What kind of marketing strategy that apple follow to market their iPod and iPhone???
This question is always in my head and I need an answer. I really consider them the smartest company ever!!!!!!!!!!!!!!!
The marketing strategy behind the ipod and iphone is ease of use, you can simply see and touch, and the all in one features, you don’t need anything else.. Your phone, pager, music, videos, are all in one. And you can access the Internet from it also. They have lots of memory so you won’t run out.. Most mp3’s etc have limited memory, they also target the young adults
although the 2nd answer has good points there are a few things that go against normal marketing methods, yes it’s people that sell things, but if the product is bad, no person can sell it. Products do sell themselves if they are marketed right. Ipod does not use a person to sell but the product instead. And being the first to market something is often the key to the products success. Being 1st and unique is easier than being 2nd and trying to compete with the first product. And people don’t buy products simply because they are surprised, they buy for different reasons, need, desire, price, are all considerations. The 2nd answerer lists selling techniques for salespeople not marketing methods for manufacturers
If your definition of “marketing” embraces Internet “marketing,” then read the following strategy.
You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.
Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots.
A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google and Yahoo and it begins with the “Title” metag which should consist of no more than 65 characters separated by commas. The “Title” should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the “Title” is not appropriate, unless your domain name is a major recognizable brand name.
The second metatag is the “Description” which is usually 25-30 words to form a complete sentence which best describes one’s goods and services.
And the very last category – “Keywords” are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as “spamdexed entries” which is defined as the loading, and submission of repetitive words into a particular metatag category. “Spamdexing” when discovered on a webpage and reported to Google’s spamreport.com can result in the elimination of your website from their search directory.
Here’s an example of a very highly-placed website on Yahoo.com: Begin with the search query “pizza downtown los angeles.” It will bring up some 1.4 million+ websites as results. Check out where “Pizza Next Door” is ranked. It’s in the Top Five! Again, Pizza Next Door’s high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo’s publication guidelines.
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