they cost the company little or nothing to create. The information products network marketing company does not have to pay to ship ebooks out to people. Ebooks are usually downloaded onto people’s computers automatically when payment is received. Still, some information products companies will distribute cassette tapes, CDs and video instructions to distributors participating in their business.

Cosmetics and Personal Care Companies
Some of the oldest network marketing companies, including Mary Kay and Avon, got started selling cosmetics, perfumes and personal care products. These items are purchased and consumed fairly regularly, which makes them ideal for network marketing. Many cosmetics and personal care companies use the party plan method for selling their wares. Distributors ask people to throw shows or parties where they show their wares to invited guests. Some distributors prefer to just make commissions from selling products. However, those who become managers usually recruit other distributors and earn commissions off their distributors’ sales as well.

Read more: Types of Network Marketing Companies | eHow.com http://www.ehow.com/info_7917652_types-network-marketing-companies.html#ixzz1a26dJh8e

Chris asks…

Does SEO work on factual websites?

I have a website that displays facts about Boeing’s airplanes. I do not have a internet marketing company. I want to know if there are any websites that offer optimization for factual types of websites, and if they are hacked, or not.

barry0912 answers:

Here is some simple SEO tips for a site based on displaying facts:

1. Presents the facts in a descriptive manner instead of just phrasing it in 2-3 words.

2. Include the potential search terms in your description. Many times you would skip some words since it is easy for humans to guess, but search engines can’t guess them

For example, see this sentence:

“A big Boeing airplane is 20 tons”

A human can easily figure out that you are talking about the weight of the airplane. But a search engine can’t find that out. If someone search for “what is the weight of a Boeing airplane”, your page will not show up in search results because there is nothing in the content that indicate you are talking about the weight.

If you rephrase the FACT like this, it will bring much more SEO benefits:

“Are you surprised wondering what would be the weight of a Boeing airplane? The biggest Boeing airplane weights about 20 tons.”

See how I inserted some of the keywords like “weight of Boeing airplane” which is the most possible search term?

By following some simple SEO tips, you can promote your site well.

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Your Questions About Internet Marketing News

Lizzie asks…

Do you know who owns everything you read and watch on television?

GENERAL ELECTRIC —

Television Holdings:
* NBC: includes 13 stations, 28% of US households.
* NBC Network News: The Today Show, Nightly News with Tom Brokaw, Meet the Press, Dateline NBC, NBC News at Sunrise.
* CNBC business television; MSNBC 24-hour cable and Internet news service (co-owned by NBC and Microsoft); Court TV (co-owned with Time Warner), Bravo (50%), A&E (25%), History Channel (25%).
The “MS” in MSNBC
means microsoft
The same Microsoft that donated 2.4 million to get GW bush elected.

Other Holdings:
* GE Consumer Electronics.
* GE Power Systems: produces turbines for nuclear reactors and power plants.
* GE Plastics: produces military hardware and nuclear power equipment.
* GE Transportation Systems: runs diesel and electric trains.
==================================================

WESTINGHOUSE / CBS INC.

Westinghouse Electric Company, part of the Nuclear Utilities Business Group of British Nuclear Fuels (BNFL)
whos #1 on the Board of Directors? None other than:
Frank Carlucci (of the Carlyle Group)

Television Holdings:
* CBS: includes 14 stations and over 200 affiliates in the US.
* CBS Network News: 60 minutes, 48 hours, CBS Evening News with Dan Rather, CBS Morning News, Up to the Minute.
* Country Music Television, The Nashville Network, 2 regional sports networks.
* Group W Satellite Communications.
Other Holdings:
* Westinghouse Electric Company: provides services to the nuclear power industry.
* Westinghouse Government Environmental Services Company: disposes of nuclear and hazardous wastes. Also operates 4 government-owned nuclear power plants in the US.
* Energy Systems: provides nuclear power plant design and maintenance.
================================================================

VIACOM INTERNATIONAL INC.

Television Holdings:
* Paramount Television, Spelling Television, MTV, VH-1, Showtime, The Movie Channel, UPN (joint owner), Nickelodeon, Comedy Central, Sundance Channel (joint owner), Flix.
* 20 major market US stations.
Media Holdings:
* Paramount Pictures, Paramount Home Video, Blockbuster Video, Famous Players Theatres, Paramount Parks.
* Simon & Schuster Publishing.
=============================================

DISNEY / ABC / CAP

Television Holdings:
* ABC: includes 10 stations, 24% of US households.
* ABC Network News: Prime Time Live, Nightline, 20/20, Good Morning America.
* ESPN, Lifetime Television (50%), as well as minority holdings in A&E, History Channel and E!
* Disney Channel/Disney Television, Touchtone Television.
Media Holdings:
* Miramax, Touchtone Pictures.
* Magazines: Jane, Los Angeles Magazine, W, Discover.
* 3 music labels, 11 major local newspapers.
* Hyperion book publishers.
* Infoseek Internet search engine (43%).
Other Holdings:
* Sid R. Bass (major shares) crude oil and gas.
* All Disney Theme Parks, Walt Disney Cruise Lines.
======================================================

TIME-WARNER TBS – AOL

America Online (AOL) acquired Time Warner–the largest merger in corporate history.
Television Holdings:
* CNN, HBO, Cinemax, TBS Superstation, Turner Network Television, Turner Classic Movies, Warner Brothers Television, Cartoon Network, Sega Channel, TNT, Comedy Central (50%), E! (49%), Court TV (50%).
* Largest owner of cable systems in the US with an estimated 13 million subscribers.
Media Holdings:
* HBO Independent Productions, Warner Home Video, New Line Cinema, Castle Rock, Looney Tunes, Hanna-Barbera.
* Music: Atlantic, Elektra, Rhino, Sire, Warner Bros. Records, EMI, WEA, Sub Pop (distribution) = the world’s largest music company.
* 33 magazines including Time, Sports Illustrated, People, In Style, Fortune, Book of the Month Club, Entertainment Weekly, Life, DC Comics (50%), and MAD Magazine.
Other Holdings:
* Sports: The Atlanta Braves, The Atlanta Hawks, World Championship Wrestling.
=======================================================

