Your Questions About Internet Marketing Company

Betty asks…

Why we choose internet marketing? please suggest me any example too?

barry0912 answers:

The Internet marketing mix that your choose is a very personal choice. Many factors go into what will work for your company; and remember what works for one company may not work for all companies. Also, I suggest, at the very least, discussing this with an Internet marketing company to ensure, you’ve covered all of your bases.

Things that affect the decision on which Internet marketing services to choose, include:
Company size
Ability of company employees (and owner) to conduct their own marketing initiatives
Goals of company (financial and non-financial)
Products and services offered
Marketing budget
Age of the company
Location of the company
Company’s reputation

Start with this process:

Come up with 3 – 5 objectives that you would like your new marketing plan to achieve and when you would like to achieve them (3 months, 6 months, 1 year)
Are they prone to take several days to make a purchase?
Do they only shop during the weekdays?
Do they own computers in their homes?
Do they have access to the Internet while at work and at home?
Do they make purchases for themselves? For their family? For their friends?
Do some demographic research to discover who your customer base is and how (or if) they make purchases online
Do some research to see what your competitors are doing and where they are advertising their products and services. Do they offer special promotions? Do they partner with other companies to offer free items or services?

Paid Search
Email Marketing
SEM
Social Media Marketing

Article Marketing
Research the different types of marketing available and how these tactics react under the circumstances that you’ve already researched above (i.e. Customer demographic, location, product/service offered, pricing, etc.); I would suggest having an Internet marketing company help you with this, you may be able to find a company that will assist you with this brainstorming and research and then will create a plan for you and send you off to implement the plan (this is a less expensive way of doing things). There are literally hundreds of tactics that can go into your

marketing mix:
Test things out, not everything on the plan may work or work well
Keep an eye out for additional marketing or promotional opportunities that may arise
Revisit your plan (with your marketing company) at least once a year or if your objectives change
Begin to implement the services that you (and your marketing firm) have come up with

Jenny asks…

Is Online Shopping relate to Internet Marketing?

Is Online Shopping relate to Internet Marketing?

Can you give me the reasons why it relate??

barry0912 answers:

Sure they relate. Company’s use online Marketing to either get you to buy online or to buy over the phone. For instance if I was working for a Mortgage Company, I would advertise low rates. I would than post these rates with a link that includes the name of my mortgage company on common real estate websites. On my own company website I might include a free quote analysis but than post a 1-800 number. After you do the free online quote you would probably have questions. So you call the 1-800 number and talk to a mortgage officer. This potential sale became possible because I had posted a Marketing link on a website with the target demographic.

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Your Questions About Internet Marketing

Lizzie asks…

Internet Marketing, What Is It? ?

How can I learn more about Internet Marketing and what it is?

barry0912 answers:

Internet Marketing is the same as Marketing Online over the internet.
Also known as eMarketing or Web Marketing.

It is the same as selling stuff over the internet, which means you need to have a website and know ways to promote it over the internet. This is where Internet Marketing comes into the picture.

The following link will be useful for your reading:

http://en.wikipedia.org/wiki/Online_marketing

Good luck on your quest.

Sandy asks…

what are advantages/dis advantages of internet marketing?

internet marketing not internet advertising

barry0912 answers:

ADVANTAGES:
Internet marketing, also known as SEO, is typically considered the most effective form of marketing, online or offline. That is because having Internet marketing performed correctly and ethically on one’s Website allows the site to reach the most online visitors, across the most states and countries, across many search engines, for numerous keyword terms.

Other advantages include: being able to build brand recognition, a site can achieve first page keyword rankings across search engines like Google, MSN, Yahoo and others, eliminating costly PPC programs if a site is optimized naturally/organically in engines, and a site owner can see a fast ROI (return on investment).

DISADVANTAGES:
Internet marketing, while usually a monthly ongoing maintenance fee, may still seem too expensive for businesses working out of their homes or small business trying to find an affordable way to market their websites online. In addition, once an Internet marketing or SEO professional completely stops maintaining your Internet marketing program for you (and you do not considerd yourself to be a qualified professional), the rankings a site owner worked so hard to achieve in the search engines eventually drop/fall in the results (nobody working on keeping them there anymore). Getting high keyword rankings and keeping them takes ongoing commitment and time, so when nobody is there anymore to continuously work on the rankings, they will fall. One last disadvantage I can think of is that sometimes Websites simply cannot be optimized at all or have Internet marketing performed, due to a number of reasons, such as the Website was designed/built in a way that search engines cannot find or recognize pages within the site in order to optimize it (frames, flash websites, dynamic HTML pages, etc).

