Your Questions About Internet Marketing Strategies

Donna asks…

Marketing Timeline?

Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

barry0912 answers:

Marketing is a continuous everyday work. You do everything simultaneously because there is no single way where you can get traffic so you need to make sure that every possible source of traffic is reached

My suggested timeline is:

BEFORE LAUNCHING THE WEBSITE

– Do an extensive keyword research analysis. SEOBook.com has a very good listing of free tools http://tools.seobook.com/ that you can use to research the keywords for your site including: keyword density, determining the keywords you want to target, who are your competitors for your targeted keywords.

– Start mapping out your link strategy. You need to start making a list of who should link to you and where you can request for links.

– Start thinking of how you can get the word out about your business. Do you plan on writing articles? Will you harness viral marketing? Be sure to equip your site with tools Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

– Beta test your site and start inviting people (if applicable). If you are planning a social networking site for example, you can do a soft-launch for your site and invite people you know or friends of your friends to try out the site. This way you can iron out the kinks before you do your full blast marketing

UPON LAUNCHING

– Make sure your on-page factors (e.g. Title, metatags, keyword densities) are right on-target

– Issue a press release announcing the launch of your new site. Press releases are also a way to get inbound one-way links to your website. Here are some places where you can submit your press release for free

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

– Submit your site to the major search engines. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

– Start submitting requests for links. You will find that some will not link to you because you have 0 pagerank because your site is new. But start submitting to DMOZ and other directories and build your pagerank

– Do offline marketing. Whether you are planning to print brochures or do direct marketing, now is also the time to do them

AFTER YOU LAUNCH

– Try to do marketing at least 1 hour every day – whether asking for reciprocal links, submitting articles or submitting your site to directories

– Keep abreast of what’s happening with the search engines.

– Do email marketing or send a newsletter on a regular basis

Robert asks…

Piano Store Marketing Strategy?

I have invested in a Piano Store recently and was wondering what would be the best means of communicating with my target customer i.e. younger parents with kids in the range 5-10.

Does anybody have any experience with creating a Marketing Plan or Strategy for a Piano Store?

If I was to tie-in with a Brand or product; what would be the best options?

Any suggestions please?

barry0912 answers:

Although it predates the record album as an entertainment source, I guess your business has not entirely vanished yet, but it certainly has to be marketed differently than 20 years ago, I assume the manufacturers touch on traditional family values, as well as the decorative value of a traditional instrument.

One potential method to reach a small number of local prospects may be with paid Facebook advertisements, their demographic targeting is quite powerful, you can have ads only appear for married women between 25 and 40 who live in cities in close proximity to your location, there may be an “interest” like piano playing you may be able to target as well, they show you the potential reach of members a given ad setting would have, you could have such ads send people to a free Facebook business page.
While on the subject of internet resources you for sure need to have (and probably already do) a free Google Places page, they may provide a generic listing automatically, but you need to claim it and improve the content with more lengthy text, photos an potentially even video.

Sorry I m not more in touch with how kids are introduced to e piano these days, perhaps you can be a sponsor of some school events for the publicity and music evangelist opportunities, there are some cities (where the weather is friendly) that have old pianos in public places setup by some non profits.

Powered by Yahoo! Answers

Your Questions About Internet Marketing Forum

Donna asks…

I was wondering if I can ask a simple question to promote my business without being considered to be a SCAM?

To the two people who answered my first question. You can call me direct at 951-488-4185. It was a posed questions to see how many people really respond to internet marketing. Ask for Adam.

barry0912 answers:

Advertise from a customer perspective with a testimonial on how great the product is. Also, only questions are supposed to be posted in Yahoo! Answers, so search for someone asking for the kind of service that you provide. Otherwise, you could post on public forums of related interests.

Paul asks…

Is it better that one reads a book on the basics of Internet marketing?