NEWS CORPORATION LTD. / FOX NETWORKS (Rupert Murdoch)

Television Holdings:
* Fox Television: includes 22 stations, 50% of US households.
* Fox International: extensive worldwide cable and satellite networks include British Sky Broadcasting (40%); VOX, Germany (49.9%); Canal Fox, Latin America; FOXTEL, Australia (50%); STAR TV, Asia; IskyB, India; Bahasa Programming Ltd., Indonesia (50%); and News Broadcasting, Japan (80%).
* The Golf Channel (33%).
MEDIA HOLDINGS:
* Twentieth Century Fox, Fox Searchlight.
* 132 newspapers (113 in Australia alone) including the New York Post, the London Times and The Australian.
* 25 magazines including TV Guide and The Weekly Standard.
* HarperCollins books.
OTHER HOLDINGS:
* Sports: LA Dodgers, LA Kings, LA Lakers, National Rugby League.
* Ansett Australia airlines, Ansett New Zealand airlines.
* Rupert Murdoch: Board of Directors, Philip Morris (USA).

barry0912 answers:

Hi there

you can watch all the latest and many tv shows here check it out….

Http://seriesportal.com/

Lisa asks…

Think about the conversation between the systems development team and the people from Marathon Vitamin shop?

1.INTRODUCTION MARATHON VITAMIN SHOPS

Marathon Vitamin Shops was successful in getting its Web site up and running. The Web developers put the company’s entire catalog online and included a choice of skins so that each type of customers would enjoy using the Web site.

The analysts are meeting with owner Bill Berry and some employees to evaluate customers’ feedback as well as give their own reactions to the new Web site. They are meeting in a large conference room, where they have a computer with Internet access and a projector. As they sit down at the table, the entry screen for the Web site is projected at the front of the room. “The Website has attracted lots of attention, but we want to give the customers even more so that they keep coming back,” says Bill, gesturing to the screen.

He continues. “It’s not like we’re closing our retail stores or any thing. In fact, it’s just the opposite. When customers notice we’re on the Web, they’re eager to locate the store in their community. They want to be able to walk into store and talk to a trained expert rather than buying everything over the Internet. We need to tell people how to get there.”

“We think we can improve the site by adding special enhancements and features, ‘says AI Falfa, a member of the systems team, who originally developed and implemented the ecommerce Web site.

“Yes,” says Ginger Rute one of the other members of the systems development team, as she nods in agreement.” Blockbuster and Borders use a mapping facility from MapQuest, and Home Depot uses maps from Microsoft Vicinity, which also produces MapBlast!”

Vita Minn, another member of the original systems development team, speaks up enthusiastically, saying, “We know of a couple good message board service and chat rooms we can build into our Web site. We think they can improve the stickiness of the site, making people stay on the site longer and also making them want to return.”

“That’s a great idea, “says Jin Singh, one of the technologically savvy Marathon employees. “We can let customers talk with one another; tell each other about a product they liked, and so on. We could even let them start their own blogs.”

Vita continues by moving to the computer keyboard and saying, “Let me show you the sites at www.planetgov.com and www.worldviewer.com.” As she types in the first URL, the group sees the site projected. “They use chat systems from ichat and Multicity.com, respectively,” she continues.

“Customers also need to search for more information about a product or manufacturer,” AI adds. “Let’s make it easier for them. Let’s look at www.Cincinnati.com for an example. They use Atomz to search for information. “

After listening intently, Bill speaks up. “Medical information could also be useful” he says. “I’ve notice that www.medpool.com has medical news from NewsEdge. I’ve seen people on the treadmills at my health and fitness centre watching the financial channels while they exercise.”

“While we’re at it, why don’t we add news and financial information to the web site?” Ginger asks. “I notice that www.nmmm.com has market news from a company called Moreover.com.”

Think about the conversation between the systems development team and the people from Marathon Vitamin shops. Some of the enhancement suggestions involve taking advantage of free service; others required payments ranging from $1000 to $5000 annually. Although some were good ideas, others may not be practical or feasible. Perhaps some of the ideas just do not make sense for the company.

For each of the following, review what you know about the mission and business activities of Marathon Vitamin Shops. Then make a critical and analytical recommendation regarding each option the analyst and client have made and defend it:
Mashups using Google Maps
Chat rooms and message boards
Blogs
Search engines
Medical information
News feeds and financial markets information.

Subsequently choose any 4 suitable options based on your critical analysis and recommendation and develop the sites to value add Marathon Vitamin Shops.

2.Think about the conversation between the systems development team and the people from Marathon Vitamin shops. Some of the enhancement suggestions involve taking advantage of free service; others required payments ranging from $1000 to $5000 annually. Although some were good ideas, others may not be practical or feasible. Perhaps some of the ideas just do not make sense for the company.

3.For each of the following, review what you know about the mission and business activities of Marathon Vitamin Shops. Then make a critical and analytical recommendation regarding each option the analyst and client have made and defend it:
Mashups using Google Maps
Chat rooms and message boards
Blogs
Search engines
Medical information
News feeds and financial markets information.

barry0912 answers:

The mission statements must be equal in sum to the coefficient ratios by means of the status quo.

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