Your Questions About Internet Marketing Strategies

Donna asks…

Marketing Timeline?

Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

barry0912 answers:

Marketing is a continuous everyday work. You do everything simultaneously because there is no single way where you can get traffic so you need to make sure that every possible source of traffic is reached

My suggested timeline is:

BEFORE LAUNCHING THE WEBSITE

– Do an extensive keyword research analysis. SEOBook.com has a very good listing of free tools http://tools.seobook.com/ that you can use to research the keywords for your site including: keyword density, determining the keywords you want to target, who are your competitors for your targeted keywords.

– Start mapping out your link strategy. You need to start making a list of who should link to you and where you can request for links.

– Start thinking of how you can get the word out about your business. Do you plan on writing articles? Will you harness viral marketing? Be sure to equip your site with tools Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

– Beta test your site and start inviting people (if applicable). If you are planning a social networking site for example, you can do a soft-launch for your site and invite people you know or friends of your friends to try out the site. This way you can iron out the kinks before you do your full blast marketing

UPON LAUNCHING

– Make sure your on-page factors (e.g. Title, metatags, keyword densities) are right on-target

– Issue a press release announcing the launch of your new site. Press releases are also a way to get inbound one-way links to your website. Here are some places where you can submit your press release for free

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

– Submit your site to the major search engines. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

– Start submitting requests for links. You will find that some will not link to you because you have 0 pagerank because your site is new. But start submitting to DMOZ and other directories and build your pagerank

– Do offline marketing. Whether you are planning to print brochures or do direct marketing, now is also the time to do them

AFTER YOU LAUNCH

– Try to do marketing at least 1 hour every day – whether asking for reciprocal links, submitting articles or submitting your site to directories

– Keep abreast of what’s happening with the search engines.

– Do email marketing or send a newsletter on a regular basis

Robert asks…

Piano Store Marketing Strategy?

I have invested in a Piano Store recently and was wondering what would be the best means of communicating with my target customer i.e. younger parents with kids in the range 5-10.

Does anybody have any experience with creating a Marketing Plan or Strategy for a Piano Store?

If I was to tie-in with a Brand or product; what would be the best options?

Any suggestions please?

barry0912 answers:

Although it predates the record album as an entertainment source, I guess your business has not entirely vanished yet, but it certainly has to be marketed differently than 20 years ago, I assume the manufacturers touch on traditional family values, as well as the decorative value of a traditional instrument.

One potential method to reach a small number of local prospects may be with paid Facebook advertisements, their demographic targeting is quite powerful, you can have ads only appear for married women between 25 and 40 who live in cities in close proximity to your location, there may be an “interest” like piano playing you may be able to target as well, they show you the potential reach of members a given ad setting would have, you could have such ads send people to a free Facebook business page.
While on the subject of internet resources you for sure need to have (and probably already do) a free Google Places page, they may provide a generic listing automatically, but you need to claim it and improve the content with more lengthy text, photos an potentially even video.

Sorry I m not more in touch with how kids are introduced to e piano these days, perhaps you can be a sponsor of some school events for the publicity and music evangelist opportunities, there are some cities (where the weather is friendly) that have old pianos in public places setup by some non profits.

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Your Questions About Internet Marketing Strategies

Lisa asks…

What are some secrets to network marketing?

I am planning to do network marketing, does anyone have any suggestions or hints or warnings? Thank you very much

barry0912 answers:

I have to say YES to Blaze8 answer and would have said: the secret is that you have to OWN the network marketing company in order to profit from it.

You should rather do AFFILIATE NETWORK MARKETING instead of dealing with network marketing, as it is straight forward and you are not married with a specific company.

What you need to know is a lot of MARKETING know how first!

The key for NOT BEING SCAMMED is know ledge.

DO NOT JOIN A COMPANY. Invest in yourself first.

What makes you money is SOLID Internet Marketing Know How.

If you do not know how to promote offers on the Internet, you will fail.
The way to make money online can be done in two ways:

1.) create your own digital products and sell them and get paid for it
2.) offer your service as web designer or marketer and get paid directly
3.) market OTHER products from companies that pay you a commission
this called AFFILIATE MARKETING

for 3.) which is in my opinion the best potential you need to do a research
on which companies you can trust, HOWEVER! – i you need the same know
how that is needed for 1.) and 2.)