Will this save them time and money?
Will it help them avoid making costly mistakes?
What are some books you suggest?

barry0912 answers:

Hi Christopher,

I would suggest that you go straight to the source- online!

I have been learning internet marketing for the last 5 months or so, and I looked into buying books, and I was disappointed with the selection- the problem is, the field is continuously evolving!

A book can teach you the very basics, but you’ll end up paying for information you can find for free.

My advice is to follow the experts, the gurus- Do a search for a specific topic you’re interested in, and you’ll get tons of specific blog entries and articles to help you out- the nice thing about internet marketing is how active and growing the community is.

If you already have a site, it’s great because you can experiment as you go and see what suits your needs best. If you’re starting from scratch, consider getting a free blog or other personal site that allows you to manage content personally. Otherwise you may feel lost, and the truth is, you don’t need a textbook- the key to the Internet is, it’s interactive. Textbooks can never compare.

Plus, you’ll often get more actual information per paragraph than most books will offer.

Depending on your goals, there are many ways to market online. You have to start with a site, and you should learn some basics on Search Engine Optimization (SEO) (I wrote a blog entry that offers some resources for beginners, I will add it below) – beyond that you have tons of options.

– Write original articles and submit to article sites (they provide good exposure!)
– Create videos and post them to YouTube and other video sites
– Write a blog and get it out there! (plenty of free sites)
– Make friends in the social network space (i.e. Sites like MySpace, Facebook and Twitter) that will help you spread the word
– Record a Podcast and publish to different podcasting sites
– Visit other sites, forums, etc and post comments where you think your product or service could benefit the person
– If you’re strictly looking for traffic, don’t be afraid of paid advertising or sponsorships

ClickZ offers a number of columns on every topic in Internet Marketing

Powered by Yahoo! Answers

Your Questions About Internet Marketing News

Sharon asks…

Google Chrome, Opera, Internet Explorer or Mozilla Firefox?

Which is safer? Which is more secure? Which is the popular browser? Which one is shown on the news sometimes when something happens to the internet worldwide?

barry0912 answers:

Internet Explorer is the least safest/secure
http://www.webdevout.net/browser-security#graphs

Internet Explorer is the most popular (the irony)
http://marketshare.hitslink.com/browser-market-share.aspx?qprid=1

Being that IE is the most popular, it is usually in the news the most, however I do notice FF in the news quite a bit as well.
(personal experience)

Michael asks…

wii internet accessories?

where do i buy wii internet accessories in INDIA,like nintenodo wifi usb connector etc……any good shopping website in INDIA thats has it … then please let me know……

barry0912 answers:

Wii Internet

Online gaming is a market that no video game company wants to miss, and Nintendo is no exception. With that in mind, Nintendo not only designed the Wii to let players compete against each other online, but it also added an entirely different aspect of the Internet to its newest system-browsing. Once the Wii has been hooked up to the Internet, either wirelessly or with an Ethernet cable, you can purchase Wii Internet for $5. The full version of the Internet Channel, which is a version of the Opera 9 Web browser, was launched in April of 2007 and it allows Wii owners to surf the Web in a unique fashion. The font is much larger than it is on a computer, so it is a lot easier to see from the comfort of your couch. You can also zoom in and out and scroll up, down and sideways using the Wii remote.
The Wii Internet Channel takes only a few seconds to launch, mostly because it stays connected to the Internet even when it is powered off. The software is saved on the 512 MB Wii internal flash memory. The software can also be transferred to an SD card after you download it, although temporary Internet files will remain on the internal memory. The Opera-based browser can support a host of Web 2.0 technologies and applications including:
CSS
JavaScript
Ajax
RSS
Adobe Flash 7
Widgets
The biggest gripe about the Wii Internet Channel is that the browser does not support Adobe Flash 8 or 9. According to Opera, the reason that the browser does not support the later versions of Flash is that a software development kit is not yet available for either version. Because Opera utilizes an older version of Flash, problems may arise while you are trying to view certain Flash videos. Aside from the problems on the user’s side, Nintendo is also having a bit of trouble with the Wii Internet Channel. Apparently, hackers have found a loophole in the system that allows them to run their own code on the Wii console. The loophole is in the Flash Player embedded within the browser and could allow hackers to create video game emulators. That sounds like a great loophole, right? Not if you’re Nintendo. One of their potential moneymakers is the Virtual Console, which charges gamers between $5 and $10 for unlimited access to a retro title.

