Your Questions About Internet Marketing Strategies

Donna asks…

Marketing Timeline?

Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

barry0912 answers:

Marketing is a continuous everyday work. You do everything simultaneously because there is no single way where you can get traffic so you need to make sure that every possible source of traffic is reached

My suggested timeline is:

BEFORE LAUNCHING THE WEBSITE

– Do an extensive keyword research analysis. SEOBook.com has a very good listing of free tools http://tools.seobook.com/ that you can use to research the keywords for your site including: keyword density, determining the keywords you want to target, who are your competitors for your targeted keywords.

– Start mapping out your link strategy. You need to start making a list of who should link to you and where you can request for links.

– Start thinking of how you can get the word out about your business. Do you plan on writing articles? Will you harness viral marketing? Be sure to equip your site with tools Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

– Beta test your site and start inviting people (if applicable). If you are planning a social networking site for example, you can do a soft-launch for your site and invite people you know or friends of your friends to try out the site. This way you can iron out the kinks before you do your full blast marketing

UPON LAUNCHING

– Make sure your on-page factors (e.g. Title, metatags, keyword densities) are right on-target

– Issue a press release announcing the launch of your new site. Press releases are also a way to get inbound one-way links to your website. Here are some places where you can submit your press release for free

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

– Submit your site to the major search engines. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

– Start submitting requests for links. You will find that some will not link to you because you have 0 pagerank because your site is new. But start submitting to DMOZ and other directories and build your pagerank

– Do offline marketing. Whether you are planning to print brochures or do direct marketing, now is also the time to do them

AFTER YOU LAUNCH

– Try to do marketing at least 1 hour every day – whether asking for reciprocal links, submitting articles or submitting your site to directories

– Keep abreast of what’s happening with the search engines.

– Do email marketing or send a newsletter on a regular basis

Robert asks…

Piano Store Marketing Strategy?

I have invested in a Piano Store recently and was wondering what would be the best means of communicating with my target customer i.e. younger parents with kids in the range 5-10.

Does anybody have any experience with creating a Marketing Plan or Strategy for a Piano Store?

If I was to tie-in with a Brand or product; what would be the best options?

Any suggestions please?

barry0912 answers:

Although it predates the record album as an entertainment source, I guess your business has not entirely vanished yet, but it certainly has to be marketed differently than 20 years ago, I assume the manufacturers touch on traditional family values, as well as the decorative value of a traditional instrument.

One potential method to reach a small number of local prospects may be with paid Facebook advertisements, their demographic targeting is quite powerful, you can have ads only appear for married women between 25 and 40 who live in cities in close proximity to your location, there may be an “interest” like piano playing you may be able to target as well, they show you the potential reach of members a given ad setting would have, you could have such ads send people to a free Facebook business page.
While on the subject of internet resources you for sure need to have (and probably already do) a free Google Places page, they may provide a generic listing automatically, but you need to claim it and improve the content with more lengthy text, photos an potentially even video.

Sorry I m not more in touch with how kids are introduced to e piano these days, perhaps you can be a sponsor of some school events for the publicity and music evangelist opportunities, there are some cities (where the weather is friendly) that have old pianos in public places setup by some non profits.

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Your Questions About Internet Marketing Blog

Steven asks…

Are there any new ideas in marketing for products through the internet?

barry0912 answers:

New ideas? Mobile marketing, blog marketing, using social networking sites to build your brand. Other than that, it’s basically the classic ways that have proven to be effective in marketing online — search engine marketing, link building, viral marketing, online PR campaigns, etc.

You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

Http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

David asks…

internet market?

How many internet market is there where you can sell your cds or books? I know amazon ebay and loot how many mroe out there is there on this giant internet?

barry0912 answers:

Well, the best place to sell your products is your own website, because you can also build an email list, have a blog where people subscribe to your rss feed…

Amazon.com is a great place if you already have a website (and email list) and a book or some product that is tangible. For example joe vitale sold more of his books than harry potter in amazon.com only because he had a email list and a little network around him (he did joint venture deals with other website owners)…

Read this article: http://www.freetomanifest.com/become_millionaire.html (this is about internet, real estate and stock millionaires). The main important thing you need to realize when it comes to Internet is that you need to network and form relationships with other website or blog owners who can definitely help you to create the buzz.