You need to understand the marketing basics.

NO Product sells itself. Do not fall for stupid websites that claim
that their products sell literally “themselves”. (I personally even promote
a lottery network and people love to play lotteries, but you still need to know
how to read people that are willing to PAY FOR LOTTERY TICKETS!).

OK, you need to learn the following things:

1. How people move online – what is “traffic” – how do people find websites online
and buy there?

2. How to create a website that sells – this is a know how you need either to sell
your own OR other products. It is important that you understand that it is not so
difficult to create COMPELLING websites that make people WANT TO BUY from
you.

3. Learn psychological strategies and sales processes.

I CAN ONLY REPEAT:

without this know how you will fail with all companies,
whether they are legitimate or not.

Do not join anything before you have solid know how.
No magical program will make you reach, only getting yourself
to the point to know what you need to do.

HINTS TO GET STARTED:

1.) Learn how to manage yourself first
http://www.twittermega.com/time-management (free!)

2.) Learn the basics on marketing and Internet Know How

(those resources are not free, but solid)
be careful with a lot of “free resources”, they always
still want to sell you something are are never “independent”

http://www.twittermega.com/time-management
http://www.twittermega.com/affiliate-marketing
http://www.twittermega.com/webmaster

3.) Master the basics, then you can choose any product
or company and make money with them.

THERE IS SO MUCH CRAP OUT THERE, you need to
invest in yourself first and do not believe false claims of
websites that tell you unbelievable “over night” riches.

Steven asks…

How do you start an internet store?

I would like to open an internet store, but dont know what steps to take in order to get it started. I’ve heard yahoo store is a really good place to start, any advice comment would be helpful.

barry0912 answers:

Hi,

Nice day to you.

There are many online experts can help you to strat up your internet business from zero until fully operation of your online business.

The services they provided:

-Graphic Designers to create images and beautiful graphics for your web site.

-Experienced Internet Business Consultants to advise you on the proper strategy to use for your web site for maximum impact

-Keyword Masters to generate and find the right keywords for your Web Site

-Search Engine Optimizers to optimize your web copy to be relevant to the major Search Engines for specific keywords

-Linking Masters to seek out and get other web sites to link to you for improved Search Engine listings and traffic

-Internet Marketers to help you market your web site effectively so that you can focus on the running of your business

-Online Support Team to answer any problems or questions you may have

-You also can learn the lessons step by step how to bring your business to success and gain profit from it.

Feel free to send me an email for any further queries.
Chriswwy789@yahoo.com

Best wish.

Kindest Regards,
Chris.

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Your Questions About Internet Marketing Forum

Mary asks…

How can I successfully market my network marketing home business?

I am a single mother of 1 and tired of working in corporate america. I want to learn how to market my Tahitian Noni network marketing business without targeting my friends and family. I want to come up with a great marketing idea that will not only help my business but others as well. Any suggestions?

barry0912 answers:

Study simple internet marketing skills and use those techniques to generate your own leads for your business.
Hassling friends and family is not an effective way to build your business. These old tactics are responsible for the majority of failure in the industry.
Participating in forums that relate to your business helps to generate business leads. You can meet new people by providing information of value without spamming and put info about yourself in your profile page.
Submitting articles that are not salesy on the net are also great. The better the value of content, the more people will seek more info from you.
I built a website that is independent from the company I represent. This is also a great way to meet new people if you build the site right. One that is easily found on the major search engines.

Best Regards!

Robert asks…

How do I find Free Training for online marketing?

I’m looking to make money online, but don’t know where to start. I’d like to learn more but not sure if there is any free training to help me get started. I don’t want to get scammed or anything, and I don’t want to be lead down a path and not make any money. So Where can I go and learn the best way to make money on the internet?

barry0912 answers:

Hi Ann,

You can visit internet marketing forums – you can get free trainings from there.

Hope it helps.

Jerry
http://995Wealth.info

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Your Questions About Internet Marketing Blog


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George asks…

Is directory site on same IP Address penalized by search engine or Not ?

I am a Internet marketing professional and wish to know

1: what directory submission on the same IP address of any site will penalized by search engine or not ?

2: if we have get back-links on same IP Address of our website then penalized for search engine or not ?

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barry0912 answers:

Well, you can deep study from here:
http://www.seomoz.org/blog/web-directory-submission-danger

Or for more updates, you can daily study these topmost search engine blogs to make you up to date in the industry.