The Wii can use an Internet connection in more ways than just browsing. There are also free applications such as Wii’s News and Forecast Channels. The News Channel provides you with a view of the globe, which allows you to view news by region if you wish. The Forecast Channel also gives you a view of the globe, but this view also shows current weather systems around the world. If you zoom out far enough, you can see an accurate star map in the background. Since you register your Wii’s locations, it also knows what you’re looking for in the way of a local forecast.

Wii Accessories
The Nintendo Wii, like every other video game console, has some controller variations and other accessories available for serious gamers. Some of the accessories are very useful, while others merely add to the aesthetic value. Some examples of Wii accessories that fall into the “looks good, but not very useful” category are the plastic attachments for the Wii remote that make it look like a tennis racket, golf club or baseball bat. Nothing about the Wii or the game you’re playing changes — the attachments just transform your Wii remote into a prop. There are also boxing gloves that can house the Wii remote and Nunchuck. Just like the plastic attachments, these gloves don’t change anything about the game, except for the fact that you don’t actually have to hold onto the controllers.

Powered by Yahoo! Answers

Your Questions About Internet Marketing News

Michael asks…

how useful the internet is?

barry0912 answers:

Internet is useful in each and every field. U can use it in education, business, share market and many more streams. You can also use it for sports, news update, for downloading songs, wallpapers, video’s, mobile themes, softwares, etc. Internet is very useful, provided u use it correctly. It helps u to stay connected with the world. You can keep the current records of the whole world at ur fingertips

Joseph asks…

what use and misuses of internet?

internet use every people but still dont knw abt use of internet and also misuse internet by other people

barry0912 answers:

Advantages and Disadvantages of the Internet
Internet has been perhaps the most outstanding innovation in the field of communication in the history of mankind. As with every single innovation, internet has its own advantages and disadvantages. But usually, greater magnitude of advantages outweighs its disadvantages.
Enlarge ImageDuring his evolution journey from Neanderthals to Homo erectus and then to Homo sapiens, man has come long way. Because of his continuous quest for more and more amenities and facilities, the nineties have seen a major turn around with the invention of computers. 10 years ago, the term internet was practically anonymous to most of the people. And today internet has become the most ever powerful tool for man throughout the world. The internet is a collection of various services and resources.

Although, many people still think e-mail and World Wide Web as the principle constituents of internet, there is lot more in store than e-mail, chat rooms, celebrity web sites and search engines. It also became the best business tool of modern scenario. Today internet has brought a globe in a single room. Right from news across the corner of the world, wealth of knowledge to shopping, purchasing the tickets of your favorite movie-everything is at your finger tips. Internet has great potential and lot to offer… however, like every single innovation in science and technology, internet has its own advantages and disadvantages.

Advantages

Communication:
The foremost target of internet has always been the communication. And internet has excelled beyond the expectations .Still; innovations are going on to make it faster, more reliable. By the advent of computer’s Internet, our earth has reduced and has attained the form of a global village.

Now we can communicate in a fraction of second with a person who is sitting in the other part of the world. Today for better communication, we can avail the facilities of e-mail; we can chat for hours with our loved ones. There are plenty messenger services in offering. With help of such services, it has become very easy to establish a kind of global friendship where you can share your thoughts, can explore other cultures of different ethnicity.

