Your Questions About Internet Marketing Strategies

Donna asks…

Marketing Timeline?

Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

barry0912 answers:

Marketing is a continuous everyday work. You do everything simultaneously because there is no single way where you can get traffic so you need to make sure that every possible source of traffic is reached

My suggested timeline is:

BEFORE LAUNCHING THE WEBSITE

– Do an extensive keyword research analysis. SEOBook.com has a very good listing of free tools http://tools.seobook.com/ that you can use to research the keywords for your site including: keyword density, determining the keywords you want to target, who are your competitors for your targeted keywords.

– Start mapping out your link strategy. You need to start making a list of who should link to you and where you can request for links.

– Start thinking of how you can get the word out about your business. Do you plan on writing articles? Will you harness viral marketing? Be sure to equip your site with tools Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

– Beta test your site and start inviting people (if applicable). If you are planning a social networking site for example, you can do a soft-launch for your site and invite people you know or friends of your friends to try out the site. This way you can iron out the kinks before you do your full blast marketing

UPON LAUNCHING

– Make sure your on-page factors (e.g. Title, metatags, keyword densities) are right on-target

– Issue a press release announcing the launch of your new site. Press releases are also a way to get inbound one-way links to your website. Here are some places where you can submit your press release for free

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

– Submit your site to the major search engines. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

– Start submitting requests for links. You will find that some will not link to you because you have 0 pagerank because your site is new. But start submitting to DMOZ and other directories and build your pagerank

– Do offline marketing. Whether you are planning to print brochures or do direct marketing, now is also the time to do them

AFTER YOU LAUNCH

– Try to do marketing at least 1 hour every day – whether asking for reciprocal links, submitting articles or submitting your site to directories

– Keep abreast of what’s happening with the search engines.

– Do email marketing or send a newsletter on a regular basis

Robert asks…

Piano Store Marketing Strategy?

I have invested in a Piano Store recently and was wondering what would be the best means of communicating with my target customer i.e. younger parents with kids in the range 5-10.

Does anybody have any experience with creating a Marketing Plan or Strategy for a Piano Store?

If I was to tie-in with a Brand or product; what would be the best options?

Any suggestions please?

barry0912 answers:

Although it predates the record album as an entertainment source, I guess your business has not entirely vanished yet, but it certainly has to be marketed differently than 20 years ago, I assume the manufacturers touch on traditional family values, as well as the decorative value of a traditional instrument.

One potential method to reach a small number of local prospects may be with paid Facebook advertisements, their demographic targeting is quite powerful, you can have ads only appear for married women between 25 and 40 who live in cities in close proximity to your location, there may be an “interest” like piano playing you may be able to target as well, they show you the potential reach of members a given ad setting would have, you could have such ads send people to a free Facebook business page.
While on the subject of internet resources you for sure need to have (and probably already do) a free Google Places page, they may provide a generic listing automatically, but you need to claim it and improve the content with more lengthy text, photos an potentially even video.

Sorry I m not more in touch with how kids are introduced to e piano these days, perhaps you can be a sponsor of some school events for the publicity and music evangelist opportunities, there are some cities (where the weather is friendly) that have old pianos in public places setup by some non profits.

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Your Questions About Internet Marketing News

John asks…

Do you live in one of the areas being hit hard by theives stealing plants?

I do. It has been all over the news here. Theives are jacking flower beds like crazy in my area. And I woke up this morning to find all of my rose bushes gone. Plants? I would have never thought that they’d be targeted. What about y’all?

barry0912 answers:

No, fortunately I do not. I suspect your stolen rose bushes will show up at a flea market or other seller’s venue. Personally, I’d be playing detective and when I’ve found my plants, I’d call the police immediately. Of course, the thieves may be selling them on one of the internet sites, too.

Sorry you suffered such a loss. I’d be steaming mad!

Where do you live? Where is this happening?

James asks…

What is the best book to purchase for a beginner to learn how to purchase stocks?

I would like to buy stocks over the internet, but I have no clue on what stocks to buy or how to do it.

barry0912 answers:

I am assuming that you are using “limited funds” to start “investing over the internet”…..but I am VERY CONCERNED with the “I have no clue on what stocks to buy..or how to do it”. Honestly, you are “exactly” the type of person who should NOT be trading/investing on your own…as another answer before me said “find a reputable professional”…it doesn’t matter what company he/she is with…their skill/knowledge and ethics are what matter most!!!

However…to answer your question…there are a HUGE number of books to “purchase”…..but if you’re posting on here…and you want to trade over the internet…USE THE INTERNET for what it was invented for…sharing knowledge!

BOOKS don’t “interact” with you…can’t let you “test drive” sample portfolios…backtest potential portfolios…learn about many different strategies/products, etc …..and cost you nothing more than you are already using for internet access.

Sooooo……Here is a “sample” of what I recently shared with a similar Yahoo Answers member……

This will be a fairly extensive listing of where to go to learn about stocks, bonds, personal finance, economic issues(stock related), etc etc etc……only because you sound like you earnestly want to know.

