Your Questions About Internet Marketing Strategies

Donna asks…

Marketing Timeline?

Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

barry0912 answers:

Marketing is a continuous everyday work. You do everything simultaneously because there is no single way where you can get traffic so you need to make sure that every possible source of traffic is reached

My suggested timeline is:

BEFORE LAUNCHING THE WEBSITE

– Do an extensive keyword research analysis. SEOBook.com has a very good listing of free tools http://tools.seobook.com/ that you can use to research the keywords for your site including: keyword density, determining the keywords you want to target, who are your competitors for your targeted keywords.

– Start mapping out your link strategy. You need to start making a list of who should link to you and where you can request for links.

– Start thinking of how you can get the word out about your business. Do you plan on writing articles? Will you harness viral marketing? Be sure to equip your site with tools Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

– Beta test your site and start inviting people (if applicable). If you are planning a social networking site for example, you can do a soft-launch for your site and invite people you know or friends of your friends to try out the site. This way you can iron out the kinks before you do your full blast marketing

UPON LAUNCHING

– Make sure your on-page factors (e.g. Title, metatags, keyword densities) are right on-target

– Issue a press release announcing the launch of your new site. Press releases are also a way to get inbound one-way links to your website. Here are some places where you can submit your press release for free

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

– Submit your site to the major search engines. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

– Start submitting requests for links. You will find that some will not link to you because you have 0 pagerank because your site is new. But start submitting to DMOZ and other directories and build your pagerank

– Do offline marketing. Whether you are planning to print brochures or do direct marketing, now is also the time to do them

AFTER YOU LAUNCH

– Try to do marketing at least 1 hour every day – whether asking for reciprocal links, submitting articles or submitting your site to directories

– Keep abreast of what’s happening with the search engines.

– Do email marketing or send a newsletter on a regular basis

Robert asks…

Piano Store Marketing Strategy?

I have invested in a Piano Store recently and was wondering what would be the best means of communicating with my target customer i.e. younger parents with kids in the range 5-10.

Does anybody have any experience with creating a Marketing Plan or Strategy for a Piano Store?

If I was to tie-in with a Brand or product; what would be the best options?

Any suggestions please?

barry0912 answers:

Although it predates the record album as an entertainment source, I guess your business has not entirely vanished yet, but it certainly has to be marketed differently than 20 years ago, I assume the manufacturers touch on traditional family values, as well as the decorative value of a traditional instrument.

One potential method to reach a small number of local prospects may be with paid Facebook advertisements, their demographic targeting is quite powerful, you can have ads only appear for married women between 25 and 40 who live in cities in close proximity to your location, there may be an “interest” like piano playing you may be able to target as well, they show you the potential reach of members a given ad setting would have, you could have such ads send people to a free Facebook business page.
While on the subject of internet resources you for sure need to have (and probably already do) a free Google Places page, they may provide a generic listing automatically, but you need to claim it and improve the content with more lengthy text, photos an potentially even video.

Sorry I m not more in touch with how kids are introduced to e piano these days, perhaps you can be a sponsor of some school events for the publicity and music evangelist opportunities, there are some cities (where the weather is friendly) that have old pianos in public places setup by some non profits.

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Your Questions About Internet Marketing Services

Mary asks…

Is Internet Marketing/Advertising an expensive job?

I want to post bunch of ads and may be use services, tomorrow I will route all best firms who specialize in this, but I want know from experience, please help.

barry0912 answers:

Internet was teeming with offers, connected with Internet marketing and its types. Although, nobody could believe that it was possible to earn living without leaving home, the fact remained. Internet marketing provided people with numerous job opportunities, which could be used by people of all ages and social positions. It was a real rescue from the economic crisis and its negative consequences and people were glad to use it to keep their families. Internet marketing went down into the history as the most profitable job opportunity in the times of economic crisis.

Linda asks…

What is internet marketing in SEO?

Hi to all,
Can you please explain me about internet marketing in SEO

barry0912 answers:

Internet Marketing :- A concentrated marketing effort applied through the Internet. These include lead generation activities such as SEO and SEM, affiliate marketing, banner ads and emails. More importantly internet marketing also includes market analyses, benchmarking, performance measurement and customer relationship management.
Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.

