Your Questions About Internet Marketing Degree

Chris asks…

i’ve looked for a job all over the internet, but i have a bachelors and all the jobs are useless, now what?

hi, i’ve been to monster, careerbuilder, hotjobs, and craigslist and no luck pertaining to me having a bachelors, specifically a bachelors in business, specializing in marketing IMC. i’ve been looking about two to three times a week and none of the jobs are good — they’re all implicitly shady, i just feel it. what can i do to find a job without looking at these sites? thank you 🙂
sorry for my brief and unclear explanation of my experience. by shady, i mean, just about all of the company profiles seem to primarily utilize cold calling, door to door, or dirty sales techniques to exist. i got a degree so i don’t have to do that. i have 2 years experience in customer service, but that’s all. i’m 23 and just graduated a month ago. thanks all 🙂

barry0912 answers:

Get off the internet.

Most people do not find jobs through the job web sites like monster etc.

I work as an adjuster. I have marketing reps with vendors (restoration companies, rental companies etc) that we use visit me often. There job is to try to get me to use them – instead of the other guy.

Sure, they post ads on the internet and in industry publications.

But they get my business, because they come into my office an meet me. They bring managment to my office to meet me. So that if I have a problem – I know the manager and can call them to get the problem solved. They get my business, not because of the internet ads, but because of the interpersonal relationship they take the time to develop with me.

All job hunting is …..is marketing. But instead of selling a service you are selling yourself.

So, if you are selling yourself… Why would you hang everything on the internet – moster.com, careerbuilder.com. I don’t have marketing degree….but I doubt a sucessful marketing strategy relies only on 1 soure.

So, keep searching the internet and the sunday paper. Also search state and federal goverment web sites. Many communities have their own career finder website for local companies- search those.

Go meet and register with every employment agency you can. You can get some temp work – so the money will help. And many companies do not post job openings– but use temp agencies to screen potential employees.

Join the local Jaycees. Get to know people. Let them know you are looking for a job. Many people find jobs b/c they knew someone at the company. Develop a network.

Get involved in volunteer work. You may meet someone at that volunteer fundraiser that is a potential job connection. And, since you are not working – you have the time and it helps to build your resume. Pick something you are interested in and get involved. The only thing it will cost you is time– and you have that.

Let every friend and family member know you are looking for a job and are open to anything.

Don’t restrict yourself. There are way more marketing majors than marketing jobs. So, be willing to look at any job you qualify for. You may find that you end up in an industry that you never thought you would be in – but love.

Start sending out resumes and cover letters. Make sure there are no mistakes in either. They must be perfect or they get tossed.

Make sure to have a resume that applies to the job you are looking for. Don’t send a resume to an insurance company to apply for an adjusters position with an objective that says you are looking for a job in the marketing field.

Be sure that your resume stresses the experience/education that applies to that job.
An insurance company will want to see a 4 year college degree and good customer service skills, time management, organization. So, make sure your resume reflects those values. But this may not be what a marketing position wants — they may be more interested in your education.

If you don’t have experience in a specific field, you usually need a contact in the company. So really “network”. If the company has an opening, the fact that an employee recommended you will greatly increase your chance of getting an interview. It won’t get you the job (you still have to do that in the interview) but it will go a long way to getting you the interview.

I have a history degree. When I got out of college, I went to work as an assistant manager in a retail store. I had a family connection. I did that for a year and got some good customer service experince and a good dose of “grow up”. I then got on with a major insurance company. (Again, I had another family member that worked with that company in a different state). I was hired to work as an insurance adjuster.

I have been working as an adjuster for 12 years now. I’m in a profession where I can take care of myself and support a family. When I was in college – could I have told you this would be the profession I’d be in? No.

So, be open to any opportunity that presents itself and start developing and working your network. A company is not going to just show up at your door begging you to work for them…..you have to work hard and find that job.

Good Luck.

Mark asks…

Positions In Marketing?