Information
Information is probably the biggest advantage internet is offering. The Internet is a virtual treasure trove of information. Any kind of information on any topic under the sun is available on the Internet. The search engines like Google, yahoo is at your service on the Internet. You can almost find any type of data on almost any kind of subject that you are looking for. There is a huge amount of information available on the internet for just about every subject known to man, ranging from government law and services, trade fairs and conferences, market information, new ideas and technical support, the list is end less.

Students and children are among the top users who surf the Internet for research. Today, it is almost required that students should use the Internet for research for the purpose of gathering resources. Teachers have started giving assignments that require research on the Internet. Almost every coming day, researches on medical issues become much easier to locate. Numerous web sites available on the net are offering loads of information for people to research diseases and talk to doctors online at sites such as, America’s Doctor. During 1998 over 20 million people reported going online to retrieve health information.

Entertainment
Entertainment is another popular raison d’être why many people prefer to surf the Internet. In fact, media of internet has become quite successful in trapping multifaceted entertainment factor. Downloading games, visiting chat rooms or just surfing the Web are some of the uses people have discovered. There are numerous games that may be downloaded from the Internet for free. The industry of online gaming has tasted dramatic and phenomenal attention by game lovers. Chat rooms are popular because users can meet new and interesting people. In fact, the Internet has been successfully used by people to find life long partners. When people surf the Web, there are numerous things that can be found. Music, hobbies, news and more can be found and shared on the Internet.

Services
Many services are now provided on the internet such as online banking, job seeking, purchasing tickets for your favorite movies, guidance services on array of topics engulfing the every aspect of life, and hotel reservations. Often these services are not available off-line and can cost you more.

E-Commerce
Ecommerce is the concept used for any type of commercial maneuvering, or business deals that involves the transfer of information across the globe via Internet. It has become a phenomenon associated with any kind of shopping, almost anything. You name it and Ecommerce with its giant tentacles engulfing every single product and service will make you available

Powered by Yahoo! Answers

Your Questions About Internet Marketing Strategies

William asks…

What Is Internet Consulting?

Is it some thing like aligning business strategy with internet usage strategy – something which many sites claim ( Ihad gone through one called mag-corp dot com and find some thing like this mentioned there)
If the answer is yes — what woud be an appropriate approach to moving forward?

barry0912 answers:

Internet consulting is a broad term that is applied to the task of evaluating and developing strategies for businesses that wish to function on the Internet. The consulting may take the form of developing a retail interface and marketing strategy that functions in conjunction with a business with brick and mortar stores. Internet consulting may include the creation of a process to market business online.

Consultants may also assist in the creation of online sales tools that are used to support the efforts of agents or remote salespeople. Internet consulting may also apply to the selection of hardware and software components to assist a client in creating a general infrastructure that allows employees to access in house information, such as departmental newsletters or other communications.

In all its forms, Internet consulting is about analyzing the current status of the client’s online presence and assess what needs to be added, adapted, or replaced in order to help the client reach his or her goals for a web presence. The consultant normally begins the process by becoming acquainted with what the company produces in the way of goods and services. Assessing the current status of the customer’s online presence usually follows in short order.

David asks…

What are film marketing strategies?

As Media work

barry0912 answers:

Here are the film marketing strategies.

1) The Internet (online marketing) makes it easy for you to promote your film even if you don’t know what you’re doing

2) YouTube (online marketing) is a social networking website that makes it easy to get promotion for the videos that you have. You want to start with YouTube because of the massive amount of traffic that this website receives.

3) Direct mail (offline marketing). You can purchase a mailing list from the SRDS (available at your local library) and find a list of targeted prospects who would be a great fit for your movie.

4) Word of mouth (offline marketing).

5) Paid advertising (online or offline marketing).

Powered by Yahoo! Answers

Your Questions About Internet Marketing News

Carol asks…

Did LGN Revolution merge with another online company this week and who was the other online marketing company?

