Your Questions About Internet Marketing Strategies

Donna asks…

Marketing Timeline?

Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

barry0912 answers:

Marketing is a continuous everyday work. You do everything simultaneously because there is no single way where you can get traffic so you need to make sure that every possible source of traffic is reached

My suggested timeline is:

BEFORE LAUNCHING THE WEBSITE

– Do an extensive keyword research analysis. SEOBook.com has a very good listing of free tools http://tools.seobook.com/ that you can use to research the keywords for your site including: keyword density, determining the keywords you want to target, who are your competitors for your targeted keywords.

– Start mapping out your link strategy. You need to start making a list of who should link to you and where you can request for links.

– Start thinking of how you can get the word out about your business. Do you plan on writing articles? Will you harness viral marketing? Be sure to equip your site with tools Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

– Beta test your site and start inviting people (if applicable). If you are planning a social networking site for example, you can do a soft-launch for your site and invite people you know or friends of your friends to try out the site. This way you can iron out the kinks before you do your full blast marketing

UPON LAUNCHING

– Make sure your on-page factors (e.g. Title, metatags, keyword densities) are right on-target

– Issue a press release announcing the launch of your new site. Press releases are also a way to get inbound one-way links to your website. Here are some places where you can submit your press release for free

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

– Submit your site to the major search engines. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

– Start submitting requests for links. You will find that some will not link to you because you have 0 pagerank because your site is new. But start submitting to DMOZ and other directories and build your pagerank

– Do offline marketing. Whether you are planning to print brochures or do direct marketing, now is also the time to do them

AFTER YOU LAUNCH

– Try to do marketing at least 1 hour every day – whether asking for reciprocal links, submitting articles or submitting your site to directories

– Keep abreast of what’s happening with the search engines.

– Do email marketing or send a newsletter on a regular basis

Robert asks…

Piano Store Marketing Strategy?

I have invested in a Piano Store recently and was wondering what would be the best means of communicating with my target customer i.e. younger parents with kids in the range 5-10.

Does anybody have any experience with creating a Marketing Plan or Strategy for a Piano Store?

If I was to tie-in with a Brand or product; what would be the best options?

Any suggestions please?

barry0912 answers:

Although it predates the record album as an entertainment source, I guess your business has not entirely vanished yet, but it certainly has to be marketed differently than 20 years ago, I assume the manufacturers touch on traditional family values, as well as the decorative value of a traditional instrument.

One potential method to reach a small number of local prospects may be with paid Facebook advertisements, their demographic targeting is quite powerful, you can have ads only appear for married women between 25 and 40 who live in cities in close proximity to your location, there may be an “interest” like piano playing you may be able to target as well, they show you the potential reach of members a given ad setting would have, you could have such ads send people to a free Facebook business page.
While on the subject of internet resources you for sure need to have (and probably already do) a free Google Places page, they may provide a generic listing automatically, but you need to claim it and improve the content with more lengthy text, photos an potentially even video.

Sorry I m not more in touch with how kids are introduced to e piano these days, perhaps you can be a sponsor of some school events for the publicity and music evangelist opportunities, there are some cities (where the weather is friendly) that have old pianos in public places setup by some non profits.

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Your Questions About Internet Marketing News

Susan asks…

What is the perfect business for a market researcher?

I want to start my own business, i have done post graduation in advertising & marketing and have 3 years experience in consumer research and good knowledge of media marketing too. infect i can make my own database for business development perspective.
prior to this i gain experience in B2B news portal as executive. i like to interact with common people. i am a headhunter .

barry0912 answers:

I think a great business for you would be internet marketing. You can work for yourself and at your own hours. From your education I would say you are already ahead of the competition and I think you would do very well with this business.

Chris asks…

How can I get community / local business facebook pages to like my facebook business page?

For some reason my facebook page for my business only seems to attract likes from individuals. I want to encourage businesses who work in my sector to like my business page so that they can share our news etc. How do I enable businesses to like my business page on facebook? The oddest thing is I can like other businesses facebook page but it does not seem to get reciprocated.

barry0912 answers:

You are lucky that people bother to like your business on facebook, most other business owners are too busy running their business to bother with facebook or internet marketing too much, I know I am, but if other businesses liked my page I would do the same for them.

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Your Questions About Internet Marketing Jobs


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Helen asks…

If I wanted to be considered for marketing jobs in the media industry, what qualification should I am to get?

Well, Im finding that my English degree and Film Diploma does nothing for me career wise, and I want to work in the creative industries fromthe corporate side. I want to spend a year studying part time to get a marketing qualification, because I think thats a business skill that can be transferred over the arts/media quite well. But I dont know what level/type of qualification would be realistic. I live in the UK btw.

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barry0912 answers:

I also found that my media and film degree didn’t do a huge amount for me career wise so I sympathise! It depends what aspect of marketing you want to go into, but many companies now seem to be after professional qualifications with professional bodies. I have to say I don’t know what there is around marketing per say, but you might find something on the internet. For me, I wanted to get into the PR side of marketing and I have joined the Chartered Institute of Public Relations (CIPR). This then means that you can put your membership of a professional body on your CV and you can do role specific training and qualifications through them.

Good luck!

Www.cipr.co.uk

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Robert asks…

Can any1 tell me a source that provide home based SEO or e-mail marketing job without any investment from me?

I have some experience on SEO job as i am doing it for few months in a world class organization. But due to timing problem i can’t continue my office job any more. Anyone please give me a source that provide any kind of online marketing job that i can do from my home. Pleaseeee.
I reside in India

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barry0912 answers:

If you really know SEO, you should create a website and show your customers how good are you. You should go to the website below to pick up the necessary skills if you’re not up to the mark yet. Trust me, business will come to you once you’re able to show results and prove your worth.

Http://forums.seochat.com

Regards,

Edmund Ng
CEO, Founder
Infinique Technologies
http://www.purchaseresume.com
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http://groups.yahoo.com/group/SG_IT_Jobs

***This is my signature. Not Advertisement or SPAM.***

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Your Questions About Internet Marketing Blog

Donna asks…

The best deal for Press Release Software – Free press release for targeted traffic?

I have searched all over the internet for the absolute best offer.
So far the best I found was at http://moveto.ws/dh55t2k8g
Anyone know of a better deal?

I have searched:

Press Release Software – Free press release for targeted traffic
http://moveto.ws/dh55t2k8g

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barry0912 answers:

Try this free press release distribution site
http://www.freepressrelease.com.au

Robert asks…

How is expertise determined online?

Ok – I work with hundreds of small businesses each day and assist them in building their online presence. In fact my company motto is “We Put Web Sites to Work”. My company is established as a local expert in Internet marketing.

After years of doing this and constant recommendation that I take my knowledge out to the world beyond the confines of my practice, I am slowly building channels wherein I can express my opinion on various topics involving small business and the web. We have begun our effort under the umbrella of “Employ the Web”, our blog which contains articles and soon videos and a podcast.

Ultimately, however, the challenge is in the formula needed to position yourself as an expert in, for example, local small business marketing. How should my precious 3 hours per day that I can allocate to such promotion be allocated? Where? To be specific, let’s just assume this allocation is all for online promotion.

I’m very curious to see the replies. Thanks!

barry0912 answers:

The tried and true is actually offline: write a book, get published in industry magazines and give speeches at conferences. Eventually you might be able to do it all online like you are currently doing with blogging, podcasts, etc. But there are too many baby boomer technophobes out there still. Good luck.

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