Your Questions About Internet Marketing Strategies

Sharon asks…

I have entrusted to take a class on general marketing, What are the techniques of general marketing?

I wish to know about the tricks, techniques, ideas and methods to promot the small scale products in to market?

barry0912 answers:

For a marketing plan to be successful, the mix of Product, Price, Promotion, and Placement must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they don’t want is extremely expensive and seldom successful. Marketers depend on marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process.

Most companies today have a customer orientation (also called customer focus). This implies that the company focuses its activities and products on customer needs. Generally there are two ways of doing this: the customer-driven approach and the product innovation approach.

In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that there is no point spending R&D funds developing products that people will not buy. History attests to many products that were commercial failures in spite of being technological breakthroughs.

The next big thing is a concept in marketing that refers to a product or idea that will allow for a high amount of sales for that product and related products. Marketers believe that by finding or creating the next big thing they will spark a cultural revolution that results in this sales increase.

In a product innovation approach, the company pursues product innovation, then tries to develop a market for the product. Product innovation drives the process and marketing research is conducted primarily to ensure that a profitable market segment(s) exists for the innovation. The rationale is that customers may not know what options will be available to them in the future so we should not expect them to tell us what they will buy in the future. It is claimed that if Thomas Edison depended on marketing research he would have produced larger candles rather than inventing light bulbs. Many firms, such as research and development focused companies, successfully focus on product innovation. Many purists doubt whether this is really a form of marketing orientation at all, because of the ex post status of consumer research. Some even question whether it is marketing.

Diffusion of innovations research explores how and why people adopt new products, services and ideas.

A relatively new form of marketing uses the Internet and is called internet marketing or more generally e-marketing, affiliate marketing or online marketing. It typically tries to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing.

Marketing is an ongoing process of planning and executing of the marketing mix (Product, Price, Place, Promotion) of products, services or ideas to create exchange between individuals and organizations.

Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers’ future needs and wants, which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.

Therefore good marketing must be able to create a “proposition” or set of benefits for the end customer that delivers value through products or services.

Its specialist areas include:

advertising and branding
communications
database marketing
direct marketing
event organization
global marketing
international marketing
internet marketing
industrial marketing
market research
public relations
retailing
search engine marketing
marketing strategy
marketing plan
strategic management

James asks…

Has anyone ever found a work at home business on the internet?

I mean one that actually works and pays you? I know there are many out there–but I also know many are scams to get your money. I’d love to find a business I could do from home. The only training I have is nursing and also corrections–hardly internet business material! I’d prefer a legal business also!

barry0912 answers:

Hi,

Nice day to you.

Why not you consider to start your own website and start doing your own Internet Home Business.

This is the best way for you to avoid from scams.

To start a Internet Business for your own is not a hard job as what you think.

I’ll divide my answers into few section. Wish this answers can give you some reveals how to start your own online business and bring you to success.

Answer 1
Do you have any ideas in what kind of products or services you are going to sell for your online business?

My suggestion is, find somethings you are really interesting with it and you can pay fully passion with it. Otherwise you will give up very very soon. Many successful internet millionaires start their online business with their own interest.

Example
-Sport website – they love football, NBA, Formula One, etc.
-Travelling hot spots website – they love travelling.
-Food recipe website – they love cooking.
-Entertainment website – they love music, movies, idols.
-Pets website – they love animals.
-Loves website – they are experts in dating.
And many more.

Start today, think what you are really interesting in?

Answer 2
Make sure the products or services you are going to sell with an existing huge market. Do the market research before you start your business. A business won’t make money even he has a perfect product or service but there are no market require for that product or service.

There are many low cost online softwares can help you to determine whether your business with an existing hungry market or not.

Answer 3
Create a website.There are many online experts can help you to build up a business website just within 1-2 weeks time. You no need to know anything about web design or programming.

Just let them know what kind of business you wish to start up, they will help you to create all the business features and tools on your website and make it looks professional.

