Your Questions About Internet Marketing Strategies

Steven asks…

What kind of marketing strategy that apple follow to market their iPod and iPhone???

This question is always in my head and I need an answer. I really consider them the smartest company ever!!!!!!!!!!!!!!!

barry0912 answers:

The marketing strategy behind the ipod and iphone is ease of use, you can simply see and touch, and the all in one features, you don’t need anything else.. Your phone, pager, music, videos, are all in one. And you can access the Internet from it also. They have lots of memory so you won’t run out.. Most mp3’s etc have limited memory, they also target the young adults
although the 2nd answer has good points there are a few things that go against normal marketing methods, yes it’s people that sell things, but if the product is bad, no person can sell it. Products do sell themselves if they are marketed right. Ipod does not use a person to sell but the product instead. And being the first to market something is often the key to the products success. Being 1st and unique is easier than being 2nd and trying to compete with the first product. And people don’t buy products simply because they are surprised, they buy for different reasons, need, desire, price, are all considerations. The 2nd answerer lists selling techniques for salespeople not marketing methods for manufacturers

Chris asks…

define marketing?

barry0912 answers:

If your definition of “marketing” embraces Internet “marketing,” then read the following strategy.

You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.

Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots.

A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google and Yahoo and it begins with the “Title” metag which should consist of no more than 65 characters separated by commas. The “Title” should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the “Title” is not appropriate, unless your domain name is a major recognizable brand name.

The second metatag is the “Description” which is usually 25-30 words to form a complete sentence which best describes one’s goods and services.

And the very last category – “Keywords” are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as “spamdexed entries” which is defined as the loading, and submission of repetitive words into a particular metatag category. “Spamdexing” when discovered on a webpage and reported to Google’s spamreport.com can result in the elimination of your website from their search directory.

Here’s an example of a very highly-placed website on Yahoo.com: Begin with the search query “pizza downtown los angeles.” It will bring up some 1.4 million+ websites as results. Check out where “Pizza Next Door” is ranked. It’s in the Top Five! Again, Pizza Next Door’s high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo’s publication guidelines.

Good luck!

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Your Questions About Internet Marketing Services

Ruth asks…

what is the best way to get your gaming YouTube channel noticed?

hey guys my gaming youtube channel is TheSilverClassGamerz and have had it up for a few months though and am wondering how i could get a bit more noticed? because i have uploaded almost 50 videos now and only have 30 subs if you guys could help and tell me how that would be great. http://www.youtube.com/user/TheSilverClassGamerz

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barry0912 answers:

Lol. If those are the tags you’re using, big reason why noone visits. Noone likes a spammer.

Susan asks…

Where can I get objective advice on an Internet advertising model?

I’m trying to find a qualified resource to provide some generic answers concerning a new Internet advertising model. Basically this model will offer potential advertisers a low monthly volume of extremely high-quality leads. The questions I have relate to a) pricing and b) marketing this new service. So, where do I look for this advice?

barry0912 answers:

I find questions that require a “deeper” answer get better answers in the Q&A of LinkedIn. Their Q&A attracts a lot of professionals in the field of marketing, advertising and in this case, direct marketing.

My suggestion is to look at some examples of this type of business model. Franchising brokers and directories, for example, offer this type of business model where the advertisers (franchisers) post their info for a fee and then they pay based on the leads that they get

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Google Search – Google, Inc.

Google, Inc. - Google Search artwork

Google Search

Google, Inc.

Genre: Reference

Release Date: July 11, 2008


The best of Google in one app. Say “Ok Google” and find everything from nearby restaurants to the calories in cheesecake. Google also shows you the info you need before you ask, like updates on your favorite teams and traffic alerts.

Google Now automatically gives you the information you need throughout your day:
• Start the morning with weather, news & traffic
• Get updates on sports, movies & events
• Ask for a reminder to “buy milk at the store”

Talk to Google:
• Say “Ok Google” and ask questions out loud*
• Google speaks the answer back to you

Everything else you love about Google:
• Fast: get to search results quicker than ever
• Beautiful: get fluid, full screen image search
• Intuitive: Swipe between web pages & results

More about Google Now: www.google.com/now

* requires iPhone 4s or later

© © 2014 Google Inc.

2048 – Ketchapp

Ketchapp - 2048 artwork

2048

Ketchapp

Genre: Games

Release Date: March 18, 2014


Inspired by Gabriele Cirulli game available on the web:
http://gabrielecirulli.github.io/2048/

Join the numbers and get to the 2048 tile!

Swipe to move all tiles. When two tiles with the same number touch, they merge into one.

Get to the 2048 tile, and reach a high score!

If you want to adjust the sound volume of the game, please make sure to TURN ON "CHANGE WITH BUTTONS" option in the settings of your iPhone or iPad. Settings > Sounds > Change with Buttons. With that option turned ON, you will be able to adjust the sound volume in the game.

© © Ketchapp

Smash Hit – Mediocre AB

Mediocre AB - Smash Hit artwork

Smash Hit

Mediocre AB

Genre: Games

Release Date: March 6, 2014


Take a surreal journey through an otherworldly dimension, move in harmony with sound and music and smash everything in your path! This experience requires focus, concentration, and timing to not only travel as far as you can, but also break the beautiful glass objects that stand in your way.

* Smash your way through a beautiful futuristic dimension, smashing obstacles and targets in your path and experiencing the best destruction physics on mobile devices.

* Musically synchronized gameplay: music and audio effects change to suit each stage, obstacles move to each new tune

* Over 50 different rooms with 11 different graphic styles, and realistic glass-breaking mechanics in every stage

© © Mediocre AB

ESPN Tournament Challenge – ESPN

ESPN - ESPN Tournament Challenge artwork

ESPN Tournament Challenge

ESPN

Genre: Sports

Release Date: March 14, 2010


The #1 bracket app is back for the 2014 NCAA Men's Basketball Tournament. Start a bracket group, invite your friends, make your picks and compete all the way to the Final Four in Dallas for a chance at $10,000. Join a celebrity bracket and compete against politicians, professional athletes, celebrities and ESPN talent. Think you know college basketball? Prove it! Download ESPN Tournament Challenge and start your march to the Final Four.

© © 2012 ESPN Inc