Your Questions About Internet Marketing Strategies

Donna asks…

Marketing Timeline?

Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

barry0912 answers:

Marketing is a continuous everyday work. You do everything simultaneously because there is no single way where you can get traffic so you need to make sure that every possible source of traffic is reached

My suggested timeline is:

BEFORE LAUNCHING THE WEBSITE

– Do an extensive keyword research analysis. SEOBook.com has a very good listing of free tools http://tools.seobook.com/ that you can use to research the keywords for your site including: keyword density, determining the keywords you want to target, who are your competitors for your targeted keywords.

– Start mapping out your link strategy. You need to start making a list of who should link to you and where you can request for links.

– Start thinking of how you can get the word out about your business. Do you plan on writing articles? Will you harness viral marketing? Be sure to equip your site with tools Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

– Beta test your site and start inviting people (if applicable). If you are planning a social networking site for example, you can do a soft-launch for your site and invite people you know or friends of your friends to try out the site. This way you can iron out the kinks before you do your full blast marketing

UPON LAUNCHING

– Make sure your on-page factors (e.g. Title, metatags, keyword densities) are right on-target

– Issue a press release announcing the launch of your new site. Press releases are also a way to get inbound one-way links to your website. Here are some places where you can submit your press release for free

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

– Submit your site to the major search engines. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

– Start submitting requests for links. You will find that some will not link to you because you have 0 pagerank because your site is new. But start submitting to DMOZ and other directories and build your pagerank

– Do offline marketing. Whether you are planning to print brochures or do direct marketing, now is also the time to do them

AFTER YOU LAUNCH

– Try to do marketing at least 1 hour every day – whether asking for reciprocal links, submitting articles or submitting your site to directories

– Keep abreast of what’s happening with the search engines.

– Do email marketing or send a newsletter on a regular basis

Robert asks…

Piano Store Marketing Strategy?

I have invested in a Piano Store recently and was wondering what would be the best means of communicating with my target customer i.e. younger parents with kids in the range 5-10.

Does anybody have any experience with creating a Marketing Plan or Strategy for a Piano Store?

If I was to tie-in with a Brand or product; what would be the best options?

Any suggestions please?

barry0912 answers:

Although it predates the record album as an entertainment source, I guess your business has not entirely vanished yet, but it certainly has to be marketed differently than 20 years ago, I assume the manufacturers touch on traditional family values, as well as the decorative value of a traditional instrument.

One potential method to reach a small number of local prospects may be with paid Facebook advertisements, their demographic targeting is quite powerful, you can have ads only appear for married women between 25 and 40 who live in cities in close proximity to your location, there may be an “interest” like piano playing you may be able to target as well, they show you the potential reach of members a given ad setting would have, you could have such ads send people to a free Facebook business page.
While on the subject of internet resources you for sure need to have (and probably already do) a free Google Places page, they may provide a generic listing automatically, but you need to claim it and improve the content with more lengthy text, photos an potentially even video.

Sorry I m not more in touch with how kids are introduced to e piano these days, perhaps you can be a sponsor of some school events for the publicity and music evangelist opportunities, there are some cities (where the weather is friendly) that have old pianos in public places setup by some non profits.

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Your Questions About Internet Marketing Strategies

John asks…

Does anyone know the promotional and advertising strategy for Coach?

I am doing a marketing plan for Coach handbags and the research I am finding is not too informative.

barry0912 answers:

There is lot of advertising strategy… Maybe thousands…
I make 2 category for advertising.
1. Free advertising
2. Paid advertising

for free advertising could be effective, with knowledge, on this category you can do
1. Socialize with internet users. (social networking)
2. Let every reader know what is new. (blogging)
3. Do some tricky things for search engine. (Blackhat SEO)

for paid advertising, you can make lot money too, or maybe broke if you are not good enough, or lack of knowledge about internet marketing and get scammed. (fraud rate on internet is really high).
1. Make a affiliate program.
2. Be advertiser on affiliate network.
3. If you have a know about blogging, you can try to make other blogger review your website.

Helen asks…

Do Twitter marketing really a good strategy to grow your business?

I just want to know if other entrepreneurs do this social media marketing to boos their sales.

barry0912 answers:

Hi Taz,

Yes, Twitter as one of the social media frontrunner, became as an avenue for business owners and solo entrepreneurs to advertise and to reach potential customers via the internet. It became one of the mainstreams when it comes to social media marketing.

The fact that Twitter rank as one of the ten-most-visited websites worldwide by Alexa’s web traffic analysis means a great opportunity to all business owners to promote their products and/or services on this platform.

Here are some tips on how to have an effective Twitter markting:

1. Know the basics and lingoes of Twitter.

2. Optimize your Twitter Bio.

Make sure to fill up all the required fields to set-up your twitter page. Make it detailed. Put your website URL to your profile to drive traffic to your website. This will also allow people to find out more about your business/company.

3. Schedule your tweets and interact.

If you’re a busy person, and don’t have a budget to hire a social media assistant, “automating tweets” is the best solution to keep your page active.

4. Build Active Followers.

There are a lot of sites nowadays that can give you tons of followers in a breeze such as twellow and twiends but twitter marketing is not just about following and having millions of dormant followers. It is about “interaction”.

In using twitter for your social media campaign, “interaction” is a must. The challenge is to give your audience reason to follow you back and engage in conversation with you. In conversing with your audience, you should talk about things that interest them aside from talking about your business.

By following these tips, you will get a larger audience and a wide reach for your online presence. Just explore, enjoy, and use twitter wisely!