Answer 4
Now you have a best product to sell but your business still can not earn money if you don’t have a good marketing strategy. Takes a look at McDonald. McDonald is not selling the best burger in the world, but he own the most franchises all around the world. His successful secret is applying an excellent strategy into his business but not selling the best burger in the world.Get the online supporting team to consult your business step by step to success.

Wish this opinions can help you.

Wishing you success.

P.s : I have to make my explanation in short summarize here. Sorry for any inconvenience caused. If you be willing, you can read my real story and experience in how do I start my own internet home business and use it to earn money for me. Feel free to email me a blank mail with the subject “Real Story”. I will share the story with you. Chriswwy789@yahoo.com

Kindest Regards,
Chris.

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Your Questions About Internet Marketing Strategies

Lisa asks…

How Do I Make A Strategic Plan for Marketing?

I have to make one but I cant find anything on the internet

Its for Marketing and its called a Strategic plan? What do i do? anyone?

barry0912 answers:

It’s really simple. Just go about it using common sense and keep it simple.

Try Porters Five Forces Analysis or something related then come up with a strategy depending on what the objective is, growth? Brand-awareness? Etc

Try this:

http://en.wikipedia.org/wiki/Marketing_strategy

http://en.wikipedia.org/wiki/Marketing_plan

and check out their references

Good luck!

Thomas asks…

What are the five major types of marketing?

I was asked this on a job interview, and since I am an entry level candidate with no experience in marketing and advertising I was wondering what exactly they were looking for on this question.

Also, any tips on basic marketing and advertising information and stratagies would help. Thanks a bunch guys!

barry0912 answers:

There are numerous marketing methods which are prevalent in today’s economy, but five of them are dominating the world market as a whole; digital marketing, Internet marketing, affiliate marketing, multilevel marketing, and global marketing.

Digital Marketing:
Digital marketing or direct digital marketing, is a type of marketing in which a business uses purely electronic means to advertise their products and services. This type of marketing can be implemented through television, the internet, and even electronic billboards. Not only does this save a company in mailing costs, it also ensures that more people will be exposed to their products. Digital marketing has erupted from television commercials to the internet, then from the internet to phones and other portable digital devices such as the iPad, Kindle, etc.

Internet Marketing:
Like its relative digital marketing, Internet marketing uses electronic means to advertise to the public. Internet marketing employs email, banner ads, those annoying pop ups, etc. The internet is an ever-growing übermarket of seemingly limitless advertising space, and it continues to grow with evolving subsections of marketing such as affiliate marketing.

Affiliate Marketing :
Affiliate marketing is a type of marketing in which online advertisers and merchants share revenue with online salespeople or website owners through a compensation model that is based on certain performance measures such as Pay per Click, sales, registrations, or a model that combines any or all of these forms.

Multi-Level Marketing :
Multi-level marketing, or MLM, is a type of marketing in which consumer products are generally sold by individuals either in consumer’s homes or in a designated area of meeting. For instance, Avon, Tupperware, and Mary Kay are all forms of legitimate multi-level marketing. Multi-level marketers set their own hours and can earn money based on sales.

Global Marketing:
Global marketing is a form of marketing in which various international business allies form relationships and develop networks on a global scale. They work closely with one another’s home countries, their government officials, and the industry competitors in order to gain and develop a target market. In this type of advanced market, stakeholder benefits outweigh that of the company’s personal organizational objectives. In this case, stakeholders would be employees, the society in which a business is entering, the companies’ respective governments, etc.

Basic Marketing Strategies:
Inside the company’s marketing strategy is closely related to 3 main basic strengths including; Customer, Company /Corporation and Competition.A good marketing strategy includes three of the following:

1. A clear market definition.
2. A good collaboration between the company’s strengths and needs of the market.
3. Company performance is superior, active and responsive to various conditions of competition.

Basic Marketing Tips:
You are not what you sell
Set your goal
Don’t just stand there, show off
Keep them coming back
Grow. Change. Be better

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