Your Questions About Internet Marketing Strategies

Donna asks…

Marketing Timeline?

Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

barry0912 answers:

Marketing is a continuous everyday work. You do everything simultaneously because there is no single way where you can get traffic so you need to make sure that every possible source of traffic is reached

My suggested timeline is:

BEFORE LAUNCHING THE WEBSITE

– Do an extensive keyword research analysis. SEOBook.com has a very good listing of free tools http://tools.seobook.com/ that you can use to research the keywords for your site including: keyword density, determining the keywords you want to target, who are your competitors for your targeted keywords.

– Start mapping out your link strategy. You need to start making a list of who should link to you and where you can request for links.

– Start thinking of how you can get the word out about your business. Do you plan on writing articles? Will you harness viral marketing? Be sure to equip your site with tools Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

– Beta test your site and start inviting people (if applicable). If you are planning a social networking site for example, you can do a soft-launch for your site and invite people you know or friends of your friends to try out the site. This way you can iron out the kinks before you do your full blast marketing

UPON LAUNCHING

– Make sure your on-page factors (e.g. Title, metatags, keyword densities) are right on-target

– Issue a press release announcing the launch of your new site. Press releases are also a way to get inbound one-way links to your website. Here are some places where you can submit your press release for free

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

– Submit your site to the major search engines. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

– Start submitting requests for links. You will find that some will not link to you because you have 0 pagerank because your site is new. But start submitting to DMOZ and other directories and build your pagerank

– Do offline marketing. Whether you are planning to print brochures or do direct marketing, now is also the time to do them

AFTER YOU LAUNCH

– Try to do marketing at least 1 hour every day – whether asking for reciprocal links, submitting articles or submitting your site to directories

– Keep abreast of what’s happening with the search engines.

– Do email marketing or send a newsletter on a regular basis

Robert asks…

Piano Store Marketing Strategy?

I have invested in a Piano Store recently and was wondering what would be the best means of communicating with my target customer i.e. younger parents with kids in the range 5-10.

Does anybody have any experience with creating a Marketing Plan or Strategy for a Piano Store?

If I was to tie-in with a Brand or product; what would be the best options?

Any suggestions please?

barry0912 answers:

Although it predates the record album as an entertainment source, I guess your business has not entirely vanished yet, but it certainly has to be marketed differently than 20 years ago, I assume the manufacturers touch on traditional family values, as well as the decorative value of a traditional instrument.

One potential method to reach a small number of local prospects may be with paid Facebook advertisements, their demographic targeting is quite powerful, you can have ads only appear for married women between 25 and 40 who live in cities in close proximity to your location, there may be an “interest” like piano playing you may be able to target as well, they show you the potential reach of members a given ad setting would have, you could have such ads send people to a free Facebook business page.
While on the subject of internet resources you for sure need to have (and probably already do) a free Google Places page, they may provide a generic listing automatically, but you need to claim it and improve the content with more lengthy text, photos an potentially even video.

Sorry I m not more in touch with how kids are introduced to e piano these days, perhaps you can be a sponsor of some school events for the publicity and music evangelist opportunities, there are some cities (where the weather is friendly) that have old pianos in public places setup by some non profits.

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Your Questions About Internet Marketing News

Michael asks…

how useful the internet is?

barry0912 answers:

Internet is useful in each and every field. U can use it in education, business, share market and many more streams. You can also use it for sports, news update, for downloading songs, wallpapers, video’s, mobile themes, softwares, etc. Internet is very useful, provided u use it correctly. It helps u to stay connected with the world. You can keep the current records of the whole world at ur fingertips

Joseph asks…

what use and misuses of internet?

internet use every people but still dont knw abt use of internet and also misuse internet by other people

barry0912 answers:

Advantages and Disadvantages of the Internet
Internet has been perhaps the most outstanding innovation in the field of communication in the history of mankind. As with every single innovation, internet has its own advantages and disadvantages. But usually, greater magnitude of advantages outweighs its disadvantages.
Enlarge ImageDuring his evolution journey from Neanderthals to Homo erectus and then to Homo sapiens, man has come long way. Because of his continuous quest for more and more amenities and facilities, the nineties have seen a major turn around with the invention of computers. 10 years ago, the term internet was practically anonymous to most of the people. And today internet has become the most ever powerful tool for man throughout the world. The internet is a collection of various services and resources.

