Your Questions About Internet Marketing Blog

Paul asks…

Internet marketing question?

My first time using Y!Answers so here goes:

I would like to know where i could find data, statistics about how implementation of various features in a website affects its traffic and bounce rate.

More detailed: i would like to know what is , on average, the potential gain in traffic of an online shopping web site for certain implemented features: polls, quizzes, personal blogs.

Thank you.

barry0912 answers:

I highly recommend Marketing Sherpa; http://www.marketingsherpa.com/

They have very useful statistics and metric data on what you’re looking for. My suggestions is that you simply start implementing the features you mentioned one by one and measure them with web analytics. Statistics are useful, and should be used as a general guideline. Online shopping is a very unique beast; every industry, every niche and even categories within niches, will always present quite different behaviors and performances, which are highly influenced by demographics, seasonality and other metrics.

At our agency, we are constantly optimizing our client’s websites beyond search. Conversion optimization is a key factor when it comes to shopping websites. Polls, quizzes, blogs, reviews, testimonials, etc, all play a role in it, but don’t always apply to every site.

Make this part of your interactive marketing efforts and you’ll be successful.

Michael asks…

e-marketing?

relevance

barry0912 answers:

Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing.

Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing.

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Your Questions About Internet Marketing Services

Michael asks…

what is internet marketing?

barry0912 answers:

In my openion Internet marketing (also known as online marketing) is exactly as it sounds, a way to market your products or services on the internet. Many make the mistake of believing that all it takes to be considered an internet marketer is to have a live website . That is far from the truth. There are millions of websites added online every day. What makes a website adequately compete in internet marketing goes far beyond registering a domain name and uploading content. It takes skillful strategy and an evolving knowledge of the internet marketing industry.

In order for your business to really thrive, there must be an internet marketing campaign in place. The internet is extremely competitive but it is worth it to find your place amongst the competition. The possibilities for your business when it is successful marketed on the internet are limitless. With this platform, your company is given the opportunity to reach a clientele far beyond the bounds of your business physical location. The internet allows for your business to be accessed around the world.
For more detail you may go through this link which is given below:-

Lisa asks…

what is all in internet marketing?

barry0912 answers:

Internet marketing, also referred to as web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company’s business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

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