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Thomas asks…

How does affiliate marketing work, and how do people make money from it?

Could somebody please explain how does affiliate marketing work, and how do people make money from it.
P.S: I need only answers no links to join some groups and thereby asking to pay certain amount to proceed. Thanks.

 solar movies

barry0912 answers:

There are various types of affiliate marketing “techniques” to make money, but the most common way is to join a company’s affiliate program and start getting people to go to their website through link you may have on either a basic website, blog, or social media site etc… The links that you provide for people click on to go to an affiliate company’s site tell the affiliate vendor’s what web site sent them the customer and will track how much commission the affiliate marketer will get (which usually based on sales) and will send payment to the affiliate who directed the customer to them.
Many affiliates who are profitable at this business will use their websites to harvest emails “legitimately” first. They do this by providing good content on their sites that readers are interested in. They then will ask for an email address to which they might send a free e-book, have a newsletter to subscribe too, or perhaps have a very educational video that can be watched. Many good marketers will then send good legitimate content to their potential customers that is useful to them, then “soft sell” sell them a product that will give them a commission for sending their buyer to the seller’s site.
The Super Basic Steps of Affiliate marketing in 5 steps:
1. Put up a website
2. Sign up for an affiliate program that you feel has products that you have the ability to promote well
3. Add the affiliate links that are provided from the affiliate program you signed up with to your website.
4. Continuously work to Optimize your site to be found in the major search engines and get visitors
5. Find more products and keep promoting and building your site

Affiliate marketing is a REAL business. If you take it seriously and work hard at it, I honestly feel anyone can succeed. It’s hard work, but well worth it. I heard that 99% who attempt internet business of people never make any money, and it’s mostly because they quit too soon.

There are many books you can get at local libraries that can get you educated on the subject. I recommend watching YouTube videos by lisa3876, my wife says she was the easiest for her to understand the concepts and really excited her to try and get started.

By the way, when doing your research, be warned that affiliate marketing “educational” websites are usually trying to sell you something and can be VERY persuasive. Try not to buy anything if you can help it unless you are 100% ready to proceed and the seller has a minimum of a 30 day return policy so you have ample time to really review it. I’ve spent thousands on my education to build my affiliate business and can tell you that if you work at it consistently, it can be done.

Good luck!

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Your Questions About Internet Marketing Company

Charles asks…

how can a person tell if a marketing company is real or a fraud on the internet?

barry0912 answers:

The community that i joined is great for teaching you everything you need to know about internet marketing. They have tons of resources for research and members that are there anytime you have a question. I have been a member for a week and i can’t believe what i have learned already! I was skeptical at first but it is definitely worth the membership fee ($39). Hope this helps! Http://www.wealthyaffiliate.com?a_aid=fhwZ1TaC

Sandy asks…

Kansas internet marketing?

I’m looking for an internet marketing company with websites for local communitys in KS like Manhattan, Lawrence, Topeka, and Kansas City. I’m not having much luck with searching around, I want to find a company that controls multiple websites with traffic for the cities I mentioned.

barry0912 answers:

Hi,

If your Web site have lots of pictures, but hardly any text (also called content or information). The search engines ignore graphics. They use software robots called spiders that spider your Web site (crawl through the text). Because you have very little content, the spiders will not find your Web site very tasty and will virtually ignore it.

Which means you will get very little traffic to your Web site in the form of visitors, surfers, tire kickers, etc. When you went looking for a Web Site Builder, you should have made sure that they did search engine marketing (SEM) or optimization (SEO) – creating the Web site is only 10% of the project. The other 90% is SEM.

To check how your Web site ranks go to (http://traffic-test.sitesell.com/waltera1.html). No data means that the search engines don’t know you exist, you are invisible to them. Invisible means no traffic = no visitors = no sales = no money.

Hiring an expert to do SEM is expensive.

You can apply to DMOS for a listing in their directory (http://dmoz.org/help/geninfo.html). It takes a long time to get accepted because a real person looks at your application, not a software robot like the search engine spider programs.

If you are lucky enough to get listed, Google will index your Web site. You can also submit your Google sitemap to Google to get them to index your Web site. You have to go to Google and get the URL for the sitemap and then create a separate Web page for that sitemap.