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Your Questions About Internet Marketing News

Susan asks…

What is the perfect business for a market researcher?

I want to start my own business, i have done post graduation in advertising & marketing and have 3 years experience in consumer research and good knowledge of media marketing too. infect i can make my own database for business development perspective.
prior to this i gain experience in B2B news portal as executive. i like to interact with common people. i am a headhunter .

barry0912 answers:

I think a great business for you would be internet marketing. You can work for yourself and at your own hours. From your education I would say you are already ahead of the competition and I think you would do very well with this business.

Chris asks…

How can I get community / local business facebook pages to like my facebook business page?

For some reason my facebook page for my business only seems to attract likes from individuals. I want to encourage businesses who work in my sector to like my business page so that they can share our news etc. How do I enable businesses to like my business page on facebook? The oddest thing is I can like other businesses facebook page but it does not seem to get reciprocated.

barry0912 answers:

You are lucky that people bother to like your business on facebook, most other business owners are too busy running their business to bother with facebook or internet marketing too much, I know I am, but if other businesses liked my page I would do the same for them.

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Your Questions About Internet Marketing

Mandy asks…

Questions offline business owners ask about internet marketing or getting a website?

I’m trying to make a “top ten” sort of list of the questions small business owners would ask about doing some internet marketing and/or getting a website. Can you help? :o)

barry0912 answers:

1: Hey, I just run a shoe repair place. How would an internet site help me?
2: How much will it cost?
3: How much time do I have to devote to it?
4: I don’t even know how to turn a computer on. How could I do something like that?
5: What is the “internet?”

That’s all I can think of right now. Good luck!

Ken asks…

What is Internet Marketing & Perpetual Marketing Machine?

What is Internet Marketing, and what does the Perpetual Marketing Machine do? I am so confused about all the people who say their websites snag them a six figure salary using the above methods. Is this like a giant pyramid scheme where people try to get you to buy their secret to wealth so that you can sell that secret to someone else etc…?

barry0912 answers:

Depending on whom you ask, the term Internet marketing can mean a variety of things. At one time, Internet marketing consisted mostly of having a website or placing banner ads on other websites. On the other end of the spectrum, there are loads of companies telling you that you can make a fortune overnight on the Internet and who try to sell you some form of “Internet marketing program”.

This ties in nicely with your question about Perpetual Marketing Machine. The Perpetual Marketing Machine is one of those “Internet marketing programs” that teaches people how to market digital products online.

Internet Marketing can be a very interesting subject and also quite complex so if you are looking to get involved do plenty of research. As with most things some programs work and some do not. Use common sense when looking and you should not go far wrong.

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Your Questions About Internet Marketing News


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Helen asks…

What form of online internet marketing is best for business?

PPC?
Adwords?
Yahoo?
Facebook ads?

Social marketing? Facebook, Twitter, LinkedIn etc

What is the best way?
What is the best “value” (cheapest for its buck) way?

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barry0912 answers:

I think it will depend on your knowledge level, what business you are marketing, and what kind of budget you have to work with.

You can build a responsive marketing campaign using only free methods, but it may take longer to see results depending on your knowledge level. A marketer with the right knowledge might get a far better response using free methods than a less knowledgeable person using paid methods.

If you have the budget for it, you can hire someone with expertise in all the areas mentioned. What is the “cheapest for its buck” will be what gives you the best ROI, or Return On Investment. That means your ads and traffic source (audience) will need to be very targeted and already interested in what you are promoting. Any contextual advertising source such as PPC or Organic search will be best for that, but each method or site can be “best” depending on how you approach the people using those sites.

How you handle your sales funnel is also important to converting prospects to sales. You may lose money on the front end, but if you are offering something of value like a free giveaway to build a customer list and are building a relationship with them based on establishing trust and authority, you can experience a far greater return on the back end of the sales process. Even if you break even on the front end, you are at least building a valuable future customer list for free.

With social sites, you have to think about the types of people who use each site. Facebook users will likely have a different mindset and purpose for being on that site as compared to Twitter or LinkedIn. Knowing what motivates the majority of users on a given site will help you to design the right approach for each site.

I don’t think you can make a blanket statement about which is best or cheapest. Your knowledge level and willingness to test different approach methods for each site will determine what works best for you. I could say that Facebook is best, but out of 100 people that follow that advice and try advertising on Facebook, maybe one person would actually succeed in making a profit. Is it the site that is the problem or the knowledge of the person creating the campaign?

People using Google or Yahoo are likely searching on a specific topic. People using LinkedIn are professionals or business owners. People using Facebook are mostly looking to alleviate boredom or connect with friends. People using Twitter are people following a news feed, their favorite niche or hobby, following their favorite celebrity, or just have a need to tell the world what they are doing every other moment of the day.

If you design a sales approach that capitalizes on the mindset of each site user, you still have to identify who the buyers are. In organic search or PPC, that means finding buyer search terms, product names, product reviews, etc. With the other sites, you may have to do some testing, or offer a freebie for filling out a survey to find out what people are looking for.

I don’t claim to be an expert on marketing, but I have failed enough times to have learned a few lessons on the topic.

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William asks…

How to advertise for an Internet based game being developed?

My business partner and I are creating an internet based game and want to find some ideas for advertising. We thought about placing ads in gaming magazines and on other gaming websites. Any other ideas out there?

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barry0912 answers:

Some low cost ideas:

1. Create the best content you can. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends.

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

5. Pay per click advertising. Check the keywords carefully and measure your ROI

6. Banner advertising. Less effective than contextual or text based advertising but the right website to advertise can draw in traffic. As always measure your ROI carefully

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