I heard LGN Revolution a top online marketing company was making a major announcement today to its members as to it purchase or merger of another major online marketing company.

barry0912 answers:

The news today is that LGN Revolution a top online marketing company, that makes available one of the lowest entry level and best compensation plans in the industry has purchased another leading online marketing company, EDC Diamond.
LGN Revolution’s advantage over other online marketing companies is that for as little as $200.00 you can have a new state of the art, full functional website with autoresponder, weekly training meetings for new and experienced marketers, and much much more. With LGN Revolutions superb mentoring program and built in residual income stream, it makes the decision process to join LGN Revolution a no brainier. If your looking for a online marketing business to get involved with and make some serious money this is the opportunity to look at.

I like LGN Revolution because it has 3 different levels. It is growing with ongoing upgrades to the System without a change in price and the CEO, James Ward, is involved in the business and available if you have any questions or problem.

In this Time of Recession when people are desperate for extra-income, as well as a chance for Financial FREEDOM, yet very careful on their spending, I find that LGN REVOLUTION is the answer! It is affordable and right now much more attractive as a business. This new purchase by LGN Revolution will enhance its position in the making money online business market.

Complete details of the acquisition have not been revealed at this point according to James Ward CEO of LGN Revolution, he mentioned that details still needed to be worked out to make the change fair and equitable for both companies. In his communication with LGN Revolutions members during a live webinar Tuesday night he mentioned LGN Revolution would be utilizing most of the products from EDC Diamond.

EDC Diamond’s products now consist of hundreds of titles, worth thousands of dollars, delivered in the form of videos, CDs, books and software titles that are both inspirational and instructional. You’ll find the highest quality, most current and up-to-date, products by industry leaders exclusive to EDC Diamond.

Members have immediate access to the best Mindset, Skill-set & Training products bar-none.

This is a true e-commerce digital product business with 100% of the resale profits going directly to the marketer.
* Over $100,000 of Digital Downloadable Products
* Mind-Set Personal Development Products – how to become an Internet Entrepreneur
* Skill-Set Products – “how to” market & advertise your business
* NO ONE has the complete set like EDC
* Huge market demand (business to business & business to consumer)
* Fortune 500 Corporations and SMB Businesses use our products together with our Training
* NOT AVAILABLE IN BOOK STORES OR TAUGHT IN COLLEGES
* Network Marketing meets the Corporate World
* Inclusive and an important part of your business success
* Our Products are directly correlated WITH our Product Training (6 day’s a week, live classes)
* Niche products to target specific markets

EDC’S collection consists of 100’s of individual products.
Marketing & Personal Development Products in the form of software,
videos, audios, e-books & podcasts. Offering you an exceptional value!
Members have immediate access to the best personal development
& training products bar-none.

The merger of these to companies into one LGN Revolution ,will greatly enhance and explode the online marketing industry. I’m sure both new marketers coming into the industry as well as old will find the benefits of the LGN Revolutions system of great value.

Linda asks…

Internet Website Marketing Ideas?

I own a small internet web maternity clothing shop. www.hautemamacouture.com I get almost no business to it at all. I tried paying for advertising with search engines but I had too small a budget (spent $100 on 4 different engines/month). I also have the same items in a store on eBay. That’s where I make 99% of my money. However, with their recent announcements of fee increases, they should just change their name to FeeBay and their changes to the feedback policy that will not allow a seller to leave negative when warranted, I can no longer afford to do business on there. I spend about $500-$1,000 in eBay fees a month but I make about $4,000 a month. How can I shift some of this around to promote my website. I am on a very limited budget and have no idea how to get people to go to this website and buy. Thanks!

barry0912 answers:

Getting traffic is a combination of a lot of things. The key to success is to create great content that visitors want to use, search engines will love and other websites will naturally link to. Of course, it’s easier said than done.

You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

Http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article ” How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site ” http://www.powerhomebiz.com/092006/ecommerce.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

Powered by Yahoo! Answers