The importance of Internet marketing strategies has increased with the growth and importance of the Internet. Most established companies are vying online space today and seek to adopt web marketing strategies to increase traffic to their company’s homepage. Internet marketing helps add potential customers and the number of quality leads to your website as well. In fact, most organizations can adopt Internet marketing and advertising strategies to generate better business.

Internet marketing tools can be used to find the hotspot of your website — the place that gets the most traffic. These tools can also help ensure a top ranking for your site or software programs to repair broken links.

Another way to increase your revenue via Internet marketing is to use keyword suggestion tools. Keyword research is a very important aspect of an Internet marketing campaign. If a site is not targeting the right keywords, in all probability it is losing potential customers. Low rankings, as a result of bad keywords, could translate to low earnings as well. A better approach is to find out what the popular keywords related to your product or service and analyze the search volumes for them. Many keyword research tools can be found online.

Internet marketing can be enhanced by enriching one’s website. Great designs and content might better attract users to a particular website. Aesthetically please sites generally attract more visitors but so do functional sites. While a site should be visually pleasing and reach out to a broadly-defined demographic group, it should also be user-friendly.

Keeping an eye on the effectiveness of an Internet marketing strategy is also important. Internet marketing is not all about huge advertising costs and a successful website launch. The effectiveness of marketing tools will also have to be monitored to ensure that the approach continues to be fruitful. There are a number of site optimization and email marketing tools that are available today. Careful analysis and selection of internet marketing strategies will help ensure business success.

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Your Questions About Internet Marketing Company

Mary asks…

Help with SEO stragegy! Which keyword would produce the best results for my business?

My company does business development; everything from webdesign and marketing to research and consulting.
For example from the following 2 keywords (assume I can get the same rank on page 1 for either):
Internet marketing for small business – 8,100 global monthly searches
Marketing in new york – 49,500 global monthly searches

What concerns me is that with the higher searched keyword would a lot of the searches be people looking for marketing jobs in new york rather than to purchase marketing services? So essentially those people would leave the site and hurt my score right?

Any thoughts on this?

barry0912 answers:

I will do keyword research for you though. Generally you want to pick as specific of a keyword as possible. Before even receiving the results of the research I can tell that “Marketing in new york” will be a waste of your time. You are using broad monthly searches too. You should be using exact global monthly searches.

Organic Search Competition Results:

“internet marketing for small business”:
Exact Global Searches: 1600
CPC: $14.41
SEO Competition: 51/100
Average Domain Authority: 50.28
Average Backlinks: 3,632

“marketing in new york”:
Exact Global Searches: 36
CPC: $5.80
SEO Competition: 41/100
Average Domain Authority: 34.6
Average Backlinks: 348

I hope this helps! Feel free to contact me if you need anything else.

William asks…

ACN Is it a scam. How many people actually lose money by joining?

Its a marketing company that is endorsed by Donald Trump that sells phones and internet access along with unlimited opportunities for wealth. Most of the people i have talked to about it have horror stories about poor technology and bad service.

barry0912 answers:

I will be honest with you. I have been in it for about a year now and have done great! Sadly, not everyone has success. The problems I have seen with people who don’t do well aren’t coachable. This business is a cookie cutter business. You simply do whatever the successful people are doing. If people aren’t doing well they simply need to change their approach and they can succeed! I hope this helps!

If you have any questions you can email me at svp4life@hotmail.com

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Your Questions About Internet Marketing News

Ruth asks…

What is the best way to market/advertise a bright pink headband and why?

This is for a school Economics project.
I need to know which method of advertising would be better to advertise a BRIGHT PINK HEADBAND.

EXAMPLES:
-Billboards
-Radio
Television
Print Media (Newspapers,Magazines etc)
-Word of mouth
internet
-Cellphone
-Pamphlets
-Sponsership

I also need the cost if possible (In Rands ie South African currency)

Thanks =)

barry0912 answers:

I can’t give you cost, but I can give you ideas..

Eliminate Billboards, Radio, Cellphone, and Pamphlets immediately. (They are not going to have purchase impact.)

Now, we need to decide a “pitch”, since you’re selling something “generic”, I’d tie it to a “cause”.

