Your Questions About Internet Marketing Strategies

Donna asks…

Marketing Timeline?

Could some of you internet business owners tell me how you started your business, your marketing timeline? What did you do first and then after you got started. Press release? Media? SEO work?

barry0912 answers:

Marketing is a continuous everyday work. You do everything simultaneously because there is no single way where you can get traffic so you need to make sure that every possible source of traffic is reached

My suggested timeline is:

BEFORE LAUNCHING THE WEBSITE

– Do an extensive keyword research analysis. SEOBook.com has a very good listing of free tools http://tools.seobook.com/ that you can use to research the keywords for your site including: keyword density, determining the keywords you want to target, who are your competitors for your targeted keywords.

– Start mapping out your link strategy. You need to start making a list of who should link to you and where you can request for links.

– Start thinking of how you can get the word out about your business. Do you plan on writing articles? Will you harness viral marketing? Be sure to equip your site with tools Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

– Beta test your site and start inviting people (if applicable). If you are planning a social networking site for example, you can do a soft-launch for your site and invite people you know or friends of your friends to try out the site. This way you can iron out the kinks before you do your full blast marketing

UPON LAUNCHING

– Make sure your on-page factors (e.g. Title, metatags, keyword densities) are right on-target

– Issue a press release announcing the launch of your new site. Press releases are also a way to get inbound one-way links to your website. Here are some places where you can submit your press release for free

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

– Submit your site to the major search engines. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

– Start submitting requests for links. You will find that some will not link to you because you have 0 pagerank because your site is new. But start submitting to DMOZ and other directories and build your pagerank

– Do offline marketing. Whether you are planning to print brochures or do direct marketing, now is also the time to do them

AFTER YOU LAUNCH

– Try to do marketing at least 1 hour every day – whether asking for reciprocal links, submitting articles or submitting your site to directories

– Keep abreast of what’s happening with the search engines.

– Do email marketing or send a newsletter on a regular basis

Robert asks…

Piano Store Marketing Strategy?

I have invested in a Piano Store recently and was wondering what would be the best means of communicating with my target customer i.e. younger parents with kids in the range 5-10.

Does anybody have any experience with creating a Marketing Plan or Strategy for a Piano Store?

If I was to tie-in with a Brand or product; what would be the best options?

Any suggestions please?

barry0912 answers:

Although it predates the record album as an entertainment source, I guess your business has not entirely vanished yet, but it certainly has to be marketed differently than 20 years ago, I assume the manufacturers touch on traditional family values, as well as the decorative value of a traditional instrument.

One potential method to reach a small number of local prospects may be with paid Facebook advertisements, their demographic targeting is quite powerful, you can have ads only appear for married women between 25 and 40 who live in cities in close proximity to your location, there may be an “interest” like piano playing you may be able to target as well, they show you the potential reach of members a given ad setting would have, you could have such ads send people to a free Facebook business page.
While on the subject of internet resources you for sure need to have (and probably already do) a free Google Places page, they may provide a generic listing automatically, but you need to claim it and improve the content with more lengthy text, photos an potentially even video.

Sorry I m not more in touch with how kids are introduced to e piano these days, perhaps you can be a sponsor of some school events for the publicity and music evangelist opportunities, there are some cities (where the weather is friendly) that have old pianos in public places setup by some non profits.

Powered by Yahoo! Answers

Your Questions About Internet Marketing Jobs

Robert asks…

What kind of jobs are out there for people who study psychology?

How many years of schooling and what jobs are there for people who were to major/ get a mastors/ phd in psychology and how much do they pay?

barry0912 answers:

I noticed that no one mentioned anything involving consumer psychology, which was my focus in college. I paired my psychology major with a business minor. This opened up jobs in consumer research and areas of marketing and development. You would be amazed at some of the doors a psychology degree can open. There are also jobs in the area of Human resources and social work that require psychology degrees. If you want to do consumer research you are going to want a master’s degree. Dr. Blake at Cleveland State University in Ohio is doing global research on internet shopping behavior. If this interests you the program is worth checking out. Be forewarned that this program only accepts about 6 people a year into the program.

Ken asks…

What is the easiest to attain, the most profitable Internet business one can start today? any ideas?

We feel that almost everything has been thought off on the Internet…it is almost like “internet business anxiety”

barry0912 answers:

Hi,
Yes, you can make money as an online Affiliate Marketer. I’m making money online as we speak. Have started Affiliate Marketing earlier this year in March. I was making about $100 to $200 per week. Then as I learn from other Super Affiliate Marketers out there…I started making more. As of August 2009, I’m earning over $1,000 / week as an Affiliate Marketer. The learning curve is different for each person, but if you take the time to learn about affiliate marketing, then the rewards will be there for you.
The best way of making money online without spending a lot money is to be an Affiliate Marketer. You don’t need a website nor do you need any products. As an affiliate marketer you will market products for various companies that will pay you a commission for selling their products. (Commission is usually from 50% to 75%). So you don’t need a website; you don’t have to call anyone to sell them a product; you don’t need to join any mlm; You just need to refer people to the site of their interests and earn a commission.
Where do you learn all about these products? Check out www.clickbank.com . This is a market place to find vendors who are looking for affiliates to market their products. It costs nothing to sign up with them and nothing to start.
There are so many online methods you can use to drive traffic to these various sites you are promoting. Some of these methods include: blogging, Pay Per Click (PPC), Article Writing, eMail Marketing, and much more. To learn more about these methods, I recommend the beginners to learn from experienced Affiliate Marketers such as Ewen Chia, Michael Jones, Mack Michaels, Bobby Walker, Adell Chowdhry, and Kris Trujillo. These are some of the true Affiliate Marketers out there with great success.
Only down side is cost of advertising and getting the words out. However, this is the only type of business where you can start part time and one day earn as much as your FT job. FYI..,I started this part time 6 months ago and within 6 months..I’m earning more PT then my regular FT job. Crazy..,but true, How much you put into, you’ll get out of it as well.
In addition, I also recommend learning from the Super Affiliate Marketers out there that can eliminate your time and efforts by teaching you how to market products for free and the various methods that are available for you to use. You can find more information on Affiliate Marketing at www.Super-Affiliates-Club.com.
Save yourself time and invest in yourself and learn and you’ll soon make money online. You can start making $100 to $200/day within the next 3 days, but you have to start today and learn. It can be frustrating, but the learning curve is shorter when you learn from an Affiliate Marketer guru. Yes..you can start even today after reading this post. It sounds crazy, but it’s all true.
Here’s my recommended steps to online success — 1) Learn from an Affiliate Marketer 2) go to ClickBank.com and find a product to promote. Very easy, but takes a little effort to learn the secrets of the gurus.

Good Luck,
Tony

Powered by Yahoo! Answers

Your Questions About Internet Marketing News

Carol asks…

Did LGN Revolution merge with another online company this week and who was the other online marketing company?

I heard LGN Revolution a top online marketing company was making a major announcement today to its members as to it purchase or merger of another major online marketing company.

barry0912 answers:

The news today is that LGN Revolution a top online marketing company, that makes available one of the lowest entry level and best compensation plans in the industry has purchased another leading online marketing company, EDC Diamond.
LGN Revolution’s advantage over other online marketing companies is that for as little as $200.00 you can have a new state of the art, full functional website with autoresponder, weekly training meetings for new and experienced marketers, and much much more. With LGN Revolutions superb mentoring program and built in residual income stream, it makes the decision process to join LGN Revolution a no brainier. If your looking for a online marketing business to get involved with and make some serious money this is the opportunity to look at.

I like LGN Revolution because it has 3 different levels. It is growing with ongoing upgrades to the System without a change in price and the CEO, James Ward, is involved in the business and available if you have any questions or problem.

In this Time of Recession when people are desperate for extra-income, as well as a chance for Financial FREEDOM, yet very careful on their spending, I find that LGN REVOLUTION is the answer! It is affordable and right now much more attractive as a business. This new purchase by LGN Revolution will enhance its position in the making money online business market.

Complete details of the acquisition have not been revealed at this point according to James Ward CEO of LGN Revolution, he mentioned that details still needed to be worked out to make the change fair and equitable for both companies. In his communication with LGN Revolutions members during a live webinar Tuesday night he mentioned LGN Revolution would be utilizing most of the products from EDC Diamond.

EDC Diamond’s products now consist of hundreds of titles, worth thousands of dollars, delivered in the form of videos, CDs, books and software titles that are both inspirational and instructional. You’ll find the highest quality, most current and up-to-date, products by industry leaders exclusive to EDC Diamond.

Members have immediate access to the best Mindset, Skill-set & Training products bar-none.

This is a true e-commerce digital product business with 100% of the resale profits going directly to the marketer.
* Over $100,000 of Digital Downloadable Products
* Mind-Set Personal Development Products – how to become an Internet Entrepreneur
* Skill-Set Products – “how to” market & advertise your business
* NO ONE has the complete set like EDC
* Huge market demand (business to business & business to consumer)
* Fortune 500 Corporations and SMB Businesses use our products together with our Training
* NOT AVAILABLE IN BOOK STORES OR TAUGHT IN COLLEGES
* Network Marketing meets the Corporate World
* Inclusive and an important part of your business success
* Our Products are directly correlated WITH our Product Training (6 day’s a week, live classes)
* Niche products to target specific markets

EDC’S collection consists of 100’s of individual products.
Marketing & Personal Development Products in the form of software,
videos, audios, e-books & podcasts. Offering you an exceptional value!
Members have immediate access to the best personal development
& training products bar-none.

The merger of these to companies into one LGN Revolution ,will greatly enhance and explode the online marketing industry. I’m sure both new marketers coming into the industry as well as old will find the benefits of the LGN Revolutions system of great value.

Linda asks…

Internet Website Marketing Ideas?

I own a small internet web maternity clothing shop. www.hautemamacouture.com I get almost no business to it at all. I tried paying for advertising with search engines but I had too small a budget (spent $100 on 4 different engines/month). I also have the same items in a store on eBay. That’s where I make 99% of my money. However, with their recent announcements of fee increases, they should just change their name to FeeBay and their changes to the feedback policy that will not allow a seller to leave negative when warranted, I can no longer afford to do business on there. I spend about $500-$1,000 in eBay fees a month but I make about $4,000 a month. How can I shift some of this around to promote my website. I am on a very limited budget and have no idea how to get people to go to this website and buy. Thanks!

barry0912 answers:

Getting traffic is a combination of a lot of things. The key to success is to create great content that visitors want to use, search engines will love and other websites will naturally link to. Of course, it’s easier said than done.

You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

Http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article ” How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site ” http://www.powerhomebiz.com/092006/ecommerce.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

Powered by Yahoo! Answers