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Your Questions About Internet Marketing Degree

David asks…

I would like to study Internet Marketing and Web design?

I would like to do a homestudy course of some sort that offers support and training in this area. I am in Australia don’t know if that matters. Can anyone help?

barry0912 answers:

If I were you, I would call up the local schools in your area (universities etc) and see if they offer marketing courses online. Many schools are going this way and you can often get a degree when you are done.

Secondly you can try schools like the University of Phoenix which puts a ton of courses online for people to study abroad. There are plenty of these “online schools” out there now and many of them do Internet marketing and web design since that course lends itself to the Internet pretty easily.

Just check their references, make sure they are legit, that they have a physical address and give them a call. See how they handle your call, are they professional? See if anyone else has had success with them. Do your research.

Good luck on the marketing course search!

Steven asks…

Internet SEO Marketing Question?

What could be expected as a “normal paid conversion percentage” using clickbank to sell a training program to make money online in the cellular phone industry, purchaser buys training program online for S 49.50 that teaches them how to market a free website that they are given with the training Program.

Out of every 100 visitors from Quality online traffic, how many would convert with a solid offer that is backed wirh a 60 day money-back guarantee – that states if they do not earn at least $1000.00 in the first 60 days – by simply applying what they are taught in the training program they will receive a refund for training program.

How much of a difference would it make regarding “paid conversion percentage” if the offer was $19.95 verses $ 49.50?

barry0912 answers:

There isn’t any set percentage as such. It completely and completely depends on your content, copywriting, landing page, graphics, page rank and a list of other things. But lets say you get almost everything right to some degree, i am talking about from my experience, i get about minimum 1-4 % conversion percentage, out of 100 visitors.

Now let me clarify, getting 100 visitors is no parameter for your internet SEO marketing question. Im talking about 100 “ready to buy” visitors, who have done their research and are completely motivated to find the solution rightaway. As a rule i dont draw people looking just for information. I talk straight to the point and i write articles in and around the buying part of it.

Well, Internet SEO Marketing techniques also depend on the selection of your product you want to promote, the niche, existing competition and the quality of their respective landing pages. So in a way, there is no yardstick, its all upto your SEO and content writing skills.

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Your Questions About Internet Marketing Strategies

Lisa asks…

How Do I Make A Strategic Plan for Marketing?

I have to make one but I cant find anything on the internet

Its for Marketing and its called a Strategic plan? What do i do? anyone?

barry0912 answers:

It’s really simple. Just go about it using common sense and keep it simple.

Try Porters Five Forces Analysis or something related then come up with a strategy depending on what the objective is, growth? Brand-awareness? Etc

Try this:

http://en.wikipedia.org/wiki/Marketing_strategy

http://en.wikipedia.org/wiki/Marketing_plan

and check out their references

Good luck!

Thomas asks…

What are the five major types of marketing?

I was asked this on a job interview, and since I am an entry level candidate with no experience in marketing and advertising I was wondering what exactly they were looking for on this question.

Also, any tips on basic marketing and advertising information and stratagies would help. Thanks a bunch guys!

barry0912 answers:

There are numerous marketing methods which are prevalent in today’s economy, but five of them are dominating the world market as a whole; digital marketing, Internet marketing, affiliate marketing, multilevel marketing, and global marketing.

Digital Marketing:
Digital marketing or direct digital marketing, is a type of marketing in which a business uses purely electronic means to advertise their products and services. This type of marketing can be implemented through television, the internet, and even electronic billboards. Not only does this save a company in mailing costs, it also ensures that more people will be exposed to their products. Digital marketing has erupted from television commercials to the internet, then from the internet to phones and other portable digital devices such as the iPad, Kindle, etc.

Internet Marketing:
Like its relative digital marketing, Internet marketing uses electronic means to advertise to the public. Internet marketing employs email, banner ads, those annoying pop ups, etc. The internet is an ever-growing übermarket of seemingly limitless advertising space, and it continues to grow with evolving subsections of marketing such as affiliate marketing.