I assume you want to get a low page rank in Google. If that is true you need to do search engine marketing (SEM).

If you had the right Site Build It software, Site Build it software would do all submitting for you automatically.

Here is a tool you can use to check on how your Web site stacks up against other Web sites – (http://searchit.sitesell.com/waltera1.html). Check for Popularity to get Alexa Rank.

There are only 4 or 5 search engines worth submitting to, the rest are a waste of time and money.

The best way to get traffic is via lots of pages with quality content for the SEs to spider.

Craigslist is just one arrow in your quiver of search engine marketing arrows. It’s free.

Hey! Did you know that the major search engines are going local? They are spending millions on local search. This is just another reason to have your own Web site, such as whatever.com. You should definitely have a dot com as part of your URL. This is what surfers expect.

SEO or search engine marketing (SEM) is critical for the success of your web site. Without it, you will get no targeted traffic.

If you own a Web site, the Web site building software should have included SEO. Otherwise, using the software is a waste of time; the Web site building software is useless. SEO includes Internet marketing and while articles posting, etc. Is important, the most important thing is to select the right keywords that people use to find your Web site. You need to do keyword analysis to find the best keywords for your Web site.

Then, you need to sprinkle those keywords onto your Web pages so that the search engines will find them as their spiders crawl your Web site as well as putting them in your Title, Keywords, headings and description.

Why? Think about how the major search engines work. They key on what word or phrases the users enter. How do you find keywords that users want? Use Google itself at this URL:

https://adwords.google.com/select/KeywordToolExternal

Just enter your keyword and it will tell you what the demand is for that keyword and how much it would cost to advertise it on Google via Google AdWords.

Supply and demand is important for keywords. You want to find the keywords with a huge demand, but very little supply.

Let me digress here and explain Supply and Demand. Assume that bad weather wipes out the coffee growing part of the world. The supply of coffee world-wide drops. But the demand is the same or increasing. Because there is a disconnect between the demand and the supply, the price of coffee goes up. It becomes a scarce commodity. Scarcity drives up prices. Look at oil and gasoline. There is plenty of oil, but the oil cartel, the companies that control how much oil is pumped out of the ground, decides how much to pump. They make sure they don’t pump too much. This would increase the supply and drive down the price of oil and gasoline. Same thing happens to coffee. The growers will plant more coffee to offset their bad year and soon the price of coffee plummets.

Same with keywords, some are scarce. Those are the ones you want, high demand, little supply.

Another good keyword analyzer is Wordtracker.com. This will cost you money, but it’s the best on the Web.

This is a very good book for building traffic: Search Engine Optimization – An Hour A Day by Jennifer Grappone and Gradiva Couzin. Their advice is mostly free.

With this book you do not need any costly SEO services.

There are Web site builders that do most of this SEO for you. Most free web site builders do not include SEO. That’s why most of them are a waste of time. Creating a Web site is easy, but it is only 10% of the job. The other 90% is SEO and it is critically important.

Do you know about Alexa rank? Alexa is an Amazon company that ranks Web sites. It takes the most active Web site which total about 65 million and compares your web site to all of them. Here is how to get to the Alexa Point Test:.http://traffic-test.sitesell.com/waltera1.html
If you have a rank under 500,000 you are doing good, it you are under 100,000 you are fantastic. Google is under 10. (http://traffic-test.sitesell.com/waltera1.html) Most free Web sites get a rank of “no data”; that means they are invisible to the search engines; they get no visitors, no targeted traffic. No traffic = no money.

The Web sites that score high on Alexa have lots of content. Content is king on the Internet. What is content? Its information, information that visitors find interesting and relevant to your keywords. The more pages you have on your Web site, the better. If you have only 5 or 6 pages, the search engines will ignore you. Once you get to about 30 pages, the search engines will begin to take notice. At that time you should begin to link to other Web sites. The search engines love links, but you must avoid link farms.

Trying to game the search engines is a thankless task. They have computer science PHds developing their search engine spiders. Do you think you can compete with them? Not likely.

Sneaky techniques are called “black hat” optimization. Won’t work. The SEs are changing constantly. You cannot find out what they do or how they do it. When someone finds a crack, they seal it up.

Linking is important. SEs love links. Site build it software includes automatic link exchanging.

Work hard to create more useful sites, more Web pages Get great software for building web sites. One that does SEO for you.