Okay I’m currently working on my AA Degree in Business. But what I really want to get into is Marketing/Advertising. So far all I know about positions in Marketing is a Marketing Executive. Can anyone please tell me what are the positions in Marketing/Advertising starting from the bottom all the way to the top!!

barry0912 answers:

US Department of Labor, Occupational Outlook Handbook:
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
http://www.bls.gov/oco/ocos020.htm

Advertising managers. Advertising managers direct a firm’s or group’s advertising and promotional campaign. They can be found in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in companies that advertise heavily. They work with sales staff and others to generate ideas for the campaign, oversee a creative staff that develops the advertising, and work with the finance department to prepare a budget and cost estimates for the campaign.

Marketing managers. Marketing managers work with advertising and promotion managers to promote the firm’s or organization’s products and services. With the help of lower level managers, including product development managers and market research managers, marketing managers estimate the demand for products and services offered by the firm and its competitors and identify potential markets for the firm’s products. .

Promotions managers. Promotions managers direct promotions programs that combine advertising with purchasing incentives to increase sales. Often, the programs are executed through the use of direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or other special events.

Public relations managers. Public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for the employer or client. For example, they might write press releases or sponsor corporate events to help maintain and improve the image and identity of the company or client.

In large organizations, public relations managers may supervise a staff of public relations specialists. (See the Handbook statement on public relations specialists.) They also work with advertising and marketing staffs to make sure that the advertising campaigns are compatible with the image the company or client is trying to portray. In addition, public relations managers may handle internal company communications, such as company newsletters, and may help financial managers produce company reports. They may assist company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact; oversee company archives; and respond to requests for information. Some of these managers handle special events as well, such as the sponsorship of races, parties introducing new products, or other activities that the firm supports in order to gain public attention through the press without advertising directly.

Sales managers. Sales managers direct the distribution of the product or service to the customer. They assign sales territories, set sales goals, and establish training programs for the organization’s sales representatives. (See the Handbook statement on sales representatives, wholesale and manufacturing).

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Your Questions About Internet Marketing Strategies

Lisa asks…

How Do I Make A Strategic Plan for Marketing?

I have to make one but I cant find anything on the internet

Its for Marketing and its called a Strategic plan? What do i do? anyone?

barry0912 answers:

It’s really simple. Just go about it using common sense and keep it simple.

Try Porters Five Forces Analysis or something related then come up with a strategy depending on what the objective is, growth? Brand-awareness? Etc

Try this:

http://en.wikipedia.org/wiki/Marketing_strategy

http://en.wikipedia.org/wiki/Marketing_plan

and check out their references

Good luck!

Thomas asks…

What are the five major types of marketing?

I was asked this on a job interview, and since I am an entry level candidate with no experience in marketing and advertising I was wondering what exactly they were looking for on this question.

Also, any tips on basic marketing and advertising information and stratagies would help. Thanks a bunch guys!

barry0912 answers:

There are numerous marketing methods which are prevalent in today’s economy, but five of them are dominating the world market as a whole; digital marketing, Internet marketing, affiliate marketing, multilevel marketing, and global marketing.

Digital Marketing:
Digital marketing or direct digital marketing, is a type of marketing in which a business uses purely electronic means to advertise their products and services. This type of marketing can be implemented through television, the internet, and even electronic billboards. Not only does this save a company in mailing costs, it also ensures that more people will be exposed to their products. Digital marketing has erupted from television commercials to the internet, then from the internet to phones and other portable digital devices such as the iPad, Kindle, etc.

Internet Marketing:
Like its relative digital marketing, Internet marketing uses electronic means to advertise to the public. Internet marketing employs email, banner ads, those annoying pop ups, etc. The internet is an ever-growing ĂĽbermarket of seemingly limitless advertising space, and it continues to grow with evolving subsections of marketing such as affiliate marketing.

Affiliate Marketing :
Affiliate marketing is a type of marketing in which online advertisers and merchants share revenue with online salespeople or website owners through a compensation model that is based on certain performance measures such as Pay per Click, sales, registrations, or a model that combines any or all of these forms.

Multi-Level Marketing :
Multi-level marketing, or MLM, is a type of marketing in which consumer products are generally sold by individuals either in consumer’s homes or in a designated area of meeting. For instance, Avon, Tupperware, and Mary Kay are all forms of legitimate multi-level marketing. Multi-level marketers set their own hours and can earn money based on sales.