Although, many people still think e-mail and World Wide Web as the principle constituents of internet, there is lot more in store than e-mail, chat rooms, celebrity web sites and search engines. It also became the best business tool of modern scenario. Today internet has brought a globe in a single room. Right from news across the corner of the world, wealth of knowledge to shopping, purchasing the tickets of your favorite movie-everything is at your finger tips. Internet has great potential and lot to offer… however, like every single innovation in science and technology, internet has its own advantages and disadvantages.

Advantages

Communication:
The foremost target of internet has always been the communication. And internet has excelled beyond the expectations .Still; innovations are going on to make it faster, more reliable. By the advent of computer’s Internet, our earth has reduced and has attained the form of a global village.

Now we can communicate in a fraction of second with a person who is sitting in the other part of the world. Today for better communication, we can avail the facilities of e-mail; we can chat for hours with our loved ones. There are plenty messenger services in offering. With help of such services, it has become very easy to establish a kind of global friendship where you can share your thoughts, can explore other cultures of different ethnicity.

Information
Information is probably the biggest advantage internet is offering. The Internet is a virtual treasure trove of information. Any kind of information on any topic under the sun is available on the Internet. The search engines like Google, yahoo is at your service on the Internet. You can almost find any type of data on almost any kind of subject that you are looking for. There is a huge amount of information available on the internet for just about every subject known to man, ranging from government law and services, trade fairs and conferences, market information, new ideas and technical support, the list is end less.

Students and children are among the top users who surf the Internet for research. Today, it is almost required that students should use the Internet for research for the purpose of gathering resources. Teachers have started giving assignments that require research on the Internet. Almost every coming day, researches on medical issues become much easier to locate. Numerous web sites available on the net are offering loads of information for people to research diseases and talk to doctors online at sites such as, America’s Doctor. During 1998 over 20 million people reported going online to retrieve health information.

Entertainment
Entertainment is another popular raison d’être why many people prefer to surf the Internet. In fact, media of internet has become quite successful in trapping multifaceted entertainment factor. Downloading games, visiting chat rooms or just surfing the Web are some of the uses people have discovered. There are numerous games that may be downloaded from the Internet for free. The industry of online gaming has tasted dramatic and phenomenal attention by game lovers. Chat rooms are popular because users can meet new and interesting people. In fact, the Internet has been successfully used by people to find life long partners. When people surf the Web, there are numerous things that can be found. Music, hobbies, news and more can be found and shared on the Internet.

Services
Many services are now provided on the internet such as online banking, job seeking, purchasing tickets for your favorite movies, guidance services on array of topics engulfing the every aspect of life, and hotel reservations. Often these services are not available off-line and can cost you more.

E-Commerce
Ecommerce is the concept used for any type of commercial maneuvering, or business deals that involves the transfer of information across the globe via Internet. It has become a phenomenon associated with any kind of shopping, almost anything. You name it and Ecommerce with its giant tentacles engulfing every single product and service will make you available

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Your Questions About Internet Marketing Services

Sandy asks…

Different internet service?

I have AT&T DSL internet service. I live in a household of three. Two with laptops, and me with my desktop and PS3. I am sick of this internet service!!! Every time even one person starts surfing the web, my computer starts running so slow!!! The internet starts going in and out of service at the most random times. And I usually have to wait until late night in the AM when everyone else is sleeping just to get a HALF decent connection. Whenever I want to play my PS3 I can’t because of the others are on their devices and it causes so much lag to the point where I eventually get signed out of the network and I can’t even connect back to the servers. I would LOVE to switch back to Comcast (even though the customer support sucks! it would definitely be worth it over my current service provider) but I live in an apartment building that is under contract with DirectTV (which also sucks) so there is no other possible way to get Comcast because we would need to have a cable connection by Comcast even if we didn’t want cable tv itself. So pretty much we can only get Comcast unless we move, which is out of the question! So are there any other internet service providers that do not need a cable connection that are faster and more reliable than AT&T??? Or can anyone please tell me what I can do to make my internet connection faster on my PS3 at least? Thanks in advance guys!
Also, my desktop and PS3 are on wired connections. And the two laptops are obviously wireless. See the problem here? lol

barry0912 answers:

DSL is usually the cheapest broadband option, albeit the slowest.