For STOCK/Mutual Fund/Options/Finance-related information:

**www.kiplingers.com (more “personal finance” than stocks…but that’s critical in life too…kiplinger newsletter and/or Kiplinger Personal Finance magazine!)
**www.fool.com (classes to sign up for, free, etc)
**www.seekingalpha.com (better for the “technical analysis” crowd)
**www.whispernumbers.com (professional and non-pro opinions…group think?…play it to your advantage?)
**www.yahoo.com (finance section…good site (that’s free) for tracking (delayed) your stock portfolio)
**www.msnbc.com (current “in-the-news” stuff)
**www.morningstar.com (mostly for funds…stocks too)
**www.dismalscientist.com (more MACRO-economic…for those who want to know “why, how…” things happen)
**www.888options.com (Great Options site, free options DVD and classes!)
**www.optionsmonster.com (Options site)
**www.CBOE.com (THE Options exchange, “Learning Center”/”Options Institute”=free classes!)
**www.lightbulbpress.com (easy to understand, quick read, booklets etc.)
**www.street.com (Cramer’s name to fame! “trader, not investor” related advice mostly!)
**www.horsesmouth.com (a stock/stock market barometer!)
**www.bankrate.com (good resource on rates, and much more!)

And…sooooo many more… I’ll save “financial Calculator” websites (for everything you can imagine, and many that you can’t) for another time!!! Oh, these are “off the top of my head”…..there are many others that I’ve gone “blank” on…and may add later, after I check my work computer (since I’ve saved the shortcuts on several, I don’t remember the actual addresses!…silly me!!!)

Study hard…don’t lose your money “guessing”…study/read first…then take a “gamble?” (pun intended)…and/or find an above average/ethical professional to do the work for you.

***Oh, yeah….all of the above information should be FREE for all/overwhelming majority of the information…AND “Most traders/investors” don’t know about them. Also, NEVER buy those newsletters, etc you’ll get “pitched”…use these sites…and think for yourself…or hire a “personal” advisor who knows you and what your goals, needs, etc are.

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Your Questions About Internet Marketing Services

Carol asks…

Do programs like TrafficSwarm really work or are they a waste of my time?

I am an internet marketing newbie. I have two sites that I want to promote, www.howland.ws and www.dennishowland.ws. Are there ways to get traffic to my websites without spending tons of cash on advertising?

barry0912 answers:

Yes,there is my friend..I’d suggest building links to wherever you would like searchers to land. If your category pages are the most useful, link there – if the articles are most useful, link there.

The main purpose of these links is to get higher ranking with search engines when someone types in a relevant keyword phrase.These keywords will send visitors searching for information on a specific topic to your website and allows you gain a new reader or make some money from whatever affiliate program or ad scheme you are running.

I’ve recently set up several websites for some friends and link building was my main concern because I needed links for the webpages to be indexed and start showing up in the search engine. I did also use the free ebook course i got here http://tinyurl.com/237cvqj to optimize my list building

On the other hand,TrafficSwarm systems are not fool proof. People can cheat, meaning, you could have someone running a program that ‘views’ your site, but it’s a program not a person, taking away ANY chance of a action happening.It is time consuming sitting behind your desk surfing other people’s sites.It also kills the bandwidth, and for South Africans, that’s a problem.
Aside from that your subscription rate, even though you will receive subscriptions, is lower than through advertising mediums,cause these users are users that want traffic for their websites in exchange and aren’t necessarily interested in your products and services.Your increase in ranking only lasts as long as you’re a member of the system. As soon as you stop using the system, the users disappear and you drop in rankings again.

Robert asks…

How much return on investment can I expect for internet marketing efforts?

Is it unreasonable to assume that a paid bundle for ad/tweet that reaches 1 million users, probably gets actually seen 500,000 times, clicked through 50,000 times, and assuming I have a great landing page and a relatively cheap service at $20, gets purchased AT LEAST 50 times?

50 purchases for 1 million potential impressions? Reasonable?

barry0912 answers:

Hi, in theory this sounds good and reasonable. In practice, you have to be extremely careful. If you reach for untargeted audience, the ROI can be very bad.

Do you have the sources to target the audience for free? If not, you have to calculate your costs.

For example, you buy 200 gigs in fiverr, each gig targeting 5000 people, you spend 5$ / gig. This is already 1000 $. If the audience is targeted, and you do get your 50 purchases, you earn 20$. ROI is 0.

For Google ads, the cost per click (CPC) can be everything from 0,4 $ to eternity – you have to analyze this in forehead.

Let’s assume your CPC is great and you pay 0,4$ times 50,000 = 20,000. If I were you, I would say – I don’t think so. Absolutely does not worth it.

The best way is to make return on no investment, meaning spend close to nothing and get great returns. There are ways to do this – you need of course the knowledge, the time and the practice.

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