Global Marketing:
Global marketing is a form of marketing in which various international business allies form relationships and develop networks on a global scale. They work closely with one another’s home countries, their government officials, and the industry competitors in order to gain and develop a target market. In this type of advanced market, stakeholder benefits outweigh that of the company’s personal organizational objectives. In this case, stakeholders would be employees, the society in which a business is entering, the companies’ respective governments, etc.

Basic Marketing Strategies:
Inside the company’s marketing strategy is closely related to 3 main basic strengths including; Customer, Company /Corporation and Competition.A good marketing strategy includes three of the following:

1. A clear market definition.
2. A good collaboration between the company’s strengths and needs of the market.
3. Company performance is superior, active and responsive to various conditions of competition.

Basic Marketing Tips:
You are not what you sell
Set your goal
Don’t just stand there, show off
Keep them coming back
Grow. Change. Be better

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Your Questions About Internet Marketing Forum


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Mandy asks…

What’s the best way to make decent money online?

Things I’ve experimented with so far:

– Clickbank Affiliate Sales (I’ve made a little bit, but haven’t done an adwords campaign before)

– Clickbank Publisher (I wrote a book – it’s doing well; Sold many copies myself– can’t figure out why affiliates don’t jump on it)

– Adsense (heh… I make under a back a day… big deal)

Any more things I should try…..? Looking to make as much as possible without investing a lot.

Thanks in advance for any and all answers.

P.S. Don’t recommend ebooks or get rich-quick guides. I’ve seen them all…. I’m not gonna purchase anything– just looking for advice from others who are into internet marketing as well.

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barry0912 answers:

The Web offers tremendous opportunities for those who know how to harness it. You hear of stories of people who earn thousands if not millions of dollars from doing business on Web. While there are many scams (same way in the traditional business world), there are various ways you can legitimately make money on the Web.

Here are the main ways you can earn money from the Internet:

1. Sell products on the Web – Big boys like Amazon or Lillian Vernon online catalog or smaller businesses like BigKidsVideo.com or Candle4Less.com all sell products on the Web.

You can either sell: (a) through your own storefront through your own website or applications such as Yahoo Stores; or (b) sell through online auctions like eBay

http://www.ebay.com
http://auctions.yahoo.com/
http://www.overstock.com
http://www.amazon.com
http://www.ubid.com
http://www.liquidation.com

2. Information Delivery. Others such as About.com or EuropeforVisitors.com create content and monetize their content in a number of ways:

a. Advertising – there are several ways you can earn money from advertising:

1. Join an advertising network. Advertising networks are organizations that aggregate Web sites that offer advertising space, and sell banner ads (and other advertising options) across them. Traffic requirement is often a minimum of 5,000 monthly impressions, although many do not accept sites hosted by free page services.

Burst Media http://www.burstmedia.com
Fastclick (ValueClick). Http://www.fastclick.com
Advertising.com. Http://www.advertising.com
Tribal Fusion http://www.tribalfusion.com

2. Participate in contextual advertising networks. Contextual advertising are text ads delivered based on the content of the web page using an automated system.

Google Adsense https://www.google.com/adsense/
Yahoo! Publishing Network (currently in beta and available to US publishers only) http://publisher.yahoo.com/
Intellixt http://vibrantmedia.com/site/web_01a5.htm
Quigo Adsonar http://www.quigo.com/adsonarexchange.htm
IndustryBrains http://www.industrybrains.com
Commission Junction Evolution http://www.cj.com
Kanoodle Brightads http://www.kanoodle.com/about/brightads.html
Clicksor http://www.clicksor.com/affiliate_programs.php
Contextweb http://www.contextweb.com/
Bidclix http://www.bidclix.com/
Bidvertiser http://www.bidvertiser.com/

3. Sell advertising for your site directly. This is admittedly a more difficult route for a small business site wanting to earn advertising revenues. But hey, as they say: “no pain, no gain!”

b. Affiliate Programs – you sell other people’s products that your audience may be interested in; and you get a certain commission after the desired action was done (whether a sale, a lead, subscription to email newsletter, or however this is defined)

c. Paid online content. Hoovers.com or WebmasterWorld.com Supporters forum all require paid subscription before accessing the information

d. Content licensing and syndication. Some publishers such as the Associated Press get paid every time their content is published elsewhere

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Susan asks…

How can I get more hits to my website?