DSL – DSL (Digital Subscriber Line) is a form of broadband Internet that is transmitted over standard twisted pair copper telephone lines. DSL speeds range from 256 Kbps to 6 Mbps depending on distance from the telephone company and plan that you purchase. Http://en.wikipedia.org/wiki/Digital_Subscriber_Line

Standard DSL is rapidly being replaced by newer, faster technologies. DOCSIS 3.0 cable Internet has speeds up to a blazing 305 Mbps in certain areas. Fiber optic ADSL2+ and VDSL products are offered in excess of 100 Mbps.

Google and Time Warner even have 1 Gbps fiber being installed, that’s a whopping 1000 Mbps. Http://isp1.us/blog/time-warner-brings-1-gbps-fiber-links-to-new-york/

As far as wireless service go, There are some fast 4 G wireless services available. However you’ll not want wireless for your application for two reasons.

1.) Fair Usage Limits.

Most Internet providers impose limits on the amount of data you can download before they charge you overage fees or throttle your Internet speed to a crawl.

“Unlimited Internet” is a term often used to market Internet services.

Very seldom does it actually mean unlimited. What the providers do is add what is known as a “Fair Usage Policy” you’ll find it in the small print of the contracts. The effect is that you are either throttled to a crawl or charged extra for monthly bandwidth that exceeds the providers predetermined limit.

The worst are the cellular mobile broadband providers with under 5 GB per month, Satellite Internet is a close second with some providers throttling after 200 MB per day. Most cable and DSL providers allow 100-250 GB per month.

That being said, currently cable providers have the most liberal limits. However if you consistently download in excess of 250 GB per month you risk being canceled. Read this post for more info. Http://isp1.us/blog/comcast-usage-caps-ruining-families/

At&t DSL caps at 150 GB per month and I believe Comcast is 250 GB

2.) Latency (Ping Time)

Online gaming lag is usually caused by two things, latency and upload speed.

You can check these on a speed testing site. Http://speedtest.net

Latency is the delay (ping time) in milliseconds that it takes the signal to travel to the server and back. The lower the number the better, but you’ll definitely want a ping time of under 150 ms or you’ll have major problems.

Upload speed also plays a factor in updating your player position data to the gaming server. Slow upload speeds can cause your online game to lag. The faster the better, but at least 0.5 Mbps would be my minimum recommendation.

Another factor that comes into play is if you are using a wired (Ethernet) or wireless connection to your PC or gaming console.

Unfortunately any network without cables will have latency issues. This includes wireless mobile broadband and satellite systems, but also can be caused by wireless router connections.

By nature, interference in wireless systems causes problems with smooth, consistent speeds.

A lot will depend on what Internet providers are available in your specific area and what levels of service they offer in that location.

To compare your local competitors, go to a ISP comparison site that lets you input your address, http://isp1.us/find/ and compare the pricing and terms of the offers that are available in your area.

The physical address is needed because some services, particularly DSL, are very distance sensitive. For example you might be able to get a specific level of service while your next door neighbor can’t.

You’ll want to pick the fastest plan that fits your budget. In some areas this can be 300 Mbps+. But these high end broadband plans are expensive. You may find that something in the 5 to 50 Mbps range might satisfy your needs at a much lower cost.

Good Luck…

Linda asks…

what does internet marketing mean ?

i would like to know what internet marketing means and all that it involves. thanks for your insightful response

barry0912 answers:

Internet marketing is such a complex thing. It maximizes the internet for marketing of online and offline business.

Basically, Internet marketing is also known as web marketing, online marketing, or eMarketing. It all about marketing of products or services over the Internet.

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Your Questions About Title Vii

Michael asks…

Compare and contrast disparate-treatment discrimination and disparate-impact discrimination, and Title VII�s r?

Compare and contrast disparate-treatment discrimination and disparate-impact discrimination, and Title VIIs response to each in the context of employment.

barry0912 answers:

Go to the official site

Donna asks…

Can An Employer Use Binding Arbitration Over EEOC Title VII Complaints?

Based on employer arbitration agreements, It is at least implied that an employee has no right to file a valid Title IV complaint with the EEOC.
I have seen two cases that have gone both was so there really is no president that I know of.
Has the Supreme Court or Congress made a decision on this?
This is the most recent story I could find on this issue. (4 yrs. old)
http://writ.news.findlaw.com/amar/20030221.html

barry0912 answers:

EEOC does not recognize prior arbitration agreements, so it makes no difference what an employer may or may not have implied. If you have an EEOC complaint, file it. You are protected by federal law from retribution when you file, by the way.

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