Wear a BRIGHT PINK HEADBAND TO SHOW YOUR SUPPORT FOR….. NOVEMBER IS PINK HEADBAND MONTH FOR… Etc…

That would probably lead me down the path of Sponsorship, getting a organization involved in my cause to promote the wearing of the Pink Headbands. (They already have an email list, a website, and the attention of news outlets)

Which could then easily move into free coverage by Print media, Television, Radio, Word of Mouth, etc…

Cost of Advertising?? With a great sponsor, and a CAUSE??

Almost nothing.

Mary asks…

What is a good way to advertise your business in the south east?

I’m starting a property management company in Chattanooga, TN and I dont think news papers alone will cut it.

barry0912 answers:

Local or geographically targeted search engine marketing and advertising is a good way to go. This puts you right in front of people looking for your services. A little keyword research shows there are 8 searches per day for “chattanooga property management”. Not sure exactly what individual services you are providing (outside or inside) or other areas you serve but you would have to find out what kind of search volume there is for them in your area.

You can reach the people searching for your services locally through localized web marketing programs such as local search engine optimization and local pay per click marketing. The most important thing is that your website is well optimized for the areas you serve. Http://www.localrise.com is a good starting point to learn more about these types of local internet marketing programs.

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Your Questions About Internet Marketing Blog

Daniel asks…

What are some good online niches to affiliate market in?

Hi,

This is a longshot, but I’m getting into affiliate marketing, and would like to know if anyone out there happens to know some good niches to get into.

barry0912 answers:

Finding the right Niche is a very important question when starting your Internet/Affiliate marketing business, You can not even think of starting till you know what Niche your products, services or affiliate promotions will appeal to.

Here are a few steps and resources that may help you out.
1. Brainstorming, This is the best method when you are trying to figure out what to build your product or service around as well as choosing the right Affiliate promotions.
Get a pen and paper and write done all the things you are passionate about,

Now Next Right done all the things you are good at
Combine the two lists to find 3-5 matches in from each of the lists. Now narrow that done to 1 or 2 and begin,

2.Your Keyword research, Keyword research will help you to find very narrow specific topics that surround your Niche, Remember, The more narrow the search term the better, these are the people searching for exactly what you have to offer. Narrowing your topic down will also help you get free traffic as well as reduced PPC fees. A great tool I use for Keyword Research is Keyword Elite.

3. Product creation or affiliate promotion, Do you have enough Knowledge of the subject to write your own product?
If so then go right ahead and do it, A good tool helping you to create your own product is Overnight product Creation, By: Brian McElroy and its even FREE!

Affiliate promotions are great, You don’t have to have your own products or services you only need knowledge of the products or services you wish to promote. Some great ways to promote your affiliate promotions are, Blogs,PPC Marketing, SEO Marketing. Social and viral marketing, Really the list of advertising opportunities is endless. One place to find good affiliate products to promote is

4.Build your traffic and email list, Rinse and repeat. Build traffic to your product or affiliate promotion pages by witting articles, participating in forums, and using PPC AND SEO methods.
One tool I use all the time for my PPC campaigns is Speed PPC

Affiliate marketing will make you money, When you approach it the right way with the right systems and a good plan.

Please check out
How to start an Affiliate business internet marketing online

Also, Right now is a great time to gemore then 100of the best Internet Marketing products from the industries top gurus through the Biggest FireSale of 2008. Check it Today!

For more info and Good Luck!

Sandy asks…

Who do I contact in order to start a marketing firm for verizon fios?

I’m trying to start a direct sales marketing firm and sell products for verizon fios. Who would I get in contact with about this?

barry0912 answers:

Their affiliate program would be the simplest way for a smaller operator to help with promotion.

Here is some information they left ion a blog in 2009 (things ave probably changed)

Earn $205 per customer
No minimums
Sell FiOS internet
Sell FiOS TV
Sell Verizon home phone
Bundle your DTV on one bill
No Start Up Fees
Brochures provided
Online sales portal
Qualify customers within minutes
Reduce churn by bundling everything on one bill
Sell triple play

Have questions? Call (888) 439-0555 to join our Affiliate Program today
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