The best way to get more traffic is to have lots of pages, 100s of them, thousands are better, with relevant content (information). SEs love quality content.

If you have the right Site Build it software, the software submits to search engines automatically, as I said above.

How did you build your Web site? I hope it wasn’t one of those free web builder sites.

You see, there are lots of Web sites that will build a Web site for you. That’s where they end. Building a Web site as you probably know is only solving 5% of the puzzle. The other 95% is search engine optimization and internet marketing. Most Web Site Build It software will only do the first 5%, then they nickel and dime you to death with add-ons that purport to do SEO and internet marketing. Unfortunately most of them are scams.

So what is one to do if there is no help from your Web site building software. Do you know about NVU? This is a free web site builder that emuilates Microsofts Front Page and did I mention that it’s FREE. Go here to download: http://www.nvu.com/index.php. However, like most free Web sites it does not do SEM.

Get better software for Site Building. One that has some keyword analysis. Getting search engines to spider your Web site depends on your keyword selection.

Listen! The SEs find Web site by searching for keywords. If a Web site has the right keywords or phrases, the SEs will find it and send you to the front of the class.

But how do you know which keywords are the best. Ahhh! That’s the question and I will give you a web site that does keyword analysis and it’s free.

The Google AdWords Keyword Tool is an excellent preliminary brainstorming tool. Let’s say that you have ten ideas for a theme or Site Concept. This tool gives you a superb “high level snapshot” of how profitable each of your Site Concept possibilities might be. Here’s the URL: https://adwords.google.com/select/KeywordToolExternal – remember, it’s free

Here’s a book you might find helpful: Increase Your Web Traffic In A Weekend by Jerry Lee Ford, Jr and William R Stanek.

Then, there is Brad Tabke’s “26 steps to 15K a day”. It boils down to solid content thoughtfully put together can make more impact than a decade’s worth of tweaks that may or may not work such as fiddling with META tags. Find his 26 steps here: (http://www.frihost.com/forums/vt-2797.html).

Brad also created and runs one of the best forums for Web site building information at: (http://www.webmasterworld.com/).

This is the exact same plan used by Site Build It. See Ken’s blog: (http://blogit.sitesell.com/waltera1.html). I’m not saying Brad stole it from Ken Evoy, but Ken developed what is known as the C + T + P + M formula.

This is how the formula works:
Create in-demand content (information) – C
Attract Targeted Traffic (visitors) – T
Presell Those Visitors – P
Monitize Presold Traffic – M

Content
Web users search for information, for solutions. They are not looking for you – they don’t even know you (yet!). They seek what you know. Give it to them. Convert your knowledge into in-demand Content. (http://ctpm.sitesell.com/waltera1.html) To succeed online, start where they start – at “the search.”

Traffic
Your topical content ranks high at the Search Engines (ex., Google, Yahoo!, MSN), attracting free, targeted (i.e., interested), open-to-you visitors. Basically, these future customers “meet you” at your site. These visitors are known as “Traffic.”.

PREsell
Complete strangers develop trust and confidence in you. Why? You “PREsell” by OVERdelivering what they seek… Relevant, original, information.

Deliver it in your own voice, in your own way. Go beyond merely instilling confidence… Your visitors will like you.

Monetize
Convert warm, willing-to-buy (“PREsold”) visitors into income. Called “Monetizing,” this is the easy part. But “M” cannot happen if you fail to first execute C T P. This is where 99% of small businesses fail.

Kindest Personal Regards,

Walt Brown
Site Build It Certified Webmaster
walter@capecod-beaches.com
wab@theworld.com
http://www.wareham-boatyard-marina.com/

P.S. Start a blog to promote your Web site. Word press is a good one. It you have the right Web Site Build software, it includes a blog feature so that every time you create a new page, it gets posted on the Web as a blog. Turn your blog into articles and submit them to article sites with your URL.

P.P.S. You flat out do not have enough content on your Web site. If you did the SEs would find you. You need more information, more Web pages with quality content, to attract traffic via the SEs.. One page Web sites have no no content. Create more pages. Use the content to submit articles to article Web sites. Make sure the articles refer back to your Web page. This will attract more visitors and the SEs.

P.P.P.S. Good articles on search engine marketing here – no hype – (http://www.jehochman.com/articles/).

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