Affiliate Marketing :
Affiliate marketing is a type of marketing in which online advertisers and merchants share revenue with online salespeople or website owners through a compensation model that is based on certain performance measures such as Pay per Click, sales, registrations, or a model that combines any or all of these forms.

Multi-Level Marketing :
Multi-level marketing, or MLM, is a type of marketing in which consumer products are generally sold by individuals either in consumer’s homes or in a designated area of meeting. For instance, Avon, Tupperware, and Mary Kay are all forms of legitimate multi-level marketing. Multi-level marketers set their own hours and can earn money based on sales.

Global Marketing:
Global marketing is a form of marketing in which various international business allies form relationships and develop networks on a global scale. They work closely with one another’s home countries, their government officials, and the industry competitors in order to gain and develop a target market. In this type of advanced market, stakeholder benefits outweigh that of the company’s personal organizational objectives. In this case, stakeholders would be employees, the society in which a business is entering, the companies’ respective governments, etc.

Basic Marketing Strategies:
Inside the company’s marketing strategy is closely related to 3 main basic strengths including; Customer, Company /Corporation and Competition.A good marketing strategy includes three of the following:

1. A clear market definition.
2. A good collaboration between the company’s strengths and needs of the market.
3. Company performance is superior, active and responsive to various conditions of competition.

Basic Marketing Tips:
You are not what you sell
Set your goal
Don’t just stand there, show off
Keep them coming back
Grow. Change. Be better

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Your Questions About Internet Marketing Strategies


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Helen asks…

What marketing strategies have been effective for you as a mortgage loan officer?

I’ve just gotten into the mortgage business in Texas. I’m looking for any tips to help me to deal with the marketing side of the business and any success stories of particular types of advertising. Thanks!

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barry0912 answers:

There are several marketing techniques that are in use today.

#1 You can purchase leads from a lead provider normal cost is approximately $25.00-$35.00 per lead and there is a minimum purchase amount like about 100 per purchase. Some of these are retreads, so you are really guessing which are real or is this someone that just like talking on the phone.

There are cheaper ones but they have been around the block a few times. So you are really guessing on these leads.

#2 There is telemarketing, but then there is the “Do not call list” So you have to be careful there and not make a mistake or you will be sued.

#3 Advertise in the local newspaper that you are now in the business of doing loans

#4 You can direct mail to individuals that you are in the business of doing loans.

I suggest you secure your own leads by leaving the office and spending time in a area that you want to work and get to know the people that could be your future clients.

Find an area in your city that you want to work approximately 5,000-10,000 houses. Make you enough flyers to cover your area. If you have children this will be a good weekend activity for them as well as yourself. While walking the area passing out your flyers, if you see someone out doing the lawn or just out introduce yourself, give them one of your cards. See if they are willing to give you their name and email address so you can email them, on a monthly basis, things about the mortgage industry as well as your monthly newsletter. Place any information you collect in a data base that you should start.

Your flyer should tell them a little about you a few of the loan programs that you will be offering and introducing. This is an introductory flyer that you can make on your computer. You can get them ran off at Staples or Office Depot.

You should pass these type flyers out at least 3 months in a row. This will let them know that you are sincere and look as if you will be there for them.

You should also visit the local commercial places in the same area. Find out if they will allow you to place a flyer holder in their business, give them one of your business cards, find out their
name, write it down you never want to forget it because they will become one of your partners. Buy something even if you are gonna give it away and don’t need it. Do this to as many commercial businesses in the area as will allow you to place a flyer holder in their place of business. You will find the flyer holders at Staples or Office Depot..

Call the post office and inquire about their bulk mailing stamp. Get one and learn the system of bulk mailing.

Also call your title company and get them to provide you with the names of the people in your area that you have been passing out your flyer.

Remember your data base you were starting and now should have over a thousand names that you alone should have been able to get if you have been walking the area.

Once you have passed out the flyers for at least 3-4 months start you a newsletter covering topics on the mortgage business. Get articles from your local newspaper as well as off the internet. Just remember to give credit to the author of the article. You might have a doctor, lawyer or some other professional to help you on your articles. Charge them for the articles, about 50% of the cost of the newsletter.

Now remember the businesses that you had your flyers in and you now know their names because you have been there to change your flyers about 2 times per month. Place your news letter in these businesses also.

