Your Questions About Internet Marketing Strategies

Donna asks…

Marketing Timeline?

Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

barry0912 answers:

Marketing is a continuous everyday work. You do everything simultaneously because there is no single way where you can get traffic so you need to make sure that every possible source of traffic is reached

My suggested timeline is:

BEFORE LAUNCHING THE WEBSITE

– Do an extensive keyword research analysis. SEOBook.com has a very good listing of free tools http://tools.seobook.com/ that you can use to research the keywords for your site including: keyword density, determining the keywords you want to target, who are your competitors for your targeted keywords.

– Start mapping out your link strategy. You need to start making a list of who should link to you and where you can request for links.

– Start thinking of how you can get the word out about your business. Do you plan on writing articles? Will you harness viral marketing? Be sure to equip your site with tools Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

– Beta test your site and start inviting people (if applicable). If you are planning a social networking site for example, you can do a soft-launch for your site and invite people you know or friends of your friends to try out the site. This way you can iron out the kinks before you do your full blast marketing

UPON LAUNCHING

– Make sure your on-page factors (e.g. Title, metatags, keyword densities) are right on-target

– Issue a press release announcing the launch of your new site. Press releases are also a way to get inbound one-way links to your website. Here are some places where you can submit your press release for free

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

– Submit your site to the major search engines. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

– Start submitting requests for links. You will find that some will not link to you because you have 0 pagerank because your site is new. But start submitting to DMOZ and other directories and build your pagerank

– Do offline marketing. Whether you are planning to print brochures or do direct marketing, now is also the time to do them

AFTER YOU LAUNCH

– Try to do marketing at least 1 hour every day – whether asking for reciprocal links, submitting articles or submitting your site to directories

– Keep abreast of what’s happening with the search engines.

– Do email marketing or send a newsletter on a regular basis

Robert asks…

Piano Store Marketing Strategy?

I have invested in a Piano Store recently and was wondering what would be the best means of communicating with my target customer i.e. younger parents with kids in the range 5-10.

Does anybody have any experience with creating a Marketing Plan or Strategy for a Piano Store?

If I was to tie-in with a Brand or product; what would be the best options?

Any suggestions please?

barry0912 answers:

Although it predates the record album as an entertainment source, I guess your business has not entirely vanished yet, but it certainly has to be marketed differently than 20 years ago, I assume the manufacturers touch on traditional family values, as well as the decorative value of a traditional instrument.

One potential method to reach a small number of local prospects may be with paid Facebook advertisements, their demographic targeting is quite powerful, you can have ads only appear for married women between 25 and 40 who live in cities in close proximity to your location, there may be an “interest” like piano playing you may be able to target as well, they show you the potential reach of members a given ad setting would have, you could have such ads send people to a free Facebook business page.
While on the subject of internet resources you for sure need to have (and probably already do) a free Google Places page, they may provide a generic listing automatically, but you need to claim it and improve the content with more lengthy text, photos an potentially even video.

Sorry I m not more in touch with how kids are introduced to e piano these days, perhaps you can be a sponsor of some school events for the publicity and music evangelist opportunities, there are some cities (where the weather is friendly) that have old pianos in public places setup by some non profits.

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Your Questions About Internet Marketing Services

Ruth asks…

what is the best way to get your gaming YouTube channel noticed?

hey guys my gaming youtube channel is TheSilverClassGamerz and have had it up for a few months though and am wondering how i could get a bit more noticed? because i have uploaded almost 50 videos now and only have 30 subs if you guys could help and tell me how that would be great. http://www.youtube.com/user/TheSilverClassGamerz

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barry0912 answers:

Lol. If those are the tags you’re using, big reason why noone visits. Noone likes a spammer.

Susan asks…

Where can I get objective advice on an Internet advertising model?

I’m trying to find a qualified resource to provide some generic answers concerning a new Internet advertising model. Basically this model will offer potential advertisers a low monthly volume of extremely high-quality leads. The questions I have relate to a) pricing and b) marketing this new service. So, where do I look for this advice?

barry0912 answers:

I find questions that require a “deeper” answer get better answers in the Q&A of LinkedIn. Their Q&A attracts a lot of professionals in the field of marketing, advertising and in this case, direct marketing.

My suggestion is to look at some examples of this type of business model. Franchising brokers and directories, for example, offer this type of business model where the advertisers (franchisers) post their info for a fee and then they pay based on the leads that they get

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Your Questions About Internet Marketing Company

Steven asks…

How can I find an internet marketer?