Http://www.freetomanifest.com/become_millionaire.html

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Your Questions About Internet Marketing Blog

Chris asks…

What is a good and cheap way of marketing my website?

I need a good way to market my social website, that has been recently constructed. What are some good ways doing this?

barry0912 answers:

Hi buddy..

Here are my “Top 7 FREE Traffic/Advertising Or BLOG Visitors Generating Tips”

1)Viral Pictures
Viral is closely connected with something that may spread easily.So i suggest you to create a viral picture which is closely connected with your products and spread it.
Everyone likes funny pictures and they don’t mind sharing it with others.It’s viral.So, If you’re selling a health product, then you may create a funny picture about it and put your website’s name on it.
Next, just forward it to as many contacts as possible using e-mails. Whether it’s a 12 years old kid or 21 years old adult.They would just love and share it with others. Can you see how easy it is?

2)Viral Videos
Videos are the most famous entertainment on the Internet.People would just love it dues to it’s effectivenes in spreading the message. So i suggest you to create viral videos about your product and again put your link in it.
If you got 3 minutes video, then make sure your website’s link is visible throughout the whole 3 minutes.If you don’t have the neccessary tools to create a video, then you can simply collect 5-10 viral pictures and then convert it into video using Windows Movie Maker.
Then just upload it to You Tube or Google Videos. Now using bluetooth everyone is exchanging videos from their mobiles or computers. If your video is viral enough to attract others, it will easily spread to others.

Suggested Link
http://youtube.com

3)Yahoo Answers
I probably won’t be answering your question if i don’t know the answer. And i won’t suggest you any websites link if i think that it’s not going to help you.
So simply answer any questions that you’re knowleadgeable(your niche market) at and put a link to your websites as extra source for others.
If your answer is good and solved the questions, people would also expect for more tips and suggestion from you.If you suggested any website links, there are high chances for anyone to visit it.

4)Forum Marketing
Forum Marketing works just like Yahoo Answers. They would be a lot of tips and questions exchanged in any forums.
So start getting active and contribute to any forum members and they will appreciate your expertise and start visiting your websites fo more up-to-date tips.

Suggested Link:
http://warriorforum.com/

5)Newsgroup Marketing
Promote your expertise and links in newsgroups by contributing your tips to other members.

Suggested Link:
http://groups.yahoo.com/

6)Article Marketing
Write articles within your niche and submit it to article directories.Write good and informative articles and a nice bio box that’ll attract visitors.

Suggested Link:
http://ezinearticles.com/

7)Social Networking
Use social networking sites to promote your products and links. As you know social networking sites are self promotoable. If you got a nice profile with beautiful pictures in it, i bet you’ll get a lot of visits from other members.

Suggested Link:
http://facebook.com

Lisa asks…

Pl provide any certified internet which offered money related work?

I shall be grateful if any body provide internet work from where a person can earn money.

barry0912 answers:

I think the best way to earn money through internet is Blogging. You can use Google’s blogger for this purpose. There are millions of people looking for something interesting to read, to play, to chat with some one, to share their ideas on the web. If you are creative, start writing a story and put it on your blog in pieces. People will keep coming to your blog to read the next part of the story. Or if you do not like to stress your mind in writing stories, you can even create a blog as a warehouse of useful information. You just need to keep yourself abreast with the latest things going in the world. It could be about share market, about some news event or about some book launch. Google for it and put the best and most useful links on your blog (provided you do not do any copyright violation).
You can think of some other innovative ways too.

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Your Questions About Internet Marketing Forum

Lizzie asks…

How can I market my small business online?

I have just started a small business and I would like to know how I can spread my marketing onto the internet. I learned that it would cost me a lot of money to do this. How can I go about this?

barry0912 answers:

1. Get started with an effective website.
2. Search target audience online and their favorite communities: For example blogs, forums, social networks etc. Participate on these platforms.
3. Post blogs, write articles and press releases.
4. List your website in relevant directories.

Linda asks…

How can i expand my network marketing online?

Ive been fortunate enough to be a member to a company in pre-launch.
right now, we only have about 5,000 members, and we launch in
september.
Im looking for ways to reach out around the nation, speficicly around the internet.
Anyone have any ideas on how to expand on the net, and find people who are interested?

barry0912 answers:

You are right on the very edge of being banned from these forums for soliciting business — which is against the community guidelines.

Thus, the only answer I can give is “not here”.

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