The best thing about these businesses is now you want to see if they will advertise in your business newsletter being sent to the local area in which their business is located. You should be able to charge them about $45.00 to $50.00 per business size card advertisement. Try and get them to place a coupon in the flyer offering some type of discount if the customer bring the coupon in to their store.

Now you will need a professional team to assist you in your business. You will need an attorney, a notary, a title rep, an insurance agent that sell homeowners insurance policies and a real estate agent. You should pass out their cards to your clients that need their services and they should pass out your business cards to their clients that need your services. This should give you a steady supply of referrals. This should not be a one way street, they should be helping you as much as they are in the habit of helping you. So you might have to change your professional team to get what need to be accomplished.

Now that you have your bulk stamp, your newsletter and your data base that you have now added from your title rep to the names you had already. You are now ready to mail or email your newsletter each month.

Don’t forget to offer your clients a FSBO package, where you will qualify their possible buyers if they are not pre-approved already. You will want to assist them in setting up an open house where you will be there to assist potential buyers and most importantly pre-approve all those that come to look at the house that aren’t. This will give you a steady source of leads also. This should always be in your monthly newsletter that you will assist all those that want to sell their own property. You can charge them $500.00 for providing escrow service, title services, appraisals and other services they will need to close the transaction. With the $500.00 you should be able to place an ad in the local paper of all open houses you will be conducting on the 2nd and 4th weekend of each month or whatever weekend you chose to have open houses.

What ever you do, don’t try to talk them out of selling their own home, you are there to assist and get to the clients that need pre-approval for loans to purchase homes. They would not be at an open house unless they were considering buying. Always have an ample supply of 1003’s on hand.

I hope this has been of some help to you, good luck.

“FIGHT ON”

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Paul asks…

Does anyone have any idea how to get clients into our Medical Transcription Service?

I would like to know any marketing strategy aside from cold calling and post mailing… Could somebody point out some good marketing strategies so that we can get clients into our Medical Transcripton Service?

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barry0912 answers:

You want to talk about a very effective and efficient way of creating new business for smaller to mid-size businesses with a limited budget….simple cold call them.
Reason why so many like yourself avoid cold calling is simple because you don’t do it correctly and if you are like most, myself included, you have contact reluctance.
Dollar for dollar, the telephone is the way to go, but you have many different avenues open to you, including Internet, mail, media.
What ever you choose, make sure you know who your customer is going to be first….otherwise you are destined to get stuck in the muck.

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Your Questions About Internet Marketing Strategies


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David asks…

Has anyone tried interviewing a group of realtors?

Considering having a bunch of realtors come to my house and individually pitch their plan to sell my house in the current market. Marketing strategy, reduction in commission, etc. My house has been on the market for over a year and has not sold (Atlanta area). Great house, low price, but cannot compete against new homes that builders are dumping for bargain prices. Other methods for getting the best deal with realtors?

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barry0912 answers:

Realtors don’t sell anything.
90% of houses are sold, after somebody searched for one on the internet.
Your house will sell for todays right price, which is 30% lower then 2 years ago. That’s for a 400,000 house from 2 years ago today 280,000.

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Susan asks…

What is a normal daily spending budget for keywords?

So I’m back again, working on the last part of my internet marketing project. I’m just so stuck on the budget because I have no idea how to pick numbers and then justify them. I found a great site to estimate the cost of my keywords, but it makes me enter a daily spending limit. Any ideas on what a normal budget per day would be for keyword pricing? (By the way, my company is a multimillion dollar industry)

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barry0912 answers:

A few guidelines:

1. Make sure you are not spending more per lead than you make on a sale. Seems obvious but you’d be surprised.

2. Figure out of how many leads you need to finalize an actual sale and how much profit you make from that sale.

3. Make sure you are not spending more per lead than the amount you make on a sale divided by the number of average leads you need to make a sale.

Example:

You’re selling a product that costs $5.
For each item sold, you make a $3 profit.
After analyzing the number sales that resulted from people clicking your ads against the total number of people who clicked on your ads, you realize that for every 10 people who click on your ad, you make 1 sale on average.

If your data is solid and spanned over a long period of time you can eventually assume that for every person who clicks on your ad you make a $0.30 profit.

Therefor you should be spending less than $0.30 per click or you’ll be losing money.

I’m assuming the only purpose of those ads is to generate sales and not brand awareness.

As for the daily budget, it depends on what your company can afford and its marketing strategy.

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