Any ideas as to how I can get the word out on my customizable children’s book company www.mjmbooks.com? We offer customized images as well as text and have original stories, how can we differentiate ourselves from the current companies that only have customizable text and get way up on the Google listings?

Are there any good books that talk about internet marketing?

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barry0912 answers:

The more links you put to your website the more search engines will recognise it and thenhopefully people would visit it, but beware of spamming.

You could trying putting links to it in books and gift ideas forums?

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Your Questions About Internet Marketing Blog

Daniel asks…

BLOG advertising,seo expert,seo experts,seo experts pakistan,best Seo company pakistan,best seo services?

Internet usage is now all the rage for people to engage in communication with one another. Although people use email, instant messenger and chat, others have begun to create a type of online diary that gives others the chance to both read and comment on the writings. Blogs have become ever more fashionable, being authored by celebrities of stage and screen as well as various places of business. But our first question remain, what is a blog?
Your blog is whatever you want it to be: it can be a personal diary that you share with the world, or your outlet for your political views. It can keep track of stories in the media, or connect a company to its customers on a personal level. Blogs are even being kept by family members to keep other family members who live too far away involved in their daily lives.
What is a blogs purpose? A blog offers a way for the author to share their unabridged opinion on any topic, without having to worry about being censored. Most blogs also offer a way for readers to respond to topics with their own thoughts and comments. Some blogs are authored specifically to spark a debate or engage the readers in a discussion.
Some blogs contain photographs that the blogger has taken themselves, or even videos of what went on in their day. Others may post material that others have authored to share with their visitors. Itas also common for bloggers to share links to web sites they enjoy, web site belonging to friends, and even the sites belonging to the visitors that participate in the comments.
Blogs can be insanely popular, and garner a lot of website traffic. Some of the most popular web sites on the internet are strictly personal blogs of individuals who we would otherwise have never heard of. People can gain celebrity status just from creating a popular blog.
A blog can also become a source of income for the author. First and foremost is the oldest method of turning your web site into a lucrative endeavor: advertising. Many bloggers offer advertising space on their site for a nominal fee. There are also multiple advertising management programs that bloggers can apply to, that deliver content-targeted ads, and pay the blogger for the views.
Bloggers have a number of ways that they can increase traffic to their web site; some hold competitions or offer exclusive visitor content. Some spend money to obtain website traffic in order to increase their viewership and thus, perhaps, increasing their ad revenue.
If you begin to wonder, what is a blog? You now know it is not a chance collection of someoneas random thoughts; it can be an educational experience, an amusing interlude, or simply mentally stimulating. A blog can generate money for its author, and if popular enough, it can provide its author with full-time employment.
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barry0912 answers:

BLOG = Blasted Lot of Garbage, putting all your personal thoughts on a website is not my idea of a diary? So what is your question? Personal data should be at a minimum on the net. It can be a scam as well?

Ruth asks…

How to get more website traffic using 30k views/month?

I write a blog about the Miami Dolphins(NFL) that gets around 30,000 views a month, and I wanted to know if there was a way for me to use those views to in-turn get more views.

Despite what you would think, I am still not the greatest at internet marketing. My blog gets a lot of views because I am in a blogging network and they send me the views. I just want to know how to turn that 30k into more.

Thanks for your help.
I already have the majority of social media covered

barry0912 answers:

30K a month. Awesome job 🙂

If you can afford it, run a promotion or contest.

“Like me on facebook and enter a drawing for …”

“Follow me on twitter and enter a drawing for …”

If you want to do something more, run a highlight video contest

“Submit your own edited highlight video of the Miami Dolphins and win …xxxxx”

xxxx has got to be a great prize, but then people who submit a video will blast the link to all their friends to vote for them and you’ll get more traffic

If you don’t want to do something like a video, you could do an essay or photo or something.

Contests are great ways to get existing traffic to promote your site to new traffic.

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Marketing Videos – Real Secrets Revealed

Obtaining a first page result with Google, Yahoo!, Bing, or other search engines is no simple task . Whenever using a search engine, the results appearing at the top of the 1st page are generally videos . This will reason other sites to be transferred further down the page, or moved off the first page completely . Sites with videos are significantly more likely to achieve 1st page results than sites with no videos . Video SEO, which can be done with Rss feeds like this marketing videos feed, can support a web site that formerly was not even listed on the first page of a search to become the 1st result shown .