I have a web site that I believe has great potential, but my marketing skills aren’t great. I am looking for someone to take over the internet marketing side of the business in return for a share in the company.

barry0912 answers:

You may be better off hiring a professional company to help with developing your website and marketing. Check out this agency:

The BLÜ Group -Advertising & Marketing is made up of people that are crazy about building strong brands and they will satisfy all of your advertising and marketing needs. BLÜ is committed to each and every client, the strengthening of their brand, and the growth of their business. From print ads, brochures, and web design to brand development, market research, and online advertising, The BLÜ Group will deliver the results you are looking for. Visit http://www.TheBLUGroup.com to learn more about this fast-growing agency and see some of the work BLÜ has done for its local and national clients. Top-notch work and incredible service every time, by every team member will give your business the edge it needs to succeed in today’s competitive marketplace.

Donna asks…

How we can advertise and get project for our smal medium website design company.?

We setup Small medium professional design company for Web & Graphics.We want your Ideas to market our products with less cost, please help us.We need some great idea from you guys to use the internet marketing.

barry0912 answers:

10 low cost ways to promote your website

1) add your site to as many search engine listings as you can find, ie http://uk.search.yahoo.com/freesubmit/submit

2) make sure you add meta tags to your website (key words which you list then when people search for those keywords your site will come up in the results) – all part of SEO – search engine optimisation

3) put your website address on all your business stationary – letterheads, invoices, compliments slips, delivery slips, envelopes, parcel packaging, business cards etc etc

4) promote your website by adding it to your email signature on both business and personal emails

5) join as many social networking sites as you can ie hi5, bebo, tagged, facebook, myspace, yahoo 360 etc and add your web address in your profile or notice boards etc

6) add yourself to online directories who give free listings ie http://www.yelldirect.com/freelisting/home.html

7) get some stickers made for your car, and window stickers made for car windows of friends, family, customers etc

8) PR is always a good move, ask your local paper(s) to run a feature, get your business start-up story on business sites like http://newbiztips.net/startupstories.aspx

9) use http://www.vistaprint.co.uk to get some free/low cost marketing materials and leave them everywhere you go – cafes, train stations, libraries, school, community centres, college

10) word of mouth is a great way to promote something – and it’s free! Tell everyone you know and get them to tell people they know

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Your Questions About Internet Marketing Degree

John asks…

When do you give up the biz owner dream?

I’m Novell Certified, been working with IT/Internet for 20+ years, no 4 year degree. Single mom.

I had a corporate job, but was told that I was never going to get a raise or promotion because I didn’t have a degree.

I started my 1st biz in 1999, made afew hundred dollars, no marketing or ads just word of mouth -pretty good I thought. Worked part-time.

The I started my 2nd biz, my service: graphic design, again I got a few clients, but then came vistaprint.

3rd biz: Startup Consultant, help entrepreneurs legally form a biz and start Internet marketing, but startups don’t pay, lost 9,000 in sales that year.

Then last year roof caved in home office 7 years of business equity incl. comuters laptops, printers, phones, supplies and furniture – ruined -gone. Dissolved Company.

Now on 4th biz, LLC, no clients, have a brand me, mia, Dot Com Diva +9 dotcoms!, +biz cards, Internet/office at p/t job, no money , no hardware no software no Internet at home.

Should I give up?

barry0912 answers:

I do not think that you should give up. The fact that you were able to bounce back so many times and become successful once again shows that you have the drive and determination that it takes. I would highly recommend that you get some type of insurance for your belongings in case of any damaged property from an accidental incident. The reason that you are having a difficult time right now is not a reflection on you. The economy is hurting right now and businesses are filing bankruptcy left and right and people just aren’t investing and spending money like they used to. Just remain positive and I’m sure that things will pick up again in the near future. Good luck!

Sandy asks…

when do you give up the ceo dream?

I’m Novell Certified and have been working with IT/Internet for 20+ years, no 4 year degree.

I had a corporate job, but was told that I was never going to get a raise or promotion because I didn’t have a degree.

I started my 1st biz in 1999, made afew hundred dollars, no marketing or ads just word of mouth -pretty good I thought. Worked part-time.

The I started my 2nd biz, my service: graphic design, again I got a few clients, but then came vistaprint.

3rd biz: Startup Consultant, help entrepreneurs legally form a biz and start Internet marketing, but startup business don’t have money, lost 9,000 in sales that year.

Then last year roof caved in on home office 7 years of business equity incl. comuters laptops, printers, phones, supplies and furniture – ruined -gone. Dissolved Company.

Now on 4th biz, LLC, no clients, have a brand (me, the dot com diva), biz cards, Internet (at p/t job), no money , no hardware no software no Internet at home.

Should I give up?

barry0912 answers:

Why give up? You have the time and equity invested in your name, cards, internet, etc.
Keep everything as it is, do some grass routes type marketing of your company, word of mouth, networking, etc.
Until things turn around, go get a p/t job that will help pay the bills. Work on contacting potential clients when you are not working. The internet and email allow you to continue to reach out to people long after they locked their business doors for the night.

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