The net plays a significant role in effective marketing tactics . Internet marketing makes it probable for companies to reach a big target audience at a fraction of regular marketing expenses . Unlike regular advertising channels, which can only make interest, web marketing can also directly leads and sales sales . Web search engine organizations, including Google and Yahoo!, serve as info brokers in the business world . In addition to providing advertising space, numerous businesses have found it imperative to utilize search engine optimization to entice business from other organizations and consumers . Video is a notable technique for companies to communicate, and also the world wide web makes it possible for any person to see their videos .

Video SEO utilizes methods to make certain that the search engines find the video content material, effectively list it, and display the videos when specific key terms are typed in as search terms . Even if a web page that contains a video is listed in a search engine, it doesn’t indicate that the content itself has essentially been indexed . It’s crucial to utilize a video sitemap to submit a video to search engines . A video sitemap is much like an XML sitemap that’s specifically arranged for video, like this one for the latest marketing videos. An additional important factor in search result rankings is a detailed title . A good match between the video title and the key terms is critical because the search engines usually can not see the actual content .

Search engines usually decide on a web site’s ranking based on several aspects, like the site’s age, the number of webpages, on-site content material, and the amount of high quality incoming links to the site . However, these elements don’t affect Video SEO . This lets every single business, irrespective of how new or small their website, to contend on an even playing field . Video SEO provides an excellent chance for any business to jump to the very top of the rankings .

The Answer is YES!

Can I Truly Earn Money Online?

People read about it just about all the time, but later that old proverb , when it seems too good to be real , it probably is, goes off in your head. That’s not real truth speaking , that’s panic. Fear of the unknown , anxiety about failing. The reality is individuals earn money online everyday , 365 days per year , another little truth is there is no such thing as a weekend break once you begin working for yourself , this is especially true from your home. If generating income online weren’t a real possibility , Forbes magazine would not be covering it, but they do. Not surprisingly , they were speaking about the major guns on the internet. The individuals , and / or organizations creating hundreds of thousands , even hundreds of millions each year , yet there are lots of them. And for every single mega-company generating thousands and thousands , there are many more making good , but more everyday revenue.

How Could The Average Man or woman Get Started Earning Cash Online?

Well, the bottom line is you can find as many methods of make money online as you will find people performing it. For each technique , there’s also a multitude of strategies to carry out each one. The most common techniques are blogging for cash and affiliate marketing.

Operating a blog is a common method for beginning your journey since it is easy , most people know how to do it , plus even those who have never created a blog site are able to learn easily and quickly. Each of the basic strategies are very far separated , 1 creates a few bucks and the alternative offers the potential to create thousands a month. The first strategy is to compose financed articles. There are companies you are able to join designed to supply you with articles or blog posts to compose in your blog for companies looking for word of mouth advertisings. They do not pay very well , nevertheless they can provide reasonably frequent work for the normal writer. The 2nd technique is to write a blog about an extremely well-known concept and obtain lots of frequent visitors. Following that , supplying ad space, or inserting affiliate links for relevant issues on the blog can easily rake in 1000s of dollars on a monthly basis.

Blogging and full-blown affiliate internet marketing start off being identical , the blog writers adding affiliate marketing links to their personal blogs are starting out upon the trail of the internet marketer. A few make the cross over to full-blown affiliate marketing , other people are satisfied to keep simply acquiring clicks on the arbitrary links they put on their own blogs and forums.

Genuine affiliate marketers go a step over and above simply just placing hyperlinks on associated weblogs , they create landing pages , single web-page marketing copy to tout the merchandise , and employ e-mail lists along with other ways of developing a potential audience devoted to that merchandise. The benefit to affiliate marketing online is that you simply don’t need to concern yourself with the irritation of offering and selling advertisement space on the weblog , you’ll be able to load your advertising space with your own affiliate products.

In addition , the beauty of affiliate marketing online is you never need to make a product of your own. You can promote somebody else’s design , and you can promote as many of these items as you’ve got the time and energy to promote.

Really the only error you could make when starting your very own new on line venture is letting anxieties and reservations stop you. Get started now , and find out how much fun it could be to earn money online from your own home.